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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Fungi Protein

90 vol/mo
106%
(5y)
24%
(1y)
59%
(3mo)

Fungi protein refers to protein produced via fungal fermentation and mycelium based systems, used as meat analogs or dairy substitutes, a...

Chili Crisp

49,500 vol/mo
105%
(5y)
22%
(1y)
17%
(3mo)

Chili crisp is a highly popular, versatile condiment that combines fried chili peppers, oil, and aromatics to create a crunchy, spicy top...

Turmeric Time

170 vol/mo
102%
(5y)
124%
(1y)
43%
(3mo)

Turmeric Time is a consumer wellness trend centered on turmeric based products (notably beverages and skincare aids) gaining traction as ...

Curry Cubes

2,900 vol/mo
102%
(5y)
26%
(1y)
-6%
(3mo)

Curry Cubes are a branded ready to use curry roux cube product line that has gained notable attention as a convenient, quick flavor enhan...

Skyr

40,500 vol/mo
100%
(5y)
45%
(1y)
53%
(3mo)
98%
(5y)
57%
(1y)
134%
(3mo)

Freeze Dried Beef is a widely available food preservation method used for camping, emergency kits, and long shelf life meals, enabling li...

Food Additive

4,400 vol/mo
95%
(5y)
144%
(1y)
34%
(3mo)

Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...

Espresso Beans

27,100 vol/mo
94%
(5y)
60%
(1y)
-16%
(3mo)

Espresso Beans is a, long standing concept referring to coffee beans roasted and ground specifically for brewing espresso, a popular meth...

Celtic Salt

110,000 vol/mo
91%
(5y)
-23%
(1y)
15%
(3mo)

Celtic Salt is a type of sea salt known for its mineral content and gray Celtic sea salt left from Brittany, France. It is produced using...

Lasagna Soup

135,000 vol/mo
90%
(5y)
23%
(1y)
-63%
(3mo)

Lasagna soup is a culinary hybrid that merges the comfort of lasagna with soup, featuring ingredients like pasta sheets or broken lasagna...

Crêpe

301,000 vol/mo
88%
(5y)
39%
(1y)
86%
(3mo)

Crêpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...

Caffeine Bar

1,300 vol/mo
86%
(5y)
131%
(1y)
58%
(3mo)

Caffeine Bar refers to on the go caffeinated protein/energy bars and related snack formats designed to deliver a measured caffeine boost ...

Aïoli

110,000 vol/mo
85%
(5y)
40%
(1y)
18%
(3mo)

Aïoli is trending as a specialty condiment, with growing interest in artisanal, flavored, and plant based variations driven by food crea...

New Culture

480 vol/mo
84%
(5y)
80%
(1y)
6%
(3mo)

New Culture is a, identifiable topic centered on the rise of culture related developments and the specific company New Culture, which is ...

Salmon Bites

12,100 vol/mo
84%
(5y)
0%
(1y)
24%
(3mo)

Salmon Bites are bite sized portions of salmon, commonly prepared as an appetizer or snack. They appear in frozen, pre seasoned, and rest...

Aromat

2,900 vol/mo
84%
(5y)
36%
(1y)
21%
(3mo)

Aromat is a well known savory seasoning brand owned by Nestlé, used in cooking to enhance umami and flavor across various cuisines in mu...

Muchim

480 vol/mo
83%
(5y)
9%
(1y)
-2%
(3mo)

Muchim is a Korean culinary concept referring to dishes that are seasoned or mixed, including popular items like oi muchim (spicy cucumbe...

Mango Chocolate

1,000 vol/mo
82%
(5y)
74%
(1y)
95%
(3mo)

Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...

Freeze Dried Eggs

2,900 vol/mo
81%
(5y)
-23%
(1y)
86%
(3mo)

Freeze dried eggs are real eggs dehydrated by freeze drying, preserving flavor and nutrition. They are used in camping kits, emergency fo...

Lay's Potato Chips

40,500 vol/mo
80%
(5y)
107%
(1y)
154%
(3mo)

Real Mushrooms

6,600 vol/mo
79%
(5y)
88%
(1y)
44%
(3mo)

Real Mushrooms is a brand focused on medicinal mushroom supplements and products, leveraging standardized extracts and third party testin...

