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We surface rapidly growing trends in food before they take off.

Gochugaru

60,500 vol/mo
27%
(5y)
10%
(1y)
25%
(3mo)

Gochugaru is a Korean red chili flake widely used in kimchi, stews, and spicy dishes. Its rising visibility in global cooking and Korean ...

Plant Protein

9,900 vol/mo
27%
(5y)
31%
(1y)
61%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

Spicy Honey

4,400 vol/mo
27%
(5y)
9%
(1y)
15%
(3mo)

Spicy Honey is a culinary trend where honey is infused with chili or peppers to create a sweet heat condiment, gaining popularity in food...

26%
(5y)
24%
(1y)
32%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

Tea Bags

1,000 vol/mo
26%
(5y)
11%
(1y)
13%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Three Spirit

2,900 vol/mo
26%
(5y)
23%
(1y)
22%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Slushy Machine

110,000 vol/mo
26%
(5y)
14%
(1y)
-3%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Iceco

6,600 vol/mo
26%
(5y)
6%
(1y)
9%
(3mo)

Iceco is a recognized brand in portable refrigeration for vehicles and outdoor use, reflecting a broader trend toward mobile cooling solu...

Chicken Salt

6,600 vol/mo
26%
(5y)
27%
(1y)
20%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Smart Oven

3,600 vol/mo
26%
(5y)
28%
(1y)
2%
(3mo)

Smart Ovens are connected, AI assisted ovens that automate cooking through presets, app control, voice integration, and scanning capabili...

Yukhoe

4,400 vol/mo
26%
(5y)
31%
(1y)
-11%
(3mo)

Yukhoe is a traditional Korean dish consisting of seasoned raw beef, typically served with sauces and garnishes. As a topic, it reflects ...

Coconut Extract

5,400 vol/mo
26%
(5y)
19%
(1y)
12%
(3mo)

Coconut extract is a widely used natural flavoring and ingredient derived from coconuts, leveraged across food, beverages, cosmetics, and...

Plant Milk

1,900 vol/mo
25%
(5y)
22%
(1y)
38%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Garlic Confit

27,100 vol/mo
25%
(5y)
49%
(1y)
116%
(3mo)

Garlic confit is a culinary technique and trend where garlic is slowly simmered in oil until tender and mellow, often used as a flavor ba...

Reverse Sear

14,800 vol/mo
25%
(5y)
6%
(1y)
0%
(3mo)

Reverse Sear is a cooking technique for thick cut meats where the meat is first cooked slowly at a low temperature to the desired donenes...

We Eat

590 vol/mo
25%
(5y)
15%
(1y)
15%
(3mo)

Toothpicks

40,500 vol/mo
25%
(5y)
4%
(1y)
-17%
(3mo)

Cevapi

27,100 vol/mo
25%
(5y)
8%
(1y)
10%
(3mo)

Ćevapi is a traditional grilled minced meat sausage popular in the Balkans, with ongoing cultural and culinary interest across Balkan di...

Hmart

1,830,000 vol/mo
25%
(5y)
15%
(1y)
16%
(3mo)

H Mart is a North American based Korean American supermarket chain known for specializing in Asian groceries, fresh produce, and ethnic f...

Jow

1,500,000 vol/mo
25%
(5y)
10%
(1y)
12%
(3mo)

Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...

Matcha Lemonade

5,400 vol/mo
25%
(5y)
28%
(1y)
31%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Monk Fruit

165,000 vol/mo
25%
(5y)
28%
(1y)
31%
(3mo)

Monk fruit is a, established natural sweetener derived from Siraitia grosvenorii, gaining popularity as a zero calorie sugar alternative ...

Stretch Island

720 vol/mo
25%
(5y)
98%
(1y)
73%
(3mo)

Stretch Island refers to a geographic location in Case Inlet, Washington, known for outdoor activities such as sea kayaking and coastal e...

Club Crackers

27,100 vol/mo
25%
(5y)
2%
(1y)
0%
(3mo)

Club Crackers is a Nabisco branded savory cracker that has long existed in the snack category; current discussion centers on consumer dem...

Nespresso

823,000 vol/mo
24%
(5y)
6%
(1y)
-11%
(3mo)

Nespresso is a globally recognized coffee brand known for its single serve espresso machines and capsule system, popular for delivering c...

Kamut Flour

8,100 vol/mo
24%
(5y)
-5%
(1y)
12%
(3mo)

Kamut Flour is a flour harvested from Kamut, a registered trademark and ancient grain variety known for large kernels and a buttery, slig...

