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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Iberico Pork

9,900 vol/mo
35%
(5y)
21%
(1y)
-5%
(3mo)

Iberico Pork refers to premium Spanish pork products from Iberian pigs, including jamón ibérico and various cured products, renowned fo...

Sunflower Oil

27,100 vol/mo
35%
(5y)
5%
(1y)
28%
(3mo)

Sunflower Oil is a well established edible oil produced from sunflower seeds, widely used for cooking and food processing, with global su...

Shoyu Ramen

40,500 vol/mo
35%
(5y)
93%
(1y)
63%
(3mo)

Shoyu Ramen is a classic Japanese ramen style featuring a soy sauce–based broth, typically lighter and soy forward, often paired with c...

Yogurt

246,000 vol/mo
35%
(5y)
22%
(1y)
40%
(3mo)

Yogurt remains a global staple with ongoing innovations in plant based alternatives, health focused formulations (probiotics, added prote...

Guanciale

135,000 vol/mo
34%
(5y)
5%
(1y)
-3%
(3mo)

Guanciale is a traditional Italian cured meat made from pork jowl or cheeks, prized for its rich fat and distinctive aroma, and it has re...

Olive Oil

135,000 vol/mo
34%
(5y)
22%
(1y)
26%
(3mo)

Olive oil remains a globally traded commodity and culinary staple with growing emphasis on quality, origin provenance, sustainable farmin...

Vegan Gummies

8,100 vol/mo
34%
(5y)
101%
(1y)
356%
(3mo)

Vegan Gummies are plant based candy gummies that use fruit derived pectin or other vegan gelling agents instead of gelatin, appealing to ...

Pea Protein

22,200 vol/mo
34%
(5y)
36%
(1y)
82%
(3mo)

Pea protein is a plant based protein harvested from yellow peas that has gained prominence as a versatile, allergen friendly protein sour...

Lavender Salt

390 vol/mo
33%
(5y)
18%
(1y)
22%
(3mo)

Lavender salt is a culinary fusion product that combines sea salt with dried lavender buds to create a floral, savory seasoning used in b...

Soy Protein

12,100 vol/mo
32%
(5y)
46%
(1y)
79%
(3mo)

Soy protein is a established plant based protein ingredient derived from soybeans, used widely in food, beverages, and animal feed to pro...

Okonomiyaki

110,000 vol/mo
32%
(5y)
41%
(1y)
121%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

Okara

3,600 vol/mo
32%
(5y)
64%
(1y)
32%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

Zesty

40,500 vol/mo
32%
(5y)
7%
(1y)
7%
(3mo)

Zesty is a, multi domain branding and consumer brand trend encompassing a family of brands and products that emphasize bold, flavorful id...

Monk Fruit

165,000 vol/mo
31%
(5y)
35%
(1y)
27%
(3mo)

Monk fruit is a, established natural sweetener derived from Siraitia grosvenorii, gaining popularity as a zero calorie sugar alternative ...

THC Gummies

880 vol/mo
31%
(5y)
9%
(1y)
8%
(3mo)

THC Gummies are cannabis infused edible products designed to deliver controlled doses of tetrahydrocannabinol (THC) in a flavored gummy f...

Attieke

9,900 vol/mo
31%
(5y)
7%
(1y)
-1%
(3mo)

Attiéké is a traditional West African dish consisting of fermented cassava granules, typically served as a side to fish, meat, or veget...

Mouth Foods

90 vol/mo
31%
(5y)
27%
(1y)
40%
(3mo)

Mouth Foods refers to a brand and concept in the indie foods/gift sector, centered on mouth inspired branding and edible offerings market...

Spicy Honey

4,400 vol/mo
31%
(5y)
12%
(1y)
14%
(3mo)

Spicy Honey is a culinary trend where honey is infused with chili or peppers to create a sweet heat condiment, gaining popularity in food...

Lingonberry Jam

9,900 vol/mo
31%
(5y)
30%
(1y)
-30%
(3mo)

Lingonberry jam is a traditional Nordic preserve made from lingonberries, experiencing renewed interest through Nordic cuisine, breakfast...

Daal

18,100 vol/mo
31%
(5y)
16%
(1y)
-9%
(3mo)

Daal (dal) refers to a broad category of lentil based dishes and pulses that are staples in South Asian cuisine. In this context, the top...

