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We surface rapidly growing trends in food before they take off.

Yerba Magic

49,500 vol/mo
9999%+
(5y)
154%
(1y)
-35%
(3mo)

Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...

Gruns

110,000 vol/mo
9999%+
(5y)
206%
(1y)
38%
(3mo)

GrĂ¼ns is a nutrition brand launched in 2023 that markets daily plant based gummies addressing nutrient gaps and gut health, with a growi...

Algae Cooking Oil

18,100 vol/mo
9999%+
(5y)
92%
(1y)
-19%
(3mo)

Algae Cooking Oil is a niche but recognized alternative cooking oil derived from algae. It is positioned as a sustainable, omega 3 rich o...

Wolfberry Tea

1,000 vol/mo
9999%+
(5y)
-42%
(1y)
153%
(3mo)

Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...

Hidock

1,900 vol/mo
9999%+
(5y)
112%
(1y)
15%
(3mo)

HiDock is a AI powered productivity ecosystem centered on AI assisted note taking, transcription, and collaboration hardware and software...

Daals

18,100 vol/mo
9297%
(5y)
55%
(1y)
9%
(3mo)

Daals is a furniture brand focused on modern, stylish home furnishings with an emphasis on accessible design and customer centric experie...

9040%
(5y)
23%
(1y)
1%
(3mo)

Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...

Wondercow

1,300 vol/mo
8091%
(5y)
9999%+
(1y)
9999%+
(3mo)

WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...

Shilajit Honey

1,600 vol/mo
6917%
(5y)
38%
(1y)
3%
(3mo)

Shilajit Honey is a nutraceutical product concept that combines shilajit resin with honey, promoted in wellness and Ayurvedic circles for...

Turkish Pasta

8,100 vol/mo
4559%
(5y)
-22%
(1y)
13%
(3mo)

Turkish pasta refers to a viral preparation style inspired by Turkish flavors (notably featuring ground meat, yogurt, and spices) that ga...

Delta 9 Drinks

720 vol/mo
4015%
(5y)
21%
(1y)
-2%
(3mo)

Delta 9 Drinks is a brand offering cannabis infused beverages, reflecting the growing consumer interest in cannabinoid enhanced drinks an...

2950%
(5y)
-18%
(1y)
9999%+
(3mo)

Crescent 9 Seltzer is a THC infused seltzer brand launched by Crescent Canna (New Orleans area) that has achieved notable distribution an...

Koala Eco

6,600 vol/mo
2288%
(5y)
297%
(1y)
62%
(3mo)

Koala Eco is a brand known for its eco friendly cleaning and household products, focusing on sustainable, low waste, and non toxic formul...

Wynk Seltzer

3,600 vol/mo
1879%
(5y)
9999%+
(1y)
9999%+
(3mo)

Wynk Seltzer is a cannabis/THC infused seltzer brand that has gained traction nationwide in the U.S. as part of the broader cannabis beve...

THC Beverage

90,500 vol/mo
1829%
(5y)
156%
(1y)
35%
(3mo)

THC Beverage refers to beverages infused with delta 9 tetrahydrocannabinol (THC), produced by cannabis companies and sold where legally p...

Tinned Sardines

49,500 vol/mo
1615%
(5y)
202%
(1y)
59%
(3mo)

Tinned Sardines are a long standing staple in canned seafood, experiencing renewed interest as consumers seek affordable, shelf stable pr...

PedidosYa

5,400 vol/mo
1615%
(5y)
444%
(1y)
80%
(3mo)

PedidosYa is a leading online food delivery platform in Latin America, operating as a marketplace that connects customers with local rest...

Seasoning Bomb

1,000 vol/mo
1237%
(5y)
103%
(1y)
-17%
(3mo)

Seasoning Bomb refers to premixed, all in one seasoning blends marketed to simplify flavoring meals, with multiple brands offering 'bomb'...

1215%
(5y)
67%
(1y)
46%
(3mo)

7 Brew

550,000 vol/mo
1188%
(5y)
185%
(1y)
20%
(3mo)

7 Brew is a regional drive thru coffee chain known for its bold flavor profile and fast, highly branded service model. The trend centers ...

Joyjolt

3,600 vol/mo
1155%
(5y)
-90%
(1y)
-17%
(3mo)

JoyJolt is a consumer brand known for glassware, mugs, and related kitchenware, recognized for its distinctive designs and accessible pri...

1029%
(5y)
552%
(1y)
72%
(3mo)

Sustainable Protein refers to a shift in how protein is produced, distributed, and consumed to reduce environmental impact, improve anima...

Hwachae

40,500 vol/mo
935%
(5y)
-39%
(1y)
-5%
(3mo)

Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...

Buldak Recipe

1,900 vol/mo
887%
(5y)
35%
(1y)
7%
(3mo)

Buldak Recipe is a Korean spicy chicken dish and a popular culinary trend featuring intensely seasoned, heat forward flavors often prepar...

