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We surface rapidly growing trends in food before they take off.

73%
(5y)
23%
(1y)
32%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Makhana

9,900 vol/mo
73%
(5y)
15%
(1y)
4%
(3mo)

Makhana, or fox nuts (lotus seeds), is a, established snack and ingredient with growing popularity in health conscious and plant based di...

Ritual Zero Proof

9,900 vol/mo
73%
(5y)
-20%
(1y)
26%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Hangry

27,100 vol/mo
72%
(5y)
-10%
(1y)
4%
(3mo)

Hangry is the state of irritability caused by hunger, a recognized social and behavioral concept influencing consumer appetite for timely...

Protein Milk

33,100 vol/mo
72%
(5y)
56%
(1y)
76%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

Stinky Tofu

70 vol/mo
72%
(5y)
6%
(1y)
21%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...

De Cecco

6,600 vol/mo
71%
(5y)
66%
(1y)
57%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

Date Syrup

14,800 vol/mo
71%
(5y)
82%
(1y)
-1%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

70%
(5y)
146%
(1y)
298%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

CLEAN CAUSE

1,600 vol/mo
70%
(5y)
53%
(1y)
29%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Mutti

5,400 vol/mo
70%
(5y)
29%
(1y)
20%
(3mo)

Mutti is a well established Italian brand known for high quality canned tomatoes and tomato products, with global recognition among consu...

Open Farm

40,500 vol/mo
69%
(5y)
66%
(1y)
61%
(3mo)

Open Farm is a brand focused on transparent, ethically sourced pet foods and treats, emphasizing human grade ingredients and traceability...

Sour Strips

33,100 vol/mo
69%
(5y)
6%
(1y)
33%
(3mo)

Sour Strips is a candy brand that gained notable traction and was acquired by The Hershey Company in 2024, placing it squarely within the...

Chocolate Bar

90,500 vol/mo
68%
(5y)
-9%
(1y)
45%
(3mo)

Hop Water

27,100 vol/mo
68%
(5y)
32%
(1y)
53%
(3mo)

Ritual Tequila

1,900 vol/mo
68%
(5y)
6%
(1y)
35%
(3mo)

Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...

Stretch Island

2,400 vol/mo
67%
(5y)
224%
(1y)
174%
(3mo)

Stretch Island refers to a geographic location in Case Inlet, Washington, known for outdoor activities such as sea kayaking and coastal e...

Send Eats

50 vol/mo
67%
(5y)
52%
(1y)
1%
(3mo)

Send Eats is a company delivering temperature controlled goods and meals, illustrating a niche player in the meal delivery/logistics spac...

Primo Water

165,000 vol/mo
66%
(5y)
62%
(1y)
22%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Labneh

90,500 vol/mo
66%
(5y)
58%
(1y)
5%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Liver Detox Drink

8,100 vol/mo
66%
(5y)
1%
(1y)
4%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...