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We surface rapidly growing trends in food before they take off.

Upfs

720 vol/mo
9999%+
(5y)
148%
(1y)
-3%
(3mo)

Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...

Lychee Vodka

1,000 vol/mo
9999%+
(5y)
136%
(1y)
-11%
(3mo)

Lychee vodka is a flavored vodka category featuring lychee fruit notes, gaining traction in premium spirits markets and Asian inspired co...

Eco Plates

140 vol/mo
9999%+
(5y)
135%
(1y)
224%
(3mo)

Mushroom Chai

880 vol/mo
9999%+
(5y)
127%
(1y)
167%
(3mo)

Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...

9999%+
(5y)
125%
(1y)
127%
(3mo)

Insect based food uses edible insects or insect derived ingredients as a sustainable alternative protein source to conventional livestock...

Adaptogen Drink

9,900 vol/mo
9999%+
(5y)
109%
(1y)
176%
(3mo)

Adaptogen drinks are beverages infused with adaptogenic herbs (like ashwagandha, rhodiola, ginseng) marketed to support stress management...

9999%+
(5y)
109%
(1y)
637%
(3mo)

Xtreme Wellness Tortillas are a line of high fiber, low net carb tortillas produced by Ole Mexican Foods (brand: Xtreme Wellness). They e...

Tonka Beans

27,100 vol/mo
9999%+
(5y)
97%
(1y)
-30%
(3mo)

Tonka beans are an established flavor and fragrance ingredient derived from Dipteryx odorata, historically used in small batch culinary a...

Yogurt Bones

20 vol/mo
9999%+
(5y)
96%
(1y)
136%
(3mo)

Yogurt Bones refers to dog treats and pet products flavored or infused with yogurt, used as edible chews that promote dental health and a...

Algae Cooking Oil

18,100 vol/mo
9999%+
(5y)
75%
(1y)
-16%
(3mo)

Algae Cooking Oil is a niche but recognized alternative cooking oil derived from algae. It is positioned as a sustainable, omega 3 rich o...

Pandan Tea

1,000 vol/mo
9999%+
(5y)
52%
(1y)
7%
(3mo)

Pandan tea refers to tea beverages flavored with pandan leaves, a staple in Southeast Asian cuisine. The trend reflects growing curiosity...

Dubai Chocolate

1,000,000 vol/mo
9999%+
(5y)
19%
(1y)
-33%
(3mo)

Dubai Chocolate is a, viral confectionery trend that began in the UAE and spread globally through social media, featuring pistachio fille...

Yerba Magic

40,500 vol/mo
9999%+
(5y)
-14%
(1y)
22%
(3mo)

Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...

Fatworks

1,300 vol/mo
9999%+
(5y)
-23%
(1y)
84%
(3mo)

Wolfberry Tea

880 vol/mo
9999%+
(5y)
-52%
(1y)
15%
(3mo)

Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...

Dubai Chocolate Bar

135,000 vol/mo
9999%+
(5y)
-69%
(1y)
-25%
(3mo)

Dubai Chocolate Bar is a viral dessert trend that originated with pistachio and kataifi filled chocolate bars from Dubai, gaining global ...

Fungi Meat

30 vol/mo
9999%+
(5y)
9999%+
(1y)
192%
(3mo)

Fungi Meat refers to meat alternatives produced from fungal biomass, primarily mycelium or other fungal proteins, marketed as sustainable...

Foodics

260 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
40%
(3mo)

Non alcoholic spirits represent a growing segment of the beverage industry offering crafted, low or zero alcohol options that mimic trad...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
611%
(3mo)

Mushroom extract powder refers to concentrated powders derived from medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used for pot...

Delta 8 Drink

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
380%
(3mo)

Delta 8 drinks are beverages infused with delta 8 tetrahydrocannabinol, a cannabinoid popular in the U.S. for offering a milder psychoact...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Crodino

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
85%
(3mo)

Crodino is a well established Italian non alcoholic bitter aperitif gaining renewed visibility as consumers seek premium, sophisticated a...

9999%+
(5y)
9999%+
(1y)
-17%
(3mo)

Contactless Restaurant refers to dining experiences enabled by touchless technology, including QR code menus, mobile ordering, contactles...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
227%
(3mo)

Seed Oil Alternatives refer to a growing focus on replacing traditional vegetable oils derived from seeds with alternative fats that may ...

Rohlik

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ripple Tea

110 vol/mo
9999%+
(5y)
9999%+
(1y)
301%
(3mo)

Ripple Tea refers to the Ripple Tea brand associated with Kanan Devan Hills Plantations (KDHP) in Munnar, Kerala, India, which operates a...

Revo Foods

110 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

RedteaGO

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
102%
(3mo)

Nourish Ingredients is a company focused on developing nourishing, clean label ingredients and solutions for the nutrition and functional...

Carnivore Crisps

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Carnivore Crisps are high protein, meat based snacks designed for fans of carnivore, keto, and paleo diets. They are marketed as convenie...

Candy Kittens

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Candy Kittens is a British confectionery brand specializing in gummy sweets with playful flavors and bold packaging. The topic surfaces i...

Cacao Lab

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
429%
(3mo)

Cacao Lab refers to a brand/organization centered on ceremonial cacao and cacao based products, notably Cacao Laboratory (often shortened...

Funwater

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bisquettes

390 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bisquettes are small discs of compacted sawdust used as fuel in specific pellet smoker devices, particularly Bradley Smoker systems, repr...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Unicorn Cake Topper is a and enduring cake decoration trend used in celebrations to convey whimsy and fantasy, particularly for kids' par...

