Trends is free while in Beta

Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Protein Tortillas

5,400 vol/mo
113%
(5y)
33%
(1y)
61%
(3mo)

Protein tortillas are a market segment focused on tortillas fortified with higher protein content, often using ingredients like whey, pea...

Xylitol Gum

60,500 vol/mo
113%
(5y)
-4%
(1y)
14%
(3mo)

Xylitol gum is a sugar free chewing gum that uses the sugar substitute xylitol, marketed for dental health benefits such as reducing cavi...

Pasture Raised Eggs

60,500 vol/mo
112%
(5y)
-9%
(1y)
63%
(3mo)

Pasture Raised Eggs refer to eggs produced by hens that have substantial outdoor access and foraging opportunities, typically marketed as...

Dried Yogurt

8,100 vol/mo
111%
(5y)
24%
(1y)
25%
(3mo)

Dried yogurt refers to yogurt or yogurt based products that have been dehydrated into a solid form, such as yogurt chips, yogurt powder, ...

Curry Cubes

2,900 vol/mo
109%
(5y)
24%
(1y)
14%
(3mo)

Curry Cubes are a branded ready to use curry roux cube product line that has gained notable attention as a convenient, quick flavor enhan...

Gozney

18,100 vol/mo
108%
(5y)
10%
(1y)
-11%
(3mo)

Gozney is a leading brand in premium outdoor cooking, best known for its high end pizza ovens like the Gozney Dome and Roccbox, driving i...

Allulose

135,000 vol/mo
103%
(5y)
25%
(1y)
25%
(3mo)

Allulose is a rare sugar used as a low calorie sugar substitute and sweetener, gaining traction in health focused and mainstream食品 pr...

102%
(5y)
90%
(1y)
53%
(3mo)

Alternative protein refers to non animal derived proteins produced to mimic or replace conventional animal based foods. It encompasses pl...

TasteAtlas

5,400 vol/mo
101%
(5y)
101%
(1y)
192%
(3mo)

TasteAtlas is a online culinary encyclopedia and database that catalogs world cuisines, traditional dishes, ingredients, and food culture...

Kinder's

110,000 vol/mo
101%
(5y)
43%
(1y)
-22%
(3mo)

Kinder's is a longstanding U.S. brand of BBQ sauces, seasonings, and related condiments with ongoing retail presence and occasional produ...

100%
(5y)
-59%
(1y)
-9%
(3mo)

Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...

Freeze Dried Eggs

2,900 vol/mo
99%
(5y)
-21%
(1y)
52%
(3mo)

Freeze dried eggs are real eggs dehydrated by freeze drying, preserving flavor and nutrition. They are used in camping kits, emergency fo...

Lychee Sugar

140 vol/mo
94%
(5y)
58%
(1y)
55%
(3mo)

Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...

Neutral Oil

18,100 vol/mo
89%
(5y)
44%
(1y)
38%
(3mo)

Neutral Oil refers to refined, flavor neutral cooking oils used to avoid imparting taste to dishes; it has gained attention as consumer i...

Salmon Bites

12,100 vol/mo
87%
(5y)
-2%
(1y)
43%
(3mo)

Salmon Bites are bite sized portions of salmon, commonly prepared as an appetizer or snack. They appear in frozen, pre seasoned, and rest...

Espresso Beans

27,100 vol/mo
85%
(5y)
52%
(1y)
33%
(3mo)

Espresso Beans is a, long standing concept referring to coffee beans roasted and ground specifically for brewing espresso, a popular meth...

85%
(5y)
16%
(1y)
18%
(3mo)

Freeze Dried Beef is a widely available food preservation method used for camping, emergency kits, and long shelf life meals, enabling li...

Hotpot

673,000 vol/mo
83%
(5y)
28%
(1y)
44%
(3mo)

Hotpot is a and established cuisine trend, characterized by communal dining around a simmering pot of flavorful broth, with a growing glo...

New Culture

480 vol/mo
82%
(5y)
65%
(1y)
33%
(3mo)

New Culture is a, identifiable topic centered on the rise of culture related developments and the specific company New Culture, which is ...

Serenity Kids

12,100 vol/mo
81%
(5y)
3%
(1y)
26%
(3mo)

Serenity Kids is a baby food brand known for producing nutrient dense, meat forward, stage based baby foods and pouches marketed to paren...

All The Bitter

880 vol/mo
81%
(5y)
26%
(1y)
8%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Aromat

2,900 vol/mo
78%
(5y)
30%
(1y)
55%
(3mo)

Aromat is a well known savory seasoning brand owned by Nestlé, used in cooking to enhance umami and flavor across various cuisines in mu...

Base Culture

1,000 vol/mo
76%
(5y)
97%
(1y)
71%
(3mo)

Base Culture is a brand focused on paleo, gluten free, grain free baked goods and breads, leveraging clean label ingredients and specialt...

Factor Meals

450,000 vol/mo
75%
(5y)
-16%
(1y)
94%
(3mo)

Factor Meals is a meal delivery service offering chef prepared, ready to heat meals that focus on convenience, nutrition, and dietary cus...

74%
(5y)
-1%
(1y)
21%
(3mo)

Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...

73%
(5y)
19%
(1y)
12%
(3mo)

Grass Fed Beef Liver is a trending topic centered on the consumption and promotion of beef liver sourced from grass fed cattle, highlight...

