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We surface rapidly growing trends in food before they take off.

Healthy Crunch

170 vol/mo
40%
(5y)
27%
(1y)
44%
(3mo)

Healthy Crunch is a snack brand/category focusing on crunchy, better for you snacks (e.g., granola bars, seed butters, crispy squares) th...

Tropical Soda

1,300 vol/mo
40%
(5y)
49%
(1y)
16%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Hungryman

9,900 vol/mo
39%
(5y)
2%
(1y)
-14%
(3mo)

Canned Water

18,100 vol/mo
39%
(5y)
41%
(1y)
25%
(3mo)

Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...

Loco Coffee

480 vol/mo
39%
(5y)
110%
(1y)
51%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

Sparkling Tea

2,400 vol/mo
39%
(5y)
23%
(1y)
21%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Baratza

5,400 vol/mo
39%
(5y)
26%
(1y)
-4%
(3mo)

Baratza is a well established brand in the coffee industry known for its range of high precision coffee grinders favored by home enthusia...

Smart Blender

720 vol/mo
39%
(5y)
101%
(1y)
84%
(3mo)

Smart Blenders are AI and connectivity enabled kitchen appliances that integrate sensors, predefined programs, and mobile apps to optimiz...

Avocado Mayo

12,100 vol/mo
39%
(5y)
9%
(1y)
64%
(3mo)

Avocado mayo is a creamy emulsion that blends avocado with traditional mayonnaise ingredients, creating a thicker, lighter tasting spread...

Calabrian Chili

49,500 vol/mo
39%
(5y)
10%
(1y)
10%
(3mo)

Calabrian chili refers to the spicy Calabrian pepper variety and its use in cuisine, notably as a flavoring paste or sauce that highlight...

Tofu Skin

12,100 vol/mo
38%
(5y)
36%
(1y)
34%
(3mo)

Tofu Skin, also known as yuba, is a and established soy based ingredient and product category made from soy milk skin that forms a delica...

Immi Ramen

14,800 vol/mo
38%
(5y)
-33%
(1y)
22%
(3mo)

Immi Ramen is a plant based, high protein, low carb instant ramen brand that gained attention as a healthier alternative in the instant r...

Soybean Oil

27,100 vol/mo
38%
(5y)
11%
(1y)
23%
(3mo)

Soybean oil is a globally traded edible oil derived from soybeans, with a long standing role in food production, animal feed, and industr...

Gourmia

9,900 vol/mo
38%
(5y)
8%
(1y)
-26%
(3mo)

Gourmia is a consumer kitchen appliances brand known for affordable, compact devices such as air fryers and multi cookers that appeal to ...

Feijão

1,900 vol/mo
38%
(5y)
51%
(1y)
38%
(3mo)

Feijão is a staple legume based dish and ingredient widely consumed in Brazil and Portuguese speaking countries; this analysis treats Fe...

Irish Butter

22,200 vol/mo
38%
(5y)
9%
(1y)
10%
(3mo)

Irish Butter is a recognized premium dairy product category centered on butter produced in Ireland, famed for creaminess and grass fed mi...

Galaxy Treats

1,900 vol/mo
38%
(5y)
117%
(1y)
94%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...

Iberico Pork

9,900 vol/mo
37%
(5y)
14%
(1y)
-17%
(3mo)

Iberico Pork refers to premium Spanish pork products from Iberian pigs, including jamón ibérico and various cured products, renowned fo...

Lingonberry Jam

9,900 vol/mo
37%
(5y)
19%
(1y)
-24%
(3mo)

Lingonberry jam is a traditional Nordic preserve made from lingonberries, experiencing renewed interest through Nordic cuisine, breakfast...

Attieke

9,900 vol/mo
37%
(5y)
3%
(1y)
16%
(3mo)

Attiéké is a traditional West African dish consisting of fermented cassava granules, typically served as a side to fish, meat, or veget...

Korean Cookies

1,600 vol/mo
37%
(5y)
42%
(1y)
19%
(3mo)

Korean Cookies is a, ongoing topic focused on the surge of interest in Korean biscuit and cookie products. It encompasses traditional ins...

