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We surface rapidly growing trends in food before they take off.

Protein Shake

301,000 vol/mo
48%
(5y)
34%
(1y)
68%
(3mo)

Protein Shake is a well established nutrition category focused on convenient, protein rich beverages and powders used to support muscle r...

Mullein Tea

74,000 vol/mo
47%
(5y)
7%
(1y)
-25%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

Pistachio Ice Cream

27,100 vol/mo
47%
(5y)
7%
(1y)
26%
(3mo)

Pistachio Ice Cream is a longstanding dessert flavor that remains popular globally, with renewed interest driven by premiumization, artis...

46%
(5y)
67%
(1y)
140%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

Irish Butter

22,200 vol/mo
46%
(5y)
22%
(1y)
46%
(3mo)

Irish Butter is a recognized premium dairy product category centered on butter produced in Ireland, famed for creaminess and grass fed mi...

Shaoxing Wine

49,500 vol/mo
46%
(5y)
20%
(1y)
-4%
(3mo)

Shaoxing Wine is a traditional Chinese rice wine from Shaoxing, Zhejiang, widely used in Chinese cuisine and increasingly featured in glo...

BBQ Potato Chips

1,300 vol/mo
46%
(5y)
69%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Pickl

301,000 vol/mo
46%
(5y)
5%
(1y)
-4%
(3mo)

Pickl is a consumer brand expanding a Dubai born American style burger concept internationally, with recent activity in the UAE, Bahrain,...

Kidney Tea

4,400 vol/mo
46%
(5y)
45%
(1y)
22%
(3mo)

Kidney Tea is a wellness topic centered on herbal teas marketed to support kidney health, detoxification, and urinary tract comfort. It e...

Green Cardamom

18,100 vol/mo
46%
(5y)
32%
(1y)
10%
(3mo)

Green Cardamom is a, longstanding spice that has seen renewed global interest driven by health conscious cooking, premiumization of spice...

Arabica

49,500 vol/mo
46%
(5y)
55%
(1y)
32%
(3mo)

Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...

Bibigo

40,500 vol/mo
45%
(5y)
29%
(1y)
7%
(3mo)

Bibigo is a Korean food brand by CJ Group known for its dumplings, mandu, sauces, and ready to eat meals, representing the global rise of...

Plant Protein

9,900 vol/mo
45%
(5y)
77%
(1y)
126%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

Short Stack

14,800 vol/mo
45%
(5y)
77%
(1y)
98%
(3mo)

Rapeseed Oil

27,100 vol/mo
45%
(5y)
-3%
(1y)
0%
(3mo)

Rapeseed oil is a widely used edible oil derived from rapeseed (canola). It is a major agricultural commodity with global production conc...

Cruffin

6,600 vol/mo
45%
(5y)
17%
(1y)
-2%
(3mo)

Cruffin is a pastry hybrid combining a croissant and a muffin, popularized by high end bakeries and trend driven eateries. It represents ...

45%
(5y)
62%
(1y)
67%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Healthy Crunch

140 vol/mo
44%
(5y)
28%
(1y)
42%
(3mo)

Healthy Crunch is a snack brand/category focusing on crunchy, better for you snacks (e.g., granola bars, seed butters, crispy squares) th...

Asian Flavors

1,300 vol/mo
44%
(5y)
41%
(1y)
22%
(3mo)

Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...

Jelly

74,000 vol/mo
43%
(5y)
6%
(1y)
-4%
(3mo)

Jelly is a classic gel dessert and sweet snack that periodically resurfaces in popular culture and food trends, driven by nostalgia, play...

Sesame Milk

1,300 vol/mo
43%
(5y)
53%
(1y)
36%
(3mo)

Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...

43%
(5y)
-12%
(1y)
19%
(3mo)

Magic Mushroom Chocolate is a trend that blends psilocybin containing mushrooms with chocolate products, reflecting growing consumer inte...

Bee Bread

12,100 vol/mo
43%
(5y)
31%
(1y)
98%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...

Organ Meat

3,600 vol/mo
43%
(5y)
17%
(1y)
12%
(3mo)

Organ meat, also known as offal, is experiencing renewed consumer interest as part of the broader nose to tail culinary movement and sust...

Slushy Machine

110,000 vol/mo
43%
(5y)
26%
(1y)
39%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Better Bagel

12,100 vol/mo
43%
(5y)
-36%
(1y)
15%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Girl Dinner

210 vol/mo
43%
(5y)
55%
(1y)
3%
(3mo)

Girl Dinner is a social media trend where individuals, typically women, assemble and post small, varied plates for a single meal, emphasi...

Tofu Skin

12,100 vol/mo
43%
(5y)
46%
(1y)
18%
(3mo)

Tofu Skin, also known as yuba, is a and established soy based ingredient and product category made from soy milk skin that forms a delica...

Beef Birria

9,900 vol/mo
42%
(5y)
14%
(1y)
-2%
(3mo)

Beef Birria is a traditional Mexican stew of beef in a rich, reddish consommé, widely popularized internationally as birria tacos and re...

Hungryman

9,900 vol/mo
42%
(5y)
-11%
(1y)
57%
(3mo)