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We surface rapidly growing trends in food before they take off.

Coffee Straw

1,900 vol/mo
100%
(5y)
101%
(1y)
132%
(3mo)

Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...

Skyr

40,500 vol/mo
100%
(5y)
45%
(1y)
53%
(3mo)

Sundays Dog Food

22,200 vol/mo
99%
(5y)
-5%
(1y)
5%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

99%
(5y)
-13%
(1y)
37%
(3mo)

Freeze dryer machines (lyophilizers) are real industrial and consumer devices used to remove moisture from foods, biological samples, and...

98%
(5y)
57%
(1y)
134%
(3mo)

Freeze Dried Beef is a widely available food preservation method used for camping, emergency kits, and long shelf life meals, enabling li...

Curb Food

70 vol/mo
98%
(5y)
207%
(1y)
158%
(3mo)

Curb Food refers to a delivery first, curbside/dark kitchen food service model focused on producing and delivering meals with minimal tra...

96%
(5y)
42%
(1y)
147%
(3mo)

Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...

Ultima Replenisher

12,100 vol/mo
96%
(5y)
182%
(1y)
444%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Food Additive

4,400 vol/mo
95%
(5y)
144%
(1y)
34%
(3mo)

Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...

Further Food

1,000 vol/mo
95%
(5y)
37%
(1y)
55%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Espresso Beans

27,100 vol/mo
94%
(5y)
60%
(1y)
-16%
(3mo)

Espresso Beans is a, long standing concept referring to coffee beans roasted and ground specifically for brewing espresso, a popular meth...

93%
(5y)
-20%
(1y)
-15%
(3mo)

Protein Water

33,100 vol/mo
93%
(5y)
109%
(1y)
130%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

Raw Milk

60,500 vol/mo
91%
(5y)
-8%
(1y)
24%
(3mo)

Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...

Celtic Salt

110,000 vol/mo
91%
(5y)
-23%
(1y)
15%
(3mo)

Celtic Salt is a type of sea salt known for its mineral content and gray Celtic sea salt left from Brittany, France. It is produced using...

Mushroom Protein

8,100 vol/mo
90%
(5y)
59%
(1y)
96%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

Lasagna Soup

135,000 vol/mo
90%
(5y)
23%
(1y)
-63%
(3mo)

Lasagna soup is a culinary hybrid that merges the comfort of lasagna with soup, featuring ingredients like pasta sheets or broken lasagna...

Change Foods

590 vol/mo
89%
(5y)
93%
(1y)
30%
(3mo)

Crêpe

301,000 vol/mo
88%
(5y)
39%
(1y)
86%
(3mo)

Crêpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...

Cold Pressed Oil

1,900 vol/mo
88%
(5y)
46%
(1y)
89%
(3mo)

Cold pressed oil refers to oils extracted without heat, preserving natural flavors, nutrients, and antioxidants. It spans culinary oils (...

87%
(5y)
96%
(1y)
71%
(3mo)

Sugar thermometer is a kitchen device used to measure the temperature of sugar syrups and caramel, enabling precise candy making and conf...

Raw Kefir

3,600 vol/mo
87%
(5y)
-31%
(1y)
57%
(3mo)

Raw kefir is an unpasteurized, fermentation based dairy beverage traditionally made with kefir grains. It has gained attention as a probi...

Cafe Bustelo

90,500 vol/mo
86%
(5y)
13%
(1y)
15%
(3mo)

Lucky Saint

2,900 vol/mo
86%
(5y)
96%
(1y)
88%
(3mo)

Lucky Saint is a, UK based brand known for its alcohol free lager and role in the growing non alcoholic beer movement. It symbolizes the ...

All The Bitter

880 vol/mo
86%
(5y)
27%
(1y)
34%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Caffeine Bar

1,300 vol/mo
86%
(5y)
131%
(1y)
58%
(3mo)

Caffeine Bar refers to on the go caffeinated protein/energy bars and related snack formats designed to deliver a measured caffeine boost ...

Aïoli

110,000 vol/mo
85%
(5y)
40%
(1y)
18%
(3mo)

Aïoli is trending as a specialty condiment, with growing interest in artisanal, flavored, and plant based variations driven by food crea...

Dash Water

390 vol/mo
85%
(5y)
130%
(1y)
135%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

Eversweet

1,300 vol/mo
85%
(5y)
139%
(1y)
242%
(3mo)

EverSweet is a next generation, fermentation derived stevia sweetener ( Reb M and Reb D) developed by Avansya (a Cargill–dsm firmenich ...

