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We surface rapidly growing trends in food before they take off.

Sangak

3,600 vol/mo
207%
(5y)
172%
(1y)
18%
(3mo)

Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...

Food Dyes

12,100 vol/mo
206%
(5y)
-36%
(1y)
-8%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

Hojicha

74,000 vol/mo
200%
(5y)
61%
(1y)
9%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Maev

6,600 vol/mo
199%
(5y)
9%
(1y)
16%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

194%
(5y)
479%
(1y)
419%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Pad Kra Pao

27,100 vol/mo
193%
(5y)
22%
(1y)
7%
(3mo)

Qahwah

8,100 vol/mo
193%
(5y)
6%
(1y)
7%
(3mo)

Ceremonial Cacao

8,100 vol/mo
190%
(5y)
98%
(1y)
2%
(3mo)

Freddo Espresso

5,400 vol/mo
186%
(5y)
71%
(1y)
186%
(3mo)

Freddo Espresso is a popular Greek origin cold espresso beverage served over ice, often sweetened and foamed, and has gained broader reco...

ZBiotics

33,100 vol/mo
183%
(5y)
26%
(1y)
3%
(3mo)

ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...

183%
(5y)
93%
(1y)
157%
(3mo)

Centella Asiatica

22,200 vol/mo
180%
(5y)
85%
(1y)
100%
(3mo)

Centella Asiatica, commonly known as gotu kola, is a medicinal herb widely used in traditional medicine and modern skincare for its sooth...

Stuffed Bagels

1,900 vol/mo
176%
(5y)
111%
(1y)
-22%
(3mo)

Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...

Protein Yogurt

33,100 vol/mo
174%
(5y)
46%
(1y)
54%
(3mo)

Protein yogurt is a verified category of probiotic and high protein dairy yogurt products designed to support muscle recovery, satiety, a...

Avocado Oil Spray

5,400 vol/mo
173%
(5y)
106%
(1y)
198%
(3mo)

Avocado Oil Spray is a consumer product category focused on sprayable avocado oil used for cooking and culinary applications, driven by h...

Unreal Candy

27,100 vol/mo
173%
(5y)
27%
(1y)
24%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Maritozzi

12,100 vol/mo
171%
(5y)
11%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

171%
(5y)
51%
(1y)
-9%
(3mo)

Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...

Lesser Evil

22,200 vol/mo
171%
(5y)
24%
(1y)
19%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Clove Tea

18,100 vol/mo
169%
(5y)
72%
(1y)
-32%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Canned Lychee

9,900 vol/mo
169%
(5y)
66%
(1y)
-39%
(3mo)

Canned lychee is a preserved fruit product sold in cans, widely used in desserts, beverages, and Asian cuisine, with niche but expanding ...

Cruffins

6,600 vol/mo
167%
(5y)
129%
(1y)
2%
(3mo)

Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...

Pink Matcha

2,400 vol/mo
166%
(5y)
113%
(1y)
119%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

THC Lemonade

1,000 vol/mo
165%
(5y)
51%
(1y)
28%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

165%
(5y)
102%
(1y)
59%
(3mo)

High Protein Yogurt

74,000 vol/mo
165%
(5y)
49%
(1y)
51%
(3mo)

High Protein Yogurt is a, well established product category focusing on yogurt variants enhanced with higher protein content, popular in ...

Gluten-Free Pasta

74,000 vol/mo
164%
(5y)
103%
(1y)
58%
(3mo)

Gluten Free Pasta is a, established category in the food industry focused on pasta products made without gluten, catering to celiac disea...

Mushroom Drink

5,400 vol/mo
164%
(5y)
24%
(1y)
37%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Vitamin Coffee

590 vol/mo
164%
(5y)
252%
(1y)
190%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Pistachio Syrup

5,400 vol/mo
162%
(5y)
11%
(1y)
0%
(3mo)

Pistachio Syrup is a flavored syrup used in beverages and desserts to impart a distinct pistachio taste, increasingly seen in specialty c...

