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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Ube

246,000 vol/mo
58%
(5y)
42%
(1y)
88%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

58%
(5y)
80%
(1y)
194%
(3mo)

Mushroom Liquid refers to the growing category of liquid mushroom products, including mushroom liqueurs, mushroom infused spirits, liquid...

Protein Cookies

22,200 vol/mo
56%
(5y)
39%
(1y)
91%
(3mo)

Protein Cookies are a nutrition forward snack category combining cookies with elevated protein content to appeal to fitness enthusiasts a...

55%
(5y)
-12%
(1y)
7%
(3mo)

Magic Mushroom Chocolate is a trend that blends psilocybin containing mushrooms with chocolate products, reflecting growing consumer inte...

Opopop

14,800 vol/mo
55%
(5y)
92%
(1y)
-38%
(3mo)

Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...

Bachan's

12,100 vol/mo
53%
(5y)
-14%
(1y)
32%
(3mo)

Bachan's is a, established brand known for its Japanese American barbecue sauce and related condiments, experiencing rapid growth and inv...

Congee

110,000 vol/mo
53%
(5y)
92%
(1y)
34%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

Mafaldine

33,100 vol/mo
52%
(5y)
28%
(1y)
-6%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Fruit Gummies

5,400 vol/mo
52%
(5y)
42%
(1y)
164%
(3mo)

Fruit gummies are a long standing confection category that remains culturally pervasive and financially significant due to persistent dem...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
10%
(1y)
22%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

51%
(5y)
151%
(1y)
-24%
(3mo)

Salt and vinegar seasoning is a widespread flavor trend across snacks, beverages, and culinary products, driven by distinctive tangy prof...

Doner

33,100 vol/mo
51%
(5y)
44%
(1y)
21%
(3mo)

Doner kebab, a globally popular Turkish style spit roasted meat dish, is experiencing renewed attention through fusion variants, regional...

Mortadella

165,000 vol/mo
50%
(5y)
6%
(1y)
-7%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Tan Tan Men

1,600 vol/mo
49%
(5y)
43%
(1y)
51%
(3mo)

Tan Tan Men is a popular ramen style characterized by sesame, peanut, and chili oil flavors, existing as both traditional restaurant dish...

Mushroom Powder

6,600 vol/mo
48%
(5y)
32%
(1y)
94%
(3mo)

Mushroom powder refers to finely milled forms of edible and medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used as dietary supp...

Asian Flavors

1,300 vol/mo
48%
(5y)
36%
(1y)
24%
(3mo)

Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...

Bandeja Paisa

74,000 vol/mo
48%
(5y)
56%
(1y)
169%
(3mo)

Bandeja Paisa is a traditional Colombian dish from the Paisa region, notably MedellĂ­n, comprising a hearty plate with beans, rice, groun...

Bee Bread

12,100 vol/mo
47%
(5y)
32%
(1y)
110%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...

Better Bagel

12,100 vol/mo
47%
(5y)
-37%
(1y)
17%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Jelly

74,000 vol/mo
46%
(5y)
6%
(1y)
11%
(3mo)

Jelly is a classic gel dessert and sweet snack that periodically resurfaces in popular culture and food trends, driven by nostalgia, play...

Lab Milk

14,800 vol/mo
46%
(5y)
119%
(1y)
117%
(3mo)

Lab Milk refers to dairy products produced through cellular agriculture, using fermentation and bioprocessing to create milk proteins or ...