Galaxy Treats

1,900 vol/mo
84%
(5y)
421%
(1y)
223%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...

New Culture

480 vol/mo
84%
(5y)
80%
(1y)
6%
(3mo)

New Culture is a, identifiable topic centered on the rise of culture related developments and the specific company New Culture, which is ...

Salmon Bites

12,100 vol/mo
84%
(5y)
0%
(1y)
24%
(3mo)

Salmon Bites are bite sized portions of salmon, commonly prepared as an appetizer or snack. They appear in frozen, pre seasoned, and rest...

Aromat

2,900 vol/mo
84%
(5y)
36%
(1y)
21%
(3mo)

Aromat is a well known savory seasoning brand owned by Nestlé, used in cooking to enhance umami and flavor across various cuisines in mu...

Muchim

480 vol/mo
83%
(5y)
9%
(1y)
-2%
(3mo)

Muchim is a Korean culinary concept referring to dishes that are seasoned or mixed, including popular items like oi muchim (spicy cucumbe...

Crown Coffee

590 vol/mo
83%
(5y)
147%
(1y)
124%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Mango Chocolate

1,000 vol/mo
82%
(5y)
74%
(1y)
95%
(3mo)

Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...

Green Fusion

320 vol/mo
82%
(5y)
183%
(1y)
165%
(3mo)

Green Fusion is a, multi context term primarily used in consumer wellness (green superfood powders blending leafy greens and fruits) and ...

Monster Beverage

2,900 vol/mo
81%
(5y)
201%
(1y)
57%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

81%
(5y)
69%
(1y)
205%
(3mo)

Freeze Dried Dog Treats are a popular category of pet treats produced by freeze drying meat to preserve nutrients and flavor, offering li...

Freeze Dried Eggs

2,900 vol/mo
81%
(5y)
-23%
(1y)
86%
(3mo)

Freeze dried eggs are real eggs dehydrated by freeze drying, preserving flavor and nutrition. They are used in camping kits, emergency fo...

Lay's Potato Chips

40,500 vol/mo
80%
(5y)
107%
(1y)
154%
(3mo)

Real Mushrooms

6,600 vol/mo
79%
(5y)
88%
(1y)
44%
(3mo)

Real Mushrooms is a brand focused on medicinal mushroom supplements and products, leveraging standardized extracts and third party testin...

Hotpot

673,000 vol/mo
79%
(5y)
31%
(1y)
-16%
(3mo)

Hotpot is a and established cuisine trend, characterized by communal dining around a simmering pot of flavorful broth, with a growing glo...

Chickpea Protein

9,900 vol/mo
78%
(5y)
20%
(1y)
46%
(3mo)

Chickpea protein is a plant based protein ingredient sourced from chickpeas, increasingly used in vegan and vegetarian foods to boost pro...

Zukes

4,400 vol/mo
78%
(5y)
220%
(1y)
276%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

77%
(5y)
56%
(1y)
149%
(3mo)

Peanut protein powder is a plant based protein product category derived from peanuts, used by athletes and health enthusiasts as a dairy ...

Mocktails

110,000 vol/mo
77%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Kefir

368,000 vol/mo
77%
(5y)
48%
(1y)
26%
(3mo)

Bustelo

8,100 vol/mo
77%
(5y)
14%
(1y)
22%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Plant-Based Meat

8,100 vol/mo
76%
(5y)
165%
(1y)
77%
(3mo)

Plant based meat refers to meat alternatives derived from plant proteins designed to mimic the taste, texture, and experience of animal m...

Robusta Coffee

6,600 vol/mo
75%
(5y)
100%
(1y)
14%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Simple Mills

22,200 vol/mo
74%
(5y)
28%
(1y)
77%
(3mo)

Simple Mills is a company that produces gluten free and grain free baking mixes, crackers, and baking products using almond flour and oth...

Wellness Shots

8,100 vol/mo
74%
(5y)
31%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Remedy Drinks

1,300 vol/mo
73%
(5y)
75%
(1y)
38%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

73%
(5y)
23%
(1y)
32%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Makhana

9,900 vol/mo
73%
(5y)
15%
(1y)
4%
(3mo)

Makhana, or fox nuts (lotus seeds), is a, established snack and ingredient with growing popularity in health conscious and plant based di...

