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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

18%
(5y)
52%
(1y)
60%
(3mo)

Broccoli microgreens are young, edible broccoli plants harvested at an early stage. They have gained popularity as a nutritious, fast gro...

Garlic Powder

27,100 vol/mo
17%
(5y)
19%
(1y)
7%
(3mo)

Garlic powder is a widely used dried seasoning derived from garlic that has seen stable demand in home cooking, food manufacturing, and s...

Drunken Noodles

110,000 vol/mo
17%
(5y)
31%
(1y)
88%
(3mo)

Drunken Noodles, a Thai stir fried noodle dish (Pad Kee Mao) characterized by wide rice noodles, hot basil, chilies, garlic, and a savory...

Dashi

74,000 vol/mo
16%
(5y)
16%
(1y)
5%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Chashu

40,500 vol/mo
16%
(5y)
9%
(1y)
-1%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Popping Boba

33,100 vol/mo
16%
(5y)
8%
(1y)
22%
(3mo)

Popping Boba refers to edible spheres filled with flavored liquid that burst in the mouth when bitten, adding a liquid filled texture to ...

Shoyu

33,100 vol/mo
15%
(5y)
28%
(1y)
67%
(3mo)

Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...

Grain-Free

880 vol/mo
15%
(5y)
53%
(1y)
38%
(3mo)

Grain Free is a consumer dietary trend focused on removing grains from human or pet foods, driven by perceptions of health benefits, alle...

Tortilla Chips

74,000 vol/mo
15%
(5y)
20%
(1y)
43%
(3mo)

Tortilla chips are a long standing snack category with sustained popularity globally, driven by versatile usage in dips, snacking occasio...

Tantanmen

5,400 vol/mo
15%
(5y)
8%
(1y)
6%
(3mo)

Tantanmen is a popular ramen dish featuring a spicy sesame based broth inspired by Sichuan dan dan noodles, gaining global attention thro...

Rice Cake

201,000 vol/mo
15%
(5y)
20%
(1y)
34%
(3mo)

Rice Cake is a snack category consisting of puffed or pressed cakes made from rice, available in various flavors and forms, with growing ...

Fish Finger

10 vol/mo
15%
(5y)
30%
(1y)
46%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

Wagyu Beef Tallow

6,600 vol/mo
15%
(5y)
-5%
(1y)
-6%
(3mo)

Wagyu beef tallow is gaining interest as a premium cooking fat in high end kitchens and home cooking, driven by interest in rich flavor, ...

BBQ Seasoning

170 vol/mo
15%
(5y)
12%
(1y)
5%
(3mo)

BBQ Seasoning is a durable consumer trend focused on ready made and artisanal spice blends used for grilling and barbecuing, with rising ...

Imitation Crab

74,000 vol/mo
15%
(5y)
5%
(1y)
21%
(3mo)

Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...

14%
(5y)
7%
(1y)
-7%
(3mo)

Peanut chocolate is a longstanding flavor pairing in confectionery, involving chocolate combined with peanuts across multiple products an...

14%
(5y)
16%
(1y)
18%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Poke Mix

1,000 vol/mo
14%
(5y)
17%
(1y)
6%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Butter Ghee

1,300 vol/mo
14%
(5y)
1%
(1y)
4%
(3mo)

Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...

Capsule

60,500 vol/mo
13%
(5y)
28%
(1y)
25%
(3mo)

Capsule is a, multi faceted topic with several established threads including capsule wardrobes in fashion, Capsule brand video editing to...

Tofu

201,000 vol/mo
13%
(5y)
10%
(1y)
31%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.