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We surface rapidly growing trends in food before they take off.

Alpha Foods

720 vol/mo
39%
(5y)
123%
(1y)
69%
(3mo)

Alpha Foods is a plant based frozen meals brand that epitomizes the broader rise of meat free, ready to heat options and reflects consume...

Junmai

3,600 vol/mo
39%
(5y)
41%
(1y)
67%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Feijão

1,900 vol/mo
39%
(5y)
57%
(1y)
1%
(3mo)

Feijão is a staple legume based dish and ingredient widely consumed in Brazil and Portuguese speaking countries; this analysis treats Fe...

Drinkable

880 vol/mo
38%
(5y)
24%
(1y)
26%
(3mo)
38%
(5y)
-10%
(1y)
29%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

Kinako

8,100 vol/mo
38%
(5y)
35%
(1y)
-12%
(3mo)

Kinako is a traditional roasted soybean flour used in Japanese cuisine, which has gained renewed attention as a gluten free, plant based ...

Tefal

5,400 vol/mo
38%
(5y)
88%
(1y)
1%
(3mo)

Tefal is a well established cookware and small appliance brand known for non stick cookware and innovative kitchen solutions under Groupe...

Lavender Syrup

22,200 vol/mo
38%
(5y)
-3%
(1y)
103%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Calabrian Chili

49,500 vol/mo
38%
(5y)
12%
(1y)
0%
(3mo)

Calabrian chili refers to the spicy Calabrian pepper variety and its use in cuisine, notably as a flavoring paste or sauce that highlight...

Shiso Leaf

12,100 vol/mo
38%
(5y)
1%
(1y)
0%
(3mo)

Shiso leaf is a traditional Japanese herb (perilla) widely used in Asian cuisine for its distinct anise like flavor and vibrant green or ...

Lemon Soda

5,400 vol/mo
37%
(5y)
25%
(1y)
47%
(3mo)

Moringa Tea

22,200 vol/mo
37%
(5y)
-1%
(1y)
-3%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

Pea Protein

22,200 vol/mo
37%
(5y)
41%
(1y)
93%
(3mo)

Pea protein is a plant based protein harvested from yellow peas that has gained prominence as a versatile, allergen friendly protein sour...

Three Trees

3,600 vol/mo
37%
(5y)
14%
(1y)
29%
(3mo)

Three Trees refers to real brands and initiatives using the 'Three Trees' naming motif in foods and beverages, notably plant based milk b...

We Cook

880 vol/mo
37%
(5y)
49%
(1y)
0%
(3mo)

We Cook is a, multi entity motif in the food and meal preparation space, appearing as brand names, marketplaces, and service concepts cen...

Gochujang Sauce

49,500 vol/mo
37%
(5y)
20%
(1y)
9%
(3mo)

Gochujang Sauce is a rising consumer trend where Korean chili paste based sauces are gaining mainstream popularity beyond traditional Kor...

Okonomiyaki

110,000 vol/mo
37%
(5y)
48%
(1y)
0%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

36%
(5y)
17%
(1y)
-15%
(3mo)

Gluten Free Desserts is a trend focusing on desserts prepared without gluten, driven by increased awareness of celiac disease and gluten ...

Spindrift

74,000 vol/mo
36%
(5y)
19%
(1y)
37%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

36%
(5y)
-57%
(1y)
-4%
(3mo)

Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...

Cometeer

18,100 vol/mo
36%
(5y)
37%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Orgain

22,200 vol/mo
36%
(5y)
40%
(1y)
120%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Tuxedo Cake

22,200 vol/mo
36%
(5y)
17%
(1y)
13%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

Olive Oil

135,000 vol/mo
36%
(5y)
22%
(1y)
24%
(3mo)

Soy Protein

12,100 vol/mo
36%
(5y)
54%
(1y)
82%
(3mo)

Soy protein is a established plant based protein ingredient derived from soybeans, used widely in food, beverages, and animal feed to pro...

Good Meat

1,600 vol/mo
35%
(5y)
24%
(1y)
14%
(3mo)

Good Meat refers to cultivated or lab grown meat products developed and marketed by companies like Eat Just under the Good Meat brand, re...

Shoyu Ramen

40,500 vol/mo
35%
(5y)
98%
(1y)
-7%
(3mo)

Shoyu Ramen is a classic Japanese ramen style featuring a soy sauce–based broth, typically lighter and soy forward, often paired with c...

Tom Yum

33,100 vol/mo
35%
(5y)
41%
(1y)
-15%
(3mo)

Tom Yum is a traditional Thai hot and sour soup that is gaining renewed global attention, driven by interest in Thai cuisine, bold flavor...

35%
(5y)
153%
(1y)
-29%
(3mo)

Okara

3,600 vol/mo
35%
(5y)
66%
(1y)
1%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

Roasters

18,100 vol/mo
35%
(5y)
27%
(1y)
5%
(3mo)

Roasters refers to businesses and equipment involved in coffee roasting, as well as the broader movement of specialty coffee roasters emp...

