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We surface rapidly growing trends in food before they take off.

Soju

201,000 vol/mo
14%
(5y)
-2%
(1y)
-2%
(3mo)

Soju is a traditional Korean distilled spirit that has seen growing global interest, diversification of flavors, and increasing mainstrea...

Non Stick Foil

1,000 vol/mo
14%
(5y)
2%
(1y)
-21%
(3mo)

Non Stick Foil refers to aluminum foil with a nonstick coating designed to prevent food from sticking, enabling easier cooking, grilling,...

Borscht

110,000 vol/mo
14%
(5y)
26%
(1y)
60%
(3mo)

Borscht is a traditional beet based soup from Eastern Europe that has gained renewed attention globally due to culinary media coverage, d...

Adobo Sauce

40,500 vol/mo
13%
(5y)
1%
(1y)
18%
(3mo)

Adobo Sauce is a, established culinary product category and ingredient used primarily in Filipino cuisine, with commercial versions widel...

Dine-In

8,100 vol/mo
13%
(5y)
-28%
(1y)
10%
(3mo)

Dine In refers to the traditional practice of customers eating food inside a restaurant, which remains a core modality of the hospitality...

Ice Cream Scoop

33,100 vol/mo
12%
(5y)
16%
(1y)
-4%
(3mo)

Ice Cream Scoop is a product category and design topic focused on tools for portioning and serving ice cream, with notable innovations in...

12%
(5y)
-11%
(1y)
-4%
(3mo)

Flavored water bottle refers to water bottles designed to infuse or flavor water with fruit, herbs, or flavorings, offering a convenient ...

Bottled in Bond

9,900 vol/mo
12%
(5y)
7%
(1y)
-11%
(3mo)

Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...

21 Seeds

2,900 vol/mo
11%
(5y)
-1%
(1y)
43%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Yuzu Fruit

33,100 vol/mo
11%
(5y)
24%
(1y)
6%
(3mo)

Yuzu fruit is a citrus native to East Asia, widely used in culinary applications, beverages, and high end gastronomy, and has seen growin...

Old Forester

27,100 vol/mo
9%
(5y)
-7%
(1y)
0%
(3mo)

Old Forester is a historic bourbon brand established in 1870 by George Garvin Brown, now part of Brown Forman, known for its heritage and...

9%
(5y)
17%
(1y)
-20%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

Guasacaca

9,900 vol/mo
8%
(5y)
5%
(1y)
-10%
(3mo)

Guasacaca is a Venezuelan avocado based salsa sauce traditionally made with cilantro, lime, peppers, onion, and sometimes citrus. It has ...

Utz

22,200 vol/mo
6%
(5y)
6%
(1y)
-9%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Orange Juice

110,000 vol/mo
5%
(5y)
5%
(1y)
9%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Arborio Rice

33,100 vol/mo
4%
(5y)
0%
(1y)
4%
(3mo)

Arborio rice is a short grain Italian rice variety prized for its high starch content, used to make authentic risotto with a creamy texture.

Mustards

110,000 vol/mo
4%
(5y)
10%
(1y)
-1%
(3mo)

Mustards is a broad category of prepared mustard condiments with regional styles ranging from bright Dijon to sweet and spicy varieties, ...

Adobo Seasoning

60,500 vol/mo
3%
(5y)
2%
(1y)
-5%
(3mo)

Adobo seasoning is a widely used multi purpose spice blend rooted in Filipino cuisine and now popular globally, driven by increased inter...

Cake Mix

33,100 vol/mo
3%
(5y)
11%
(1y)
-18%
(3mo)

Cake Mix is a long standing, widely available category of pre mixed baking ingredients used to bake cakes quickly and consistently. It re...

Shiitake

18,100 vol/mo
3%
(5y)
5%
(1y)
17%
(3mo)

Shiitake is a widely recognized edible mushroom experiencing renewed attention due to growing interest in plant based diets, functional f...

Celery

110,000 vol/mo
3%
(5y)
5%
(1y)
4%
(3mo)

Celery is an open source distributed task queue for Python that enables asynchronous job processing and scheduling, widely used to run ba...

Togarashi

60,500 vol/mo
3%
(5y)
3%
(1y)
8%
(3mo)

Togarashi refers to shichimi togarashi, a popular Japanese seven spice blend. The topic covers traditional spice blends and their modern ...

