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We surface rapidly growing trends in food before they take off.

Insect Protein

590 vol/mo
149%
(5y)
114%
(1y)
77%
(3mo)

Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...

Black Matcha

880 vol/mo
149%
(5y)
98%
(1y)
22%
(3mo)

Black Matcha is a marketed variant of matcha tea characterized by a very dark hue and, in some cases, roasting or fermentation inspired p...

Centella Asiatica

22,200 vol/mo
146%
(5y)
42%
(1y)
26%
(3mo)

Centella Asiatica, commonly known as gotu kola, is a medicinal herb widely used in traditional medicine and modern skincare for its sooth...

Lasagna Soup

135,000 vol/mo
143%
(5y)
22%
(1y)
-35%
(3mo)

Lasagna soup is a culinary hybrid that merges the comfort of lasagna with soup, featuring ingredients like pasta sheets or broken lasagna...

A2a2

480 vol/mo
143%
(5y)
38%
(1y)
17%
(3mo)

Red Matcha

320 vol/mo
140%
(5y)
106%
(1y)
47%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Beet Root Juice

12,100 vol/mo
139%
(5y)
37%
(1y)
66%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Tequila Ocho

33,100 vol/mo
139%
(5y)
39%
(1y)
-13%
(3mo)

Tequila Ocho is a premium tequila brand distinguished by terroir driven, single estate expressions and small batch production, representi...

139%
(5y)
47%
(1y)
37%
(3mo)

Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...

137%
(5y)
46%
(1y)
66%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Sundays Dog Food

22,200 vol/mo
136%
(5y)
0%
(1y)
3%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

Bottle Boot

480 vol/mo
134%
(5y)
45%
(1y)
8%
(3mo)

Bottle Boot refers to silicone or protective sleeves designed to fit the bottom of water bottles to prevent dents, reduce noise, improve ...

Tru Fru

165,000 vol/mo
133%
(5y)
-13%
(1y)
9%
(3mo)

Trü Frü (Trü Frü) is a fruit snacking brand known for frozen and chocolate dipped fruit snacks, originally popular in the U.S. and ...

Venchi

49,500 vol/mo
133%
(5y)
3%
(1y)
-15%
(3mo)

Venchi is a renowned Italian premium chocolatier and gelato brand expanding internationally with flagship stores and product innovations.

Pumpkin Seed Oil

60,500 vol/mo
132%
(5y)
123%
(1y)
20%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

132%
(5y)
49%
(1y)
3%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

IcePure

320 vol/mo
131%
(5y)
48%
(1y)
38%
(3mo)

IcePure is a consumer facing water purification brand focused on home filtration solutions, particularly under sink and whole house syste...

Skyr Yogurt

22,200 vol/mo
128%
(5y)
35%
(1y)
57%
(3mo)

Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...

Smash Burger

673,000 vol/mo
128%
(5y)
18%
(1y)
23%
(3mo)

Smash burger describes a burger cooking technique and the associated menu style where ground beef patties are placed on a hot surface and...

Proofed

3,600 vol/mo
128%
(5y)
22%
(1y)
16%
(3mo)

Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...

Juicy Marbles

4,400 vol/mo
128%
(5y)
0%
(1y)
-34%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...

Pistachio Milk

12,100 vol/mo
128%
(5y)
24%
(1y)
51%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Too Good To Go

110,000 vol/mo
127%
(5y)
27%
(1y)
4%
(3mo)

Too Good To Go is a food waste reduction platform that connects users with surplus meals and products at discounted prices from local ret...

Smalls Cat Food

40,500 vol/mo
127%
(5y)
43%
(1y)
6%
(3mo)

Smalls Cat Food is a, consumer focused brand that offers human grade, pre cortified cat food in freeze dried and refrigerated formats, em...

Churro Cookies

2,400 vol/mo
127%
(5y)
-30%
(1y)
-45%
(3mo)

Churro Cookies refer to a dessert fusion where the flavors and textures of churros (cinnamon sugar, fried dough) are incorporated into co...

Celtic Salt

135,000 vol/mo
126%
(5y)
-27%
(1y)
11%
(3mo)

Celtic Salt is a type of sea salt known for its mineral content and gray Celtic sea salt left from Brittany, France. It is produced using...

Yogurt Bowl

12,100 vol/mo
124%
(5y)
64%
(1y)
75%
(3mo)

Yogurt Bowl is a trending concept centered on bowls of yogurt layered with toppings like fruit, granola, seeds, and sweeteners, embraced ...

Lychee Cream

50 vol/mo
123%
(5y)
153%
(1y)
106%
(3mo)

Lychee Cream refers to a dessert flavor/style integrating lychee fruit with cream based textures, increasingly appearing in desserts, pas...

Pink Matcha

1,900 vol/mo
123%
(5y)
91%
(1y)
50%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

122%
(5y)
-23%
(1y)
-9%
(3mo)

Freeze dryer machines (lyophilizers) are real industrial and consumer devices used to remove moisture from foods, biological samples, and...