Hotpot

673,000 vol/mo
79%
(5y)
31%
(1y)
-16%
(3mo)

Hotpot is a and established cuisine trend, characterized by communal dining around a simmering pot of flavorful broth, with a growing glo...

Plant-Based Meat

8,100 vol/mo
76%
(5y)
165%
(1y)
77%
(3mo)

Plant based meat refers to meat alternatives derived from plant proteins designed to mimic the taste, texture, and experience of animal m...

Stinky Tofu

70 vol/mo
72%
(5y)
6%
(1y)
21%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...

Date Syrup

14,800 vol/mo
71%
(5y)
82%
(1y)
-1%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

Open Farm

40,500 vol/mo
69%
(5y)
66%
(1y)
61%
(3mo)

Open Farm is a brand focused on transparent, ethically sourced pet foods and treats, emphasizing human grade ingredients and traceability...

Sour Strips

33,100 vol/mo
69%
(5y)
6%
(1y)
33%
(3mo)

Sour Strips is a candy brand that gained notable traction and was acquired by The Hershey Company in 2024, placing it squarely within the...

Chocolate Bar

90,500 vol/mo
68%
(5y)
-9%
(1y)
45%
(3mo)

Labneh

90,500 vol/mo
66%
(5y)
58%
(1y)
5%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

64%
(5y)
96%
(1y)
260%
(3mo)

Mushroom Liquid refers to the growing category of liquid mushroom products, including mushroom liqueurs, mushroom infused spirits, liquid...

Yakiniku Sauce

5,400 vol/mo
64%
(5y)
21%
(1y)
-10%
(3mo)

Yakiniku sauce refers to the savory glaze used for Japanese grilled meat, which has gained popularity beyond Japan through increased inte...

Factor Meals

450,000 vol/mo
63%
(5y)
-19%
(1y)
-12%
(3mo)

Factor Meals is a meal delivery service offering chef prepared, ready to heat meals that focus on convenience, nutrition, and dietary cus...

Longaniza

27,100 vol/mo
63%
(5y)
120%
(1y)
0%
(3mo)

Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...

Protein Cookies

22,200 vol/mo
60%
(5y)
44%
(1y)
92%
(3mo)

Protein Cookies are a nutrition forward snack category combining cookies with elevated protein content to appeal to fitness enthusiasts a...

Ube

246,000 vol/mo
59%
(5y)
42%
(1y)
89%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

Black Turmeric

1,600 vol/mo
59%
(5y)
103%
(1y)
146%
(3mo)

Black turmeric refers to the rhizome of Curcuma caesia, a plant used in traditional Ayurveda and increasingly explored for its unique pig...

Opopop

14,800 vol/mo
59%
(5y)
82%
(1y)
-42%
(3mo)

Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...

Avocado Mayo

12,100 vol/mo
58%
(5y)
29%
(1y)
123%
(3mo)

Avocado mayo is a creamy emulsion that blends avocado with traditional mayonnaise ingredients, creating a thicker, lighter tasting spread...

Realgood

8,100 vol/mo
58%
(5y)
12%
(1y)
28%
(3mo)

RealGood is a brand name in the food industry, known for keto/low carb frozen products and other wellness focused offerings. The topic al...

Maple Caramel

320 vol/mo
57%
(5y)
37%
(1y)
-12%
(3mo)

Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...

Unsalted Cashews

4,400 vol/mo
55%
(5y)
74%
(1y)
46%
(3mo)

Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...

Meati

4,400 vol/mo
55%
(5y)
-37%
(1y)
-8%
(3mo)

Meati is a company developing whole cut and ground meat alternatives made from mycelium based protein, positioned in the growing alternat...

Fruit Gummies

5,400 vol/mo
54%
(5y)
47%
(1y)
173%
(3mo)

Fruit gummies are a long standing confection category that remains culturally pervasive and financially significant due to persistent dem...

Congee

110,000 vol/mo
54%
(5y)
100%
(1y)
-15%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

Tan Tan Men

1,600 vol/mo
53%
(5y)
45%
(1y)
62%
(3mo)

Catalina Crunch

74,000 vol/mo
53%
(5y)
78%
(1y)
71%
(3mo)

Catalina Crunch is a gluten free, low sugar cereal brand positioned as a keto friendly and grain free option with a crunchy texture and m...

