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We surface rapidly growing trends in food before they take off.

Onion Powder

12,100 vol/mo
28%
(5y)
21%
(1y)
4%
(3mo)

Onion powder is a widely used dried spice derived from onions that remains a staple in kitchens and food product formulations, reflecting...

Reverse Sear

14,800 vol/mo
28%
(5y)
5%
(1y)
-25%
(3mo)

Reverse Sear is a cooking technique for thick cut meats where the meat is first cooked slowly at a low temperature to the desired donenes...

Decaf

9,900 vol/mo
28%
(5y)
9%
(1y)
2%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Tsukemen

18,100 vol/mo
28%
(5y)
10%
(1y)
-15%
(3mo)

Tsukemen is a Japanese noodle dish featuring cold, firm noodles served separately from a hot, concentrated dipping broth, allowing diners...

Chilis Gift Card

9,900 vol/mo
28%
(5y)
5%
(1y)
-16%
(3mo)

Chili's gift card program, including physical and digital gift cards, is a, ongoing retail offering enabling customers to purchase and re...

Long Drink

74,000 vol/mo
27%
(5y)
17%
(1y)
11%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Fanta

60,500 vol/mo
27%
(5y)
8%
(1y)
-11%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...

Plant Protein

9,900 vol/mo
27%
(5y)
31%
(1y)
61%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

Kufta

5,400 vol/mo
27%
(5y)
12%
(1y)
6%
(3mo)

Kufta is a traditional meatball dish from Middle Eastern, South Asian, and North African cuisines, typically made from ground meat mixed ...

Planted

18,100 vol/mo
27%
(5y)
31%
(1y)
112%
(3mo)

Planted refers to the plant based meat company Planted Foods and the broader plant based/alternative protein movement it is part of, focu...

Matcha Lemonade

4,400 vol/mo
27%
(5y)
16%
(1y)
105%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

26%
(5y)
24%
(1y)
32%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

Slushy Machine

110,000 vol/mo
26%
(5y)
14%
(1y)
-3%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Blue Lotus Tea

8,100 vol/mo
26%
(5y)
28%
(1y)
30%
(3mo)

Blue Lotus Tea refers to an herbal tea brewed from the blue lotus flower (Nymphaea caerulea), historically associated with ancient Egypti...

Cayenne Pepper

165,000 vol/mo
26%
(5y)
4%
(1y)
-3%
(3mo)

Cayenne Pepper is a, longstanding spice with renewed cultural and culinary prominence driven by interest in heat, metabolism boosting foo...

Basmati

9,900 vol/mo
26%
(5y)
31%
(1y)
28%
(3mo)

Basmati is a globally recognized long grain aromatic rice variety primarily cultivated in the Indian subcontinent, with rising demand dri...

Plant Milk

1,900 vol/mo
25%
(5y)
22%
(1y)
38%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Garlic Confit

27,100 vol/mo
25%
(5y)
49%
(1y)
116%
(3mo)

Garlic confit is a culinary technique and trend where garlic is slowly simmered in oil until tender and mellow, often used as a flavor ba...

Cevapi

27,100 vol/mo
25%
(5y)
12%
(1y)
29%
(3mo)

Ćevapi is a traditional grilled minced meat sausage popular in the Balkans, with ongoing cultural and culinary interest across Balkan di...

25%
(5y)
37%
(1y)
76%
(3mo)

Orange Blossom Honey is a monofloral honey derived from orange blossom nectar, valued for its light, fruity aroma and mild sweetness. It ...

Gochugaru

60,500 vol/mo
25%
(5y)
12%
(1y)
-6%
(3mo)

Gochugaru is a Korean red chili flake widely used in kimchi, stews, and spicy dishes. Its rising visibility in global cooking and Korean ...

Carnaroli

1,900 vol/mo
25%
(5y)
52%
(1y)
19%
(3mo)

Carnaroli is a premium Italian rice variety renowned for its suitability to risotto due to its high starch content and firm texture.

We Eat

590 vol/mo
25%
(5y)
15%
(1y)
15%
(3mo)

Toothpicks

40,500 vol/mo
25%
(5y)
4%
(1y)
-17%
(3mo)

Hmart

1,830,000 vol/mo
25%
(5y)
15%
(1y)
16%
(3mo)

H Mart is a North American based Korean American supermarket chain known for specializing in Asian groceries, fresh produce, and ethnic f...

In-N-Out Burger

5,000,000 vol/mo
25%
(5y)
45%
(1y)
5%
(3mo)

In N Out Burger is a, regionally focused American fast food chain known for its simple menu, fresh ingredients, and cult like fan base, p...

Marinated Crab

2,900 vol/mo
25%
(5y)
6%
(1y)
-25%
(3mo)

Marinated crab refers to gejang, a traditional Korean dish where blue crabs are marinated in a soy sauce based brine (ganjang gejang) or ...

Club Crackers

27,100 vol/mo
25%
(5y)
2%
(1y)
0%
(3mo)

Club Crackers is a Nabisco branded savory cracker that has long existed in the snack category; current discussion centers on consumer dem...

21 Seeds

2,900 vol/mo
25%
(5y)
26%
(1y)
146%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Energy Bars

12,100 vol/mo
24%
(5y)
68%
(1y)
32%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...