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We surface rapidly growing trends in food before they take off.

Torani

33,100 vol/mo
53%
(5y)
31%
(1y)
46%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Beech Mushrooms

6,600 vol/mo
53%
(5y)
-5%
(1y)
5%
(3mo)

Beech mushrooms (Shimeji) are a, widely recognized edible fungus with rising visibility in gourmet cooking and plant based dining, drivin...

Tropical Soda

1,600 vol/mo
53%
(5y)
40%
(1y)
69%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Proper Good

1,900 vol/mo
52%
(5y)
28%
(1y)
24%
(3mo)

Proper Good is a US based brand offering shelf stable, ready to eat meals such as soups, pastas, and overnight oats that heat in about 90...

52%
(5y)
80%
(1y)
65%
(3mo)

Atlantic Bluefin Tuna is a highly valued migratory tuna species known for its large size and premium demand in global sushi markets. It f...

Honey Water

4,400 vol/mo
52%
(5y)
77%
(1y)
66%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
11%
(1y)
28%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

Monin

22,200 vol/mo
52%
(5y)
32%
(1y)
48%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Vietnamese Coffee

135,000 vol/mo
51%
(5y)
42%
(1y)
19%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Mushroom Powder

6,600 vol/mo
51%
(5y)
38%
(1y)
115%
(3mo)

Mushroom powder refers to finely milled forms of edible and medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used as dietary supp...

Coffee Station

14,800 vol/mo
51%
(5y)
95%
(1y)
46%
(3mo)

Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...

51%
(5y)
116%
(1y)
240%
(3mo)

Black Oil Sunflower Seed (BOSS) is the high oil content variety of sunflower seeds used primarily for bird feed and edible oil production...

Mafaldine

33,100 vol/mo
51%
(5y)
27%
(1y)
-4%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Lab Milk

14,800 vol/mo
50%
(5y)
137%
(1y)
124%
(3mo)

Lab Milk refers to dairy products produced through cellular agriculture, using fermentation and bioprocessing to create milk proteins or ...

Protein Cereal

27,100 vol/mo
50%
(5y)
43%
(1y)
116%
(3mo)

Protein cereal combines high protein formulations with breakfast cereals to satisfy protein needs, appealing to health conscious consumer...

Doner

33,100 vol/mo
50%
(5y)
46%
(1y)
-7%
(3mo)

Doner kebab, a globally popular Turkish style spit roasted meat dish, is experiencing renewed attention through fusion variants, regional...

Canned Water

18,100 vol/mo
50%
(5y)
62%
(1y)
70%
(3mo)

Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...

Pistachio Pesto

5,400 vol/mo
50%
(5y)
21%
(1y)
2%
(3mo)

Pistachio Pesto is a culinary variation of traditional pesto, using pistachios as the primary nut to create a vibrant, nutty green sauce ...

Mortadella

165,000 vol/mo
50%
(5y)
5%
(1y)
-7%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Bachan's

12,100 vol/mo
50%
(5y)
0%
(1y)
87%
(3mo)

Bachan's is a, established brand known for its Japanese American barbecue sauce and related condiments, experiencing rapid growth and inv...

Bandeja Paisa

74,000 vol/mo
50%
(5y)
70%
(1y)
0%
(3mo)

Bandeja Paisa is a traditional Colombian dish from the Paisa region, notably Medellín, comprising a hearty plate with beans, rice, groun...

Loco Coffee

480 vol/mo
49%
(5y)
163%
(1y)
77%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

Oat Milk Powder

1,600 vol/mo
49%
(5y)
51%
(1y)
80%
(3mo)

Oat Milk Powder is a dehydrated form of oat milk used for beverages, baking, and industrial food production, enabling longer shelf life, ...

Weee

246,000 vol/mo
49%
(5y)
15%
(1y)
-11%
(3mo)

Black Cardamom

8,100 vol/mo
48%
(5y)
40%
(1y)
23%
(3mo)

Black cardamom is a spice derived from the larger, smoky flavored pods used in South Asian and Middle Eastern cuisine. It has gained atte...

Apeel

12,100 vol/mo
48%
(5y)
-19%
(1y)
17%
(3mo)

Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...

Protein Puffs

3,600 vol/mo
48%
(5y)
32%
(1y)
118%
(3mo)

Protein Puffs are a high protein, low sugar puffed snack that has gained traction in fitness and wellness communities as a convenient, on...

48%
(5y)
74%
(1y)
25%
(3mo)

Gooseneck electric kettles are a popular appliance in specialty coffee circles, prized for precise pouring control and temperature consis...

Yerba Mate

246,000 vol/mo
48%
(5y)
8%
(1y)
42%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

Ready Hour

1,300 vol/mo
48%
(5y)
67%
(1y)
60%
(3mo)

Ready Hour is a brand of emergency and long shelf life food storage products designed for quick meal preparation during emergencies or ev...

Protein Shake

301,000 vol/mo
48%
(5y)
34%
(1y)
68%
(3mo)

Protein Shake is a well established nutrition category focused on convenient, protein rich beverages and powders used to support muscle r...