Green Cardamom

18,100 vol/mo
37%
(5y)
25%
(1y)
-1%
(3mo)

Green Cardamom is a, longstanding spice that has seen renewed global interest driven by health conscious cooking, premiumization of spice...

37%
(5y)
38%
(1y)
-35%
(3mo)

Gooseneck electric kettles are a popular appliance in specialty coffee circles, prized for precise pouring control and temperature consis...

Arabica

49,500 vol/mo
37%
(5y)
35%
(1y)
18%
(3mo)

Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...

Non-Alcoholic Beer

110,000 vol/mo
37%
(5y)
79%
(1y)
18%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Cometeer

18,100 vol/mo
36%
(5y)
35%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Melinda's

9,900 vol/mo
36%
(5y)
-18%
(1y)
-18%
(3mo)

Melinda's is a consumer brand best known for its spicy condiments, notably Melinda's Original Hot Sauce and other sauces and dressings pr...

Drinkable

880 vol/mo
36%
(5y)
26%
(1y)
20%
(3mo)

Claypot

33,100 vol/mo
36%
(5y)
32%
(1y)
1%
(3mo)

Claypot cooking refers to preparing meals in porous ceramic clay pots, a tradition widely practiced in many cuisines. The topic is gainin...

Enoki Mushrooms

110,000 vol/mo
36%
(5y)
26%
(1y)
11%
(3mo)

Enoki mushrooms are a widely used white, long stemmed mushroom prized for its delicate texture and mild, slightly fruity flavor. The tren...

We Cook

880 vol/mo
36%
(5y)
41%
(1y)
11%
(3mo)

We Cook is a, multi entity motif in the food and meal preparation space, appearing as brand names, marketplaces, and service concepts cen...

Guanciale

135,000 vol/mo
35%
(5y)
6%
(1y)
5%
(3mo)

Guanciale is a traditional Italian cured meat made from pork jowl or cheeks, prized for its rich fat and distinctive aroma, and it has re...

Mini Grinder

2,400 vol/mo
35%
(5y)
48%
(1y)
16%
(3mo)

Mini Grinder refers to the growing popularity of compact, handheld grinding tools used for DIY, hobbyist, and light industrial tasks. The...

Black Cardamom

8,100 vol/mo
35%
(5y)
20%
(1y)
-5%
(3mo)

Black cardamom is a spice derived from the larger, smoky flavored pods used in South Asian and Middle Eastern cuisine. It has gained atte...

Sunflower Oil

27,100 vol/mo
35%
(5y)
5%
(1y)
28%
(3mo)

Sunflower Oil is a well established edible oil produced from sunflower seeds, widely used for cooking and food processing, with global su...

Non-dairy Creamer

22,200 vol/mo
35%
(5y)
103%
(1y)
-12%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Gochujang Sauce

49,500 vol/mo
35%
(5y)
13%
(1y)
34%
(3mo)

Gochujang Sauce is a rising consumer trend where Korean chili paste based sauces are gaining mainstream popularity beyond traditional Kor...

Recipe Cards

12,100 vol/mo
35%
(5y)
76%
(1y)
20%
(3mo)

Recipe Cards are a resurfacing trend focusing on printable and digital recipe cards to organize, share, and preserve cooking instructions...

Mini Rice Cooker

8,100 vol/mo
35%
(5y)
39%
(1y)
18%
(3mo)

Mini Rice Cooker refers to compact, space saving rice cookers designed for small kitchens, dorms, singles, or travel, offering simplified...

Barley Milk

390 vol/mo
35%
(5y)
5%
(1y)
23%
(3mo)

Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...

Honey Water

4,400 vol/mo
35%
(5y)
44%
(1y)
42%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Fruit Gummies

5,400 vol/mo
35%
(5y)
8%
(1y)
22%
(3mo)

Fruit gummies are a long standing confection category that remains culturally pervasive and financially significant due to persistent dem...

Yogurt

246,000 vol/mo
35%
(5y)
22%
(1y)
40%
(3mo)

Yogurt remains a global staple with ongoing innovations in plant based alternatives, health focused formulations (probiotics, added prote...