Qahwah House

90,500 vol/mo
159%
(5y)
-5%
(1y)
-2%
(3mo)

Lemon Balm Tea

74,000 vol/mo
159%
(5y)
-23%
(1y)
2%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Bento Cake

9,900 vol/mo
158%
(5y)
41%
(1y)
-40%
(3mo)

Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...

158%
(5y)
69%
(1y)
133%
(3mo)

Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...

Protein Bagel

27,100 vol/mo
158%
(5y)
27%
(1y)
33%
(3mo)

Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...

Protein Dal

720 vol/mo
155%
(5y)
50%
(1y)
21%
(3mo)

Premium Levella

1,000 vol/mo
155%
(5y)
224%
(1y)
1921%
(3mo)

Premium Levella is an appliance brand offering a range of home and commercial kitchen and beverage equipment, including refrigerators, fr...

Pumpkin Seed Oil

60,500 vol/mo
154%
(5y)
114%
(1y)
37%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

Recess Drink

49,500 vol/mo
153%
(5y)
18%
(1y)
-24%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

PlantYou

8,100 vol/mo
153%
(5y)
-11%
(1y)
-4%
(3mo)

PlantYou is a plant based cooking brand and cookbook ecosystem founded by Carleigh Bodrug, focused on easy, affordable, whole food plant ...

Autolyse

9,900 vol/mo
151%
(5y)
38%
(1y)
-7%
(3mo)

Autolyse is a bread making technique where flour and water are mixed and left to rest before adding salt and yeast. This rest period hydr...

A2a2

480 vol/mo
151%
(5y)
50%
(1y)
23%
(3mo)

Electrolyte Powder

60,500 vol/mo
150%
(5y)
79%
(1y)
147%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Ninja CREAMi

450,000 vol/mo
150%
(5y)
-4%
(1y)
-17%
(3mo)

Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...

Pistachio Milk

12,100 vol/mo
150%
(5y)
27%
(1y)
32%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Caffeine Gum

14,800 vol/mo
149%
(5y)
47%
(1y)
37%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Hormone Tea

480 vol/mo
149%
(5y)
48%
(1y)
34%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

Coffee Paste

480 vol/mo
148%
(5y)
166%
(1y)
88%
(3mo)

Coffee Paste is a product category where concentrated coffee pastes are packaged (often in tubes or jars) for culinary, beverage, and des...

Goli Nutrition

8,100 vol/mo
148%
(5y)
304%
(1y)
491%
(3mo)

Goli Nutrition is a consumer wellness brand best known for its apple cider vinegar gummy supplements, popularized as a tastier alternativ...

Skyr Yogurt

22,200 vol/mo
147%
(5y)
54%
(1y)
97%
(3mo)

Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...

Sol It

320 vol/mo
147%
(5y)
108%
(1y)
-12%
(3mo)

OLIPOP

165,000 vol/mo
146%
(5y)
-6%
(1y)
9%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Tequila Ocho

33,100 vol/mo
146%
(5y)
33%
(1y)
11%
(3mo)

Tequila Ocho is a premium tequila brand distinguished by terroir driven, single estate expressions and small batch production, representi...

146%
(5y)
583%
(1y)
12%
(3mo)

Immersive Dining combines culinary experiences with immersive technologies such as AR/VR, projection mapping, 360 degree environments, mu...

Levella

320 vol/mo
145%
(5y)
136%
(1y)
602%
(3mo)

Chosen Foods

4,400 vol/mo
145%
(5y)
78%
(1y)
237%
(3mo)

Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...

Protein Ice Cream

49,500 vol/mo
145%
(5y)
68%
(1y)
95%
(3mo)

Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...

