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We surface rapidly growing trends in food before they take off.

White Malbec

1,600 vol/mo
268%
(5y)
103%
(1y)
69%
(3mo)

White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...

Sprout Living

1,900 vol/mo
266%
(5y)
122%
(1y)
241%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

Black Matcha

880 vol/mo
260%
(5y)
188%
(1y)
175%
(3mo)

Black Matcha is a marketed variant of matcha tea characterized by a very dark hue and, in some cases, roasting or fermentation inspired p...

Pirq

1,000 vol/mo
253%
(5y)
366%
(1y)
142%
(3mo)

Pistachio Cream

110,000 vol/mo
251%
(5y)
-6%
(1y)
0%
(3mo)

Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...

Legit Fish

20 vol/mo
251%
(5y)
123%
(1y)
7%
(3mo)

Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...

247%
(5y)
54%
(1y)
74%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

Probiotic Soda

18,100 vol/mo
247%
(5y)
55%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Javy Coffee

74,000 vol/mo
241%
(5y)
-28%
(1y)
-19%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

Clean Simple Eats

110,000 vol/mo
239%
(5y)
3%
(1y)
73%
(3mo)

Clean Simple Eats is a brand and media footprint focused on straightforward, healthy recipes and nutrition friendly cooking guidance.

Kosterina

1,900 vol/mo
237%
(5y)
57%
(1y)
-1%
(3mo)

Kosterina is a Greek olive oil brand known for its high polyphenol, cold pressed extra virgin olive oils and related wellness positioning.

Xiaolongbao

74,000 vol/mo
237%
(5y)
483%
(1y)
0%
(3mo)

Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...

Clove Water

14,800 vol/mo
235%
(5y)
106%
(1y)
-18%
(3mo)

Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...

Pre-Rolls

22,200 vol/mo
235%
(5y)
122%
(1y)
32%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

Mushroom Coffee

246,000 vol/mo
233%
(5y)
33%
(1y)
24%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

Kunafa

74,000 vol/mo
233%
(5y)
-15%
(1y)
-9%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

230%
(5y)
201%
(1y)
103%
(3mo)

Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...

Pistachio Martini

6,600 vol/mo
229%
(5y)
10%
(1y)
-32%
(3mo)
229%
(5y)
452%
(1y)
627%
(3mo)

Extra Light Olive Oil is a marketing led variant of olive oil marketed for a milder flavor and lighter color, often marketed as a neutral...

Lychee Cream

50 vol/mo
228%
(5y)
149%
(1y)
296%
(3mo)

Lychee Cream refers to a dessert flavor/style integrating lychee fruit with cream based textures, increasingly appearing in desserts, pas...

LMNT

201,000 vol/mo
226%
(5y)
12%
(1y)
35%
(3mo)

LMNT is a electrolyte drink brand known for its (low sugar, minerals focused) electrolyte solutions, popular in wellness, fitness, and ke...