Yeoreo

5,400 vol/mo
886%
(5y)
113%
(1y)
44%
(3mo)

Yeoreo is a fashion/athleisure brand known for affordable women's activewear and lifestyle apparel with a strong e commerce and social co...

Brez

27,100 vol/mo
874%
(5y)
1%
(1y)
-8%
(3mo)

BRÄ’Z refers to several real entities centered on a cannabis/functional beverage brand and related wellness/social tonics. The most promi...

858%
(5y)
81%
(1y)
-29%
(3mo)

Clarified Cocktail is a trend where classic cocktails are clarified using techniques such as milk or dairy clarification, agar, or gelati...

Swedish Candy

90,500 vol/mo
820%
(5y)
-15%
(1y)
-14%
(3mo)

Swedish Candy is a recognized topic focusing on Sweden's confectionery culture, brands, and consumer interest in locally produced sweets ...

Gratsi Wine

22,200 vol/mo
818%
(5y)
43%
(1y)
8%
(3mo)

Gratsi Wine is a Mediterranean inspired boxed wine brand that achieved rapid growth in the U.S. market through direct to consumer sales a...

Yemeni Coffee

60,500 vol/mo
731%
(5y)
91%
(1y)
42%
(3mo)

Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...

Hi Seltzer

3,600 vol/mo
728%
(5y)
-30%
(1y)
-5%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

711%
(5y)
167%
(1y)
12%
(3mo)

Portable Espresso Machine refers to compact, manual or low power devices enabling espresso extraction outside traditional coffee shops, g...

Einspanner

22,200 vol/mo
638%
(5y)
102%
(1y)
10%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

604%
(5y)
5%
(1y)
21%
(3mo)

Cheese Buldak Ramen is a hybrid flavor trend combining the spicy Korean buldak (fire noodles) profile with cheese, creating a savory, dai...

Somaek

6,600 vol/mo
563%
(5y)
-21%
(1y)
2%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

Magic Mind Drink

5,400 vol/mo
546%
(5y)
18%
(1y)
-3%
(3mo)

Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...

Soup Drops

4,400 vol/mo
544%
(5y)
-17%
(1y)
331%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

Hojicha Latte

12,100 vol/mo
544%
(5y)
97%
(1y)
11%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

536%
(5y)
-3%
(1y)
6%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Beef Tallow

301,000 vol/mo
529%
(5y)
3%
(1y)
11%
(3mo)

Beef tallow is experiencing renewed interest as a versatile fat used in cooking, traditional soap making, skincare, and certain artisanal...

Orange Matcha

260 vol/mo
522%
(5y)
104%
(1y)
35%
(3mo)

Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...

Ryze Superfoods

27,100 vol/mo
517%
(5y)
17%
(1y)
26%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

Frozen Kimbap

1,300 vol/mo
510%
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...

483%
(5y)
95%
(1y)
96%
(3mo)

Beef Protein Isolate is a protein ingredient derived from beef that is used in supplements and specialized foods as a source of high puri...

478%
(5y)
194%
(1y)
31%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Goodles

124,000,000 vol/mo
468%
(5y)
94%
(1y)
27%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

Date Bark

1,900 vol/mo
467%
(5y)
91%
(1y)
46%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

THC Seltzer

27,100 vol/mo
462%
(5y)
36%
(1y)
3%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

Malatang

74,000 vol/mo
452%
(5y)
61%
(1y)
5%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Dye Free Candy

6,600 vol/mo
433%
(5y)
10%
(1y)
-37%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

Pistachio Butter

60,500 vol/mo
416%
(5y)
-14%
(1y)
4%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

413%
(5y)
7%
(1y)
-46%
(3mo)

Mushroom hot chocolate combines traditional hot cocoa with edible mushrooms (adaptogens like reishi, chaga, lion’s mane, cordyceps) to ...

Graza Olive Oil

49,500 vol/mo
400%
(5y)
13%
(1y)
-13%
(3mo)

Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...

Carnivore Snax

40,500 vol/mo
398%
(5y)
119%
(1y)
43%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

Tanghulu

74,000 vol/mo
397%
(5y)
-45%
(1y)
31%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

AMZChef

1,300 vol/mo
396%
(5y)
47%
(1y)
-4%
(3mo)

AMZCHEF is a brand of kitchen appliances, best known for slow/masticating juicers and other small home appliances sold primarily online a...

388%
(5y)
21%
(1y)
29%
(3mo)

Wheat straw plates are disposable dinnerware made from wheat straw fiber, offering an eco friendly alternative to plastic and foam plates...

THC Wine

1,600 vol/mo
380%
(5y)
118%
(1y)
5%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Tissue Bread

390 vol/mo
373%
(5y)
31%
(1y)
75%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

364%
(5y)
53%
(1y)
106%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...