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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Date Syrup

14,800 vol/mo
65%
(5y)
71%
(1y)
34%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

63%
(5y)
21%
(1y)
54%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Labneh

74,000 vol/mo
62%
(5y)
48%
(1y)
92%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Mafaldine

33,100 vol/mo
58%
(5y)
27%
(1y)
-6%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Longaniza

27,100 vol/mo
56%
(5y)
100%
(1y)
209%
(3mo)

Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...

Better Bagel

14,800 vol/mo
55%
(5y)
-42%
(1y)
15%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Ube

246,000 vol/mo
54%
(5y)
34%
(1y)
55%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

Mango Chocolate

1,000 vol/mo
54%
(5y)
48%
(1y)
23%
(3mo)

Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...

53%
(5y)
10%
(1y)
17%
(3mo)

Freeze Dried Dog Treats are a popular category of pet treats produced by freeze drying meat to preserve nutrients and flavor, offering li...

Coffee Syrup

40,500 vol/mo
53%
(5y)
34%
(1y)
6%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Mortadella

165,000 vol/mo
52%
(5y)
7%
(1y)
-1%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
0%
(1y)
5%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

Bee Bread

9,900 vol/mo
52%
(5y)
9%
(1y)
87%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...

Unsalted Cashews

4,400 vol/mo
51%
(5y)
15%
(1y)
14%
(3mo)

Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...

Congee

110,000 vol/mo
50%
(5y)
85%
(1y)
157%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

Opopop

9,900 vol/mo
50%
(5y)
93%
(1y)
-17%
(3mo)

Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...

Bibigo

33,100 vol/mo
50%
(5y)
26%
(1y)
25%
(3mo)

Bibigo is a Korean food brand by CJ Group known for its dumplings, mandu, sauces, and ready to eat meals, representing the global rise of...

Girl Dinner

210 vol/mo
50%
(5y)
46%
(1y)
20%
(3mo)

Girl Dinner is a social media trend where individuals, typically women, assemble and post small, varied plates for a single meal, emphasi...

Bandeja Paisa

74,000 vol/mo
48%
(5y)
56%
(1y)
169%
(3mo)

Bandeja Paisa is a traditional Colombian dish from the Paisa region, notably Medellín, comprising a hearty plate with beans, rice, groun...

Portable Blender

18,100 vol/mo
45%
(5y)
26%
(1y)
50%
(3mo)

Portable blenders are compact, battery powered devices designed for on the go blending of smoothies, shakes, and other beverages. They em...

Grazing Table

12,100 vol/mo
45%
(5y)
12%
(1y)
0%
(3mo)

Grazing tables have evolved from a casual party platter into a popular, photogenic catering trend featuring expansive boards of cheeses, ...

Jelly

74,000 vol/mo
45%
(5y)
5%
(1y)
3%
(3mo)

Jelly is a classic gel dessert and sweet snack that periodically resurfaces in popular culture and food trends, driven by nostalgia, play...

Beef Birria

9,900 vol/mo
44%
(5y)
15%
(1y)
5%
(3mo)

Beef Birria is a traditional Mexican stew of beef in a rich, reddish consommé, widely popularized internationally as birria tacos and re...

Asian Flavors

1,300 vol/mo
44%
(5y)
33%
(1y)
26%
(3mo)

Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...

Catalina Crunch

74,000 vol/mo
43%
(5y)
74%
(1y)
38%
(3mo)

Catalina Crunch is a gluten free, low sugar cereal brand positioned as a keto friendly and grain free option with a crunchy texture and m...

Pistachio Ice Cream

27,100 vol/mo
42%
(5y)
9%
(1y)
28%
(3mo)

Pistachio Ice Cream is a longstanding dessert flavor that remains popular globally, with renewed interest driven by premiumization, artis...

Plant-Based Meat

6,600 vol/mo
42%
(5y)
90%
(1y)
30%
(3mo)

Plant based meat refers to meat alternatives derived from plant proteins designed to mimic the taste, texture, and experience of animal m...

Capocollo

40,500 vol/mo
42%
(5y)
10%
(1y)
-11%
(3mo)

Capocollo is a traditional Italian cured pork shoulder product gaining attention as a premium, artisanal deli meat in global charcuterie ...