Ritual Zero Proof

9,900 vol/mo
73%
(5y)
-20%
(1y)
26%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Hangry

27,100 vol/mo
72%
(5y)
-10%
(1y)
4%
(3mo)

Hangry is the state of irritability caused by hunger, a recognized social and behavioral concept influencing consumer appetite for timely...

Protein Milk

33,100 vol/mo
72%
(5y)
56%
(1y)
76%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

Stinky Tofu

70 vol/mo
72%
(5y)
6%
(1y)
21%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...

De Cecco

6,600 vol/mo
71%
(5y)
66%
(1y)
57%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

Date Syrup

14,800 vol/mo
71%
(5y)
82%
(1y)
-1%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

70%
(5y)
146%
(1y)
298%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

CLEAN CAUSE

1,600 vol/mo
70%
(5y)
53%
(1y)
29%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Mutti

5,400 vol/mo
70%
(5y)
29%
(1y)
20%
(3mo)

Mutti is a well established Italian brand known for high quality canned tomatoes and tomato products, with global recognition among consu...

Open Farm

40,500 vol/mo
69%
(5y)
66%
(1y)
61%
(3mo)

Open Farm is a brand focused on transparent, ethically sourced pet foods and treats, emphasizing human grade ingredients and traceability...

Sour Strips

33,100 vol/mo
69%
(5y)
6%
(1y)
33%
(3mo)

Sour Strips is a candy brand that gained notable traction and was acquired by The Hershey Company in 2024, placing it squarely within the...

Chocolate Bar

90,500 vol/mo
68%
(5y)
-9%
(1y)
45%
(3mo)

Hop Water

27,100 vol/mo
68%
(5y)
32%
(1y)
53%
(3mo)

Ritual Tequila

1,900 vol/mo
68%
(5y)
6%
(1y)
35%
(3mo)

Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...

Stretch Island

2,400 vol/mo
67%
(5y)
224%
(1y)
174%
(3mo)

Stretch Island refers to a geographic location in Case Inlet, Washington, known for outdoor activities such as sea kayaking and coastal e...

Send Eats

50 vol/mo
67%
(5y)
52%
(1y)
1%
(3mo)

Send Eats is a company delivering temperature controlled goods and meals, illustrating a niche player in the meal delivery/logistics spac...

Primo Water

165,000 vol/mo
66%
(5y)
62%
(1y)
22%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Labneh

90,500 vol/mo
66%
(5y)
58%
(1y)
5%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Liver Detox Drink

8,100 vol/mo
66%
(5y)
1%
(1y)
4%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Yaupon Tea

12,100 vol/mo
66%
(5y)
48%
(1y)
15%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Lychee Cocktail

1,900 vol/mo
64%
(5y)
7%
(1y)
-11%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

64%
(5y)
96%
(1y)
260%
(3mo)

Mushroom Liquid refers to the growing category of liquid mushroom products, including mushroom liqueurs, mushroom infused spirits, liquid...

Whiskware

1,600 vol/mo
64%
(5y)
9999%+
(1y)
285%
(3mo)

Whiskware is a kitchenware brand created under the BlenderBottle company, known for its stackable, twist lock snack containers and other ...

Yakiniku Sauce

5,400 vol/mo
64%
(5y)
21%
(1y)
-10%
(3mo)

Yakiniku sauce refers to the savory glaze used for Japanese grilled meat, which has gained popularity beyond Japan through increased inte...

Non-alcoholic Wine

49,500 vol/mo
63%
(5y)
67%
(1y)
33%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Factor Meals

450,000 vol/mo
63%
(5y)
-19%
(1y)
-12%
(3mo)

Factor Meals is a meal delivery service offering chef prepared, ready to heat meals that focus on convenience, nutrition, and dietary cus...

Longaniza

27,100 vol/mo
63%
(5y)
120%
(1y)
0%
(3mo)

Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...

Electrolytes Water

33,100 vol/mo
62%
(5y)
36%
(1y)
52%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

YumEarth

4,400 vol/mo
62%
(5y)
43%
(1y)
112%
(3mo)

YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...

Electrolyte Water

33,100 vol/mo
62%
(5y)
68%
(1y)
123%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Soybean Protein

12,100 vol/mo
62%
(5y)
81%
(1y)
33%
(3mo)

Soybean Protein is a well established ingredient and nutritional concept centered on isolating or concentrating proteins from soybeans to...

