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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Kamut Flour

8,100 vol/mo
19%
(5y)
-6%
(1y)
-13%
(3mo)

Kamut Flour is a flour harvested from Kamut, a registered trademark and ancient grain variety known for large kernels and a buttery, slig...

Bori

6,600 vol/mo
18%
(5y)
20%
(1y)
1%
(3mo)

Bori is a, multi faceted term with historical and cultural significance across cuisines, religion, geography, and language; current discu...

Nood

18,100 vol/mo
18%
(5y)
-21%
(1y)
8%
(3mo)

Nood is a brand name associated with at least two distinct consumer tech/product trends: an at‑home IPL hair removal device brand and a...

Lalo

60,500 vol/mo
18%
(5y)
20%
(1y)
-7%
(3mo)

Lalo is a brand name used for multiple consumer categories, most notably LALO Tequila (a premium tequila brand) and Lalo (a modern baby a...

Tteokbokki

246,000 vol/mo
18%
(5y)
25%
(1y)
11%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

Poke Mix

1,000 vol/mo
18%
(5y)
16%
(1y)
4%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Garlic Powder

27,100 vol/mo
17%
(5y)
19%
(1y)
7%
(3mo)

Garlic powder is a widely used dried seasoning derived from garlic that has seen stable demand in home cooking, food manufacturing, and s...

Drunken Noodles

110,000 vol/mo
17%
(5y)
31%
(1y)
88%
(3mo)

Drunken Noodles, a Thai stir fried noodle dish (Pad Kee Mao) characterized by wide rice noodles, hot basil, chilies, garlic, and a savory...

Shichimi

9,900 vol/mo
17%
(5y)
14%
(1y)
-14%
(3mo)

Shichimi is a traditional Japanese seven spice blend (shichimi togarashi) used to season dishes. In recent times it has seen renewed inte...

Padano

2,400 vol/mo
17%
(5y)
9%
(1y)
3%
(3mo)

Grana Padano is a well established Italian cheese with Protected Designation of Origin (PDO) status, widely consumed domestically and int...

17%
(5y)
3%
(1y)
6%
(3mo)

Psilocybin chocolate is a product category that blends psilocybin rich mushrooms with chocolate to deliver psychedelic experiences in a e...

Shoyu

33,100 vol/mo
17%
(5y)
33%
(1y)
29%
(3mo)

Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...

Chashu

40,500 vol/mo
16%
(5y)
8%
(1y)
-12%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Dashi

74,000 vol/mo
16%
(5y)
16%
(1y)
5%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Black Garlic

40,500 vol/mo
16%
(5y)
49%
(1y)
54%
(3mo)

Black Garlic is a, long standing culinary ingredient and wellness topic. It is produced by aging whole garlic bulbs under controlled humi...

Butter Ghee

1,300 vol/mo
16%
(5y)
5%
(1y)
-2%
(3mo)

Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...

16%
(5y)
18%
(1y)
20%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Lychee

301,000 vol/mo
16%
(5y)
16%
(1y)
13%
(3mo)

Lychee is a globally recognized tropical fruit known for its fragrant aroma, sweet sour flavor, and glossy, bumpy skin. It has grown in p...

Tantanmen

5,400 vol/mo
15%
(5y)
8%
(1y)
6%
(3mo)

Tantanmen is a popular ramen dish featuring a spicy sesame based broth inspired by Sichuan dan dan noodles, gaining global attention thro...

Fish Finger

10 vol/mo
15%
(5y)
30%
(1y)
46%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

Wagyu Beef Tallow

6,600 vol/mo
15%
(5y)
-5%
(1y)
-6%
(3mo)

Wagyu beef tallow is gaining interest as a premium cooking fat in high end kitchens and home cooking, driven by interest in rich flavor, ...

BBQ Seasoning

170 vol/mo
15%
(5y)
12%
(1y)
5%
(3mo)

BBQ Seasoning is a durable consumer trend focused on ready made and artisanal spice blends used for grilling and barbecuing, with rising ...