Shiso Leaf

12,100 vol/mo
40%
(5y)
7%
(1y)
3%
(3mo)

Shiso leaf is a traditional Japanese herb (perilla) widely used in Asian cuisine for its distinct anise like flavor and vibrant green or ...

Avocado Mayo

12,100 vol/mo
39%
(5y)
9%
(1y)
64%
(3mo)

Avocado mayo is a creamy emulsion that blends avocado with traditional mayonnaise ingredients, creating a thicker, lighter tasting spread...

Tofu Skin

12,100 vol/mo
38%
(5y)
36%
(1y)
34%
(3mo)

Tofu Skin, also known as yuba, is a and established soy based ingredient and product category made from soy milk skin that forms a delica...

Immi Ramen

14,800 vol/mo
38%
(5y)
-33%
(1y)
22%
(3mo)

Immi Ramen is a plant based, high protein, low carb instant ramen brand that gained attention as a healthier alternative in the instant r...

Gourmia

9,900 vol/mo
38%
(5y)
8%
(1y)
-26%
(3mo)

Gourmia is a consumer kitchen appliances brand known for affordable, compact devices such as air fryers and multi cookers that appeal to ...

Feijão

1,900 vol/mo
38%
(5y)
51%
(1y)
38%
(3mo)

Feijão is a staple legume based dish and ingredient widely consumed in Brazil and Portuguese speaking countries; this analysis treats Fe...

Iberico Pork

9,900 vol/mo
37%
(5y)
14%
(1y)
-17%
(3mo)

Iberico Pork refers to premium Spanish pork products from Iberian pigs, including jamón ibérico and various cured products, renowned fo...

Lingonberry Jam

9,900 vol/mo
37%
(5y)
19%
(1y)
-24%
(3mo)

Lingonberry jam is a traditional Nordic preserve made from lingonberries, experiencing renewed interest through Nordic cuisine, breakfast...

Claypot

33,100 vol/mo
36%
(5y)
32%
(1y)
1%
(3mo)

Claypot cooking refers to preparing meals in porous ceramic clay pots, a tradition widely practiced in many cuisines. The topic is gainin...

Enoki Mushrooms

110,000 vol/mo
36%
(5y)
26%
(1y)
11%
(3mo)

Enoki mushrooms are a widely used white, long stemmed mushroom prized for its delicate texture and mild, slightly fruity flavor. The tren...

Sunflower Oil

27,100 vol/mo
35%
(5y)
5%
(1y)
28%
(3mo)

Sunflower Oil is a well established edible oil produced from sunflower seeds, widely used for cooking and food processing, with global su...

Gochujang Sauce

49,500 vol/mo
35%
(5y)
13%
(1y)
34%
(3mo)

Gochujang Sauce is a rising consumer trend where Korean chili paste based sauces are gaining mainstream popularity beyond traditional Kor...

Fruit Gummies

5,400 vol/mo
35%
(5y)
8%
(1y)
22%
(3mo)

Fruit gummies are a long standing confection category that remains culturally pervasive and financially significant due to persistent dem...

Yogurt

246,000 vol/mo
35%
(5y)
22%
(1y)
40%
(3mo)

Yogurt remains a global staple with ongoing innovations in plant based alternatives, health focused formulations (probiotics, added prote...

Three Trees

3,600 vol/mo
35%
(5y)
12%
(1y)
0%
(3mo)

Three Trees refers to real brands and initiatives using the 'Three Trees' naming motif in foods and beverages, notably plant based milk b...

Marinated Crab

2,900 vol/mo
33%
(5y)
1%
(1y)
12%
(3mo)

Marinated crab refers to gejang, a traditional Korean dish where blue crabs are marinated in a soy sauce based brine (ganjang gejang) or ...

Roasters

14,800 vol/mo
32%
(5y)
22%
(1y)
6%
(3mo)

Roasters refers to businesses and equipment involved in coffee roasting, as well as the broader movement of specialty coffee roasters emp...

Okonomiyaki

110,000 vol/mo
32%
(5y)
41%
(1y)
121%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

Zesty

40,500 vol/mo
32%
(5y)
7%
(1y)
7%
(3mo)

Zesty is a, multi domain branding and consumer brand trend encompassing a family of brands and products that emphasize bold, flavorful id...