Guanciale

135,000 vol/mo
34%
(5y)
4%
(1y)
-2%
(3mo)

Guanciale is a traditional Italian cured meat made from pork jowl or cheeks, prized for its rich fat and distinctive aroma, and it has re...

Tea Bags

1,300 vol/mo
34%
(5y)
23%
(1y)
29%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

North Spore

18,100 vol/mo
34%
(5y)
26%
(1y)
76%
(3mo)

North Spore is a company active in gourmet mushroom cultivation, spawn production, and mycology education, contributing to the growing in...

Lavender Salt

390 vol/mo
33%
(5y)
19%
(1y)
37%
(3mo)

Lavender salt is a culinary fusion product that combines sea salt with dried lavender buds to create a floral, savory seasoning used in b...

Monk Fruit

165,000 vol/mo
33%
(5y)
35%
(1y)
28%
(3mo)

Monk fruit is a, established natural sweetener derived from Siraitia grosvenorii, gaining popularity as a zero calorie sugar alternative ...

Mouth Foods

90 vol/mo
33%
(5y)
32%
(1y)
48%
(3mo)

Long Drink

74,000 vol/mo
33%
(5y)
23%
(1y)
25%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Black Vinegar

14,800 vol/mo
33%
(5y)
54%
(1y)
94%
(3mo)

Black Vinegar is a traditional aged Chinese vinegar, notably Zhenjiang (Chinkiang) style, prized for its dark color, rich malty sweetness...

Zesty

49,500 vol/mo
32%
(5y)
13%
(1y)
41%
(3mo)

Zesty is a, multi domain branding and consumer brand trend encompassing a family of brands and products that emphasize bold, flavorful id...

Chicken Salt

6,600 vol/mo
32%
(5y)
39%
(1y)
25%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Calamansi

60,500 vol/mo
31%
(5y)
17%
(1y)
27%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

Dried Fruit

27,100 vol/mo
31%
(5y)
23%
(1y)
19%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...

Caputo

40,500 vol/mo
31%
(5y)
14%
(1y)
12%
(3mo)

Foam Plates

2,400 vol/mo
31%
(5y)
79%
(1y)
196%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Matcha Lemonade

4,400 vol/mo
31%
(5y)
7%
(1y)
138%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Royal Catering

1,300 vol/mo
30%
(5y)
61%
(1y)
13%
(3mo)

Royal Catering is a brand known for supplying professional catering equipment and services to hospitality venues and events.

Daal

18,100 vol/mo
30%
(5y)
15%
(1y)
-16%
(3mo)

Daal (dal) refers to a broad category of lentil based dishes and pulses that are staples in South Asian cuisine. In this context, the top...

Decaf Coffee

49,500 vol/mo
30%
(5y)
21%
(1y)
17%
(3mo)

Cat Food

110,000 vol/mo
30%
(5y)
56%
(1y)
127%
(3mo)

Three Spirit

2,400 vol/mo
30%
(5y)
36%
(1y)
35%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Spicy Honey

4,400 vol/mo
30%
(5y)
11%
(1y)
8%
(3mo)

Spicy Honey is a culinary trend where honey is infused with chili or peppers to create a sweet heat condiment, gaining popularity in food...

Planted

18,100 vol/mo
30%
(5y)
30%
(1y)
146%
(3mo)

Planted refers to the plant based meat company Planted Foods and the broader plant based/alternative protein movement it is part of, focu...

Immi Ramen

14,800 vol/mo
30%
(5y)
-36%
(1y)
18%
(3mo)

Immi Ramen is a plant based, high protein, low carb instant ramen brand that gained attention as a healthier alternative in the instant r...

THC Gummies

880 vol/mo
30%
(5y)
11%
(1y)
5%
(3mo)

THC Gummies are cannabis infused edible products designed to deliver controlled doses of tetrahydrocannabinol (THC) in a flavored gummy f...

Iberico Pork

9,900 vol/mo
30%
(5y)
24%
(1y)
2%
(3mo)

Iberico Pork refers to premium Spanish pork products from Iberian pigs, including jamón ibérico and various cured products, renowned fo...

Doritos Chips

18,100 vol/mo
30%
(5y)
44%
(1y)
78%
(3mo)

Doritos Chips is a snack brand and product line under PepsiCo, known for its flavored tortilla chips and long running marketing presence ...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
28%
(1y)
8%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

Ancho

18,100 vol/mo
29%
(5y)
26%
(1y)
2%
(3mo)

Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...

Burger Press

14,800 vol/mo
29%
(5y)
30%
(1y)
19%
(3mo)

Burger press is a kitchen gadget designed to shape uniform ground meat into patties, often with ridges or wells to influence texture. It ...

Lingonberry Jam

9,900 vol/mo
29%
(5y)
18%
(1y)
-31%
(3mo)

Lingonberry jam is a traditional Nordic preserve made from lingonberries, experiencing renewed interest through Nordic cuisine, breakfast...