Almond Flour

40,500 vol/mo
3%
(5y)
3%
(1y)
6%
(3mo)

Almond flour is a widely adopted gluten free alternative to wheat flour, driven by trends in gluten free, paleo, vegan, and low carb diet...

2%
(5y)
34%
(1y)
187%
(3mo)

Black Oil Sunflower Seed (BOSS) is the high oil content variety of sunflower seeds used primarily for bird feed and edible oil production...

Vegan Gummies

8,100 vol/mo
0%
(5y)
13%
(1y)
15%
(3mo)

Vegan Gummies are plant based candy gummies that use fruit derived pectin or other vegan gelling agents instead of gelatin, appealing to ...

0%
(5y)
7%
(1y)
10%
(3mo)

Air Fryer Garlic Bread is a popular quick to make side dish leveraging air fryer technology to achieve crispy garlic butter bread with le...

Chocolate Cupcakes

18,100 vol/mo
-7%
(5y)
2%
(1y)
3%
(3mo)

Chocolate Cupcakes are a longstanding dessert item that continues to be popular in bakery menus, home baking, and social media sharing, d...

Mushroom Oyster

90,500 vol/mo
-8%
(5y)
-6%
(1y)
9%
(3mo)

Mushroom Oyster refers to oyster mushrooms (Pleurotus ostreatus), a widely cultivated and consumed edible mushroom variety with rising in...

Beer

368,000 vol/mo
-8%
(5y)
4%
(1y)
0%
(3mo)

Beer is a globally established beverage with ongoing evolution driven by craft and specialty brews, non alcoholic options, sustainability...

Wilton

40,500 vol/mo
-9%
(5y)
0%
(1y)
-5%
(3mo)

Wilton refers to the Wilton brand known for cake decorating, baking supplies, and related culinary products. It represents a longstanding...

Whataburger

3,350,000 vol/mo
-9%
(5y)
3%
(1y)
-1%
(3mo)

Whataburger is a regional fast food burger chain with a strong brand presence in the U.S. South and Southwest, known for its larger than ...

Crystal Boba

22,200 vol/mo
-10%
(5y)
-3%
(1y)
10%
(3mo)

Crystal Boba refers to agar/conjak based clear or light colored bubble tea pearls that have gained popularity as a visually striking alte...

Waffle

1,220,000 vol/mo
-11%
(5y)
-5%
(1y)
-1%
(3mo)

Waffle is a food trend centered on waffles as a versatile, crave worthy breakfast and dessert item, driven by at home cooking, new flavor...

Timothy Hay

14,800 vol/mo
-11%
(5y)
16%
(1y)
9%
(3mo)

Timothy hay is a high quality grass forage commonly used as feed for horses and small animals; its prominence rises with animal care tren...

-12%
(5y)
-4%
(1y)
13%
(3mo)

Clear Plastic Plates represent disposable, transparent dinnerware widely used for events, picnics, catering, and casual meals, driven by ...

Azalea

201,000 vol/mo
-12%
(5y)
10%
(1y)
12%
(3mo)

Azalea is a genus of flowering shrubs widely cultivated for ornamental use. It is a long established horticultural topic with ongoing int...

Juicers

110,000 vol/mo
-12%
(5y)
6%
(1y)
5%
(3mo)

Juicers are kitchen appliances used to extract juice from fruits and vegetables. The topic encompasses a range of traditional centrifugal...

Frittata

135,000 vol/mo
-12%
(5y)
-3%
(1y)
-4%
(3mo)

Frittata is a traditional Italian egg based dish that has gained renewed attention globally as a versatile, quick to make meal option sui...

Portable Grill

40,500 vol/mo
-13%
(5y)
4%
(1y)
10%
(3mo)

Portable grill is a recognized, established category of compact, travel friendly outdoor grills designed for portability and quick setup,...

Biltong

33,100 vol/mo
-13%
(5y)
21%
(1y)
13%
(3mo)

Biltong is a traditional dried meat snack originating in Southern Africa, gaining broader attention globally as a portable, protein rich ...

Emoji Cake

6,600 vol/mo
-14%
(5y)
-1%
(1y)
-2%
(3mo)

Emoji Cake is a cake decorating trend where bakers create cakes featuring emoji faces and symbols, ranging from simple fondant depictions...