Chicken Salt

6,600 vol/mo
31%
(5y)
38%
(1y)
26%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Yakiniku Sauce

5,400 vol/mo
31%
(5y)
23%
(1y)
-9%
(3mo)

Yakiniku sauce refers to the savory glaze used for Japanese grilled meat, which has gained popularity beyond Japan through increased inte...

Tuxedo Cake

22,200 vol/mo
31%
(5y)
7%
(1y)
2%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

Calamansi

60,500 vol/mo
30%
(5y)
17%
(1y)
27%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

Caputo

40,500 vol/mo
30%
(5y)
10%
(1y)
33%
(3mo)

Caputo is a brand known for its Caputo 00 pizza flour and related flour products used widely by pizzerias and home bakers seeking quality...

Black Turmeric

1,600 vol/mo
29%
(5y)
43%
(1y)
37%
(3mo)

Black turmeric refers to the rhizome of Curcuma caesia, a plant used in traditional Ayurveda and increasingly explored for its unique pig...

Black Vinegar

14,800 vol/mo
29%
(5y)
47%
(1y)
84%
(3mo)

Black Vinegar is a traditional aged Chinese vinegar, notably Zhenjiang (Chinkiang) style, prized for its dark color, rich malty sweetness...

Ancho

18,100 vol/mo
29%
(5y)
26%
(1y)
2%
(3mo)

Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...

Scran

6,600 vol/mo
28%
(5y)
56%
(1y)
-16%
(3mo)

Scran is an R/Bioconductor package used for single cell RNA seq data analysis, including normalization, quality control, and downstream s...

28%
(5y)
39%
(1y)
33%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Pearl Millet

9,900 vol/mo
28%
(5y)
23%
(1y)
60%
(3mo)

Pearl millet is a drought tolerant cereal crop that has gained attention as a climate resilient staple in arid and semi arid regions. It ...

Dried Fruit

27,100 vol/mo
28%
(5y)
14%
(1y)
14%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...

Tsukemen

18,100 vol/mo
28%
(5y)
10%
(1y)
-15%
(3mo)

Tsukemen is a Japanese noodle dish featuring cold, firm noodles served separately from a hot, concentrated dipping broth, allowing diners...

Plant Protein

9,900 vol/mo
27%
(5y)
31%
(1y)
61%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

Kufta

5,400 vol/mo
27%
(5y)
12%
(1y)
6%
(3mo)

Kufta is a traditional meatball dish from Middle Eastern, South Asian, and North African cuisines, typically made from ground meat mixed ...

Cayenne Pepper

165,000 vol/mo
26%
(5y)
4%
(1y)
-3%
(3mo)

Cayenne Pepper is a, longstanding spice with renewed cultural and culinary prominence driven by interest in heat, metabolism boosting foo...

Basmati

9,900 vol/mo
26%
(5y)
31%
(1y)
28%
(3mo)

Basmati is a globally recognized long grain aromatic rice variety primarily cultivated in the Indian subcontinent, with rising demand dri...

Garlic Confit

27,100 vol/mo
25%
(5y)
49%
(1y)
116%
(3mo)

Garlic confit is a culinary technique and trend where garlic is slowly simmered in oil until tender and mellow, often used as a flavor ba...

Cevapi

27,100 vol/mo
25%
(5y)
12%
(1y)
29%
(3mo)

Ćevapi is a traditional grilled minced meat sausage popular in the Balkans, with ongoing cultural and culinary interest across Balkan di...

25%
(5y)
37%
(1y)
76%
(3mo)

Orange Blossom Honey is a monofloral honey derived from orange blossom nectar, valued for its light, fruity aroma and mild sweetness. It ...

Gochugaru

60,500 vol/mo
25%
(5y)
12%
(1y)
-6%
(3mo)

Gochugaru is a Korean red chili flake widely used in kimchi, stews, and spicy dishes. Its rising visibility in global cooking and Korean ...

Carnaroli

1,900 vol/mo
25%
(5y)
52%
(1y)
19%
(3mo)

Carnaroli is a premium Italian rice variety renowned for its suitability to risotto due to its high starch content and firm texture.

Marinated Crab

2,900 vol/mo
25%
(5y)
6%
(1y)
-25%
(3mo)

Marinated crab refers to gejang, a traditional Korean dish where blue crabs are marinated in a soy sauce based brine (ganjang gejang) or ...

Club Crackers

27,100 vol/mo
25%
(5y)
2%
(1y)
0%
(3mo)

Club Crackers is a Nabisco branded savory cracker that has long existed in the snack category; current discussion centers on consumer dem...

