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We surface rapidly growing trends in food before they take off.

Ice Cream Scoop

33,100 vol/mo
18%
(5y)
22%
(1y)
24%
(3mo)

Ice Cream Scoop is a product category and design topic focused on tools for portioning and serving ice cream, with notable innovations in...

Kimchi

368,000 vol/mo
18%
(5y)
19%
(1y)
0%
(3mo)

Kimchi is recognized as a, longstanding traditional Korean fermented vegetable dish that has surged in global popularity, influencing foo...

Imitation Crab

74,000 vol/mo
17%
(5y)
6%
(1y)
6%
(3mo)

Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...

Bacon Bits

14,800 vol/mo
17%
(5y)
15%
(1y)
-8%
(3mo)

Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...

Primal Kitchen

22,200 vol/mo
17%
(5y)
23%
(1y)
113%
(3mo)

Primal Kitchen is a consumer brand known for clean label, paleo friendly condiments and foods such as avocado oil mayo and sauces; the to...

Nurture Life

18,100 vol/mo
17%
(5y)
1%
(1y)
45%
(3mo)

Nurture Life is a brand that provides pediatric nutrition focused meal options, typically delivered frozen or fresh to families, designed...

Lychee

301,000 vol/mo
17%
(5y)
17%
(1y)
14%
(3mo)

Butter Ghee

1,300 vol/mo
17%
(5y)
5%
(1y)
2%
(3mo)

Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...

Dashi

74,000 vol/mo
17%
(5y)
19%
(1y)
-11%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Mirin

110,000 vol/mo
17%
(5y)
12%
(1y)
-1%
(3mo)

Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...

Poke Mix

1,000 vol/mo
17%
(5y)
14%
(1y)
4%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Tteokbokki

246,000 vol/mo
17%
(5y)
27%
(1y)
-12%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

Huel

90,500 vol/mo
16%
(5y)
3%
(1y)
32%
(3mo)

Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...

Equal

49,500 vol/mo
16%
(5y)
3%
(1y)
13%
(3mo)

Equal is a long standing zero or low calorie sweetener brand (most notably aspartame based) with ongoing brand extensions and renewed pr...

Chashu

40,500 vol/mo
16%
(5y)
8%
(1y)
-11%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Wagyu Beef Tallow

6,600 vol/mo
16%
(5y)
2%
(1y)
27%
(3mo)

Wagyu beef tallow is gaining interest as a premium cooking fat in high end kitchens and home cooking, driven by interest in rich flavor, ...

16%
(5y)
18%
(1y)
19%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Los Sundays

1,900 vol/mo
16%
(5y)
25%
(1y)
11%
(3mo)

Furikake Seasoning

22,200 vol/mo
15%
(5y)
20%
(1y)
6%
(3mo)

Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...

Shichimi

9,900 vol/mo
15%
(5y)
16%
(1y)
-18%
(3mo)

Shichimi is a traditional Japanese seven spice blend (shichimi togarashi) used to season dishes. In recent times it has seen renewed inte...

Quick Oats

720 vol/mo
15%
(5y)
22%
(1y)
26%
(3mo)

Quick oats are a fast cix breakfast staple, popularizing convenient, ready to cook oats that appeal to time pressed consumers seeking hea...

Sugar Alcohol

40,500 vol/mo
15%
(5y)
14%
(1y)
23%
(3mo)

Sugar alcohols are a class of polyols used as low calorie sugar substitutes. The topic remains relevant due to ongoing demand for reduced...

Tofu

201,000 vol/mo
15%
(5y)
13%
(1y)
11%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.

Makgeolli

27,100 vol/mo
15%
(5y)
12%
(1y)
-12%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Nood

18,100 vol/mo
15%
(5y)
-1%
(1y)
27%
(3mo)

Nood is a brand name associated with at least two distinct consumer tech/product trends: an at‑home IPL hair removal device brand and a...

15%
(5y)
0%
(1y)
-21%
(3mo)

Million Dollar Spaghetti is a viral baked pasta recipe that gained widespread attention on social media, notable for its indulgent layers...

