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We surface rapidly growing trends in food before they take off.

Ritual Zero Proof

9,900 vol/mo
68%
(5y)
-26%
(1y)
44%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

68%
(5y)
120%
(1y)
63%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Sour Strips

33,100 vol/mo
67%
(5y)
-4%
(1y)
1%
(3mo)

Sour Strips is a candy brand that gained notable traction and was acquired by The Hershey Company in 2024, placing it squarely within the...

Monster Beverage

2,900 vol/mo
67%
(5y)
122%
(1y)
59%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

CLEAN CAUSE

1,600 vol/mo
65%
(5y)
43%
(1y)
28%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Date Syrup

14,800 vol/mo
65%
(5y)
71%
(1y)
34%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

Simple Mills

22,200 vol/mo
65%
(5y)
7%
(1y)
24%
(3mo)

Simple Mills is a company that produces gluten free and grain free baking mixes, crackers, and baking products using almond flour and oth...

64%
(5y)
78%
(1y)
27%
(3mo)

Extra Light Olive Oil is a marketing led variant of olive oil marketed for a milder flavor and lighter color, often marketed as a neutral...

Lychee Cocktail

1,900 vol/mo
63%
(5y)
0%
(1y)
-18%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

63%
(5y)
21%
(1y)
54%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Lucky Saint

3,600 vol/mo
63%
(5y)
62%
(1y)
150%
(3mo)

Lucky Saint is a, UK based brand known for its alcohol free lager and role in the growing non alcoholic beer movement. It symbolizes the ...

Primo Water

165,000 vol/mo
63%
(5y)
61%
(1y)
13%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Labneh

74,000 vol/mo
62%
(5y)
48%
(1y)
92%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Hop Wtr

27,100 vol/mo
62%
(5y)
-26%
(1y)
21%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

61%
(5y)
-7%
(1y)
35%
(3mo)

Silicone air fryer liner is a product category gaining traction as a reusable, non stick insert for air fryers to simplify cleanup, reduc...

Ritual Tequila

1,900 vol/mo
61%
(5y)
-6%
(1y)
56%
(3mo)

Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...

Malort

135,000 vol/mo
60%
(5y)
9%
(1y)
-20%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Send Eats

50 vol/mo
59%
(5y)
54%
(1y)
25%
(3mo)

Send Eats is a company delivering temperature controlled goods and meals, illustrating a niche player in the meal delivery/logistics spac...

59%
(5y)
24%
(1y)
-5%
(3mo)

Smart Oven Air Fryer refers to countertop ovens that combine convection baking with air frying capabilities and smart features such as Wi...

Now Foods

14,800 vol/mo
59%
(5y)
87%
(1y)
28%
(3mo)

Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...

Mafaldine

33,100 vol/mo
58%
(5y)
27%
(1y)
-6%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...