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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Claypot

33,100 vol/mo
36%
(5y)
32%
(1y)
1%
(3mo)

Claypot cooking refers to preparing meals in porous ceramic clay pots, a tradition widely practiced in many cuisines. The topic is gainin...

Enoki Mushrooms

110,000 vol/mo
36%
(5y)
26%
(1y)
11%
(3mo)

Enoki mushrooms are a widely used white, long stemmed mushroom prized for its delicate texture and mild, slightly fruity flavor. The tren...

Sunflower Oil

27,100 vol/mo
35%
(5y)
5%
(1y)
28%
(3mo)

Sunflower Oil is a well established edible oil produced from sunflower seeds, widely used for cooking and food processing, with global su...

Gochujang Sauce

49,500 vol/mo
35%
(5y)
13%
(1y)
34%
(3mo)

Gochujang Sauce is a rising consumer trend where Korean chili paste based sauces are gaining mainstream popularity beyond traditional Kor...

Fruit Gummies

5,400 vol/mo
35%
(5y)
8%
(1y)
22%
(3mo)

Fruit gummies are a long standing confection category that remains culturally pervasive and financially significant due to persistent dem...

Yogurt

246,000 vol/mo
35%
(5y)
22%
(1y)
40%
(3mo)

Yogurt remains a global staple with ongoing innovations in plant based alternatives, health focused formulations (probiotics, added prote...

Three Trees

3,600 vol/mo
35%
(5y)
12%
(1y)
0%
(3mo)

Three Trees refers to real brands and initiatives using the 'Three Trees' naming motif in foods and beverages, notably plant based milk b...

Marinated Crab

2,900 vol/mo
33%
(5y)
1%
(1y)
12%
(3mo)

Marinated crab refers to gejang, a traditional Korean dish where blue crabs are marinated in a soy sauce based brine (ganjang gejang) or ...

Roasters

14,800 vol/mo
32%
(5y)
22%
(1y)
6%
(3mo)

Roasters refers to businesses and equipment involved in coffee roasting, as well as the broader movement of specialty coffee roasters emp...

Okonomiyaki

110,000 vol/mo
32%
(5y)
41%
(1y)
121%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

Zesty

40,500 vol/mo
32%
(5y)
7%
(1y)
7%
(3mo)

Zesty is a, multi domain branding and consumer brand trend encompassing a family of brands and products that emphasize bold, flavorful id...

Kinako

8,100 vol/mo
32%
(5y)
44%
(1y)
-5%
(3mo)

Kinako is a traditional roasted soybean flour used in Japanese cuisine, which has gained renewed attention as a gluten free, plant based ...

Carnaroli

1,900 vol/mo
31%
(5y)
35%
(1y)
44%
(3mo)

Carnaroli is a premium Italian rice variety renowned for its suitability to risotto due to its high starch content and firm texture.

Tuxedo Cake

22,200 vol/mo
31%
(5y)
7%
(1y)
2%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

Lavender Syrup

22,200 vol/mo
30%
(5y)
-6%
(1y)
33%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Shoyu Ramen

40,500 vol/mo
30%
(5y)
77%
(1y)
156%
(3mo)

Shoyu Ramen is a classic Japanese ramen style featuring a soy sauce–based broth, typically lighter and soy forward, often paired with c...

North Spore

18,100 vol/mo
29%
(5y)
4%
(1y)
23%
(3mo)

North Spore is a company active in gourmet mushroom cultivation, spawn production, and mycology education, contributing to the growing in...

28%
(5y)
39%
(1y)
33%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Dried Fruit

27,100 vol/mo
28%
(5y)
14%
(1y)
14%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...

Scran

6,600 vol/mo
28%
(5y)
53%
(1y)
-6%
(3mo)

Scran is an R/Bioconductor package used for single cell RNA seq data analysis, including normalization, quality control, and downstream s...

Okara

3,600 vol/mo
28%
(5y)
65%
(1y)
81%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...