Scran

6,600 vol/mo
29%
(5y)
44%
(1y)
-15%
(3mo)

Scran is an R/Bioconductor package used for single cell RNA seq data analysis, including normalization, quality control, and downstream s...

Milkis

14,800 vol/mo
29%
(5y)
-11%
(1y)
-1%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Onion Powder

12,100 vol/mo
28%
(5y)
25%
(1y)
-7%
(3mo)

Onion powder is a widely used dried spice derived from onions that remains a staple in kitchens and food product formulations, reflecting...

Jalapeño Popper

6,600 vol/mo
28%
(5y)
30%
(1y)
-40%
(3mo)

Jalapeño poppers are a popular spicy appetizer featuring jalapeño peppers stuffed with cheese or other fillings, often breaded and frie...

Quail Food

5,400 vol/mo
28%
(5y)
32%
(1y)
105%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...

Cevapi

27,100 vol/mo
28%
(5y)
13%
(1y)
29%
(3mo)

Ćevapi is a traditional grilled minced meat sausage popular in the Balkans, with ongoing cultural and culinary interest across Balkan di...

Chilis Gift Card

9,900 vol/mo
28%
(5y)
5%
(1y)
-46%
(3mo)

Chili's gift card program, including physical and digital gift cards, is a, ongoing retail offering enabling customers to purchase and re...

Arizona Tea

60,500 vol/mo
28%
(5y)
13%
(1y)
20%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

Decaf

9,900 vol/mo
28%
(5y)
16%
(1y)
10%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Pearl Millet

9,900 vol/mo
28%
(5y)
28%
(1y)
47%
(3mo)

Pearl millet is a drought tolerant cereal crop that has gained attention as a climate resilient staple in arid and semi arid regions. It ...

Carnaroli

1,900 vol/mo
28%
(5y)
44%
(1y)
8%
(3mo)

Carnaroli is a premium Italian rice variety renowned for its suitability to risotto due to its high starch content and firm texture.

Portable Smoker

4,400 vol/mo
27%
(5y)
55%
(1y)
209%
(3mo)

Reverse Sear

14,800 vol/mo
27%
(5y)
4%
(1y)
-28%
(3mo)

Reverse Sear is a cooking technique for thick cut meats where the meat is first cooked slowly at a low temperature to the desired donenes...

Kraft Bags

5,400 vol/mo
27%
(5y)
103%
(1y)
188%
(3mo)

21 Seeds

2,900 vol/mo
27%
(5y)
29%
(1y)
157%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

No Peek Beef Tips

8,100 vol/mo
27%
(5y)
-21%
(1y)
-43%
(3mo)

No Peek Beef Tips is a, long standing home cooking recipe trend featuring slow cooked beef tips, typically with cream of mushroom soup, g...

Tsukemen

18,100 vol/mo
27%
(5y)
9%
(1y)
-9%
(3mo)

Tsukemen is a Japanese noodle dish featuring cold, firm noodles served separately from a hot, concentrated dipping broth, allowing diners...

Hmart

1,830,000 vol/mo
27%
(5y)
18%
(1y)
0%
(3mo)

H Mart is a North American based Korean American supermarket chain known for specializing in Asian groceries, fresh produce, and ethnic f...

Attieke

9,900 vol/mo
27%
(5y)
5%
(1y)
6%
(3mo)

Attiéké is a traditional West African dish consisting of fermented cassava granules, typically served as a side to fish, meat, or veget...

Bone Broth

110,000 vol/mo
27%
(5y)
21%
(1y)
-3%
(3mo)

Bone broth is a widely recognized wellness food trend focusing on collagen rich, simmered meat and bone liquids marketed for gut health, ...

Hibisco

3,600 vol/mo
26%
(5y)
49%
(1y)
6%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Basmati

9,900 vol/mo
26%
(5y)
32%
(1y)
19%
(3mo)

Basmati is a globally recognized long grain aromatic rice variety primarily cultivated in the Indian subcontinent, with rising demand dri...

In-N-Out Burger

5,000,000 vol/mo
26%
(5y)
49%
(1y)
1%
(3mo)

Club Crackers

27,100 vol/mo
26%
(5y)
12%
(1y)
0%
(3mo)

Club Crackers is a Nabisco branded savory cracker that has long existed in the snack category; current discussion centers on consumer dem...

Fish Finger

10 vol/mo
26%
(5y)
31%
(1y)
53%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

Gochugaru

60,500 vol/mo
25%
(5y)
11%
(1y)
-10%
(3mo)

Gochugaru is a Korean red chili flake widely used in kimchi, stews, and spicy dishes. Its rising visibility in global cooking and Korean ...

We Eat

590 vol/mo
25%
(5y)
14%
(1y)
18%
(3mo)

Ghee

110,000 vol/mo
25%
(5y)
4%
(1y)
-3%
(3mo)

Ghee is a clarified butter widely used in South Asian cuisine and increasingly popular globally as a cooking fat and culinary ingredient,...

Cayenne Pepper

165,000 vol/mo
25%
(5y)
3%
(1y)
-5%
(3mo)