Bone Broth

110,000 vol/mo
24%
(5y)
14%
(1y)
25%
(3mo)

Bone broth is a widely recognized wellness food trend focusing on collagen rich, simmered meat and bone liquids marketed for gut health, ...

Ghee

110,000 vol/mo
23%
(5y)
2%
(1y)
8%
(3mo)

Ghee is a clarified butter widely used in South Asian cuisine and increasingly popular globally as a cooking fat and culinary ingredient,...

Konjac

49,500 vol/mo
23%
(5y)
22%
(1y)
30%
(3mo)

Konjac is a plant derived ingredient and food product widely used in low calorie, high fiber diets. It is used to make shirataki noodles,...

Pickle

301,000 vol/mo
22%
(5y)
0%
(1y)
9%
(3mo)

Pickle is a topic referring to Python's built in serialization module used to convert Python objects to a byte stream and back. It is wid...

Tonkotsu

27,100 vol/mo
22%
(5y)
35%
(1y)
28%
(3mo)

Tonkotsu is a rich, pork bone based ramen broth and a foundational style of ramen that originated in Fukuoka, Japan. It has become a glob...

Mango

1,000,000 vol/mo
22%
(5y)
17%
(1y)
41%
(3mo)

Mango is a, widely consumed tropical fruit whose popularity is rising in culinary trends, health focused eating, and global supply chains.

Ajwain

14,800 vol/mo
22%
(5y)
23%
(1y)
9%
(3mo)

Ajwain, also known as carom seeds, is a traditional spice used across Indian and South Asian cooking. It has periodic renewed interest du...

Calcium Lactate

6,600 vol/mo
22%
(5y)
28%
(1y)
8%
(3mo)

Calcium lactate is a chemical compound used as a calcium supplement and food additive, with applications in nutrition, pharmaceuticals, a...

Tortilla Chips

74,000 vol/mo
22%
(5y)
28%
(1y)
59%
(3mo)

Tortilla chips are a long standing snack category with sustained popularity globally, driven by versatile usage in dips, snacking occasio...

Queso Chihuahua

8,100 vol/mo
21%
(5y)
7%
(1y)
5%
(3mo)

Queso Chihuahua is a traditional soft white cheese from the Mexican state of Chihuahua, historically made from cow's milk and known for i...

Semolina

60,500 vol/mo
21%
(5y)
6%
(1y)
17%
(3mo)

Semolina is experiencing renewed attention in culinary circles as a premium ingredient for artisanal pasta, bakery textures, and traditio...

Popping Boba

33,100 vol/mo
21%
(5y)
9%
(1y)
43%
(3mo)

Popping Boba refers to edible spheres filled with flavored liquid that burst in the mouth when bitten, adding a liquid filled texture to ...

Vegetable Oil

40,500 vol/mo
20%
(5y)
7%
(1y)
-1%
(3mo)

Vegetable oil is a globally traded edible oil category derived from crops like soy, canola, palm, and sunflower. It serves as a key ingre...

Rice Cake

201,000 vol/mo
19%
(5y)
27%
(1y)
31%
(3mo)

Rice Cake is a snack category consisting of puffed or pressed cakes made from rice, available in various flavors and forms, with growing ...

Pancake Mix

60,500 vol/mo
19%
(5y)
7%
(1y)
3%
(3mo)

Pancake Mix remains a durable pantry staple and has evolved with wellness trends, convenience demands, and creative culinary uses beyond ...

Sazon

60,500 vol/mo
19%
(5y)
6%
(1y)
8%
(3mo)

Sazon refers to a family of Latin American seasoning blends, commonly in packet form, used to flavor dishes. It encompasses products like...

Kamut Flour

8,100 vol/mo
19%
(5y)
-6%
(1y)
-13%
(3mo)

Kamut Flour is a flour harvested from Kamut, a registered trademark and ancient grain variety known for large kernels and a buttery, slig...

Bori

6,600 vol/mo
18%
(5y)
20%
(1y)
1%
(3mo)

Bori is a, multi faceted term with historical and cultural significance across cuisines, religion, geography, and language; current discu...

Nood

18,100 vol/mo
18%
(5y)
-21%
(1y)
8%
(3mo)

Nood is a brand name associated with at least two distinct consumer tech/product trends: an at‑home IPL hair removal device brand and a...