Nesquik

49,500 vol/mo
15%
(5y)
14%
(1y)
36%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

Baking Soda

201,000 vol/mo
15%
(5y)
12%
(1y)
1%
(3mo)

Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...

Bubble Room

6,600 vol/mo
15%
(5y)
89%
(1y)
64%
(3mo)

Seaweed Chips

12,100 vol/mo
14%
(5y)
24%
(1y)
26%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...

Adobo Sauce

40,500 vol/mo
14%
(5y)
5%
(1y)
9%
(3mo)

Adobo Sauce is a, established culinary product category and ingredient used primarily in Filipino cuisine, with commercial versions widel...

Soju

201,000 vol/mo
14%
(5y)
0%
(1y)
-2%
(3mo)

Soju is a traditional Korean distilled spirit that has seen growing global interest, diversification of flavors, and increasing mainstrea...

Tantanmen

5,400 vol/mo
14%
(5y)
12%
(1y)
1%
(3mo)

Tantanmen is a popular ramen dish featuring a spicy sesame based broth inspired by Sichuan dan dan noodles, gaining global attention thro...

14%
(5y)
73%
(1y)
125%
(3mo)

Dairy Free Creamer

12,100 vol/mo
14%
(5y)
16%
(1y)
26%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Energy Balls

14,800 vol/mo
14%
(5y)
15%
(1y)
39%
(3mo)

Energy Balls are small, bite sized snacks made from blended nuts, dried fruits, oats, and flavorings designed for convenient, compact nut...

Lung Detox Tea

3,600 vol/mo
14%
(5y)
9999%+
(1y)
42%
(3mo)

Lung Detox Tea is a product category and online trend featuring herbal teas marketed to support lung health and mucus clearance; it inclu...

Banza

9,900 vol/mo
14%
(5y)
-5%
(1y)
61%
(3mo)

Macadamia Milk

8,100 vol/mo
14%
(5y)
16%
(1y)
78%
(3mo)

Taco Seasoning

1,600 vol/mo
14%
(5y)
7%
(1y)
8%
(3mo)

Taco Seasoning is a recognized, real consumer product category characterized by pre mixed spice blends used to flavor tacos and other dis...

Bitters

74,000 vol/mo
14%
(5y)
6%
(1y)
3%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

13%
(5y)
4%
(1y)
24%
(3mo)

Psilocybin chocolate is a product category that blends psilocybin rich mushrooms with chocolate to deliver psychedelic experiences in a e...

Honeycomb

135,000 vol/mo
13%
(5y)
22%
(1y)
28%
(3mo)

Honeycomb is a concept primarily recognized in tech as an observability platform (Honeycomb.io) that helps teams understand complex softw...

13%
(5y)
21%
(1y)
13%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Grinder

246,000 vol/mo
13%
(5y)
26%
(1y)
17%
(3mo)

Grinder refers to the rising interest in high quality coffee grinders, especially burr grinders, among home baristas and specialty coffee...

Salt

201,000 vol/mo
13%
(5y)
15%
(1y)
3%
(3mo)

Salt is a long standing commodity rebounding in interest due to health trends around salt intake, gourmet and specialty salts, and ongoin...

Apple Juice

74,000 vol/mo
13%
(5y)
5%
(1y)
9%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

Brami

5,400 vol/mo
13%
(5y)
82%
(1y)
78%
(3mo)

BRAMI is a food brand specializing in lupini bean based pastas and snacks, positioned as a higher protein, lower carb alternative in the ...

Lemon Squeezer

27,100 vol/mo
13%
(5y)
17%
(1y)
15%
(3mo)

Lemon Squeezer is a widely used kitchen tool designed to extract juice from lemons efficiently, with sustained popularity due to home coo...

Borscht

110,000 vol/mo
13%
(5y)
33%
(1y)
-19%
(3mo)

Borscht is a traditional beet based soup from Eastern Europe that has gained renewed attention globally due to culinary media coverage, d...

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
19%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Pasta

450,000 vol/mo
12%
(5y)
8%
(1y)
5%
(3mo)

Chickpea

165,000 vol/mo
12%
(5y)
4%
(1y)
19%
(3mo)

Chickpea is recognized as a, long standing food ingredient with rising prominence in plant based eating, alternative proteins, and conven...

