Discover TrendsFood
We surface rapidly growing trends in food before they take off.
Protein Donut
Protein Donut is a consumer trend at the intersection of fitness nutrition and indulgent treats, combining high protein formulations with...
All The Bitter
All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...
Mutti
Mutti is a well established Italian brand known for high quality canned tomatoes and tomato products, with global recognition among consu...
Gamer Supps
Gamer Supps is a gaming focused energy supplement brand offering caffeinated powders and drinks used by esports players and gamers to boo...
Glass Straw
Glass Straw is a, established reusable straw option made from borosilicate glass, marketed as an eco friendly alternative to disposable p...
Imaginary Authors
Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...
Food Additive
Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...
Aromat
Aromat is a well known savory seasoning brand owned by Nestlé, used in cooking to enhance umami and flavor across various cuisines in mu...
Hangry
Hangry is the state of irritability caused by hunger, a recognized social and behavioral concept influencing consumer appetite for timely...
Turmeric Coffee
Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...
Base Culture
Base Culture is a brand focused on paleo, gluten free, grain free baked goods and breads, leveraging clean label ingredients and specialt...
Sugar Thermometer
Sugar thermometer is a kitchen device used to measure the temperature of sugar syrups and caramel, enabling precise candy making and conf...
Cold Pressed Oil
Cold pressed oil refers to oils extracted without heat, preserving natural flavors, nutrients, and antioxidants. It spans culinary oils (...
Aero Chocolate
Aero Chocolate is a, long standing chocolate brand known for its aerated, bubbly texture, originally from Cadbury and now part of Mondele...
Factor Meals
Factor Meals is a meal delivery service offering chef prepared, ready to heat meals that focus on convenience, nutrition, and dietary cus...
Lactose-free Milk
Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...
Wet Cat Food Feeder
Wet Cat Food Feeder refers to automated devices capable of storing and dispensing refrigerated wet cat food on scheduled times or demand,...
Freeze Dried Chicken
Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...
Grass Fed Beef Liver
Grass Fed Beef Liver is a trending topic centered on the consumption and promotion of beef liver sourced from grass fed cattle, highlight...
Beech Mushrooms
Beech mushrooms (Shimeji) are a, widely recognized edible fungus with rising visibility in gourmet cooking and plant based dining, drivin...
Specialty Coffee
Specialty Coffee is a movement toward higher quality beans, ethical sourcing, precise roasting, and refined brewing methods that emphasiz...
Mushroom Protein
Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...
CrĂŞpe
CrĂŞpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...
Makhana
Makhana, or fox nuts (lotus seeds), is a, established snack and ingredient with growing popularity in health conscious and plant based di...
Veggie Chopper
Veggie Chopper is a kitchen appliance category focused on quickly and safely chopping vegetables, often featuring manual pull, push, or c...
Chickpea Protein
Chickpea protein is a plant based protein ingredient sourced from chickpeas, increasingly used in vegan and vegetarian foods to boost pro...
Bustelo
Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...
Remedy Drinks
Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...
Protein Water
Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...
Robusta Coffee
Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...
Stinky Tofu
Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...
Maple Caramel
Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...
Muchim
Muchim is a Korean culinary concept referring to dishes that are seasoned or mixed, including popular items like oi muchim (spicy cucumbe...
Ritual Zero Proof
Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...
Probiotic Coffee
Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...
Sour Strips
Sour Strips is a candy brand that gained notable traction and was acquired by The Hershey Company in 2024, placing it squarely within the...
Monster Beverage
Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...
CLEAN CAUSE
Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.
Date Syrup
Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...
Simple Mills
Simple Mills is a company that produces gluten free and grain free baking mixes, crackers, and baking products using almond flour and oth...
Extra Light Olive Oil
Extra Light Olive Oil is a marketing led variant of olive oil marketed for a milder flavor and lighter color, often marketed as a neutral...
Lychee Cocktail
Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...
Freeze Dried Strawberries
Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...
Lucky Saint
Lucky Saint is a, UK based brand known for its alcohol free lager and role in the growing non alcoholic beer movement. It symbolizes the ...
Primo Water
Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...
Labneh
Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...
Hop Wtr
Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...
Silicone Air Fryer Liner
Silicone air fryer liner is a product category gaining traction as a reusable, non stick insert for air fryers to simplify cleanup, reduc...
Ritual Tequila
Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...
Malort
Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...
Send Eats
Send Eats is a company delivering temperature controlled goods and meals, illustrating a niche player in the meal delivery/logistics spac...
Smart Oven Air Fryer
Smart Oven Air Fryer refers to countertop ovens that combine convection baking with air frying capabilities and smart features such as Wi...
Now Foods
Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...
Mafaldine
Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...
Yaupon Tea
Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...
Barley Tea
Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...
Pickl
Pickl is a consumer brand expanding a Dubai born American style burger concept internationally, with recent activity in the UAE, Bahrain,...
Megachef
Megachef refers to a brand line of premium Asian sauces (including fish sauce, soy sauce, and oyster sauce) that has seen growing distrib...
Non-alcoholic Wine
Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...
Drip Bar
Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...
Protein Milk
Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...
Longaniza
Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...
Better Bagel
The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...
Electrolytes Water
Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...
Ube
Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...
