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We surface rapidly growing trends in food before they take off.

225%
(5y)
189%
(1y)
209%
(3mo)

Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...

224%
(5y)
14%
(1y)
-16%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

Jinx Dog Food

22,200 vol/mo
223%
(5y)
80%
(1y)
310%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Current Foods

1,600 vol/mo
223%
(5y)
321%
(1y)
47%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

222%
(5y)
56%
(1y)
109%
(3mo)

Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...

Blue Matcha

3,600 vol/mo
221%
(5y)
135%
(1y)
169%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Insect Protein

590 vol/mo
218%
(5y)
333%
(1y)
211%
(3mo)

Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...

Guthrie's

246,000 vol/mo
213%
(5y)
526%
(1y)
-47%
(3mo)

Guthrie's refers to Guthrie's Famous Fried Chicken, a regional fast food chain known for its chicken fingers and simple menu. As a recogn...

Chomps

90,500 vol/mo
213%
(5y)
0%
(1y)
30%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

Marry Me Chicken

201,000 vol/mo
212%
(5y)
27%
(1y)
-19%
(3mo)

Marry Me Chicken is a viral comfort food recipe that features a creamy parmesan sauce with sun dried tomatoes and sometimes spinach or he...

Lychee Water

170 vol/mo
212%
(5y)
121%
(1y)
99%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

Red Matcha

320 vol/mo
211%
(5y)
166%
(1y)
111%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Protein Coffee

49,500 vol/mo
211%
(5y)
160%
(1y)
106%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

210%
(5y)
168%
(1y)
219%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Timemore

3,600 vol/mo
209%
(5y)
95%
(1y)
39%
(3mo)

Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...

Sangak

3,600 vol/mo
207%
(5y)
172%
(1y)
18%
(3mo)

Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...

Food Dyes

12,100 vol/mo
206%
(5y)
-36%
(1y)
-8%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

Hojicha

74,000 vol/mo
200%
(5y)
61%
(1y)
9%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Maev

6,600 vol/mo
199%
(5y)
9%
(1y)
16%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

194%
(5y)
479%
(1y)
419%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Pad Kra Pao

27,100 vol/mo
193%
(5y)
22%
(1y)
7%
(3mo)