Kinako

8,100 vol/mo
32%
(5y)
44%
(1y)
-5%
(3mo)

Kinako is a traditional roasted soybean flour used in Japanese cuisine, which has gained renewed attention as a gluten free, plant based ...

Carnaroli

1,900 vol/mo
31%
(5y)
35%
(1y)
44%
(3mo)

Carnaroli is a premium Italian rice variety renowned for its suitability to risotto due to its high starch content and firm texture.

Tuxedo Cake

22,200 vol/mo
31%
(5y)
7%
(1y)
2%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

Lavender Syrup

22,200 vol/mo
30%
(5y)
-6%
(1y)
33%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Shoyu Ramen

40,500 vol/mo
30%
(5y)
77%
(1y)
156%
(3mo)

Shoyu Ramen is a classic Japanese ramen style featuring a soy sauce–based broth, typically lighter and soy forward, often paired with c...

North Spore

18,100 vol/mo
29%
(5y)
4%
(1y)
23%
(3mo)

North Spore is a company active in gourmet mushroom cultivation, spawn production, and mycology education, contributing to the growing in...

28%
(5y)
39%
(1y)
33%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Dried Fruit

27,100 vol/mo
28%
(5y)
14%
(1y)
14%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...

Scran

6,600 vol/mo
28%
(5y)
53%
(1y)
-6%
(3mo)

Scran is an R/Bioconductor package used for single cell RNA seq data analysis, including normalization, quality control, and downstream s...

Okara

3,600 vol/mo
28%
(5y)
65%
(1y)
81%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

Spicy Honey

4,400 vol/mo
27%
(5y)
9%
(1y)
15%
(3mo)

Spicy Honey is a culinary trend where honey is infused with chili or peppers to create a sweet heat condiment, gaining popularity in food...

Iceco

6,600 vol/mo
26%
(5y)
6%
(1y)
9%
(3mo)

Iceco is a recognized brand in portable refrigeration for vehicles and outdoor use, reflecting a broader trend toward mobile cooling solu...

Garlic Confit

27,100 vol/mo
25%
(5y)
49%
(1y)
116%
(3mo)

Garlic confit is a culinary technique and trend where garlic is slowly simmered in oil until tender and mellow, often used as a flavor ba...

Cevapi

27,100 vol/mo
25%
(5y)
8%
(1y)
10%
(3mo)

Ćevapi is a traditional grilled minced meat sausage popular in the Balkans, with ongoing cultural and culinary interest across Balkan di...

Monk Fruit

165,000 vol/mo
25%
(5y)
28%
(1y)
31%
(3mo)

Monk fruit is a, established natural sweetener derived from Siraitia grosvenorii, gaining popularity as a zero calorie sugar alternative ...

Club Crackers

27,100 vol/mo
25%
(5y)
2%
(1y)
0%
(3mo)

Club Crackers is a Nabisco branded savory cracker that has long existed in the snack category; current discussion centers on consumer dem...

Kamut Flour

8,100 vol/mo
24%
(5y)
-5%
(1y)
12%
(3mo)

Kamut Flour is a flour harvested from Kamut, a registered trademark and ancient grain variety known for large kernels and a buttery, slig...

Bone Broth

110,000 vol/mo
24%
(5y)
14%
(1y)
25%
(3mo)

Bone broth is a widely recognized wellness food trend focusing on collagen rich, simmered meat and bone liquids marketed for gut health, ...

Jalapeño Popper

6,600 vol/mo
24%
(5y)
33%
(1y)
-15%
(3mo)

Jalapeño poppers are a popular spicy appetizer featuring jalapeño peppers stuffed with cheese or other fillings, often breaded and frie...

Kufta

5,400 vol/mo
23%
(5y)
7%
(1y)
3%
(3mo)

Kufta is a traditional meatball dish from Middle Eastern, South Asian, and North African cuisines, typically made from ground meat mixed ...

Ghee

110,000 vol/mo
23%
(5y)
2%
(1y)
8%
(3mo)

Ghee is a clarified butter widely used in South Asian cuisine and increasingly popular globally as a cooking fat and culinary ingredient,...

Snack Box

2,900 vol/mo
22%
(5y)
16%
(1y)
-7%
(3mo)

Snack Box refers to the subscription based service model that curates and delivers a selection of snacks to subscribers on a regular sche...

