Discover TrendsFood
We surface rapidly growing trends in food before they take off.
Beef Organs
Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...
Tissue Bread
Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...
Buldak Ramen
Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...
Lesser Evil Snacks
Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...
Culture Pop Soda
Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...
Tinned Fish
Tinned Fish is a, long standing food category experiencing renewed mainstream interest due to sustainability concerns, culinary versatili...
Poppi
Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...
CocoaVia
CocoaVia is a branded cocoa flavanol supplement line developed by Mars, Incorporated, focused on promoting cardiovascular and cognitive h...
Dye Free Candy
Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...
Fishwife
Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...
Strawberry Matcha
Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...
Kosterina
Kosterina is a Greek olive oil brand known for its high polyphenol, cold pressed extra virgin olive oils and related wellness positioning.
Prebiotic Soda
Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...
Chopped Italian Sandwich
Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...
Cottage Cheese Toast
Cottage Cheese Toast is a popular food trend that centers on using cottage cheese as a creamy, protein rich spread or topping for toast, ...
Pop & Bottle
Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...
Probiotic Bites
Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...
Carbliss
Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...
Magic Mind Drink
Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...
THC Soda
THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...
Bacteria Drinks
Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...
Marry Me Chicken
Marry Me Chicken is a viral comfort food recipe that features a creamy parmesan sauce with sun dried tomatoes and sometimes spinach or he...
Pistachio Cream
Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...
Javy Coffee
Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...
MadeGood
MadeGood is a brand known for allergen free snack products, particularly granola bars, marketed toward families and individuals seeking s...
Mushroom Coffee
Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...
Ashwagandha Coffee
Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...
Clove Water
Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...
Clean Simple Eats
Clean Simple Eats is a brand and media footprint focused on straightforward, healthy recipes and nutrition friendly cooking guidance.
Strawberry Matcha Latte
Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...