Three Trees

3,600 vol/mo
35%
(5y)
12%
(1y)
0%
(3mo)

Three Trees refers to real brands and initiatives using the 'Three Trees' naming motif in foods and beverages, notably plant based milk b...

Protein Cereal

27,100 vol/mo
34%
(5y)
17%
(1y)
39%
(3mo)

Protein cereal combines high protein formulations with breakfast cereals to satisfy protein needs, appealing to health conscious consumer...

34%
(5y)
79%
(1y)
74%
(3mo)

Atlantic Bluefin Tuna is a highly valued migratory tuna species known for its large size and premium demand in global sushi markets. It f...

Tom Yum

33,100 vol/mo
33%
(5y)
36%
(1y)
82%
(3mo)

Tom Yum is a traditional Thai hot and sour soup that is gaining renewed global attention, driven by interest in Thai cuisine, bold flavor...

Daal

18,100 vol/mo
33%
(5y)
20%
(1y)
26%
(3mo)

Daal (dal) refers to a broad category of lentil based dishes and pulses that are staples in South Asian cuisine. In this context, the top...

Premium Levella

1,300 vol/mo
33%
(5y)
0%
(1y)
35%
(3mo)

Premium Levella is an appliance brand offering a range of home and commercial kitchen and beverage equipment, including refrigerators, fr...

Marinated Crab

2,900 vol/mo
33%
(5y)
1%
(1y)
12%
(3mo)

Marinated crab refers to gejang, a traditional Korean dish where blue crabs are marinated in a soy sauce based brine (ganjang gejang) or ...

Sesame Milk

1,000 vol/mo
33%
(5y)
36%
(1y)
35%
(3mo)

Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...

Local Kitchens

49,500 vol/mo
33%
(5y)
-20%
(1y)
-22%
(3mo)

Local Kitchens refers to localized ghost kitchen or micro fulfillment concepts where multiple virtual restaurant brands share a physical ...

Roasters

14,800 vol/mo
32%
(5y)
22%
(1y)
6%
(3mo)

Roasters refers to businesses and equipment involved in coffee roasting, as well as the broader movement of specialty coffee roasters emp...

Clear Ice

3,600 vol/mo
32%
(5y)
48%
(1y)
66%
(3mo)

Clear Ice is a rising trend in the hospitality and consumer markets focusing on ice that is visually transparent and free of air bubbles,...

Okonomiyaki

110,000 vol/mo
32%
(5y)
41%
(1y)
121%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

Zesty

40,500 vol/mo
32%
(5y)
7%
(1y)
7%
(3mo)

Zesty is a, multi domain branding and consumer brand trend encompassing a family of brands and products that emphasize bold, flavorful id...

Kinako

8,100 vol/mo
32%
(5y)
44%
(1y)
-5%
(3mo)

Kinako is a traditional roasted soybean flour used in Japanese cuisine, which has gained renewed attention as a gluten free, plant based ...

Shichimi

9,900 vol/mo
32%
(5y)
10%
(1y)
14%
(3mo)

Shichimi is a traditional Japanese seven spice blend (shichimi togarashi) used to season dishes. In recent times it has seen renewed inte...

THC Gummies

880 vol/mo
31%
(5y)
9%
(1y)
8%
(3mo)

THC Gummies are cannabis infused edible products designed to deliver controlled doses of tetrahydrocannabinol (THC) in a flavored gummy f...

Carnaroli

1,900 vol/mo
31%
(5y)
35%
(1y)
44%
(3mo)

Carnaroli is a premium Italian rice variety renowned for its suitability to risotto due to its high starch content and firm texture.

Tuxedo Cake

22,200 vol/mo
31%
(5y)
7%
(1y)
2%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

30%
(5y)
30%
(1y)
50%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

30%
(5y)
31%
(1y)
41%
(3mo)

Back to the Roots is a trend toward sustainable, local, and home based food production and living practices. It emphasizes growing food a...

