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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Kamut Flour

8,100 vol/mo
19%
(5y)
-6%
(1y)
-13%
(3mo)

Kamut Flour is a flour harvested from Kamut, a registered trademark and ancient grain variety known for large kernels and a buttery, slig...

Bori

6,600 vol/mo
18%
(5y)
20%
(1y)
1%
(3mo)

Bori is a, multi faceted term with historical and cultural significance across cuisines, religion, geography, and language; current discu...

Nood

18,100 vol/mo
18%
(5y)
-21%
(1y)
8%
(3mo)

Nood is a brand name associated with at least two distinct consumer tech/product trends: an at‑home IPL hair removal device brand and a...

Lalo

60,500 vol/mo
18%
(5y)
20%
(1y)
-7%
(3mo)

Lalo is a brand name used for multiple consumer categories, most notably LALO Tequila (a premium tequila brand) and Lalo (a modern baby a...

Tteokbokki

246,000 vol/mo
18%
(5y)
25%
(1y)
11%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

Poke Mix

1,000 vol/mo
18%
(5y)
16%
(1y)
4%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Garlic Powder

27,100 vol/mo
17%
(5y)
19%
(1y)
7%
(3mo)

Garlic powder is a widely used dried seasoning derived from garlic that has seen stable demand in home cooking, food manufacturing, and s...

Drunken Noodles

110,000 vol/mo
17%
(5y)
31%
(1y)
88%
(3mo)

Drunken Noodles, a Thai stir fried noodle dish (Pad Kee Mao) characterized by wide rice noodles, hot basil, chilies, garlic, and a savory...

Shichimi

9,900 vol/mo
17%
(5y)
14%
(1y)
-14%
(3mo)

Shichimi is a traditional Japanese seven spice blend (shichimi togarashi) used to season dishes. In recent times it has seen renewed inte...

Padano

2,400 vol/mo
17%
(5y)
9%
(1y)
3%
(3mo)

Grana Padano is a well established Italian cheese with Protected Designation of Origin (PDO) status, widely consumed domestically and int...

17%
(5y)
3%
(1y)
6%
(3mo)

Psilocybin chocolate is a product category that blends psilocybin rich mushrooms with chocolate to deliver psychedelic experiences in a e...

Shoyu

33,100 vol/mo
17%
(5y)
33%
(1y)
29%
(3mo)

Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...

Chashu

40,500 vol/mo
16%
(5y)
8%
(1y)
-12%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Dashi

74,000 vol/mo
16%
(5y)
16%
(1y)
5%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Black Garlic

40,500 vol/mo
16%
(5y)
49%
(1y)
54%
(3mo)

Black Garlic is a, long standing culinary ingredient and wellness topic. It is produced by aging whole garlic bulbs under controlled humi...

Butter Ghee

1,300 vol/mo
16%
(5y)
5%
(1y)
-2%
(3mo)

Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...

16%
(5y)
18%
(1y)
20%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Lychee

301,000 vol/mo
16%
(5y)
16%
(1y)
13%
(3mo)

Lychee is a globally recognized tropical fruit known for its fragrant aroma, sweet sour flavor, and glossy, bumpy skin. It has grown in p...

Tantanmen

5,400 vol/mo
15%
(5y)
8%
(1y)
6%
(3mo)

Tantanmen is a popular ramen dish featuring a spicy sesame based broth inspired by Sichuan dan dan noodles, gaining global attention thro...

Fish Finger

10 vol/mo
15%
(5y)
30%
(1y)
46%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

Wagyu Beef Tallow

6,600 vol/mo
15%
(5y)
-5%
(1y)
-6%
(3mo)

Wagyu beef tallow is gaining interest as a premium cooking fat in high end kitchens and home cooking, driven by interest in rich flavor, ...

BBQ Seasoning

170 vol/mo
15%
(5y)
12%
(1y)
5%
(3mo)

BBQ Seasoning is a durable consumer trend focused on ready made and artisanal spice blends used for grilling and barbecuing, with rising ...

Imitation Crab

74,000 vol/mo
15%
(5y)
5%
(1y)
21%
(3mo)

Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...

Furikake Seasoning

22,200 vol/mo
14%
(5y)
18%
(1y)
5%
(3mo)

Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...

Sugar Alcohol

40,500 vol/mo
14%
(5y)
12%
(1y)
21%
(3mo)

Sugar alcohols are a class of polyols used as low calorie sugar substitutes. The topic remains relevant due to ongoing demand for reduced...

Baking Soda

201,000 vol/mo
14%
(5y)
11%
(1y)
3%
(3mo)

Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...

Tofu

201,000 vol/mo
14%
(5y)
12%
(1y)
18%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.

14%
(5y)
7%
(1y)
-7%
(3mo)

Peanut chocolate is a longstanding flavor pairing in confectionery, involving chocolate combined with peanuts across multiple products an...

BOPIS

4,400 vol/mo
14%
(5y)
27%
(1y)
-15%
(3mo)

BOPIS, or Buy Online, Pick Up In Store, is a retail fulfillment model that lets customers purchase online and collect their orders at a p...

Seaweed Chips

12,100 vol/mo
14%
(5y)
20%
(1y)
25%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...