Protein Chai

480 vol/mo
143%
(5y)
83%
(1y)
75%
(3mo)
143%
(5y)
-6%
(1y)
-10%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Caffeine Gummies

2,900 vol/mo
143%
(5y)
63%
(1y)
108%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...

Yogurt Bowl

12,100 vol/mo
143%
(5y)
70%
(1y)
21%
(3mo)

Yogurt Bowl is a trending concept centered on bowls of yogurt layered with toppings like fruit, granola, seeds, and sweeteners, embraced ...

Einkorn Flour

33,100 vol/mo
143%
(5y)
17%
(1y)
-23%
(3mo)

Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...

Coffee Puck

1,000 vol/mo
138%
(5y)
80%
(1y)
22%
(3mo)

Coffee Puck refers to the compacted mass of ground coffee formed in an espresso machine's portafilter after tamping, which influences ext...

Beet Root Juice

12,100 vol/mo
137%
(5y)
52%
(1y)
40%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Waterdrop

74,000 vol/mo
136%
(5y)
108%
(1y)
145%
(3mo)

Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...

Assorted Chips

1,300 vol/mo
135%
(5y)
134%
(1y)
328%
(3mo)

Assorted Chips refers to a broad category of snack assortments that mix different chip flavors and styles (e.g., potato chips, kettle chi...

Taste Salud

8,100 vol/mo
135%
(5y)
44%
(1y)
92%
(3mo)

Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...

135%
(5y)
420%
(1y)
11%
(3mo)

Virtual restaurants, also known as ghost or cloud kitchens, are dining concepts that operate exclusively for delivery or pickup without a...

Tru Fru

165,000 vol/mo
134%
(5y)
-13%
(1y)
31%
(3mo)

Trü Frü (Trü Frü) is a fruit snacking brand known for frozen and chocolate dipped fruit snacks, originally popular in the U.S. and ...

Restaurant365

14,800 vol/mo
134%
(5y)
32%
(1y)
2%
(3mo)

Restaurant365 is a cloud based restaurant management platform that combines accounting, inventory, payroll, purchasing, and analytics to ...

Protein Tortillas

5,400 vol/mo
134%
(5y)
48%
(1y)
80%
(3mo)

Protein tortillas are a market segment focused on tortillas fortified with higher protein content, often using ingredients like whey, pea...

Coffee Capsule

2,400 vol/mo
133%
(5y)
265%
(1y)
173%
(3mo)

Coffee capsule industry encompasses pre packaged coffee portions used in single serve machines, driving convenience, product diversificat...

Lychee Sugar

140 vol/mo
133%
(5y)
80%
(1y)
58%
(3mo)

Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...

Smalls Cat Food

40,500 vol/mo
132%
(5y)
69%
(1y)
28%
(3mo)

Smalls Cat Food is a, consumer focused brand that offers human grade, pre cortified cat food in freeze dried and refrigerated formats, em...

Unwashed Eggs

1,600 vol/mo
131%
(5y)
28%
(1y)
110%
(3mo)

Unwashed Eggs is a trend where shell eggs are sold and sometimes produced without washing to preserve the eggs' bloom, appealing to consu...

Neutral Oil

18,100 vol/mo
131%
(5y)
117%
(1y)
148%
(3mo)

Neutral Oil refers to refined, flavor neutral cooking oils used to avoid imparting taste to dishes; it has gained attention as consumer i...

Churro Cookies

2,400 vol/mo
130%
(5y)
-28%
(1y)
36%
(3mo)

Churro Cookies refer to a dessert fusion where the flavors and textures of churros (cinnamon sugar, fried dough) are incorporated into co...

Smash Burger

673,000 vol/mo
129%
(5y)
16%
(1y)
18%
(3mo)

Smash burger describes a burger cooking technique and the associated menu style where ground beef patties are placed on a hot surface and...

129%
(5y)
132%
(1y)
84%
(3mo)

Alternative protein refers to non animal derived proteins produced to mimic or replace conventional animal based foods. It encompasses pl...