Utz

22,200 vol/mo
12%
(5y)
20%
(1y)
61%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Hanger Steak

74,000 vol/mo
12%
(5y)
11%
(1y)
12%
(3mo)

Hanger steak has gained renewed interest among chefs and home cooks for its flavorful, tender profile and relative affordability compared...

Pudding

60,500 vol/mo
12%
(5y)
17%
(1y)
-23%
(3mo)

Pudding is a long standing dessert category encompassing custards, pudding cups, and instant mix varieties, with intermittent spikes driv...

Freshwater Shrimp

14,800 vol/mo
12%
(5y)
14%
(1y)
22%
(3mo)

Freshwater shrimp are ornamental crustaceans kept in freshwater aquariums for hobbyists, featuring varieties like Caridina and Neocaridin...

Bottled in Bond

9,900 vol/mo
12%
(5y)
19%
(1y)
19%
(3mo)

Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...

Wax Paper

22,200 vol/mo
12%
(5y)
15%
(1y)
-15%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

Chicory Coffee

33,100 vol/mo
12%
(5y)
27%
(1y)
25%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

Cacio

6,600 vol/mo
11%
(5y)
20%
(1y)
-4%
(3mo)

Cacio is a term rooted in Italian cheese and pasta culture, most prominently associated with Cacio e Pepe (cheese and pepper) and various...

Strawberries

550,000 vol/mo
11%
(5y)
7%
(1y)
55%
(3mo)

BOPIS

4,400 vol/mo
11%
(5y)
25%
(1y)
-14%
(3mo)

BOPIS, or Buy Online, Pick Up In Store, is a retail fulfillment model that lets customers purchase online and collect their orders at a p...

Mojo

110,000 vol/mo
11%
(5y)
34%
(1y)
33%
(3mo)

Mojo is a high performance programming language introduced by Modular that aims to unify the ease of Python with the performance of C++ f...

Toothpick

40,500 vol/mo
11%
(5y)
8%
(1y)
0%
(3mo)

Chocolatey

12,100 vol/mo
11%
(5y)
26%
(1y)
31%
(3mo)

Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...

Ethanol

110,000 vol/mo
11%
(5y)
29%
(1y)
49%
(3mo)

Ethanol is a widely used biofuel and industrial solvent derived from fermentation of carbohydrates. As a trend topic, discussions focus o...

Tea

450,000 vol/mo
11%
(5y)
11%
(1y)
6%
(3mo)

Almond Butter

49,500 vol/mo
11%
(5y)
14%
(1y)
36%
(3mo)

Almond butter is a well established, niche to mainstream nut butter product category that has grown due to rising plant based diets, perc...

Culver's

4,090,000 vol/mo
11%
(5y)
-17%
(1y)
3%
(3mo)

Culver's is a, established fast food chain known for ButterBurgers and frozen custard. The topic represents ongoing consumer interest in ...

Artisan Pizza

12,100 vol/mo
11%
(5y)
35%
(1y)
14%
(3mo)

Artisan Pizza is a culinary trend characterized by handcrafted, small batch pizzas made with high quality, locally sourced ingredients, t...

Cumin

110,000 vol/mo
10%
(5y)
12%
(1y)
0%
(3mo)

Cumin is a long standing culinary spice that continues to be a staple in many cuisines around the world, with ongoing relevance in both h...

Bread

301,000 vol/mo
10%
(5y)
12%
(1y)
-7%
(3mo)

Garlic Bread

74,000 vol/mo
10%
(5y)
13%
(1y)
-13%
(3mo)

Garlic Bread is trending as a popular comfort side dish and social media culinary staple, driven by its simple irresistible flavor, versa...

G Hughes

6,600 vol/mo
10%
(5y)
32%
(1y)
146%
(3mo)

Finish

60,500 vol/mo
10%
(5y)
29%
(1y)
39%
(3mo)

Finish is a long standing dishwasher detergent brand, and its ongoing presence in consumer cleaning categories continues to shape market ...