Crêpe

301,000 vol/mo
72%
(5y)
32%
(1y)
34%
(3mo)

Crêpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...

Veggie Chopper

9,900 vol/mo
71%
(5y)
-1%
(1y)
-4%
(3mo)

Veggie Chopper is a kitchen appliance category focused on quickly and safely chopping vegetables, often featuring manual pull, push, or c...

Stinky Tofu

70 vol/mo
69%
(5y)
1%
(1y)
26%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...

Maple Caramel

320 vol/mo
68%
(5y)
23%
(1y)
-46%
(3mo)

Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...

Date Syrup

14,800 vol/mo
65%
(5y)
71%
(1y)
34%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

63%
(5y)
21%
(1y)
54%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Labneh

74,000 vol/mo
62%
(5y)
48%
(1y)
92%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Mafaldine

33,100 vol/mo
58%
(5y)
27%
(1y)
-6%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Longaniza

27,100 vol/mo
56%
(5y)
100%
(1y)
209%
(3mo)

Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...

Better Bagel

14,800 vol/mo
55%
(5y)
-42%
(1y)
15%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Ube

246,000 vol/mo
54%
(5y)
34%
(1y)
55%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

Mango Chocolate

1,000 vol/mo
54%
(5y)
48%
(1y)
23%
(3mo)

Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...

53%
(5y)
10%
(1y)
17%
(3mo)

Freeze Dried Dog Treats are a popular category of pet treats produced by freeze drying meat to preserve nutrients and flavor, offering li...

Coffee Syrup

40,500 vol/mo
53%
(5y)
34%
(1y)
6%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Mortadella

165,000 vol/mo
52%
(5y)
7%
(1y)
-1%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
0%
(1y)
5%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

Bee Bread

9,900 vol/mo
52%
(5y)
9%
(1y)
87%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...

Unsalted Cashews

4,400 vol/mo
51%
(5y)
15%
(1y)
14%
(3mo)

Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...

Congee

110,000 vol/mo
50%
(5y)
85%
(1y)
157%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

Opopop

9,900 vol/mo
50%
(5y)
93%
(1y)
-17%
(3mo)

Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...

Bibigo

33,100 vol/mo
50%
(5y)
26%
(1y)
25%
(3mo)

Bibigo is a Korean food brand by CJ Group known for its dumplings, mandu, sauces, and ready to eat meals, representing the global rise of...

Girl Dinner

210 vol/mo
50%
(5y)
46%
(1y)
20%
(3mo)

Girl Dinner is a social media trend where individuals, typically women, assemble and post small, varied plates for a single meal, emphasi...

Bandeja Paisa

74,000 vol/mo
48%
(5y)
56%
(1y)
169%
(3mo)

Bandeja Paisa is a traditional Colombian dish from the Paisa region, notably Medellín, comprising a hearty plate with beans, rice, groun...

Portable Blender

18,100 vol/mo
45%
(5y)
26%
(1y)
50%
(3mo)

Portable blenders are compact, battery powered devices designed for on the go blending of smoothies, shakes, and other beverages. They em...

Grazing Table

12,100 vol/mo
45%
(5y)
12%
(1y)
0%
(3mo)

Grazing tables have evolved from a casual party platter into a popular, photogenic catering trend featuring expansive boards of cheeses, ...

Jelly

74,000 vol/mo
45%
(5y)
5%
(1y)
3%
(3mo)

Jelly is a classic gel dessert and sweet snack that periodically resurfaces in popular culture and food trends, driven by nostalgia, play...

Beef Birria

9,900 vol/mo
44%
(5y)
15%
(1y)
5%
(3mo)

Beef Birria is a traditional Mexican stew of beef in a rich, reddish consommé, widely popularized internationally as birria tacos and re...

Asian Flavors

1,300 vol/mo
44%
(5y)
33%
(1y)
26%
(3mo)

Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...

Catalina Crunch

74,000 vol/mo
43%
(5y)
74%
(1y)
38%
(3mo)

Catalina Crunch is a gluten free, low sugar cereal brand positioned as a keto friendly and grain free option with a crunchy texture and m...

Pistachio Ice Cream

27,100 vol/mo
42%
(5y)
9%
(1y)
28%
(3mo)

Pistachio Ice Cream is a longstanding dessert flavor that remains popular globally, with renewed interest driven by premiumization, artis...

Plant-Based Meat

6,600 vol/mo
42%
(5y)
90%
(1y)
30%
(3mo)

Plant based meat refers to meat alternatives derived from plant proteins designed to mimic the taste, texture, and experience of animal m...

Capocollo

40,500 vol/mo
42%
(5y)
10%
(1y)
-11%
(3mo)

Capocollo is a traditional Italian cured pork shoulder product gaining attention as a premium, artisanal deli meat in global charcuterie ...

Shiso Leaf

12,100 vol/mo
40%
(5y)
7%
(1y)
3%
(3mo)

Shiso leaf is a traditional Japanese herb (perilla) widely used in Asian cuisine for its distinct anise like flavor and vibrant green or ...

Avocado Mayo

12,100 vol/mo
39%
(5y)
9%
(1y)
64%
(3mo)

Avocado mayo is a creamy emulsion that blends avocado with traditional mayonnaise ingredients, creating a thicker, lighter tasting spread...