Lalo

60,500 vol/mo
18%
(5y)
20%
(1y)
-7%
(3mo)

Lalo is a brand name used for multiple consumer categories, most notably LALO Tequila (a premium tequila brand) and Lalo (a modern baby a...

Tteokbokki

246,000 vol/mo
18%
(5y)
25%
(1y)
11%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

Poke Mix

1,000 vol/mo
18%
(5y)
16%
(1y)
4%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Garlic Powder

27,100 vol/mo
17%
(5y)
19%
(1y)
7%
(3mo)

Garlic powder is a widely used dried seasoning derived from garlic that has seen stable demand in home cooking, food manufacturing, and s...

Drunken Noodles

110,000 vol/mo
17%
(5y)
31%
(1y)
88%
(3mo)

Drunken Noodles, a Thai stir fried noodle dish (Pad Kee Mao) characterized by wide rice noodles, hot basil, chilies, garlic, and a savory...

Shichimi

9,900 vol/mo
17%
(5y)
14%
(1y)
-14%
(3mo)

Shichimi is a traditional Japanese seven spice blend (shichimi togarashi) used to season dishes. In recent times it has seen renewed inte...

Padano

2,400 vol/mo
17%
(5y)
9%
(1y)
3%
(3mo)

Grana Padano is a well established Italian cheese with Protected Designation of Origin (PDO) status, widely consumed domestically and int...

17%
(5y)
3%
(1y)
6%
(3mo)

Psilocybin chocolate is a product category that blends psilocybin rich mushrooms with chocolate to deliver psychedelic experiences in a e...

Shoyu

33,100 vol/mo
17%
(5y)
33%
(1y)
29%
(3mo)

Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...

Chashu

40,500 vol/mo
16%
(5y)
8%
(1y)
-12%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Dashi

74,000 vol/mo
16%
(5y)
16%
(1y)
5%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Black Garlic

40,500 vol/mo
16%
(5y)
49%
(1y)
54%
(3mo)

Black Garlic is a, long standing culinary ingredient and wellness topic. It is produced by aging whole garlic bulbs under controlled humi...

Butter Ghee

1,300 vol/mo
16%
(5y)
5%
(1y)
-2%
(3mo)

Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...

16%
(5y)
18%
(1y)
20%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Lychee

301,000 vol/mo
16%
(5y)
16%
(1y)
13%
(3mo)

Lychee is a globally recognized tropical fruit known for its fragrant aroma, sweet sour flavor, and glossy, bumpy skin. It has grown in p...

Tantanmen

5,400 vol/mo
15%
(5y)
8%
(1y)
6%
(3mo)

Tantanmen is a popular ramen dish featuring a spicy sesame based broth inspired by Sichuan dan dan noodles, gaining global attention thro...

Fish Finger

10 vol/mo
15%
(5y)
30%
(1y)
46%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

Wagyu Beef Tallow

6,600 vol/mo
15%
(5y)
-5%
(1y)
-6%
(3mo)

Wagyu beef tallow is gaining interest as a premium cooking fat in high end kitchens and home cooking, driven by interest in rich flavor, ...

BBQ Seasoning

170 vol/mo
15%
(5y)
12%
(1y)
5%
(3mo)

BBQ Seasoning is a durable consumer trend focused on ready made and artisanal spice blends used for grilling and barbecuing, with rising ...

Imitation Crab

74,000 vol/mo
15%
(5y)
5%
(1y)
21%
(3mo)

Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...

Furikake Seasoning

22,200 vol/mo
14%
(5y)
18%
(1y)
5%
(3mo)

Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...

Sugar Alcohol

40,500 vol/mo
14%
(5y)
12%
(1y)
21%
(3mo)

Sugar alcohols are a class of polyols used as low calorie sugar substitutes. The topic remains relevant due to ongoing demand for reduced...

Baking Soda

201,000 vol/mo
14%
(5y)
11%
(1y)
3%
(3mo)

Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...

Tofu

201,000 vol/mo
14%
(5y)
12%
(1y)
18%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.

14%
(5y)
7%
(1y)
-7%
(3mo)

Peanut chocolate is a longstanding flavor pairing in confectionery, involving chocolate combined with peanuts across multiple products an...

BOPIS

4,400 vol/mo
14%
(5y)
27%
(1y)
-15%
(3mo)

BOPIS, or Buy Online, Pick Up In Store, is a retail fulfillment model that lets customers purchase online and collect their orders at a p...

Seaweed Chips

12,100 vol/mo
14%
(5y)
20%
(1y)
25%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...