Pistachio Pesto
Pistachio Pesto is a culinary variation of traditional pesto, using pistachios as the primary nut to create a vibrant, nutty green sauce ...
Mango Chocolate
Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...
Dash Water
Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...
Freeze Dried Dog Treats
Freeze Dried Dog Treats are a popular category of pet treats produced by freeze drying meat to preserve nutrients and flavor, offering li...
Baby Guinness
Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often KahlĂşa) as the 'stout...
Coffee Syrup
Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...
Bachan's
Bachan's is a, established brand known for its Japanese American barbecue sauce and related condiments, experiencing rapid growth and inv...
Proper Good
Proper Good is a US based brand offering shelf stable, ready to eat meals such as soups, pastas, and overnight oats that heat in about 90...
Mortadella
Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...
Mushroom Chocolate
Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...
Bee Bread
Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...
YumEarth
YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...
Unsalted Cashews
Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...
De Cecco
De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...
Congee
Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...
Dog Bone Broth
Dog Bone Broth is a growing wellness trend for dogs, with retailers offering ready to serve liquids and powders that claim digestive, joi...
Peanut Protein Powder
Peanut protein powder is a plant based protein product category derived from peanuts, used by athletes and health enthusiasts as a dairy ...
A Pup Above
A Pup Above is a brand offering human grade, fresh dog food delivered to consumers, reflecting growth in premium pet food and direct to c...
Opopop
Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...
Bibigo
Bibigo is a Korean food brand by CJ Group known for its dumplings, mandu, sauces, and ready to eat meals, representing the global rise of...
Girl Dinner
Girl Dinner is a social media trend where individuals, typically women, assemble and post small, varied plates for a single meal, emphasi...
Magic Mushroom Chocolate
Magic Mushroom Chocolate is a trend that blends psilocybin containing mushrooms with chocolate products, reflecting growing consumer inte...
Crown Coffee
Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...
Nugget Ice Maker
Nugget Ice Maker is a consumer appliance trend focusing on countertop machines that produce small, chewable nugget ice, popular for bever...
Doner
Doner kebab, a globally popular Turkish style spit roasted meat dish, is experiencing renewed attention through fusion variants, regional...
Bandeja Paisa
Bandeja Paisa is a traditional Colombian dish from the Paisa region, notably MedellĂn, comprising a hearty plate with beans, rice, groun...
Beet Root Powder
Beet Root Powder is a widely used dietary supplement and culinary additive derived from beets. It is valued for natural nitrates, potenti...
Espresso Coffee
Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...
Healthy Energy Drink
Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...
Cruffin
Cruffin is a pastry hybrid combining a croissant and a muffin, popularized by high end bakeries and trend driven eateries. It represents ...
Torani
Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...
Wet Pet Food
Wet pet food is a long established segment in the pet nutrition market, focusing on canned and other moist formulations that complement o...
Shaoxing Wine
Shaoxing Wine is a traditional Chinese rice wine from Shaoxing, Zhejiang, widely used in Chinese cuisine and increasingly featured in glo...
Vietnamese Coffee
Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...
Portable Blender
Portable blenders are compact, battery powered devices designed for on the go blending of smoothies, shakes, and other beverages. They em...
Grazing Table
Grazing tables have evolved from a casual party platter into a popular, photogenic catering trend featuring expansive boards of cheeses, ...
Monin
Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...
Jelly
Jelly is a classic gel dessert and sweet snack that periodically resurfaces in popular culture and food trends, driven by nostalgia, play...
Beef Birria
Beef Birria is a traditional Mexican stew of beef in a rich, reddish consommé, widely popularized internationally as birria tacos and re...
Rapeseed Oil
Rapeseed oil is a widely used edible oil derived from rapeseed (canola). It is a major agricultural commodity with global production conc...
Protein Cookies
Protein Cookies are a nutrition forward snack category combining cookies with elevated protein content to appeal to fitness enthusiasts a...
Asian Flavors
Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...
No Peek Beef Tips
No Peek Beef Tips is a, long standing home cooking recipe trend featuring slow cooked beef tips, typically with cream of mushroom soup, g...
Catalina Crunch
Catalina Crunch is a gluten free, low sugar cereal brand positioned as a keto friendly and grain free option with a crunchy texture and m...
Fairlife
Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...
Pistachio Ice Cream
Pistachio Ice Cream is a longstanding dessert flavor that remains popular globally, with renewed interest driven by premiumization, artis...
Slushy Maker
Slushy Maker is a consumer appliance trend focused on at home machines and accessories that create shaved ice or blended frozen beverages...
Plant-Based Meat
Plant based meat refers to meat alternatives derived from plant proteins designed to mimic the taste, texture, and experience of animal m...
Capocollo
Capocollo is a traditional Italian cured pork shoulder product gaining attention as a premium, artisanal deli meat in global charcuterie ...
Electrolyte Water
Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...
Curb Food
Curb Food refers to a delivery first, curbside/dark kitchen food service model focused on producing and delivering meals with minimal tra...
Instant Coffee
Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...
THC Water
THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...
Anti Inflammatory Tea
Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...
Shiso Leaf
Shiso leaf is a traditional Japanese herb (perilla) widely used in Asian cuisine for its distinct anise like flavor and vibrant green or ...