Beeswax Wrap

6,600 vol/mo
9%
(5y)
41%
(1y)
47%
(3mo)

Guasacaca

9,900 vol/mo
9%
(5y)
3%
(1y)
5%
(3mo)

Guasacaca is a Venezuelan avocado based salsa sauce traditionally made with cilantro, lime, peppers, onion, and sometimes citrus. It has ...

Old Forester

27,100 vol/mo
9%
(5y)
-2%
(1y)
5%
(3mo)

Old Forester is a historic bourbon brand established in 1870 by George Garvin Brown, now part of Brown Forman, known for its heritage and...

Beef Jerky

110,000 vol/mo
9%
(5y)
9%
(1y)
3%
(3mo)

Beef jerky is a long standing snack that continues to evolve through new flavors, cleaner labels, protein focused positioning, and broade...

Pickle Pizza

12,100 vol/mo
9%
(5y)
6%
(1y)
12%
(3mo)

Pickle Pizza is a novelty food trend where pickles or pickle flavored toppings are used on pizza, gaining attention as a quirky, crave wo...

Shakshuka

201,000 vol/mo
9%
(5y)
26%
(1y)
-5%
(3mo)

Shakshuka is a traditional North African dish of poached eggs in a spiced tomato and pepper sauce, which has seen renewed global interest...

Cupcake Pan

6,600 vol/mo
9%
(5y)
6%
(1y)
-17%
(3mo)

Cupcake Pan trend centers on versatile muffin/cupcake pans and related accessories (non stick, silicone, and mini bundt variants) driving...

Brown Rice

110,000 vol/mo
9%
(5y)
34%
(1y)
67%
(3mo)

Brown Rice is a long standing staple grain that has gained renewed focus in healthy eating, sustainability discussions, and gluten free o...

Yuzu Fruit

40,500 vol/mo
9%
(5y)
24%
(1y)
0%
(3mo)

Yuzu fruit is a citrus native to East Asia, widely used in culinary applications, beverages, and high end gastronomy, and has seen growin...

Spend With Pennies

18,100 vol/mo
9%
(5y)
-4%
(1y)
-32%
(3mo)

Spend With Pennies is a food blog and recipe resource focused on affordable, budget friendly cooking and cost conscious meal planning.

Piri Piri

8,100 vol/mo
8%
(5y)
19%
(1y)
0%
(3mo)

Piri Piri refers to a hot chili pepper variety and the associated peri peri sauces and cuisine, popularized globally by African, Portugue...

8%
(5y)
38%
(1y)
67%
(3mo)

Macadamia Coffee refers to coffee products or blends featuring macadamia nut flavor or macadamia nut milk/creamers integrated into coffee...

Ancho Chile

22,200 vol/mo
8%
(5y)
2%
(1y)
-30%
(3mo)

Ancho Chile is a widely used dried poblano pepper product in Mexican and Latin American cuisine, trending as a flavorful, smoky, and vers...

Jerky

27,100 vol/mo
8%
(5y)
14%
(1y)
-7%
(3mo)

Jerky is a long standing snack category focusing on meat based, shelf stable protein bites. The trend today emphasizes premiumization, al...

Curry Powder

33,100 vol/mo
8%
(5y)
17%
(1y)
-11%
(3mo)

Curry powder is a globally recognized blend of spices used to flavor dishes across many cuisines, with renewed interest driven by home co...

Brita

40,500 vol/mo
8%
(5y)
15%
(1y)
31%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Sundae

49,500 vol/mo
8%
(5y)
35%
(1y)
41%
(3mo)

Sundae is a company known for operating in the NFT marketplace space, focusing on facilitating mainstream and creator driven NFT sales an...

Avocados

2,900 vol/mo
8%
(5y)
11%
(1y)
14%
(3mo)

Avocados are a globally popular fruit with sustained growth in demand driven by healthy eating trends, plant based diets, and versatile c...

Lemon Juice

40,500 vol/mo
8%
(5y)
16%
(1y)
14%
(3mo)

Lemon juice is trending as a focus area for natural flavors, DIY beverages, and wellness routines, highlighting consumer interest in citr...

