Trends is free while in Beta

Discover TrendsFood

We surface rapidly growing trends in food before they take off.

Mushroom Oyster

90,500 vol/mo
-8%
(5y)
-6%
(1y)
9%
(3mo)

Mushroom Oyster refers to oyster mushrooms (Pleurotus ostreatus), a widely cultivated and consumed edible mushroom variety with rising in...

Beer

368,000 vol/mo
-8%
(5y)
4%
(1y)
0%
(3mo)

Beer is a globally established beverage with ongoing evolution driven by craft and specialty brews, non alcoholic options, sustainability...

Wilton

40,500 vol/mo
-9%
(5y)
0%
(1y)
-5%
(3mo)

Wilton refers to the Wilton brand known for cake decorating, baking supplies, and related culinary products. It represents a longstanding...

Whataburger

3,350,000 vol/mo
-9%
(5y)
3%
(1y)
-1%
(3mo)

Whataburger is a regional fast food burger chain with a strong brand presence in the U.S. South and Southwest, known for its larger than ...

Crystal Boba

22,200 vol/mo
-10%
(5y)
-3%
(1y)
10%
(3mo)

Crystal Boba refers to agar/conjak based clear or light colored bubble tea pearls that have gained popularity as a visually striking alte...

Waffle

1,220,000 vol/mo
-11%
(5y)
-5%
(1y)
-1%
(3mo)

Waffle is a food trend centered on waffles as a versatile, crave worthy breakfast and dessert item, driven by at home cooking, new flavor...

Timothy Hay

14,800 vol/mo
-11%
(5y)
16%
(1y)
9%
(3mo)

Timothy hay is a high quality grass forage commonly used as feed for horses and small animals; its prominence rises with animal care tren...

Mealworms

60,500 vol/mo
-11%
(5y)
7%
(1y)
11%
(3mo)

Mealworms are trending as a scalable, sustainable protein source for animal feed and human consumption, driven by feed diversification, e...

-12%
(5y)
-4%
(1y)
13%
(3mo)

Clear Plastic Plates represent disposable, transparent dinnerware widely used for events, picnics, catering, and casual meals, driven by ...

Azalea

201,000 vol/mo
-12%
(5y)
10%
(1y)
12%
(3mo)

Azalea is a genus of flowering shrubs widely cultivated for ornamental use. It is a long established horticultural topic with ongoing int...

Juicers

110,000 vol/mo
-12%
(5y)
6%
(1y)
5%
(3mo)

Juicers are kitchen appliances used to extract juice from fruits and vegetables. The topic encompasses a range of traditional centrifugal...

Frittata

135,000 vol/mo
-12%
(5y)
-3%
(1y)
-4%
(3mo)

Frittata is a traditional Italian egg based dish that has gained renewed attention globally as a versatile, quick to make meal option sui...

Conveyor Belt Sushi

40,500 vol/mo
-13%
(5y)
0%
(1y)
26%
(3mo)

Conveyor Belt Sushi is a, established dining concept where sushi plates travel on a rotating conveyor around customers, allowing self sel...

Portable Grill

40,500 vol/mo
-13%
(5y)
4%
(1y)
10%
(3mo)

Portable grill is a recognized, established category of compact, travel friendly outdoor grills designed for portability and quick setup,...

Biltong

33,100 vol/mo
-13%
(5y)
21%
(1y)
13%
(3mo)

Biltong is a traditional dried meat snack originating in Southern Africa, gaining broader attention globally as a portable, protein rich ...

Almond Milk

110,000 vol/mo
-14%
(5y)
2%
(1y)
24%
(3mo)

Almond Milk is a long established plant based milk category that has become mainstream globally, driven by dietary preferences, lactose i...

Gas BBQ

1,600 vol/mo
-14%
(5y)
8%
(1y)
24%
(3mo)

Gas BBQ refers to outdoor grilling using gas powered grills (propane or natural gas), a long standing cooking method that remains popular...

Emoji Cake

6,600 vol/mo
-14%
(5y)
-1%
(1y)
-2%
(3mo)

Emoji Cake is a cake decorating trend where bakers create cakes featuring emoji faces and symbols, ranging from simple fondant depictions...

Barbecue Grill

14,800 vol/mo
-14%
(5y)
15%
(1y)
31%
(3mo)

The Barbecue Grill trend reflects sustained consumer interest in outdoor cooking, premium grilling experiences, and accessible, feature r...