Shio Ramen

12,100 vol/mo
127%
(5y)
246%
(1y)
-9%
(3mo)

Shio ramen is a traditional Japanese ramen variety featuring a pale, clear salt based broth, typically lighter and more delicate than mis...

Too Good To Go

110,000 vol/mo
127%
(5y)
29%
(1y)
25%
(3mo)

Too Good To Go is a food waste reduction platform that connects users with surplus meals and products at discounted prices from local ret...

Rebel Energy

1,300 vol/mo
127%
(5y)
95%
(1y)
94%
(3mo)

Venchi

49,500 vol/mo
126%
(5y)
9%
(1y)
-6%
(3mo)

Venchi is a renowned Italian premium chocolatier and gelato brand expanding internationally with flagship stores and product innovations.

Pasture Raised Eggs

74,000 vol/mo
125%
(5y)
3%
(1y)
36%
(3mo)

Pasture Raised Eggs refer to eggs produced by hens that have substantial outdoor access and foraging opportunities, typically marketed as...

Matcha

823,000 vol/mo
125%
(5y)
52%
(1y)
24%
(3mo)

Tahitian Vanilla

2,900 vol/mo
124%
(5y)
162%
(1y)
75%
(3mo)

Tahitian Vanilla is a agricultural product and luxury flavoring known for its distinct aroma and quality, sourced from Vanilla planifolia...

Yogurt Bagel

2,900 vol/mo
123%
(5y)
-4%
(1y)
17%
(3mo)

Yogurt bagel refers to bagels made with Greek yogurt as a primary ingredient, a recipe trend that has circulated in food blogs, social me...

Little Saints

9,900 vol/mo
123%
(5y)
-16%
(1y)
-10%
(3mo)

Little Saints refers to a Catholic/Christian themed line of child focused educational content, products, and institutions (books, activit...

DripDrop

33,100 vol/mo
122%
(5y)
183%
(1y)
368%
(3mo)

DripDrop is a electrolyte hydration product line that focuses on fast acting oral rehydration solutions (ORS) for dehydration due to illn...

Xylitol Gum

60,500 vol/mo
122%
(5y)
11%
(1y)
38%
(3mo)

Xylitol gum is a sugar free chewing gum that uses the sugar substitute xylitol, marketed for dental health benefits such as reducing cavi...

Proofed

3,600 vol/mo
121%
(5y)
19%
(1y)
-17%
(3mo)

Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...

Lychee Syrup

4,400 vol/mo
121%
(5y)
38%
(1y)
23%
(3mo)

Lychee syrup is a flavoring ingredient derived from the lychee fruit, used in beverages, desserts, and cooking to impart a floral, tropic...

Protein Chips

33,100 vol/mo
121%
(5y)
43%
(1y)
108%
(3mo)

Protein chips are a snack category featuring chips fortified with high protein, often lower in carbs, marketed as protein rich alternativ...

Protein Pudding

9,900 vol/mo
121%
(5y)
42%
(1y)
41%
(3mo)

Protein Pudding is a recognized niche in the wellness and nutrition space, combining high protein formulations with dessert like textures...

Dried Yogurt

8,100 vol/mo
119%
(5y)
33%
(1y)
45%
(3mo)

Dried yogurt refers to yogurt or yogurt based products that have been dehydrated into a solid form, such as yogurt chips, yogurt powder, ...

Specialty Coffee

49,500 vol/mo
117%
(5y)
187%
(1y)
115%
(3mo)

Specialty Coffee is a movement toward higher quality beans, ethical sourcing, precise roasting, and refined brewing methods that emphasiz...

Zero Proof

6,600 vol/mo
117%
(5y)
63%
(1y)
34%
(3mo)

Zero Proof is a growing category of non alcoholic beverages and mocktails designed to mimic the sensory experience of alcoholic drinks wi...

