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We surface rapidly growing trends in food before they take off.

Tissue Bread

390 vol/mo
517%
(5y)
96%
(1y)
113%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

Goodles

124,000,000 vol/mo
468%
(5y)
74%
(1y)
35%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

THC Seltzer

27,100 vol/mo
463%
(5y)
33%
(1y)
27%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

Soup Drops

2,400 vol/mo
454%
(5y)
-8%
(1y)
-14%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

Nature's Heart

260 vol/mo
442%
(5y)
549%
(1y)
718%
(3mo)

Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...

Malatang

74,000 vol/mo
430%
(5y)
53%
(1y)
-8%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Date Bark

1,600 vol/mo
421%
(5y)
108%
(1y)
19%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

420%
(5y)
197%
(1y)
273%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Ryze Superfoods

27,100 vol/mo
416%
(5y)
38%
(1y)
56%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

Pistachio Butter

49,500 vol/mo
413%
(5y)
-31%
(1y)
-15%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Prebiotic Soda

33,100 vol/mo
389%
(5y)
125%
(1y)
161%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

The Zero Proof

1,600 vol/mo
384%
(5y)
228%
(1y)
47%
(3mo)

Buldak

201,000 vol/mo
382%
(5y)
17%
(1y)
-7%
(3mo)

Birch Juice

2,900 vol/mo
381%
(5y)
115%
(1y)
234%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

Tanghulu

74,000 vol/mo
376%
(5y)
-32%
(1y)
13%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

362%
(5y)
0%
(1y)
42%
(3mo)

Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...

Beef Organs

3,600 vol/mo
362%
(5y)
50%
(1y)
65%
(3mo)

Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...

Cold-Pressed Oil

1,900 vol/mo
361%
(5y)
273%
(1y)
319%
(3mo)

Graza Olive Oil

49,500 vol/mo
357%
(5y)
17%
(1y)
15%
(3mo)

Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...

Fishwife

60,500 vol/mo
355%
(5y)
159%
(1y)
42%
(3mo)

Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...

Magic Mind Drink

5,400 vol/mo
351%
(5y)
-6%
(1y)
198%
(3mo)

Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...