Clif Bars

49,500 vol/mo
-15%
(5y)
-12%
(1y)
15%
(3mo)

Clif Bars is a brand of organic energy bars known for athletic nutrition, plant based ingredients, and on the go snacking popularity.

Cupcakes

301,000 vol/mo
-15%
(5y)
-3%
(1y)
2%
(3mo)

Pellet Grill

74,000 vol/mo
-15%
(5y)
3%
(1y)
-23%
(3mo)

Pellet grills combine wood fired flavor with regulated temperature control, creating a convenient, versatile outdoor cooking trend that e...

-16%
(5y)
15%
(1y)
6%
(3mo)

Juice Extractor refers to the home appliance market focused on electric juicers that separate juice from pulp, widely available across mu...

Amy's

74,000 vol/mo
-16%
(5y)
-2%
(1y)
12%
(3mo)

Amy's is a brand known for organic, plant based frozen foods and dairy free offerings, frequently highlighted in discussions about conven...

Natural Gas Grill

14,800 vol/mo
-16%
(5y)
4%
(1y)
15%
(3mo)

Natural gas grills are a longstanding outdoor cooking appliance category that has gained renewed attention due to themes of energy effici...

Vegan Ramen

18,100 vol/mo
-16%
(5y)
1%
(1y)
4%
(3mo)

Vegan ramen is a growing culinary trend that combines plant based broths and toppings with traditional ramen formats, appealing to flexit...

Chewy Cat Food

18,100 vol/mo
-18%
(5y)
-2%
(1y)
15%
(3mo)

Chewy Cat Food refers to the online retail and consumer behavior around purchasing cat food from Chewy and its ecosystem, including subsc...

Grain Free Dog Food

49,500 vol/mo
-19%
(5y)
21%
(1y)
19%
(3mo)

Grain Free Dog Food is a trend in pet nutrition that gained popularity in the 2010s and peaked with debates about whether eliminating gra...

Beechnut

14,800 vol/mo
-19%
(5y)
-2%
(1y)
-3%
(3mo)

Beechnut is a long established baby food brand experiencing renewed attention as consumers seek trusted, organic, and minimally processed...

Dirty Chai Latte

9,900 vol/mo
-20%
(5y)
-10%
(1y)
-14%
(3mo)

Dirty Chai Latte is a beverage that combines espresso with a spiced chai tea concentrate, delivering a caffeinated, spiced latte popular ...

-20%
(5y)
2%
(1y)
-3%
(3mo)

Deep fat fryers are countertop appliances used to submerge foods in hot oil for quick, crisp frying. The topic remains relevant as consum...

-21%
(5y)
-2%
(1y)
21%
(3mo)

Clear American Sparkling Water is Walmart's store brand line of flavored, unsweetened sparkling water produced by The Coca Cola Company, ...

Smart Grill

880 vol/mo
-21%
(5y)
37%
(1y)
29%
(3mo)

Smart Grill is a category of connected outdoor grills and indoor grills with IoT features, mobile apps, real time temperature monitoring,...

Gulasch

1,600 vol/mo
-22%
(5y)
-29%
(1y)
-22%
(3mo)

Gulasch, a traditional Hungarian beef stew flavored with paprika and vegetables, is the topic. The dish has many regional variations and ...

-24%
(5y)
10%
(1y)
-8%
(3mo)

Kraft Macaroni and Cheese is a long standing American instant pasta product that remains a recognizable symbol of affordable, convenient ...

Rawhide

27,100 vol/mo
-24%
(5y)
-6%
(1y)
-6%
(3mo)

Rawhide is a classic American Western television series that aired from 1959 to 1965. It follows trail boss Gil Favor and his diverse cre...

Irish Moss

14,800 vol/mo
-25%
(5y)
-10%
(1y)
20%
(3mo)

Irish Moss is a seaweed based natural product trend gaining traction as a dietary supplement and ingredient in foods and wellness product...

George Foreman Grill

110,000 vol/mo
-26%
(5y)
-20%
(1y)
14%
(3mo)

The George Foreman Grill is a well established countertop electric grill brand known for its fat reducing grilling design and quick, simp...

Ubereats

368,000 vol/mo
-27%
(5y)
-1%
(1y)
0%
(3mo)

Uber Eats is a leading online food ordering and delivery platform operated by Uber, connecting users with local restaurants for on demand...

Dunkin Donuts

5,000,000 vol/mo
-28%
(5y)
-10%
(1y)
-9%
(3mo)

Dunkin Donuts is a well established international chain known for its donuts and coffee, with ongoing brand adaptations and menu updates ...

