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We surface rapidly growing trends in food before they take off.

Clear Whey

1,300 vol/mo
225%
(5y)
48%
(1y)
96%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

Food Dyes

14,800 vol/mo
221%
(5y)
32%
(1y)
10%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

Kunafa

74,000 vol/mo
221%
(5y)
-4%
(1y)
12%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

215%
(5y)
72%
(1y)
49%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

Legit Fish

20 vol/mo
212%
(5y)
100%
(1y)
25%
(3mo)

Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...

Kettl

9,900 vol/mo
208%
(5y)
43%
(1y)
-1%
(3mo)

Kettl is a brand associated with leather goods and related products, including wallets and accessories, operating online and in retail ch...

207%
(5y)
136%
(1y)
7%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

Once Upon a Farm

74,000 vol/mo
204%
(5y)
5%
(1y)
32%
(3mo)

Once Upon a Farm is an organic baby and toddler nutrition brand known for fresh, pouch based fruit and vegetable blends and stage based p...

Chomps

90,500 vol/mo
204%
(5y)
-1%
(1y)
19%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

202%
(5y)
33%
(1y)
67%
(3mo)

Pre Workout Gummies are a growing segment of dietary supplements that deliver caffeine and other performance ingredients in a chewy gummy...

200%
(5y)
90%
(1y)
-54%
(3mo)

Whiskey Smoker Kit is a consumer hardware category that enables at home whiskey flavor infusion and smoke infusions using compact smoking...

Sprout Living

1,900 vol/mo
200%
(5y)
51%
(1y)
41%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

195%
(5y)
29%
(1y)
57%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

Pique Life

2,400 vol/mo
195%
(5y)
247%
(1y)
96%
(3mo)

Pique Life is a wellness brand focused on plant based teas and superfoods, blending Eastern medicinal concepts with modern science to off...

195%
(5y)
117%
(1y)
24%
(3mo)

Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...

Sangak

2,900 vol/mo
188%
(5y)
380%
(1y)
-19%
(3mo)

Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...

Stuffed Bagels

1,900 vol/mo
188%
(5y)
43%
(1y)
-6%
(3mo)

Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...

Hojicha

74,000 vol/mo
187%
(5y)
69%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Timemore

3,600 vol/mo
187%
(5y)
59%
(1y)
11%
(3mo)

Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...

Maritozzi

12,100 vol/mo
184%
(5y)
27%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...