Kasugai

1,600 vol/mo
115%
(5y)
92%
(1y)
4%
(3mo)

Kasugai is a name associated with a city in Japan (Kasugai City in Aichi Prefecture) and a popular fruit gummy brand produced by Kasugai ...

Protein Donut

9,900 vol/mo
114%
(5y)
104%
(1y)
96%
(3mo)

Protein Donut is a consumer trend at the intersection of fitness nutrition and indulgent treats, combining high protein formulations with...

Truvani

22,200 vol/mo
114%
(5y)
22%
(1y)
112%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

TasteAtlas

5,400 vol/mo
111%
(5y)
287%
(1y)
61%
(3mo)

TasteAtlas is a online culinary encyclopedia and database that catalogs world cuisines, traditional dishes, ingredients, and food culture...

Lion's Mane Tea

3,600 vol/mo
111%
(5y)
9999%+
(1y)
107%
(3mo)

Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...

110%
(5y)
46%
(1y)
158%
(3mo)

Grass Fed Beef Liver is a trending topic centered on the consumption and promotion of beef liver sourced from grass fed cattle, highlight...

Mocktail Bar

2,400 vol/mo
107%
(5y)
7%
(1y)
4%
(3mo)

Mocktail bars represent a growing segment in hospitality focused on craft non alcoholic beverages, offering sophisticated, zero proof coc...

Allulose

135,000 vol/mo
107%
(5y)
24%
(1y)
26%
(3mo)

Allulose is a rare sugar used as a low calorie sugar substitute and sweetener, gaining traction in health focused and mainstream食品 pr...

Kinder's

74,000 vol/mo
107%
(5y)
61%
(1y)
7%
(3mo)

Kinder's is a longstanding U.S. brand of BBQ sauces, seasonings, and related condiments with ongoing retail presence and occasional produ...

Fungi Protein

90 vol/mo
106%
(5y)
24%
(1y)
59%
(3mo)

Fungi protein refers to protein produced via fungal fermentation and mycelium based systems, used as meat analogs or dairy substitutes, a...

Juicy Marbles

4,400 vol/mo
106%
(5y)
-8%
(1y)
15%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...

105%
(5y)
470%
(1y)
1360%
(3mo)

Chili Crisp

49,500 vol/mo
105%
(5y)
22%
(1y)
17%
(3mo)

Chili crisp is a highly popular, versatile condiment that combines fried chili peppers, oil, and aromatics to create a crunchy, spicy top...

Aero Chocolate

9,900 vol/mo
105%
(5y)
90%
(1y)
84%
(3mo)

Aero Chocolate is a, long standing chocolate brand known for its aerated, bubbly texture, originally from Cadbury and now part of Mondele...

Koia

8,100 vol/mo
104%
(5y)
21%
(1y)
67%
(3mo)

Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...

104%
(5y)
155%
(1y)
689%
(3mo)

Collagen Water

2,400 vol/mo
104%
(5y)
218%
(1y)
235%
(3mo)

Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...

Beetroot Juice

135,000 vol/mo
103%
(5y)
82%
(1y)
15%
(3mo)

Turmeric Time

170 vol/mo
102%
(5y)
124%
(1y)
43%
(3mo)

Turmeric Time is a consumer wellness trend centered on turmeric based products (notably beverages and skincare aids) gaining traction as ...

Curry Cubes

2,900 vol/mo
102%
(5y)
26%
(1y)
-6%
(3mo)

Curry Cubes are a branded ready to use curry roux cube product line that has gained notable attention as a convenient, quick flavor enhan...

Turmeric Coffee

1,900 vol/mo
101%
(5y)
4%
(1y)
144%
(3mo)

Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...

Live Rosin

14,800 vol/mo
101%
(5y)
38%
(1y)
35%
(3mo)

Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...

Lactose-free Milk

165,000 vol/mo
101%
(5y)
87%
(1y)
45%
(3mo)

Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...