-28%
(5y)
-8%
(1y)
76%
(3mo)

Zatarain's Crab Boil is a well known brand and product line within Cajun and Southern style seafood seasoning, widely used for flavoring ...

Kegerator

40,500 vol/mo
-28%
(5y)
-6%
(1y)
-8%
(3mo)

Kegerator adoption is increasingly popular for home beer enthusiasts and small scale venues, driven by rising interest in craft beer, hom...

Electric Smoker

40,500 vol/mo
-28%
(5y)
-7%
(1y)
-35%
(3mo)

Electric smoker is a consumer appliance category featuring electrically powered heating and temperature control to smoke foods, enabling ...

-29%
(5y)
0%
(1y)
-8%
(3mo)

Cake decorating supplies encompass tools, ingredients, and materials used to decorate cakes, including piping bags and tips, fondant, edi...

Lakanto

4,400 vol/mo
-30%
(5y)
19%
(1y)
23%
(3mo)

Lakanto is a brand known for monk fruit–based sugar substitutes, marketed as a natural, zero calorie alternative to sugar and widely us...

-30%
(5y)
1%
(1y)
-3%
(3mo)

Dunkin Donuts Coffee refers to the coffee offerings and strategic positioning of Dunkin, a major global coffee and baked goods brand form...

Vegan Pancakes

9,900 vol/mo
-30%
(5y)
-15%
(1y)
-3%
(3mo)

Vegan pancakes represent a growing trend in plant based breakfast options, driven by dietary choices, environmental concerns, and demand ...

GoPuff

301,000 vol/mo
-30%
(5y)
23%
(1y)
3%
(3mo)

GoPuff is a on demand delivery service specializing in quick delivery of snacks, groceries, and essentials, operating primarily in the U....

Boba Tea

301,000 vol/mo
-31%
(5y)
-10%
(1y)
15%
(3mo)

Boba Tea is a global beverage trend centered on flavored tea with tapioca pearls and other add ins, expanding from niche cafes to mainstr...

Almond Cow

9,900 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Almond Cow is a company that manufactures dairy free almond milk via a countertop machine, supporting at home production of plant based m...

Mushroom Grow Kit

33,100 vol/mo
-33%
(5y)
-15%
(1y)
-6%
(3mo)

Mushroom Grow Kit is a consumer trend centered on packaged, ready to grow mushroom kits for home cultivation, popular for hobby farming, ...

Boba

1,000,000 vol/mo
-33%
(5y)
-10%
(1y)
18%
(3mo)

Boba refers to the globally popular bubble tea trend characterized by chewy tapioca pearls, creative milk tea formats, and a culture of c...

Cupcake Boxes

8,100 vol/mo
-33%
(5y)
6%
(1y)
12%
(3mo)

Cupcake Boxes refer to specialized packaging designed for transporting and presenting cupcakes, with emphasis on aesthetics, protection, ...

Vegan Shrimp

4,400 vol/mo
-36%
(5y)
-9%
(1y)
8%
(3mo)

Vegan Shrimp refers to plant based or cultivated seafood alternatives designed to mimic shrimp in taste, texture, and culinary use, gaini...

Atkins Bars

5,400 vol/mo
-40%
(5y)
-14%
(1y)
22%
(3mo)

Atkins Bars are low carbohydrate nutrition bars produced by Atkins Nutritionals, designed for people following low carb or ketogenic diet...

Bubble Tea

368,000 vol/mo
-40%
(5y)
-10%
(1y)
21%
(3mo)

Bokksu

8,100 vol/mo
-40%
(5y)
-34%
(1y)
-41%
(3mo)

Bokksu is a subscription based service that delivers authentic Japanese snacks and pantry goods sourced from regional producers, combinin...

Kamado Grills

18,100 vol/mo
-42%
(5y)
-9%
(1y)
18%
(3mo)

Kamado grills are a traditional, ceramic charcoal grills known for heat retention, versatility, and flavor, experiencing renewed populari...

-42%
(5y)
-15%
(1y)
-34%
(3mo)

Bradley Smoker is a recognized brand in the outdoor cooking and smoking segment, known for its electric smokers and a long standing prese...

JuneShine

9,900 vol/mo
-48%
(5y)
-23%
(1y)
0%
(3mo)

JuneShine is a beverage company best known for its hard kombucha products, positioning itself within the growing hard beverage and functi...