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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Feijão

1,900 vol/mo
39%
(5y)
57%
(1y)
1%
(3mo)

Feijão is a staple legume based dish and ingredient widely consumed in Brazil and Portuguese speaking countries; this analysis treats Fe...

Kinako

8,100 vol/mo
38%
(5y)
35%
(1y)
-12%
(3mo)

Kinako is a traditional roasted soybean flour used in Japanese cuisine, which has gained renewed attention as a gluten free, plant based ...

Calabrian Chili

49,500 vol/mo
38%
(5y)
12%
(1y)
0%
(3mo)

Calabrian chili refers to the spicy Calabrian pepper variety and its use in cuisine, notably as a flavoring paste or sauce that highlight...

Shiso Leaf

12,100 vol/mo
38%
(5y)
1%
(1y)
0%
(3mo)

Shiso leaf is a traditional Japanese herb (perilla) widely used in Asian cuisine for its distinct anise like flavor and vibrant green or ...

Pea Protein

22,200 vol/mo
37%
(5y)
41%
(1y)
93%
(3mo)

Pea protein is a plant based protein harvested from yellow peas that has gained prominence as a versatile, allergen friendly protein sour...

Gochujang Sauce

49,500 vol/mo
37%
(5y)
20%
(1y)
9%
(3mo)

Gochujang Sauce is a rising consumer trend where Korean chili paste based sauces are gaining mainstream popularity beyond traditional Kor...

Okonomiyaki

110,000 vol/mo
37%
(5y)
48%
(1y)
0%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

36%
(5y)
-57%
(1y)
-4%
(3mo)

Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...

Tuxedo Cake

22,200 vol/mo
36%
(5y)
17%
(1y)
13%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

Olive Oil

135,000 vol/mo
36%
(5y)
22%
(1y)
24%
(3mo)

Soy Protein

12,100 vol/mo
36%
(5y)
54%
(1y)
82%
(3mo)

Soy protein is a established plant based protein ingredient derived from soybeans, used widely in food, beverages, and animal feed to pro...

Good Meat

1,600 vol/mo
35%
(5y)
24%
(1y)
14%
(3mo)

Good Meat refers to cultivated or lab grown meat products developed and marketed by companies like Eat Just under the Good Meat brand, re...

Shoyu Ramen

40,500 vol/mo
35%
(5y)
98%
(1y)
-7%
(3mo)

Shoyu Ramen is a classic Japanese ramen style featuring a soy sauce–based broth, typically lighter and soy forward, often paired with c...

Tom Yum

33,100 vol/mo
35%
(5y)
41%
(1y)
-15%
(3mo)

Tom Yum is a traditional Thai hot and sour soup that is gaining renewed global attention, driven by interest in Thai cuisine, bold flavor...

35%
(5y)
153%
(1y)
-29%
(3mo)

Okara

3,600 vol/mo
35%
(5y)
66%
(1y)
1%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

Guanciale

135,000 vol/mo
34%
(5y)
4%
(1y)
-2%
(3mo)

Guanciale is a traditional Italian cured meat made from pork jowl or cheeks, prized for its rich fat and distinctive aroma, and it has re...

Lavender Salt

390 vol/mo
33%
(5y)
19%
(1y)
37%
(3mo)

Lavender salt is a culinary fusion product that combines sea salt with dried lavender buds to create a floral, savory seasoning used in b...

Monk Fruit

165,000 vol/mo
33%
(5y)
35%
(1y)
28%
(3mo)

Monk fruit is a, established natural sweetener derived from Siraitia grosvenorii, gaining popularity as a zero calorie sugar alternative ...

Mouth Foods

90 vol/mo
33%
(5y)
32%
(1y)
48%
(3mo)

Black Vinegar

14,800 vol/mo
33%
(5y)
54%
(1y)
94%
(3mo)

Black Vinegar is a traditional aged Chinese vinegar, notably Zhenjiang (Chinkiang) style, prized for its dark color, rich malty sweetness...

Zesty

49,500 vol/mo
32%
(5y)
13%
(1y)
41%
(3mo)

Zesty is a, multi domain branding and consumer brand trend encompassing a family of brands and products that emphasize bold, flavorful id...

Chicken Salt

6,600 vol/mo
32%
(5y)
39%
(1y)
25%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Calamansi

60,500 vol/mo
31%
(5y)
17%
(1y)
27%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

Dried Fruit

27,100 vol/mo
31%
(5y)
23%
(1y)
19%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...

Caputo

40,500 vol/mo
31%
(5y)
14%
(1y)
12%
(3mo)

Daal

18,100 vol/mo
30%
(5y)
15%
(1y)
-16%
(3mo)

Daal (dal) refers to a broad category of lentil based dishes and pulses that are staples in South Asian cuisine. In this context, the top...

Cat Food

110,000 vol/mo
30%
(5y)
56%
(1y)
127%
(3mo)

Spicy Honey

4,400 vol/mo
30%
(5y)
11%
(1y)
8%
(3mo)

Spicy Honey is a culinary trend where honey is infused with chili or peppers to create a sweet heat condiment, gaining popularity in food...

Immi Ramen

14,800 vol/mo
30%
(5y)
-36%
(1y)
18%
(3mo)

Immi Ramen is a plant based, high protein, low carb instant ramen brand that gained attention as a healthier alternative in the instant r...

THC Gummies

880 vol/mo
30%
(5y)
11%
(1y)
5%
(3mo)

THC Gummies are cannabis infused edible products designed to deliver controlled doses of tetrahydrocannabinol (THC) in a flavored gummy f...

Iberico Pork

9,900 vol/mo
30%
(5y)
24%
(1y)
2%
(3mo)

Iberico Pork refers to premium Spanish pork products from Iberian pigs, including jamón ibérico and various cured products, renowned fo...