Oat Milk Powder

1,600 vol/mo
30%
(5y)
22%
(1y)
20%
(3mo)

Oat Milk Powder is a dehydrated form of oat milk used for beverages, baking, and industrial food production, enabling longer shelf life, ...

Jen Water

110 vol/mo
30%
(5y)
101%
(1y)
35%
(3mo)

Lavender Syrup

22,200 vol/mo
30%
(5y)
-6%
(1y)
33%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Shoyu Ramen

40,500 vol/mo
30%
(5y)
77%
(1y)
156%
(3mo)

Shoyu Ramen is a classic Japanese ramen style featuring a soy sauce–based broth, typically lighter and soy forward, often paired with c...

Milkis

14,800 vol/mo
30%
(5y)
-5%
(1y)
5%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Spindrift

74,000 vol/mo
29%
(5y)
17%
(1y)
11%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Protein Puffs

3,600 vol/mo
29%
(5y)
4%
(1y)
75%
(3mo)

Protein Puffs are a high protein, low sugar puffed snack that has gained traction in fitness and wellness communities as a convenient, on...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
24%
(1y)
-3%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

North Spore

18,100 vol/mo
29%
(5y)
4%
(1y)
23%
(3mo)

North Spore is a company active in gourmet mushroom cultivation, spawn production, and mycology education, contributing to the growing in...

28%
(5y)
24%
(1y)
6%
(3mo)

Urinary Care Cat Food is a, established category of feline nutrition focused on supporting urinary tract health through specialized formu...

28%
(5y)
39%
(1y)
33%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Tsukemen

18,100 vol/mo
28%
(5y)
8%
(1y)
-1%
(3mo)

Tsukemen is a Japanese noodle dish featuring cold, firm noodles served separately from a hot, concentrated dipping broth, allowing diners...

Junmai

2,900 vol/mo
28%
(5y)
18%
(1y)
27%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Freshpet

60,500 vol/mo
28%
(5y)
24%
(1y)
8%
(3mo)

Freshpet is a company that specializes in refrigerated, real food pet meals made from fresh, natural ingredients, reflecting a broader tr...

Calamansi

49,500 vol/mo
28%
(5y)
15%
(1y)
15%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

AeroPress

60,500 vol/mo
28%
(5y)
6%
(1y)
-2%
(3mo)

AeroPress is a, long standing coffee brewing device that has recently seen renewed attention and discussion in specialty coffee communiti...

Dried Fruit

27,100 vol/mo
28%
(5y)
14%
(1y)
14%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...

Scran

6,600 vol/mo
28%
(5y)
53%
(1y)
-6%
(3mo)

Scran is an R/Bioconductor package used for single cell RNA seq data analysis, including normalization, quality control, and downstream s...

Onion Powder

12,100 vol/mo
28%
(5y)
21%
(1y)
4%
(3mo)

Onion powder is a widely used dried spice derived from onions that remains a staple in kitchens and food product formulations, reflecting...

Blue Lotus Tea

8,100 vol/mo
28%
(5y)
17%
(1y)
59%
(3mo)

Blue Lotus Tea refers to an herbal tea brewed from the blue lotus flower (Nymphaea caerulea), historically associated with ancient Egypti...

Okara

3,600 vol/mo
28%
(5y)
65%
(1y)
81%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

Decaf

9,900 vol/mo
28%
(5y)
9%
(1y)
2%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Chilis Gift Card

9,900 vol/mo
28%
(5y)
5%
(1y)
-16%
(3mo)

Chili's gift card program, including physical and digital gift cards, is a, ongoing retail offering enabling customers to purchase and re...

Ancho

18,100 vol/mo
27%
(5y)
20%
(1y)
4%
(3mo)

Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...

Long Drink

74,000 vol/mo
27%
(5y)
17%
(1y)
11%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Yakiniku Sauce

5,400 vol/mo
27%
(5y)
20%
(1y)
60%
(3mo)

Yakiniku sauce refers to the savory glaze used for Japanese grilled meat, which has gained popularity beyond Japan through increased inte...

Fanta

60,500 vol/mo
27%
(5y)
8%
(1y)
-11%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...