9999%+
(5y)
9999%+
(1y)
282%
(3mo)

BPA Free Plastic Containers have become a mainstream consumer demand driven by health concerns about bisphenol A (BPA) leaching into food...

9999%+
(5y)
9999%+
(1y)
720%
(3mo)

Chamomile Gummies are a consumer health product combining chamomile extract with gummy form to support relaxation and sleep, aligning wit...

Timorasso

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Timorasso is a white wine grape variety from Piedmont, Italy, known for producing high quality, age worthy wines with aromatic complexity...

Moringa Juice

480 vol/mo
9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Moringa juice is a beverage made from the leaves of the Moringa oleifera tree, promoted for its dense nutrient profile and potential heal...

Protein Daal

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Protein Daal is a trend focusing on lentil based dals (dal/la dal) as high protein, plant forward staples and potential protein concentra...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Plaque De Cuisson refers to cooking plates or cooktops, including gas, electric, and induction surfaces used for food preparation. The te...

Avoderm

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Avoderm is a pet food brand known for avocado based formulations marketed for dogs and cats.

Meatless Farm

50 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Meatless Farm is a plant based meat company known for producing meat alternatives such as sausages and burgers, targeting mainstream cons...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Matcha Cocktails

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Made By Nacho

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
693%
(3mo)

Lychee Gummies

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lychee Alcohol

390 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lychee alcohol refers to alcoholic beverages and spirits flavored with lychee fruit, including lychee liqueurs, infused vodkas, and relat...

Lotus Bakeries

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
94%
(3mo)

Lotus Bakeries is a, established European bakery company best known for its Lotus Biscoff cookies. The topic reflects a long standing con...

Juliet Wine

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
369%
(3mo)

Juliet Wine is a, contemporary luxury boxed wine brand that markets itself as an eco friendly alternative to traditional bottles, produce...

Atkins Snacks

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Atkins Snacks refers to the line of low carb, high protein snack products offered under the Atkins brand, designed to support weight mana...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Party Supplies is a, widely recognized category featuring decorations, tableware, and favors themed around Disney's Frozen franchi...

Gelatiera

90 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Gelatiera refers to home ice cream makers and the broader resurgence of DIY gelato/soft serve at home, driven by demand for customization...

Frischkäse

90 vol/mo
9999%+
(5y)
9999%+
(1y)
144%
(3mo)

Cream cheese, a soft fresh cheese, remains a staple dairy product used widely in spreads, baking, and savory dishes, with steady consumer...

CBTL

880 vol/mo
9999%+
(5y)
9999%+
(1y)
81%
(3mo)

CBTL refers to The Coffee Bean & Tea Leaf, a global retailer known for its coffee and tea beverages. The trend centers on consumer intere...

Aerosol Cheese

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
1348%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Biz Powder

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
166%
(3mo)

Biz Powder refers to the enzyme based stain removing laundry powder known as Biz Stain Fighter Powder, a long running consumer cleaning p...

Vegax

823,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

VegaX Holdings (VegaX) is a fintech company focused on digital asset quantitative trading and institutional crypto product infrastructure...

Pudolla

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
5%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Halo Hydration

390 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Matcha & Co

70 vol/mo
9999%+
(5y)
9999%+
(1y)
421%
(3mo)

Petpooja

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
120%
(3mo)

Matcha and Co

110 vol/mo
9999%+
(5y)
9999%+
(1y)
23%
(3mo)

Matcha and Co is a brand/trend centered on ceremonial grade matcha and related products gaining mainstream attention through social media...

9999%+
(5y)
9999%+
(1y)
136%
(3mo)

Frozen Kimbap

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...

Flock Foods

720 vol/mo
9999%+
(5y)
9999%+
(1y)
60%
(3mo)

Flock Foods is a brand that produces higher protein snack chips and engages in collaborations with restaurant operators, notably partneri...

Wholier

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
92%
(3mo)

Wholier is a plant based wellness supplements brand founded in Brooklyn, New York, focusing on daily health essentials touted as made wit...

Table22

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Table22 is a hospitality focused e commerce and subscription platform that helps independent restaurants and food/drink retailers create ...

Grubbly Farms

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
298%
(3mo)

Grubbly Farms is a company producing insect based animal feeds and pet foods, leveraging farm fresh ingredients and black soldier fly gru...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Beef Spleen

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
112%
(3mo)

Beef spleen is an edible organ meat attracting attention in niche culinary circles and nose to tail dining for its unique texture and ric...

Sproud Milk

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
103%
(3mo)

Sproud Milk is a plant based milk brand known for its pea protein milk products, part of the broader shift toward dairy alternative bever...

Yerba Mate Powder

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
1566%
(3mo)

Yerba Mate Powder is a powdered form of yerba mate used as a caffeinated beverage or supplement, appealing to consumers seeking natural e...

9999%+
(5y)
9999%+
(1y)
54%
(3mo)
9999%+
(5y)
9999%+
(1y)
637%
(3mo)

Macadamia Nut Syrup is a flavoring product used in beverages and desserts, gaining attention as consumers seek premium, tropical inspired...

Jack and Annie's

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Jack and Annie's is a plant based chicken brand that markets breaded and prepared plant based poultry products, positioning itself in the...

Tamago Sando

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
72%
(3mo)

Tamago Sando is a Japanese egg sandwich that has gained popularity as a cultural staple and a trending topic in food media, social media,...

Lychee Soda

880 vol/mo
9999%+
(5y)
9999%+
(1y)
648%
(3mo)

Lychee Soda is a beverage topic centered on lychee flavored carbonated drinks, a niche segment within global soft drinks that has seen pe...

9999%+
(5y)
9999%+
(1y)
1900%
(3mo)