Imitation Crab

74,000 vol/mo
15%
(5y)
5%
(1y)
21%
(3mo)

Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...

Furikake Seasoning

22,200 vol/mo
14%
(5y)
18%
(1y)
5%
(3mo)

Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...

Sugar Alcohol

40,500 vol/mo
14%
(5y)
12%
(1y)
21%
(3mo)

Sugar alcohols are a class of polyols used as low calorie sugar substitutes. The topic remains relevant due to ongoing demand for reduced...

Baking Soda

201,000 vol/mo
14%
(5y)
11%
(1y)
3%
(3mo)

Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...

Tofu

201,000 vol/mo
14%
(5y)
12%
(1y)
18%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.

14%
(5y)
7%
(1y)
-7%
(3mo)

Peanut chocolate is a longstanding flavor pairing in confectionery, involving chocolate combined with peanuts across multiple products an...

BOPIS

4,400 vol/mo
14%
(5y)
27%
(1y)
-15%
(3mo)

BOPIS, or Buy Online, Pick Up In Store, is a retail fulfillment model that lets customers purchase online and collect their orders at a p...

Seaweed Chips

12,100 vol/mo
14%
(5y)
20%
(1y)
25%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...

Honeycomb

135,000 vol/mo
14%
(5y)
22%
(1y)
24%
(3mo)

Honeycomb is a concept primarily recognized in tech as an observability platform (Honeycomb.io) that helps teams understand complex softw...

Taco Seasoning

1,600 vol/mo
13%
(5y)
8%
(1y)
9%
(3mo)

Taco Seasoning is a recognized, real consumer product category characterized by pre mixed spice blends used to flavor tacos and other dis...

Ice Cream Scoop

33,100 vol/mo
12%
(5y)
16%
(1y)
-4%
(3mo)

Ice Cream Scoop is a product category and design topic focused on tools for portioning and serving ice cream, with notable innovations in...

Banza

9,900 vol/mo
12%
(5y)
-7%
(1y)
56%
(3mo)

Banza refers to the brand known for chickpea based pasta and related legume forward products, popular for protein and fiber content, glut...

Veggie Straws

2,400 vol/mo
12%
(5y)
0%
(1y)
23%
(3mo)

Veggie Straws are a popular packaged snack marketed as a healthier alternative to traditional potato chips, typically made from a mixture...

Salt

201,000 vol/mo
12%
(5y)
13%
(1y)
7%
(3mo)

Salt is a long standing commodity rebounding in interest due to health trends around salt intake, gourmet and specialty salts, and ongoin...

Cacio

6,600 vol/mo
12%
(5y)
19%
(1y)
14%
(3mo)

Cacio is a term rooted in Italian cheese and pasta culture, most prominently associated with Cacio e Pepe (cheese and pepper) and various...

Pasta

450,000 vol/mo
11%
(5y)
9%
(1y)
4%
(3mo)

Pasta is a globally popular food category with diverse shapes and sauces, experiencing renewed interest in artisanal production, gluten f...

Garlic Bread

74,000 vol/mo
11%
(5y)
8%
(1y)
13%
(3mo)

Garlic Bread is trending as a popular comfort side dish and social media culinary staple, driven by its simple irresistible flavor, versa...

Freshwater Shrimp

14,800 vol/mo
11%
(5y)
16%
(1y)
28%
(3mo)

Freshwater shrimp are ornamental crustaceans kept in freshwater aquariums for hobbyists, featuring varieties like Caridina and Neocaridin...

Energy Balls

14,800 vol/mo
11%
(5y)
6%
(1y)
35%
(3mo)

Energy Balls are small, bite sized snacks made from blended nuts, dried fruits, oats, and flavorings designed for convenient, compact nut...

Pudding

49,500 vol/mo
11%
(5y)
15%
(1y)
-7%
(3mo)

Pudding is a long standing dessert category encompassing custards, pudding cups, and instant mix varieties, with intermittent spikes driv...

Yuzu Fruit

33,100 vol/mo
11%
(5y)
24%
(1y)
6%
(3mo)

Yuzu fruit is a citrus native to East Asia, widely used in culinary applications, beverages, and high end gastronomy, and has seen growin...

