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We surface rapidly growing trends in food before they take off.

Okonomiyaki

110,000 vol/mo
32%
(5y)
41%
(1y)
121%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

Okara

3,600 vol/mo
32%
(5y)
64%
(1y)
32%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

Zesty

40,500 vol/mo
32%
(5y)
7%
(1y)
7%
(3mo)

Zesty is a, multi domain branding and consumer brand trend encompassing a family of brands and products that emphasize bold, flavorful id...

Hibiscus Water

3,600 vol/mo
32%
(5y)
71%
(1y)
173%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

Monk Fruit

165,000 vol/mo
31%
(5y)
35%
(1y)
27%
(3mo)

Monk fruit is a, established natural sweetener derived from Siraitia grosvenorii, gaining popularity as a zero calorie sugar alternative ...

THC Gummies

880 vol/mo
31%
(5y)
9%
(1y)
8%
(3mo)

THC Gummies are cannabis infused edible products designed to deliver controlled doses of tetrahydrocannabinol (THC) in a flavored gummy f...

Attieke

9,900 vol/mo
31%
(5y)
7%
(1y)
-1%
(3mo)

Attiéké is a traditional West African dish consisting of fermented cassava granules, typically served as a side to fish, meat, or veget...

Mouth Foods

90 vol/mo
31%
(5y)
27%
(1y)
40%
(3mo)

Mouth Foods refers to a brand and concept in the indie foods/gift sector, centered on mouth inspired branding and edible offerings market...

Spicy Honey

4,400 vol/mo
31%
(5y)
12%
(1y)
14%
(3mo)

Spicy Honey is a culinary trend where honey is infused with chili or peppers to create a sweet heat condiment, gaining popularity in food...

Lingonberry Jam

9,900 vol/mo
31%
(5y)
30%
(1y)
-30%
(3mo)

Lingonberry jam is a traditional Nordic preserve made from lingonberries, experiencing renewed interest through Nordic cuisine, breakfast...

North Spore

18,100 vol/mo
31%
(5y)
21%
(1y)
64%
(3mo)

North Spore is a company active in gourmet mushroom cultivation, spawn production, and mycology education, contributing to the growing in...

Daal

18,100 vol/mo
31%
(5y)
16%
(1y)
-9%
(3mo)

Daal (dal) refers to a broad category of lentil based dishes and pulses that are staples in South Asian cuisine. In this context, the top...

Chicken Salt

6,600 vol/mo
31%
(5y)
38%
(1y)
26%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Yakiniku Sauce

5,400 vol/mo
31%
(5y)
23%
(1y)
-9%
(3mo)

Yakiniku sauce refers to the savory glaze used for Japanese grilled meat, which has gained popularity beyond Japan through increased inte...

Tuxedo Cake

22,200 vol/mo
31%
(5y)
7%
(1y)
2%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

Decaf Coffee

49,500 vol/mo
30%
(5y)
16%
(1y)
13%
(3mo)

Decaf coffee is experiencing renewed attention as consumers seek caffeine free options that deliver taste and ritual without the stimulan...

Calamansi

60,500 vol/mo
30%
(5y)
17%
(1y)
27%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

Caputo

40,500 vol/mo
30%
(5y)
10%
(1y)
33%
(3mo)

Caputo is a brand known for its Caputo 00 pizza flour and related flour products used widely by pizzerias and home bakers seeking quality...

Milkis

14,800 vol/mo
30%
(5y)
-6%
(1y)
3%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Spindrift

74,000 vol/mo
29%
(5y)
17%
(1y)
11%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Three Spirit

2,400 vol/mo
29%
(5y)
35%
(1y)
42%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Black Turmeric

1,600 vol/mo
29%
(5y)
43%
(1y)
37%
(3mo)

Black turmeric refers to the rhizome of Curcuma caesia, a plant used in traditional Ayurveda and increasingly explored for its unique pig...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
24%
(1y)
-3%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

Black Vinegar

14,800 vol/mo
29%
(5y)
47%
(1y)
84%
(3mo)

Black Vinegar is a traditional aged Chinese vinegar, notably Zhenjiang (Chinkiang) style, prized for its dark color, rich malty sweetness...

Ancho

18,100 vol/mo
29%
(5y)
26%
(1y)
2%
(3mo)

Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...

Scran

6,600 vol/mo
28%
(5y)
56%
(1y)
-16%
(3mo)

Scran is an R/Bioconductor package used for single cell RNA seq data analysis, including normalization, quality control, and downstream s...

28%
(5y)
39%
(1y)
33%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Pearl Millet

9,900 vol/mo
28%
(5y)
23%
(1y)
60%
(3mo)

Pearl millet is a drought tolerant cereal crop that has gained attention as a climate resilient staple in arid and semi arid regions. It ...

Local Kitchens

49,500 vol/mo
28%
(5y)
-21%
(1y)
-18%
(3mo)

Local Kitchens refers to localized ghost kitchen or micro fulfillment concepts where multiple virtual restaurant brands share a physical ...

Dried Fruit

27,100 vol/mo
28%
(5y)
14%
(1y)
14%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...