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We surface rapidly growing trends in food before they take off.

Mirin

110,000 vol/mo
17%
(5y)
12%
(1y)
-1%
(3mo)

Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...

Poke Mix

1,000 vol/mo
17%
(5y)
14%
(1y)
4%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Tteokbokki

246,000 vol/mo
17%
(5y)
27%
(1y)
-12%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

Huel

90,500 vol/mo
16%
(5y)
3%
(1y)
32%
(3mo)

Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...

Equal

49,500 vol/mo
16%
(5y)
3%
(1y)
13%
(3mo)

Equal is a long standing zero or low calorie sweetener brand (most notably aspartame based) with ongoing brand extensions and renewed pr...

Chashu

40,500 vol/mo
16%
(5y)
8%
(1y)
-11%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Wagyu Beef Tallow

6,600 vol/mo
16%
(5y)
2%
(1y)
27%
(3mo)

Wagyu beef tallow is gaining interest as a premium cooking fat in high end kitchens and home cooking, driven by interest in rich flavor, ...

16%
(5y)
18%
(1y)
19%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Los Sundays

1,900 vol/mo
16%
(5y)
25%
(1y)
11%
(3mo)

Furikake Seasoning

22,200 vol/mo
15%
(5y)
20%
(1y)
6%
(3mo)

Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...

Shichimi

9,900 vol/mo
15%
(5y)
16%
(1y)
-18%
(3mo)

Shichimi is a traditional Japanese seven spice blend (shichimi togarashi) used to season dishes. In recent times it has seen renewed inte...

Quick Oats

720 vol/mo
15%
(5y)
22%
(1y)
26%
(3mo)

Quick oats are a fast cix breakfast staple, popularizing convenient, ready to cook oats that appeal to time pressed consumers seeking hea...

Sugar Alcohol

40,500 vol/mo
15%
(5y)
14%
(1y)
23%
(3mo)

Sugar alcohols are a class of polyols used as low calorie sugar substitutes. The topic remains relevant due to ongoing demand for reduced...

Tofu

201,000 vol/mo
15%
(5y)
13%
(1y)
11%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.

Makgeolli

27,100 vol/mo
15%
(5y)
12%
(1y)
-12%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Nood

18,100 vol/mo
15%
(5y)
-1%
(1y)
27%
(3mo)

Nood is a brand name associated with at least two distinct consumer tech/product trends: an at‑home IPL hair removal device brand and a...

15%
(5y)
0%
(1y)
-21%
(3mo)

Million Dollar Spaghetti is a viral baked pasta recipe that gained widespread attention on social media, notable for its indulgent layers...

Nesquik

49,500 vol/mo
15%
(5y)
14%
(1y)
36%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

Baking Soda

201,000 vol/mo
15%
(5y)
12%
(1y)
1%
(3mo)

Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...

Bubble Room

6,600 vol/mo
15%
(5y)
89%
(1y)
64%
(3mo)

Seaweed Chips

12,100 vol/mo
14%
(5y)
24%
(1y)
26%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...