Mullein Tea

74,000 vol/mo
47%
(5y)
7%
(1y)
-25%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

Pistachio Ice Cream

27,100 vol/mo
47%
(5y)
7%
(1y)
26%
(3mo)

Pistachio Ice Cream is a longstanding dessert flavor that remains popular globally, with renewed interest driven by premiumization, artis...

46%
(5y)
67%
(1y)
140%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

Irish Butter

22,200 vol/mo
46%
(5y)
22%
(1y)
46%
(3mo)

Irish Butter is a recognized premium dairy product category centered on butter produced in Ireland, famed for creaminess and grass fed mi...

Shaoxing Wine

49,500 vol/mo
46%
(5y)
20%
(1y)
-4%
(3mo)

Shaoxing Wine is a traditional Chinese rice wine from Shaoxing, Zhejiang, widely used in Chinese cuisine and increasingly featured in glo...

BBQ Potato Chips

1,300 vol/mo
46%
(5y)
69%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Pickl

301,000 vol/mo
46%
(5y)
5%
(1y)
-4%
(3mo)

Pickl is a consumer brand expanding a Dubai born American style burger concept internationally, with recent activity in the UAE, Bahrain,...

Kidney Tea

4,400 vol/mo
46%
(5y)
45%
(1y)
22%
(3mo)

Kidney Tea is a wellness topic centered on herbal teas marketed to support kidney health, detoxification, and urinary tract comfort. It e...

Green Cardamom

18,100 vol/mo
46%
(5y)
32%
(1y)
10%
(3mo)

Green Cardamom is a, longstanding spice that has seen renewed global interest driven by health conscious cooking, premiumization of spice...

Arabica

49,500 vol/mo
46%
(5y)
55%
(1y)
32%
(3mo)

Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...

Bibigo

40,500 vol/mo
45%
(5y)
29%
(1y)
7%
(3mo)

Bibigo is a Korean food brand by CJ Group known for its dumplings, mandu, sauces, and ready to eat meals, representing the global rise of...

Plant Protein

9,900 vol/mo
45%
(5y)
77%
(1y)
126%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

Short Stack

14,800 vol/mo
45%
(5y)
77%
(1y)
98%
(3mo)

Rapeseed Oil

27,100 vol/mo
45%
(5y)
-3%
(1y)
0%
(3mo)

Rapeseed oil is a widely used edible oil derived from rapeseed (canola). It is a major agricultural commodity with global production conc...

Cruffin

6,600 vol/mo
45%
(5y)
17%
(1y)
-2%
(3mo)

Cruffin is a pastry hybrid combining a croissant and a muffin, popularized by high end bakeries and trend driven eateries. It represents ...

45%
(5y)
62%
(1y)
67%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Healthy Crunch

140 vol/mo
44%
(5y)
28%
(1y)
42%
(3mo)

Healthy Crunch is a snack brand/category focusing on crunchy, better for you snacks (e.g., granola bars, seed butters, crispy squares) th...

Asian Flavors

1,300 vol/mo
44%
(5y)
41%
(1y)
22%
(3mo)

Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...

Jelly

74,000 vol/mo
43%
(5y)
6%
(1y)
-4%
(3mo)

Jelly is a classic gel dessert and sweet snack that periodically resurfaces in popular culture and food trends, driven by nostalgia, play...

Sesame Milk

1,300 vol/mo
43%
(5y)
53%
(1y)
36%
(3mo)

Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...

43%
(5y)
-12%
(1y)
19%
(3mo)

Magic Mushroom Chocolate is a trend that blends psilocybin containing mushrooms with chocolate products, reflecting growing consumer inte...

Bee Bread

12,100 vol/mo
43%
(5y)
31%
(1y)
98%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...

Organ Meat

3,600 vol/mo
43%
(5y)
17%
(1y)
12%
(3mo)

Organ meat, also known as offal, is experiencing renewed consumer interest as part of the broader nose to tail culinary movement and sust...

Slushy Machine

110,000 vol/mo
43%
(5y)
26%
(1y)
39%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Better Bagel

12,100 vol/mo
43%
(5y)
-36%
(1y)
15%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Girl Dinner

210 vol/mo
43%
(5y)
55%
(1y)
3%
(3mo)

Girl Dinner is a social media trend where individuals, typically women, assemble and post small, varied plates for a single meal, emphasi...

Tofu Skin

12,100 vol/mo
43%
(5y)
46%
(1y)
18%
(3mo)

Tofu Skin, also known as yuba, is a and established soy based ingredient and product category made from soy milk skin that forms a delica...

Beef Birria

9,900 vol/mo
42%
(5y)
14%
(1y)
-2%
(3mo)

Beef Birria is a traditional Mexican stew of beef in a rich, reddish consommé, widely popularized internationally as birria tacos and re...

Hungryman

9,900 vol/mo
42%
(5y)
-11%
(1y)
57%
(3mo)
42%
(5y)
62%
(1y)
109%
(3mo)

Broccoli microgreens are young, edible broccoli plants harvested at an early stage. They have gained popularity as a nutritious, fast gro...