Queso Chihuahua

8,100 vol/mo
21%
(5y)
7%
(1y)
5%
(3mo)

Queso Chihuahua is a traditional soft white cheese from the Mexican state of Chihuahua, historically made from cow's milk and known for i...

Semolina

60,500 vol/mo
21%
(5y)
6%
(1y)
17%
(3mo)

Semolina is experiencing renewed attention in culinary circles as a premium ingredient for artisanal pasta, bakery textures, and traditio...

Pearl Millet

9,900 vol/mo
21%
(5y)
25%
(1y)
49%
(3mo)

Pearl millet is a drought tolerant cereal crop that has gained attention as a climate resilient staple in arid and semi arid regions. It ...

Tonkotsu

27,100 vol/mo
20%
(5y)
32%
(1y)
75%
(3mo)

Tonkotsu is a rich, pork bone based ramen broth and a foundational style of ramen that originated in Fukuoka, Japan. It has become a glob...

Alpha Foods

720 vol/mo
19%
(5y)
72%
(1y)
35%
(3mo)

Alpha Foods is a plant based frozen meals brand that epitomizes the broader rise of meat free, ready to heat options and reflects consume...

Pancake Mix

60,500 vol/mo
19%
(5y)
7%
(1y)
3%
(3mo)

Pancake Mix remains a durable pantry staple and has evolved with wellness trends, convenience demands, and creative culinary uses beyond ...

Tteokbokki

246,000 vol/mo
18%
(5y)
21%
(1y)
26%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

Nood

18,100 vol/mo
18%
(5y)
-21%
(1y)
8%
(3mo)

Nood is a brand name associated with at least two distinct consumer tech/product trends: an at‑home IPL hair removal device brand and a...

Lalo

60,500 vol/mo
18%
(5y)
20%
(1y)
-7%
(3mo)

Lalo is a brand name used for multiple consumer categories, most notably LALO Tequila (a premium tequila brand) and Lalo (a modern baby a...

18%
(5y)
52%
(1y)
60%
(3mo)

Broccoli microgreens are young, edible broccoli plants harvested at an early stage. They have gained popularity as a nutritious, fast gro...

Garlic Powder

27,100 vol/mo
17%
(5y)
19%
(1y)
7%
(3mo)

Garlic powder is a widely used dried seasoning derived from garlic that has seen stable demand in home cooking, food manufacturing, and s...

Drunken Noodles

110,000 vol/mo
17%
(5y)
31%
(1y)
88%
(3mo)

Drunken Noodles, a Thai stir fried noodle dish (Pad Kee Mao) characterized by wide rice noodles, hot basil, chilies, garlic, and a savory...

Dashi

74,000 vol/mo
16%
(5y)
16%
(1y)
5%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Chashu

40,500 vol/mo
16%
(5y)
9%
(1y)
-1%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Popping Boba

33,100 vol/mo
16%
(5y)
8%
(1y)
22%
(3mo)

Popping Boba refers to edible spheres filled with flavored liquid that burst in the mouth when bitten, adding a liquid filled texture to ...

Shoyu

33,100 vol/mo
15%
(5y)
28%
(1y)
67%
(3mo)

Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...

Grain-Free

880 vol/mo
15%
(5y)
53%
(1y)
38%
(3mo)

Grain Free is a consumer dietary trend focused on removing grains from human or pet foods, driven by perceptions of health benefits, alle...

Tortilla Chips

74,000 vol/mo
15%
(5y)
20%
(1y)
43%
(3mo)

Tortilla chips are a long standing snack category with sustained popularity globally, driven by versatile usage in dips, snacking occasio...

Tantanmen

5,400 vol/mo
15%
(5y)
8%
(1y)
6%
(3mo)

Tantanmen is a popular ramen dish featuring a spicy sesame based broth inspired by Sichuan dan dan noodles, gaining global attention thro...

Rice Cake

201,000 vol/mo
15%
(5y)
20%
(1y)
34%
(3mo)

Rice Cake is a snack category consisting of puffed or pressed cakes made from rice, available in various flavors and forms, with growing ...

Fish Finger

10 vol/mo
15%
(5y)
30%
(1y)
46%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...