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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

74%
(5y)
-1%
(1y)
21%
(3mo)

Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...

73%
(5y)
19%
(1y)
12%
(3mo)

Grass Fed Beef Liver is a trending topic centered on the consumption and promotion of beef liver sourced from grass fed cattle, highlight...

Crêpe

301,000 vol/mo
72%
(5y)
32%
(1y)
34%
(3mo)

Crêpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...

Veggie Chopper

9,900 vol/mo
71%
(5y)
-1%
(1y)
-4%
(3mo)

Veggie Chopper is a kitchen appliance category focused on quickly and safely chopping vegetables, often featuring manual pull, push, or c...

Stinky Tofu

70 vol/mo
69%
(5y)
1%
(1y)
26%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...

Maple Caramel

320 vol/mo
68%
(5y)
23%
(1y)
-46%
(3mo)

Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...

Date Syrup

14,800 vol/mo
65%
(5y)
71%
(1y)
34%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

63%
(5y)
21%
(1y)
54%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Labneh

74,000 vol/mo
62%
(5y)
48%
(1y)
92%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Mafaldine

33,100 vol/mo
58%
(5y)
27%
(1y)
-6%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Longaniza

27,100 vol/mo
56%
(5y)
100%
(1y)
209%
(3mo)

Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...

Better Bagel

14,800 vol/mo
55%
(5y)
-42%
(1y)
15%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Ube

246,000 vol/mo
54%
(5y)
34%
(1y)
55%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

Mango Chocolate

1,000 vol/mo
54%
(5y)
48%
(1y)
23%
(3mo)

Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...

53%
(5y)
10%
(1y)
17%
(3mo)

Freeze Dried Dog Treats are a popular category of pet treats produced by freeze drying meat to preserve nutrients and flavor, offering li...

Coffee Syrup

40,500 vol/mo
53%
(5y)
34%
(1y)
6%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Mortadella

165,000 vol/mo
52%
(5y)
7%
(1y)
-1%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
0%
(1y)
5%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

Bee Bread

9,900 vol/mo
52%
(5y)
9%
(1y)
87%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...

Unsalted Cashews

4,400 vol/mo
51%
(5y)
15%
(1y)
14%
(3mo)

Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...

Congee

110,000 vol/mo
50%
(5y)
85%
(1y)
157%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...