Ancho

18,100 vol/mo
29%
(5y)
26%
(1y)
2%
(3mo)

Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...

Lingonberry Jam

9,900 vol/mo
29%
(5y)
18%
(1y)
-31%
(3mo)

Lingonberry jam is a traditional Nordic preserve made from lingonberries, experiencing renewed interest through Nordic cuisine, breakfast...

Scran

6,600 vol/mo
29%
(5y)
44%
(1y)
-15%
(3mo)

Scran is an R/Bioconductor package used for single cell RNA seq data analysis, including normalization, quality control, and downstream s...

Jalapeño Popper

6,600 vol/mo
28%
(5y)
30%
(1y)
-40%
(3mo)

Jalapeño poppers are a popular spicy appetizer featuring jalapeño peppers stuffed with cheese or other fillings, often breaded and frie...

Cevapi

27,100 vol/mo
28%
(5y)
13%
(1y)
29%
(3mo)

Ćevapi is a traditional grilled minced meat sausage popular in the Balkans, with ongoing cultural and culinary interest across Balkan di...

Pearl Millet

9,900 vol/mo
28%
(5y)
28%
(1y)
47%
(3mo)

Pearl millet is a drought tolerant cereal crop that has gained attention as a climate resilient staple in arid and semi arid regions. It ...

Carnaroli

1,900 vol/mo
28%
(5y)
44%
(1y)
8%
(3mo)

Carnaroli is a premium Italian rice variety renowned for its suitability to risotto due to its high starch content and firm texture.

Tsukemen

18,100 vol/mo
27%
(5y)
9%
(1y)
-9%
(3mo)

Tsukemen is a Japanese noodle dish featuring cold, firm noodles served separately from a hot, concentrated dipping broth, allowing diners...

Attieke

9,900 vol/mo
27%
(5y)
5%
(1y)
6%
(3mo)

Attiéké is a traditional West African dish consisting of fermented cassava granules, typically served as a side to fish, meat, or veget...

Bone Broth

110,000 vol/mo
27%
(5y)
21%
(1y)
-3%
(3mo)

Bone broth is a widely recognized wellness food trend focusing on collagen rich, simmered meat and bone liquids marketed for gut health, ...

Basmati

9,900 vol/mo
26%
(5y)
32%
(1y)
19%
(3mo)

Basmati is a globally recognized long grain aromatic rice variety primarily cultivated in the Indian subcontinent, with rising demand dri...

Club Crackers

27,100 vol/mo
26%
(5y)
12%
(1y)
0%
(3mo)

Club Crackers is a Nabisco branded savory cracker that has long existed in the snack category; current discussion centers on consumer dem...

Fish Finger

10 vol/mo
26%
(5y)
31%
(1y)
53%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

Gochugaru

60,500 vol/mo
25%
(5y)
11%
(1y)
-10%
(3mo)

Gochugaru is a Korean red chili flake widely used in kimchi, stews, and spicy dishes. Its rising visibility in global cooking and Korean ...

Ghee

110,000 vol/mo
25%
(5y)
4%
(1y)
-3%
(3mo)

Ghee is a clarified butter widely used in South Asian cuisine and increasingly popular globally as a cooking fat and culinary ingredient,...

Cayenne Pepper

165,000 vol/mo
25%
(5y)
3%
(1y)
-5%
(3mo)

Kufta

5,400 vol/mo
24%
(5y)
9%
(1y)
19%
(3mo)

Kufta is a traditional meatball dish from Middle Eastern, South Asian, and North African cuisines, typically made from ground meat mixed ...

Konjac

49,500 vol/mo
24%
(5y)
24%
(1y)
32%
(3mo)

Konjac is a plant derived ingredient and food product widely used in low calorie, high fiber diets. It is used to make shirataki noodles,...

Garlic Confit

27,100 vol/mo
24%
(5y)
65%
(1y)
-13%
(3mo)

Garlic confit is a culinary technique and trend where garlic is slowly simmered in oil until tender and mellow, often used as a flavor ba...

Tortilla Chips

74,000 vol/mo
24%
(5y)
32%
(1y)
46%
(3mo)

Tortilla chips are a long standing snack category with sustained popularity globally, driven by versatile usage in dips, snacking occasio...

Clif Protein Bars

6,600 vol/mo
24%
(5y)
67%
(1y)
251%
(3mo)

Calcium Lactate

6,600 vol/mo
24%
(5y)
34%
(1y)
9%
(3mo)

Calcium lactate is a chemical compound used as a calcium supplement and food additive, with applications in nutrition, pharmaceuticals, a...

Ajwain

14,800 vol/mo
24%
(5y)
24%
(1y)
11%
(3mo)

Ajwain, also known as carom seeds, is a traditional spice used across Indian and South Asian cooking. It has periodic renewed interest du...

Mango

1,000,000 vol/mo
23%
(5y)
19%
(1y)
46%
(3mo)

Popping Boba

33,100 vol/mo
23%
(5y)
13%
(1y)
52%
(3mo)

Popping Boba refers to edible spheres filled with flavored liquid that burst in the mouth when bitten, adding a liquid filled texture to ...

Tonkotsu

27,100 vol/mo
23%
(5y)
39%
(1y)
-6%
(3mo)

Tonkotsu is a rich, pork bone based ramen broth and a foundational style of ramen that originated in Fukuoka, Japan. It has become a glob...

23%
(5y)
43%
(1y)
63%
(3mo)

Orange Blossom Honey is a monofloral honey derived from orange blossom nectar, valued for its light, fruity aroma and mild sweetness. It ...

22%
(5y)
22%
(1y)
22%
(3mo)

Peanut chocolate is a longstanding flavor pairing in confectionery, involving chocolate combined with peanuts across multiple products an...