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We surface rapidly growing trends in food before they take off.

Guthrie's

246,000 vol/mo
212%
(5y)
523%
(1y)
2140%
(3mo)

Guthrie's refers to Guthrie's Famous Fried Chicken, a regional fast food chain known for its chicken fingers and simple menu. As a recogn...

Food Dyes

14,800 vol/mo
210%
(5y)
-33%
(1y)
8%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

PlantYou

8,100 vol/mo
210%
(5y)
-13%
(1y)
73%
(3mo)

PlantYou is a plant based cooking brand and cookbook ecosystem founded by Carleigh Bodrug, focused on easy, affordable, whole food plant ...

Blue Matcha

3,600 vol/mo
209%
(5y)
135%
(1y)
167%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Chomps

90,500 vol/mo
208%
(5y)
0%
(1y)
30%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

207%
(5y)
149%
(1y)
180%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

ZBiotics

33,100 vol/mo
206%
(5y)
21%
(1y)
-19%
(3mo)

ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...

205%
(5y)
80%
(1y)
147%
(3mo)

Pad Kra Pao

27,100 vol/mo
204%
(5y)
24%
(1y)
9%
(3mo)

Pad Kra Pao is a classic Thai stir fried basil and meat dish, widely recognized as a staple of Thai street and home cooking, with growing...

Protein Coffee

49,500 vol/mo
203%
(5y)
153%
(1y)
89%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

197%
(5y)
62%
(1y)
130%
(3mo)

Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...

Hojicha

74,000 vol/mo
196%
(5y)
64%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Ceremonial Cacao

8,100 vol/mo
192%
(5y)
91%
(1y)
4%
(3mo)

Ceremonial cacao refers to the movement of using high quality, minimally processed cacao beans in rituals and wellness practices, emphasi...

Timemore

3,600 vol/mo
187%
(5y)
59%
(1y)
11%
(3mo)

Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...

Pirq

1,000 vol/mo
184%
(5y)
344%
(1y)
158%
(3mo)

Pirq is a company that has operated in the digital loyalty and deals space, with a history of evolving product strategies around location...

Maritozzi

12,100 vol/mo
184%
(5y)
27%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

Current Foods

1,600 vol/mo
181%
(5y)
239%
(1y)
56%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

Insect Protein

590 vol/mo
175%
(5y)
339%
(1y)
218%
(3mo)

Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...

Lychee Sugar

140 vol/mo
173%
(5y)
64%
(1y)
131%
(3mo)

Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...

Lesser Evil

22,200 vol/mo
172%
(5y)
24%
(1y)
23%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...