Dog Food

246,000 vol/mo
8%
(5y)
35%
(1y)
88%
(3mo)

Sober Bar

1,300 vol/mo
8%
(5y)
15%
(1y)
-3%
(3mo)

Kewpie

27,100 vol/mo
7%
(5y)
11%
(1y)
0%
(3mo)

Kewpie is a well established Japanese mayonnaise brand known for its distinct flavor and iconic squeeze bottle, with growing global recog...

Zevia

33,100 vol/mo
7%
(5y)
8%
(1y)
54%
(3mo)

Zevia is a brand of zero calorie, stevia sweetened sodas and beverages that has sustained interest as consumers seek flavorful options wi...

Arrack

3,600 vol/mo
7%
(5y)
3%
(1y)
-4%
(3mo)

Tiger Milk

8,100 vol/mo
7%
(5y)
26%
(1y)
58%
(3mo)

Almonds

110,000 vol/mo
6%
(5y)
6%
(1y)
12%
(3mo)

Almonds are a globally recognized agricultural product with rising consumer demand driven by health trends, protein focused diets, and pl...

Mustards

110,000 vol/mo
6%
(5y)
11%
(1y)
13%
(3mo)

Mustards is a broad category of prepared mustard condiments with regional styles ranging from bright Dijon to sweet and spicy varieties, ...

Beets

165,000 vol/mo
6%
(5y)
22%
(1y)
23%
(3mo)

Orange Juice

110,000 vol/mo
6%
(5y)
11%
(1y)
-3%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Furikake

135,000 vol/mo
6%
(5y)
10%
(1y)
-1%
(3mo)

Furikake is a traditional Japanese seasoning mix of dried fish, sesame seeds, seaweed, and salt that has gained cross cultural appeal and...

Yupi

3,600 vol/mo
6%
(5y)
42%
(1y)
-28%
(3mo)

Yupi refers to multiple real entities, most prominently an Indonesian gummy confectionery brand (PT Yupi Indo Jelly Gum) and a historical...

Sanzo

3,600 vol/mo
6%
(5y)
-1%
(1y)
59%
(3mo)

Smalls

49,500 vol/mo
5%
(5y)
5%
(1y)
-12%
(3mo)

Almond Flour

40,500 vol/mo
5%
(5y)
5%
(1y)
3%
(3mo)

Almond flour is a widely adopted gluten free alternative to wheat flour, driven by trends in gluten free, paleo, vegan, and low carb diet...

Lychee Jelly

12,100 vol/mo
5%
(5y)
0%
(1y)
43%
(3mo)

Sheba

18,100 vol/mo
5%
(5y)
19%
(1y)
36%
(3mo)

Hungry Man

9,900 vol/mo
5%
(5y)
16%
(1y)
5%
(3mo)

Shiitake

18,100 vol/mo
4%
(5y)
10%
(1y)
15%
(3mo)

Shiitake is a widely recognized edible mushroom experiencing renewed attention due to growing interest in plant based diets, functional f...

Tomato Sauce

74,000 vol/mo
4%
(5y)
11%
(1y)
-6%
(3mo)

Tomato Sauce is a long standing culinary staple widely used across cuisines to flavor dishes, sauces, and ready to eat meals. It encompas...

Arborio Rice

33,100 vol/mo
4%
(5y)
3%
(1y)
-8%
(3mo)

Arborio rice is a short grain Italian rice variety prized for its high starch content, used to make authentic risotto with a creamy texture.

Oat Milk

90,500 vol/mo
4%
(5y)
13%
(1y)
8%
(3mo)

Adobo Seasoning

60,500 vol/mo
4%
(5y)
4%
(1y)
-5%
(3mo)

Adobo seasoning is a widely used multi purpose spice blend rooted in Filipino cuisine and now popular globally, driven by increased inter...

Celery

110,000 vol/mo
3%
(5y)
5%
(1y)
-9%
(3mo)

Celery is an open source distributed task queue for Python that enables asynchronous job processing and scheduling, widely used to run ba...

Japanese Food

201,000 vol/mo
3%
(5y)
30%
(1y)
12%
(3mo)