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We surface rapidly growing trends in food before they take off.

345%
(5y)
9%
(1y)
126%
(3mo)

Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...

Culture Pop Soda

8,100 vol/mo
341%
(5y)
41%
(1y)
62%
(3mo)

Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...

Tinned Fish

18,100 vol/mo
339%
(5y)
74%
(1y)
0%
(3mo)

Tinned Fish is a, long standing food category experiencing renewed mainstream interest due to sustainability concerns, culinary versatili...

Poppi

135,000 vol/mo
338%
(5y)
-6%
(1y)
19%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

CocoaVia

3,600 vol/mo
332%
(5y)
111%
(1y)
57%
(3mo)

CocoaVia is a branded cocoa flavanol supplement line developed by Mars, Incorporated, focused on promoting cardiovascular and cognitive h...

Dye Free Candy

6,600 vol/mo
332%
(5y)
-2%
(1y)
-7%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

Fishwife

60,500 vol/mo
317%
(5y)
134%
(1y)
34%
(3mo)

Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...

Strawberry Matcha

33,100 vol/mo
312%
(5y)
132%
(1y)
52%
(3mo)

Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...

Kosterina

1,900 vol/mo
311%
(5y)
45%
(1y)
1%
(3mo)

Kosterina is a Greek olive oil brand known for its high polyphenol, cold pressed extra virgin olive oils and related wellness positioning.

Prebiotic Soda

33,100 vol/mo
304%
(5y)
55%
(1y)
78%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

291%
(5y)
10%
(1y)
77%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

289%
(5y)
22%
(1y)
10%
(3mo)

Cottage Cheese Toast is a popular food trend that centers on using cottage cheese as a creamy, protein rich spread or topping for toast, ...

Pop & Bottle

6,600 vol/mo
285%
(5y)
37%
(1y)
149%
(3mo)

Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...

285%
(5y)
70%
(1y)
219%
(3mo)

Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...

Carbliss

49,500 vol/mo
284%
(5y)
28%
(1y)
8%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

Magic Mind Drink

5,400 vol/mo
278%
(5y)
-9%
(1y)
114%
(3mo)

Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...

THC Soda

4,400 vol/mo
272%
(5y)
64%
(1y)
5%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

266%
(5y)
72%
(1y)
64%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Marry Me Chicken

201,000 vol/mo
256%
(5y)
29%
(1y)
5%
(3mo)

Marry Me Chicken is a viral comfort food recipe that features a creamy parmesan sauce with sun dried tomatoes and sometimes spinach or he...

Pistachio Cream

110,000 vol/mo
251%
(5y)
-4%
(1y)
8%
(3mo)

Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...

Javy Coffee

74,000 vol/mo
244%
(5y)
-20%
(1y)
29%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...