Sparkling Tea

2,400 vol/mo
62%
(5y)
55%
(1y)
111%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Bevi

9,900 vol/mo
62%
(5y)
32%
(1y)
18%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Tamping

9,900 vol/mo
60%
(5y)
58%
(1y)
36%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

60%
(5y)
49%
(1y)
63%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Protein Cookies

22,200 vol/mo
60%
(5y)
44%
(1y)
92%
(3mo)

Protein Cookies are a nutrition forward snack category combining cookies with elevated protein content to appeal to fitness enthusiasts a...

Baby Guinness

2,900 vol/mo
60%
(5y)
28%
(1y)
18%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Free Refill

880 vol/mo
59%
(5y)
119%
(1y)
119%
(3mo)

Free Refill refers to the growing adoption and promotion of refillable products and free beverage refills as a sustainability and consume...

Espresso Coffee

33,100 vol/mo
59%
(5y)
53%
(1y)
33%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

Ube

246,000 vol/mo
59%
(5y)
42%
(1y)
89%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

Black Turmeric

1,600 vol/mo
59%
(5y)
103%
(1y)
146%
(3mo)

Black turmeric refers to the rhizome of Curcuma caesia, a plant used in traditional Ayurveda and increasingly explored for its unique pig...

Opopop

14,800 vol/mo
59%
(5y)
82%
(1y)
-42%
(3mo)

Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...

The Long Drink

5,400 vol/mo
58%
(5y)
56%
(1y)
21%
(3mo)

Avocado Mayo

12,100 vol/mo
58%
(5y)
29%
(1y)
123%
(3mo)

Avocado mayo is a creamy emulsion that blends avocado with traditional mayonnaise ingredients, creating a thicker, lighter tasting spread...

Coffee Syrup

40,500 vol/mo
58%
(5y)
41%
(1y)
13%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Realgood

8,100 vol/mo
58%
(5y)
12%
(1y)
28%
(3mo)

RealGood is a brand name in the food industry, known for keto/low carb frozen products and other wellness focused offerings. The topic al...

Instant Coffee

74,000 vol/mo
58%
(5y)
58%
(1y)
97%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

Maple Caramel

320 vol/mo
57%
(5y)
37%
(1y)
-12%
(3mo)

Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...

Non-dairy Creamer

22,200 vol/mo
57%
(5y)
137%
(1y)
136%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Malort

135,000 vol/mo
56%
(5y)
-7%
(1y)
-15%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Unsalted Cashews

4,400 vol/mo
55%
(5y)
74%
(1y)
46%
(3mo)

Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...

Ashwagandha Tea

12,100 vol/mo
55%
(5y)
23%
(1y)
24%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Jen Water

90 vol/mo
55%
(5y)
102%
(1y)
38%
(3mo)

Meati

4,400 vol/mo
55%
(5y)
-37%
(1y)
-8%
(3mo)

Meati is a company developing whole cut and ground meat alternatives made from mycelium based protein, positioned in the growing alternat...

Barley Tea

18,100 vol/mo
55%
(5y)
31%
(1y)
1%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Non-Alcoholic Beer

110,000 vol/mo
54%
(5y)
112%
(1y)
52%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Hop Wtr

27,100 vol/mo
54%
(5y)
-11%
(1y)
29%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

Fruit Gummies

5,400 vol/mo
54%
(5y)
47%
(1y)
173%
(3mo)

Fruit gummies are a long standing confection category that remains culturally pervasive and financially significant due to persistent dem...

Organic Earth

90 vol/mo
54%
(5y)
83%
(1y)
259%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

Congee

110,000 vol/mo
54%
(5y)
100%
(1y)
-15%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

THC Water

1,600 vol/mo
53%
(5y)
74%
(1y)
35%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Coffee Concentrate

12,100 vol/mo
53%
(5y)
60%
(1y)
214%
(3mo)

Coffee Concentrate is a scalable, shelf stable liquid coffee product designed to deliver a strong, easily mixable caffeine shot with mini...

Tan Tan Men

1,600 vol/mo
53%
(5y)
45%
(1y)
62%
(3mo)

Catalina Crunch

74,000 vol/mo
53%
(5y)
78%
(1y)
71%
(3mo)

Catalina Crunch is a gluten free, low sugar cereal brand positioned as a keto friendly and grain free option with a crunchy texture and m...