Trends is free while in Beta

Discover TrendsFood

We surface rapidly growing trends in food before they take off.

Hi Seltzer

3,600 vol/mo
728%
(5y)
-30%
(1y)
-5%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

711%
(5y)
167%
(1y)
12%
(3mo)

Portable Espresso Machine refers to compact, manual or low power devices enabling espresso extraction outside traditional coffee shops, g...

Einspanner

22,200 vol/mo
638%
(5y)
102%
(1y)
10%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

604%
(5y)
5%
(1y)
21%
(3mo)

Cheese Buldak Ramen is a hybrid flavor trend combining the spicy Korean buldak (fire noodles) profile with cheese, creating a savory, dai...

Somaek

6,600 vol/mo
563%
(5y)
-21%
(1y)
2%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

Magic Mind Drink

5,400 vol/mo
546%
(5y)
18%
(1y)
-3%
(3mo)

Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...

Soup Drops

4,400 vol/mo
544%
(5y)
-17%
(1y)
331%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

Hojicha Latte

12,100 vol/mo
544%
(5y)
97%
(1y)
11%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

536%
(5y)
-3%
(1y)
6%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Beef Tallow

301,000 vol/mo
529%
(5y)
3%
(1y)
11%
(3mo)

Beef tallow is experiencing renewed interest as a versatile fat used in cooking, traditional soap making, skincare, and certain artisanal...

Orange Matcha

260 vol/mo
522%
(5y)
104%
(1y)
35%
(3mo)

Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...

Ryze Superfoods

27,100 vol/mo
517%
(5y)
17%
(1y)
26%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

Frozen Kimbap

1,300 vol/mo
510%
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...

483%
(5y)
95%
(1y)
96%
(3mo)

Beef Protein Isolate is a protein ingredient derived from beef that is used in supplements and specialized foods as a source of high puri...

478%
(5y)
194%
(1y)
31%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Goodles

124,000,000 vol/mo
468%
(5y)
94%
(1y)
27%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

Date Bark

1,900 vol/mo
467%
(5y)
91%
(1y)
46%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

THC Seltzer

27,100 vol/mo
462%
(5y)
36%
(1y)
3%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

Malatang

74,000 vol/mo
452%
(5y)
61%
(1y)
5%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Dye Free Candy

6,600 vol/mo
433%
(5y)
10%
(1y)
-37%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

Pistachio Butter

60,500 vol/mo
416%
(5y)
-14%
(1y)
4%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

413%
(5y)
7%
(1y)
-46%
(3mo)

Mushroom hot chocolate combines traditional hot cocoa with edible mushrooms (adaptogens like reishi, chaga, lion’s mane, cordyceps) to ...

Graza Olive Oil

49,500 vol/mo
400%
(5y)
13%
(1y)
-13%
(3mo)

Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...

Carnivore Snax

40,500 vol/mo
398%
(5y)
119%
(1y)
43%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

Tanghulu

74,000 vol/mo
397%
(5y)
-45%
(1y)
31%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

AMZChef

1,300 vol/mo
396%
(5y)
47%
(1y)
-4%
(3mo)

AMZCHEF is a brand of kitchen appliances, best known for slow/masticating juicers and other small home appliances sold primarily online a...

388%
(5y)
21%
(1y)
29%
(3mo)

Wheat straw plates are disposable dinnerware made from wheat straw fiber, offering an eco friendly alternative to plastic and foam plates...

THC Wine

1,600 vol/mo
380%
(5y)
118%
(1y)
5%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Tissue Bread

390 vol/mo
373%
(5y)
31%
(1y)
75%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

364%
(5y)
53%
(1y)
106%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...