Vegan Gummies

8,100 vol/mo
42%
(5y)
121%
(1y)
436%
(3mo)

Vegan Gummies are plant based candy gummies that use fruit derived pectin or other vegan gelling agents instead of gelatin, appealing to ...

42%
(5y)
102%
(1y)
206%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

Yogurt

246,000 vol/mo
41%
(5y)
27%
(1y)
34%
(3mo)

Yogurt remains a global staple with ongoing innovations in plant based alternatives, health focused formulations (probiotics, added prote...

Soybean Oil

22,200 vol/mo
41%
(5y)
16%
(1y)
25%
(3mo)

Soybean oil is a globally traded edible oil derived from soybeans, with a long standing role in food production, animal feed, and industr...

Claypot

33,100 vol/mo
41%
(5y)
40%
(1y)
2%
(3mo)

Claypot cooking refers to preparing meals in porous ceramic clay pots, a tradition widely practiced in many cuisines. The topic is gainin...

Banana Ketchup

27,100 vol/mo
41%
(5y)
-30%
(1y)
-3%
(3mo)

Organic

60,500 vol/mo
41%
(5y)
48%
(1y)
130%
(3mo)

Organic refers to products produced without synthetic pesticides or fertilizers, often certified by recognized bodies, and encompasses fo...

Fairlife

74,000 vol/mo
41%
(5y)
-5%
(1y)
26%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Energy Bars

12,100 vol/mo
41%
(5y)
105%
(1y)
58%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

Grazing Table

9,900 vol/mo
41%
(5y)
14%
(1y)
12%
(3mo)

Grazing tables have evolved from a casual party platter into a popular, photogenic catering trend featuring expansive boards of cheeses, ...

Jinx

201,000 vol/mo
41%
(5y)
-31%
(1y)
3%
(3mo)

Trolli

27,100 vol/mo
41%
(5y)
2%
(1y)
16%
(3mo)

Vive Organic

3,600 vol/mo
41%
(5y)
112%
(1y)
175%
(3mo)

Recipe Cards

12,100 vol/mo
41%
(5y)
92%
(1y)
-9%
(3mo)

Recipe Cards are a resurfacing trend focusing on printable and digital recipe cards to organize, share, and preserve cooking instructions...

Hibiscus Water

3,600 vol/mo
40%
(5y)
80%
(1y)
201%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

40%
(5y)
20%
(1y)
6%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Enoki Mushrooms

110,000 vol/mo
40%
(5y)
26%
(1y)
-11%
(3mo)

Enoki mushrooms are a widely used white, long stemmed mushroom prized for its delicate texture and mild, slightly fruity flavor. The tren...

Sunflower Oil

27,100 vol/mo
40%
(5y)
14%
(1y)
39%
(3mo)

Sunflower Oil is a well established edible oil produced from sunflower seeds, widely used for cooking and food processing, with global su...

Freshpet

60,500 vol/mo
40%
(5y)
45%
(1y)
60%
(3mo)

Freshpet is a company that specializes in refrigerated, real food pet meals made from fresh, natural ingredients, reflecting a broader tr...

Capocollo

40,500 vol/mo
40%
(5y)
10%
(1y)
4%
(3mo)

Capocollo is a traditional Italian cured pork shoulder product gaining attention as a premium, artisanal deli meat in global charcuterie ...

Plant Milk

2,400 vol/mo
40%
(5y)
50%
(1y)
84%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Coconut Extract

5,400 vol/mo
40%
(5y)
44%
(1y)
58%
(3mo)

Coconut extract is a widely used natural flavoring and ingredient derived from coconuts, leveraged across food, beverages, cosmetics, and...

Striploin

8,100 vol/mo
39%
(5y)
9%
(1y)
8%
(3mo)

Striploin refers to a beef cut known as the New York strip or sirloin strip, popular in steakhouse menus and at home cooking. It is a lon...

Barley Milk

320 vol/mo
39%
(5y)
33%
(1y)
59%
(3mo)

Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...

Korean Cookies

1,600 vol/mo
39%
(5y)
46%
(1y)
-10%
(3mo)

Korean Cookies is a, ongoing topic focused on the surge of interest in Korean biscuit and cookie products. It encompasses traditional ins...

The Singleton

390 vol/mo
39%
(5y)
59%
(1y)
33%
(3mo)

BBQ Set

1,300 vol/mo
39%
(5y)
142%
(1y)
233%
(3mo)

Low Acid Coffee

14,800 vol/mo
39%
(5y)
73%
(1y)
105%
(3mo)

Low Acid Coffee is a consumer focused coffee category engineered to reduce stomach irritation and acid reflux symptoms, marketed to indiv...

Melinda's

9,900 vol/mo
39%
(5y)
-9%
(1y)
18%
(3mo)

Melinda's is a consumer brand best known for its spicy condiments, notably Melinda's Original Hot Sauce and other sauces and dressings pr...