Beech Mushrooms

6,600 vol/mo
53%
(5y)
-5%
(1y)
5%
(3mo)

Beech mushrooms (Shimeji) are a, widely recognized edible fungus with rising visibility in gourmet cooking and plant based dining, drivin...

52%
(5y)
80%
(1y)
65%
(3mo)

Atlantic Bluefin Tuna is a highly valued migratory tuna species known for its large size and premium demand in global sushi markets. It f...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
11%
(1y)
28%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

Mushroom Powder

6,600 vol/mo
51%
(5y)
38%
(1y)
115%
(3mo)

Mushroom powder refers to finely milled forms of edible and medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used as dietary supp...

51%
(5y)
116%
(1y)
240%
(3mo)

Black Oil Sunflower Seed (BOSS) is the high oil content variety of sunflower seeds used primarily for bird feed and edible oil production...

Mafaldine

33,100 vol/mo
51%
(5y)
27%
(1y)
-4%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Lab Milk

14,800 vol/mo
50%
(5y)
137%
(1y)
124%
(3mo)

Lab Milk refers to dairy products produced through cellular agriculture, using fermentation and bioprocessing to create milk proteins or ...

Doner

33,100 vol/mo
50%
(5y)
46%
(1y)
-7%
(3mo)

Doner kebab, a globally popular Turkish style spit roasted meat dish, is experiencing renewed attention through fusion variants, regional...

Pistachio Pesto

5,400 vol/mo
50%
(5y)
21%
(1y)
2%
(3mo)

Pistachio Pesto is a culinary variation of traditional pesto, using pistachios as the primary nut to create a vibrant, nutty green sauce ...

Mortadella

165,000 vol/mo
50%
(5y)
5%
(1y)
-7%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Bachan's

12,100 vol/mo
50%
(5y)
0%
(1y)
87%
(3mo)

Bachan's is a, established brand known for its Japanese American barbecue sauce and related condiments, experiencing rapid growth and inv...

Bandeja Paisa

74,000 vol/mo
50%
(5y)
70%
(1y)
0%
(3mo)

Bandeja Paisa is a traditional Colombian dish from the Paisa region, notably Medellín, comprising a hearty plate with beans, rice, groun...

Oat Milk Powder

1,600 vol/mo
49%
(5y)
51%
(1y)
80%
(3mo)

Oat Milk Powder is a dehydrated form of oat milk used for beverages, baking, and industrial food production, enabling longer shelf life, ...

Black Cardamom

8,100 vol/mo
48%
(5y)
40%
(1y)
23%
(3mo)

Black cardamom is a spice derived from the larger, smoky flavored pods used in South Asian and Middle Eastern cuisine. It has gained atte...

Protein Puffs

3,600 vol/mo
48%
(5y)
32%
(1y)
118%
(3mo)

Protein Puffs are a high protein, low sugar puffed snack that has gained traction in fitness and wellness communities as a convenient, on...

Pistachio Ice Cream

27,100 vol/mo
47%
(5y)
7%
(1y)
26%
(3mo)

Pistachio Ice Cream is a longstanding dessert flavor that remains popular globally, with renewed interest driven by premiumization, artis...

Irish Butter

22,200 vol/mo
46%
(5y)
22%
(1y)
46%
(3mo)

Irish Butter is a recognized premium dairy product category centered on butter produced in Ireland, famed for creaminess and grass fed mi...

Green Cardamom

18,100 vol/mo
46%
(5y)
32%
(1y)
10%
(3mo)

Green Cardamom is a, longstanding spice that has seen renewed global interest driven by health conscious cooking, premiumization of spice...

Plant Protein

9,900 vol/mo
45%
(5y)
77%
(1y)
126%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

Short Stack

14,800 vol/mo
45%
(5y)
77%
(1y)
98%
(3mo)

Rapeseed Oil

27,100 vol/mo
45%
(5y)
-3%
(1y)
0%
(3mo)

Rapeseed oil is a widely used edible oil derived from rapeseed (canola). It is a major agricultural commodity with global production conc...

Cruffin

6,600 vol/mo
45%
(5y)
17%
(1y)
-2%
(3mo)

Cruffin is a pastry hybrid combining a croissant and a muffin, popularized by high end bakeries and trend driven eateries. It represents ...