Hanger Steak

74,000 vol/mo
10%
(5y)
11%
(1y)
12%
(3mo)

Hanger steak has gained renewed interest among chefs and home cooks for its flavorful, tender profile and relative affordability compared...

Pickle Pizza

12,100 vol/mo
10%
(5y)
9%
(1y)
-2%
(3mo)

Pickle Pizza is a novelty food trend where pickles or pickle flavored toppings are used on pizza, gaining attention as a quirky, crave wo...

Mojo

110,000 vol/mo
10%
(5y)
30%
(1y)
53%
(3mo)

Mojo is a high performance programming language introduced by Modular that aims to unify the ease of Python with the performance of C++ f...

Ancho Chile

22,200 vol/mo
10%
(5y)
3%
(1y)
-30%
(3mo)

Ancho Chile is a widely used dried poblano pepper product in Mexican and Latin American cuisine, trending as a flavorful, smoky, and vers...

Cumin

110,000 vol/mo
10%
(5y)
10%
(1y)
1%
(3mo)

Cumin is a long standing culinary spice that continues to be a staple in many cuisines around the world, with ongoing relevance in both h...

Shakshuka

201,000 vol/mo
10%
(5y)
24%
(1y)
25%
(3mo)

Shakshuka is a traditional North African dish of poached eggs in a spiced tomato and pepper sauce, which has seen renewed global interest...

Piri Piri

8,100 vol/mo
9%
(5y)
19%
(1y)
13%
(3mo)

Piri Piri refers to a hot chili pepper variety and the associated peri peri sauces and cuisine, popularized globally by African, Portugue...

Grinder

246,000 vol/mo
9%
(5y)
16%
(1y)
0%
(3mo)

Grinder refers to the rising interest in high quality coffee grinders, especially burr grinders, among home baristas and specialty coffee...

Artisan Pizza

12,100 vol/mo
9%
(5y)
25%
(1y)
5%
(3mo)

Artisan Pizza is a culinary trend characterized by handcrafted, small batch pizzas made with high quality, locally sourced ingredients, t...

Guasacaca

9,900 vol/mo
8%
(5y)
5%
(1y)
-10%
(3mo)

Guasacaca is a Venezuelan avocado based salsa sauce traditionally made with cilantro, lime, peppers, onion, and sometimes citrus. It has ...

Jerky

27,100 vol/mo
8%
(5y)
7%
(1y)
-5%
(3mo)

Jerky is a long standing snack category focusing on meat based, shelf stable protein bites. The trend today emphasizes premiumization, al...

Beef Jerky

110,000 vol/mo
7%
(5y)
7%
(1y)
6%
(3mo)

Beef jerky is a long standing snack that continues to evolve through new flavors, cleaner labels, protein focused positioning, and broade...

Furikake

135,000 vol/mo
6%
(5y)
11%
(1y)
-1%
(3mo)

Furikake is a traditional Japanese seasoning mix of dried fish, sesame seeds, seaweed, and salt that has gained cross cultural appeal and...

Almond Butter

49,500 vol/mo
5%
(5y)
5%
(1y)
18%
(3mo)

Almond butter is a well established, niche to mainstream nut butter product category that has grown due to rising plant based diets, perc...

Tomato Sauce

74,000 vol/mo
5%
(5y)
10%
(1y)
-4%
(3mo)

Tomato Sauce is a long standing culinary staple widely used across cuisines to flavor dishes, sauces, and ready to eat meals. It encompas...

Lemon Juice

40,500 vol/mo
5%
(5y)
12%
(1y)
13%
(3mo)

Lemon juice is trending as a focus area for natural flavors, DIY beverages, and wellness routines, highlighting consumer interest in citr...

Hungry Man

9,900 vol/mo
5%
(5y)
17%
(1y)
5%
(3mo)

Hungry Man is a longtime ready to eat microwavable meal brand owned by Hormel Foods, popular in the U.S. for quick, protein packed dinners.