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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Caffeine Gum

14,800 vol/mo
149%
(5y)
47%
(1y)
37%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Coffee Paste

480 vol/mo
148%
(5y)
166%
(1y)
88%
(3mo)

Coffee Paste is a product category where concentrated coffee pastes are packaged (often in tubes or jars) for culinary, beverage, and des...

Skyr Yogurt

22,200 vol/mo
147%
(5y)
54%
(1y)
97%
(3mo)

Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...

Protein Ice Cream

49,500 vol/mo
145%
(5y)
68%
(1y)
95%
(3mo)

Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...

143%
(5y)
-6%
(1y)
-10%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Caffeine Gummies

2,900 vol/mo
143%
(5y)
63%
(1y)
108%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...

Tru Fru

165,000 vol/mo
134%
(5y)
-13%
(1y)
31%
(3mo)

Trü Frü (Trü Frü) is a fruit snacking brand known for frozen and chocolate dipped fruit snacks, originally popular in the U.S. and ...

Protein Tortillas

5,400 vol/mo
134%
(5y)
48%
(1y)
80%
(3mo)

Protein tortillas are a market segment focused on tortillas fortified with higher protein content, often using ingredients like whey, pea...

Lychee Sugar

140 vol/mo
133%
(5y)
80%
(1y)
58%
(3mo)

Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...

Unwashed Eggs

1,600 vol/mo
131%
(5y)
28%
(1y)
110%
(3mo)

Unwashed Eggs is a trend where shell eggs are sold and sometimes produced without washing to preserve the eggs' bloom, appealing to consu...

Churro Cookies

2,400 vol/mo
130%
(5y)
-28%
(1y)
36%
(3mo)

Churro Cookies refer to a dessert fusion where the flavors and textures of churros (cinnamon sugar, fried dough) are incorporated into co...

Smash Burger

673,000 vol/mo
129%
(5y)
16%
(1y)
18%
(3mo)

Smash burger describes a burger cooking technique and the associated menu style where ground beef patties are placed on a hot surface and...

129%
(5y)
132%
(1y)
84%
(3mo)

Alternative protein refers to non animal derived proteins produced to mimic or replace conventional animal based foods. It encompasses pl...

Shio Ramen

12,100 vol/mo
127%
(5y)
246%
(1y)
-9%
(3mo)

Shio ramen is a traditional Japanese ramen variety featuring a pale, clear salt based broth, typically lighter and more delicate than mis...

Venchi

49,500 vol/mo
126%
(5y)
9%
(1y)
-6%
(3mo)

Venchi is a renowned Italian premium chocolatier and gelato brand expanding internationally with flagship stores and product innovations.

Pasture Raised Eggs

74,000 vol/mo
125%
(5y)
3%
(1y)
36%
(3mo)

Pasture Raised Eggs refer to eggs produced by hens that have substantial outdoor access and foraging opportunities, typically marketed as...

Tahitian Vanilla

2,900 vol/mo
124%
(5y)
162%
(1y)
75%
(3mo)

Tahitian Vanilla is a agricultural product and luxury flavoring known for its distinct aroma and quality, sourced from Vanilla planifolia...

Yogurt Bagel

2,900 vol/mo
123%
(5y)
-4%
(1y)
17%
(3mo)

Yogurt bagel refers to bagels made with Greek yogurt as a primary ingredient, a recipe trend that has circulated in food blogs, social me...

Xylitol Gum

60,500 vol/mo
122%
(5y)
11%
(1y)
38%
(3mo)

Xylitol gum is a sugar free chewing gum that uses the sugar substitute xylitol, marketed for dental health benefits such as reducing cavi...

Lychee Syrup

4,400 vol/mo
121%
(5y)
38%
(1y)
23%
(3mo)

Lychee syrup is a flavoring ingredient derived from the lychee fruit, used in beverages, desserts, and cooking to impart a floral, tropic...

Protein Chips

33,100 vol/mo
121%
(5y)
43%
(1y)
108%
(3mo)

Protein chips are a snack category featuring chips fortified with high protein, often lower in carbs, marketed as protein rich alternativ...