Clif Bars

49,500 vol/mo
-15%
(5y)
-12%
(1y)
15%
(3mo)

Clif Bars is a brand of organic energy bars known for athletic nutrition, plant based ingredients, and on the go snacking popularity.

Cupcakes

301,000 vol/mo
-15%
(5y)
-3%
(1y)
2%
(3mo)

Pellet Grill

74,000 vol/mo
-15%
(5y)
3%
(1y)
-23%
(3mo)

Pellet grills combine wood fired flavor with regulated temperature control, creating a convenient, versatile outdoor cooking trend that e...

-16%
(5y)
15%
(1y)
6%
(3mo)

Juice Extractor refers to the home appliance market focused on electric juicers that separate juice from pulp, widely available across mu...

Amy's

74,000 vol/mo
-16%
(5y)
-2%
(1y)
12%
(3mo)

Amy's is a brand known for organic, plant based frozen foods and dairy free offerings, frequently highlighted in discussions about conven...

Natural Gas Grill

14,800 vol/mo
-16%
(5y)
4%
(1y)
15%
(3mo)

Natural gas grills are a longstanding outdoor cooking appliance category that has gained renewed attention due to themes of energy effici...

Vegan Ramen

18,100 vol/mo
-16%
(5y)
1%
(1y)
4%
(3mo)

Vegan ramen is a growing culinary trend that combines plant based broths and toppings with traditional ramen formats, appealing to flexit...

Chewy Cat Food

18,100 vol/mo
-18%
(5y)
-2%
(1y)
15%
(3mo)

Chewy Cat Food refers to the online retail and consumer behavior around purchasing cat food from Chewy and its ecosystem, including subsc...

Grain Free Dog Food

49,500 vol/mo
-19%
(5y)
21%
(1y)
19%
(3mo)

Grain Free Dog Food is a trend in pet nutrition that gained popularity in the 2010s and peaked with debates about whether eliminating gra...

Beechnut

14,800 vol/mo
-19%
(5y)
-2%
(1y)
-3%
(3mo)

Beechnut is a long established baby food brand experiencing renewed attention as consumers seek trusted, organic, and minimally processed...

Dirty Chai Latte

9,900 vol/mo
-20%
(5y)
-10%
(1y)
-14%
(3mo)

Dirty Chai Latte is a beverage that combines espresso with a spiced chai tea concentrate, delivering a caffeinated, spiced latte popular ...

-20%
(5y)
2%
(1y)
-3%
(3mo)

Deep fat fryers are countertop appliances used to submerge foods in hot oil for quick, crisp frying. The topic remains relevant as consum...

-21%
(5y)
-2%
(1y)
21%
(3mo)

Clear American Sparkling Water is Walmart's store brand line of flavored, unsweetened sparkling water produced by The Coca Cola Company, ...

Gulasch

1,600 vol/mo
-22%
(5y)
-29%
(1y)
-22%
(3mo)

Gulasch, a traditional Hungarian beef stew flavored with paprika and vegetables, is the topic. The dish has many regional variations and ...

-24%
(5y)
10%
(1y)
-8%
(3mo)

Kraft Macaroni and Cheese is a long standing American instant pasta product that remains a recognizable symbol of affordable, convenient ...

Rawhide

27,100 vol/mo
-24%
(5y)
-6%
(1y)
-6%
(3mo)

Rawhide is a classic American Western television series that aired from 1959 to 1965. It follows trail boss Gil Favor and his diverse cre...

George Foreman Grill

110,000 vol/mo
-26%
(5y)
-20%
(1y)
14%
(3mo)

The George Foreman Grill is a well established countertop electric grill brand known for its fat reducing grilling design and quick, simp...

Ubereats

368,000 vol/mo
-27%
(5y)
-1%
(1y)
0%
(3mo)

Uber Eats is a leading online food ordering and delivery platform operated by Uber, connecting users with local restaurants for on demand...

Dunkin Donuts

5,000,000 vol/mo
-28%
(5y)
-10%
(1y)
-9%
(3mo)

Dunkin Donuts is a well established international chain known for its donuts and coffee, with ongoing brand adaptations and menu updates ...