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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Feijão

1,900 vol/mo
39%
(5y)
57%
(1y)
1%
(3mo)

Feijão is a staple legume based dish and ingredient widely consumed in Brazil and Portuguese speaking countries; this analysis treats Fe...

Kinako

8,100 vol/mo
38%
(5y)
35%
(1y)
-12%
(3mo)

Kinako is a traditional roasted soybean flour used in Japanese cuisine, which has gained renewed attention as a gluten free, plant based ...

Calabrian Chili

49,500 vol/mo
38%
(5y)
12%
(1y)
0%
(3mo)

Calabrian chili refers to the spicy Calabrian pepper variety and its use in cuisine, notably as a flavoring paste or sauce that highlight...

Shiso Leaf

12,100 vol/mo
38%
(5y)
1%
(1y)
0%
(3mo)

Shiso leaf is a traditional Japanese herb (perilla) widely used in Asian cuisine for its distinct anise like flavor and vibrant green or ...

Pea Protein

22,200 vol/mo
37%
(5y)
41%
(1y)
93%
(3mo)

Pea protein is a plant based protein harvested from yellow peas that has gained prominence as a versatile, allergen friendly protein sour...

Gochujang Sauce

49,500 vol/mo
37%
(5y)
20%
(1y)
9%
(3mo)

Gochujang Sauce is a rising consumer trend where Korean chili paste based sauces are gaining mainstream popularity beyond traditional Kor...

Okonomiyaki

110,000 vol/mo
37%
(5y)
48%
(1y)
0%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

36%
(5y)
-57%
(1y)
-4%
(3mo)

Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...

Tuxedo Cake

22,200 vol/mo
36%
(5y)
17%
(1y)
13%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

Olive Oil

135,000 vol/mo
36%
(5y)
22%
(1y)
24%
(3mo)

Soy Protein

12,100 vol/mo
36%
(5y)
54%
(1y)
82%
(3mo)

Soy protein is a established plant based protein ingredient derived from soybeans, used widely in food, beverages, and animal feed to pro...

Good Meat

1,600 vol/mo
35%
(5y)
24%
(1y)
14%
(3mo)

Good Meat refers to cultivated or lab grown meat products developed and marketed by companies like Eat Just under the Good Meat brand, re...

Shoyu Ramen

40,500 vol/mo
35%
(5y)
98%
(1y)
-7%
(3mo)

Shoyu Ramen is a classic Japanese ramen style featuring a soy sauce–based broth, typically lighter and soy forward, often paired with c...

Tom Yum

33,100 vol/mo
35%
(5y)
41%
(1y)
-15%
(3mo)

Tom Yum is a traditional Thai hot and sour soup that is gaining renewed global attention, driven by interest in Thai cuisine, bold flavor...

35%
(5y)
153%
(1y)
-29%
(3mo)

Okara

3,600 vol/mo
35%
(5y)
66%
(1y)
1%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

Guanciale

135,000 vol/mo
34%
(5y)
4%
(1y)
-2%
(3mo)

Guanciale is a traditional Italian cured meat made from pork jowl or cheeks, prized for its rich fat and distinctive aroma, and it has re...

Lavender Salt

390 vol/mo
33%
(5y)
19%
(1y)
37%
(3mo)

Lavender salt is a culinary fusion product that combines sea salt with dried lavender buds to create a floral, savory seasoning used in b...

Monk Fruit

165,000 vol/mo
33%
(5y)
35%
(1y)
28%
(3mo)

Monk fruit is a, established natural sweetener derived from Siraitia grosvenorii, gaining popularity as a zero calorie sugar alternative ...

Mouth Foods

90 vol/mo
33%
(5y)
32%
(1y)
48%
(3mo)

Black Vinegar

14,800 vol/mo
33%
(5y)
54%
(1y)
94%
(3mo)

Black Vinegar is a traditional aged Chinese vinegar, notably Zhenjiang (Chinkiang) style, prized for its dark color, rich malty sweetness...

Zesty

49,500 vol/mo
32%
(5y)
13%
(1y)
41%
(3mo)

Zesty is a, multi domain branding and consumer brand trend encompassing a family of brands and products that emphasize bold, flavorful id...

Chicken Salt

6,600 vol/mo
32%
(5y)
39%
(1y)
25%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Calamansi

60,500 vol/mo
31%
(5y)
17%
(1y)
27%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

Dried Fruit

27,100 vol/mo
31%
(5y)
23%
(1y)
19%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...

Caputo

40,500 vol/mo
31%
(5y)
14%
(1y)
12%
(3mo)

Daal

18,100 vol/mo
30%
(5y)
15%
(1y)
-16%
(3mo)

Daal (dal) refers to a broad category of lentil based dishes and pulses that are staples in South Asian cuisine. In this context, the top...

Cat Food

110,000 vol/mo
30%
(5y)
56%
(1y)
127%
(3mo)

Spicy Honey

4,400 vol/mo
30%
(5y)
11%
(1y)
8%
(3mo)

Spicy Honey is a culinary trend where honey is infused with chili or peppers to create a sweet heat condiment, gaining popularity in food...

Immi Ramen

14,800 vol/mo
30%
(5y)
-36%
(1y)
18%
(3mo)

Immi Ramen is a plant based, high protein, low carb instant ramen brand that gained attention as a healthier alternative in the instant r...