45%
(5y)
62%
(1y)
67%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Asian Flavors

1,300 vol/mo
44%
(5y)
41%
(1y)
22%
(3mo)

Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...

Jelly

74,000 vol/mo
43%
(5y)
6%
(1y)
-4%
(3mo)

Jelly is a classic gel dessert and sweet snack that periodically resurfaces in popular culture and food trends, driven by nostalgia, play...

43%
(5y)
-12%
(1y)
19%
(3mo)

Magic Mushroom Chocolate is a trend that blends psilocybin containing mushrooms with chocolate products, reflecting growing consumer inte...

Bee Bread

12,100 vol/mo
43%
(5y)
31%
(1y)
98%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...

Organ Meat

3,600 vol/mo
43%
(5y)
17%
(1y)
12%
(3mo)

Organ meat, also known as offal, is experiencing renewed consumer interest as part of the broader nose to tail culinary movement and sust...

Better Bagel

12,100 vol/mo
43%
(5y)
-36%
(1y)
15%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Girl Dinner

210 vol/mo
43%
(5y)
55%
(1y)
3%
(3mo)

Girl Dinner is a social media trend where individuals, typically women, assemble and post small, varied plates for a single meal, emphasi...

Tofu Skin

12,100 vol/mo
43%
(5y)
46%
(1y)
18%
(3mo)

Tofu Skin, also known as yuba, is a and established soy based ingredient and product category made from soy milk skin that forms a delica...

Beef Birria

9,900 vol/mo
42%
(5y)
14%
(1y)
-2%
(3mo)

Beef Birria is a traditional Mexican stew of beef in a rich, reddish consommé, widely popularized internationally as birria tacos and re...

42%
(5y)
62%
(1y)
109%
(3mo)

Broccoli microgreens are young, edible broccoli plants harvested at an early stage. They have gained popularity as a nutritious, fast gro...

Vegan Gummies

8,100 vol/mo
42%
(5y)
121%
(1y)
436%
(3mo)

Vegan Gummies are plant based candy gummies that use fruit derived pectin or other vegan gelling agents instead of gelatin, appealing to ...

Yogurt

246,000 vol/mo
41%
(5y)
27%
(1y)
34%
(3mo)

Yogurt remains a global staple with ongoing innovations in plant based alternatives, health focused formulations (probiotics, added prote...

Claypot

33,100 vol/mo
41%
(5y)
40%
(1y)
2%
(3mo)

Claypot cooking refers to preparing meals in porous ceramic clay pots, a tradition widely practiced in many cuisines. The topic is gainin...

Banana Ketchup

27,100 vol/mo
41%
(5y)
-30%
(1y)
-3%
(3mo)

Grazing Table

9,900 vol/mo
41%
(5y)
14%
(1y)
12%
(3mo)

Grazing tables have evolved from a casual party platter into a popular, photogenic catering trend featuring expansive boards of cheeses, ...

Enoki Mushrooms

110,000 vol/mo
40%
(5y)
26%
(1y)
-11%
(3mo)

Enoki mushrooms are a widely used white, long stemmed mushroom prized for its delicate texture and mild, slightly fruity flavor. The tren...

Sunflower Oil

27,100 vol/mo
40%
(5y)
14%
(1y)
39%
(3mo)

Sunflower Oil is a well established edible oil produced from sunflower seeds, widely used for cooking and food processing, with global su...

Capocollo

40,500 vol/mo
40%
(5y)
10%
(1y)
4%
(3mo)

Capocollo is a traditional Italian cured pork shoulder product gaining attention as a premium, artisanal deli meat in global charcuterie ...

Coconut Extract

5,400 vol/mo
40%
(5y)
44%
(1y)
58%
(3mo)

Coconut extract is a widely used natural flavoring and ingredient derived from coconuts, leveraged across food, beverages, cosmetics, and...

Striploin

8,100 vol/mo
39%
(5y)
9%
(1y)
8%
(3mo)

Striploin refers to a beef cut known as the New York strip or sirloin strip, popular in steakhouse menus and at home cooking. It is a lon...

BBQ Set

1,300 vol/mo
39%
(5y)
142%
(1y)
233%
(3mo)