Energy Bars

12,100 vol/mo
24%
(5y)
68%
(1y)
32%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

Pea Protein

22,200 vol/mo
24%
(5y)
20%
(1y)
35%
(3mo)

Pea protein is a plant based protein harvested from yellow peas that has gained prominence as a versatile, allergen friendly protein sour...

Tefal

5,400 vol/mo
24%
(5y)
77%
(1y)
-3%
(3mo)

Tefal is a well established cookware and small appliance brand known for non stick cookware and innovative kitchen solutions under Groupe...

Bone Broth

110,000 vol/mo
24%
(5y)
14%
(1y)
25%
(3mo)

Bone broth is a widely recognized wellness food trend focusing on collagen rich, simmered meat and bone liquids marketed for gut health, ...

Basmati

9,900 vol/mo
24%
(5y)
25%
(1y)
19%
(3mo)

Basmati is a globally recognized long grain aromatic rice variety primarily cultivated in the Indian subcontinent, with rising demand dri...

Arizona Tea

60,500 vol/mo
24%
(5y)
6%
(1y)
6%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

24%
(5y)
33%
(1y)
-15%
(3mo)

Jalapeño poppers are a popular spicy appetizer featuring jalapeño peppers stuffed with cheese or other fillings, often breaded and frie...

Ultima Replenisher

12,100 vol/mo
24%
(5y)
49%
(1y)
71%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Low Acid Coffee

14,800 vol/mo
24%
(5y)
33%
(1y)
17%
(3mo)

Low Acid Coffee is a consumer focused coffee category engineered to reduce stomach irritation and acid reflux symptoms, marketed to indiv...

Kufta

5,400 vol/mo
23%
(5y)
7%
(1y)
3%
(3mo)

Kufta is a traditional meatball dish from Middle Eastern, South Asian, and North African cuisines, typically made from ground meat mixed ...

Ghee

110,000 vol/mo
23%
(5y)
2%
(1y)
8%
(3mo)

Ghee is a clarified butter widely used in South Asian cuisine and increasingly popular globally as a cooking fat and culinary ingredient,...

Nurture Life

18,100 vol/mo
23%
(5y)
-10%
(1y)
34%
(3mo)

Nurture Life is a brand that provides pediatric nutrition focused meal options, typically delivered frozen or fresh to families, designed...

BBQ Potato Chips

1,300 vol/mo
23%
(5y)
43%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Organic

60,500 vol/mo
22%
(5y)
15%
(1y)
22%
(3mo)

Organic refers to products produced without synthetic pesticides or fertilizers, often certified by recognized bodies, and encompasses fo...

22%
(5y)
25%
(1y)
41%
(3mo)

Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...

Ajwain

14,800 vol/mo
22%
(5y)
19%
(1y)
7%
(3mo)

Ajwain, also known as carom seeds, is a traditional spice used across Indian and South Asian cooking. It has periodic renewed interest du...

Soy Protein

12,100 vol/mo
22%
(5y)
25%
(1y)
45%
(3mo)

Soy protein is a established plant based protein ingredient derived from soybeans, used widely in food, beverages, and animal feed to pro...

Snack Box

2,900 vol/mo
22%
(5y)
16%
(1y)
-7%
(3mo)

Snack Box refers to the subscription based service model that curates and delivers a selection of snacks to subscribers on a regular sche...

Disposable Plates

8,100 vol/mo
22%
(5y)
15%
(1y)
-23%
(3mo)

Disposable plates are single use dining ware designed for convenience, hygiene, and ease of cleanup, with increasing attention to materia...

Buc-ee's

4,090,000 vol/mo
21%
(5y)
19%
(1y)
6%
(3mo)

Buc ee's is a, well known Texas based chain of large scale travel centers famed for giant stores, extensive merchandise, and premium rest...

Burger Press

18,100 vol/mo
21%
(5y)
20%
(1y)
18%
(3mo)

Burger press is a kitchen gadget designed to shape uniform ground meat into patties, often with ridges or wells to influence texture. It ...

Vegetable Oil

40,500 vol/mo
21%
(5y)
5%
(1y)
-3%
(3mo)

Vegetable oil is a globally traded edible oil category derived from crops like soy, canola, palm, and sunflower. It serves as a key ingre...

Queso Chihuahua

8,100 vol/mo
21%
(5y)
7%
(1y)
5%
(3mo)

Queso Chihuahua is a traditional soft white cheese from the Mexican state of Chihuahua, historically made from cow's milk and known for i...

Semolina

60,500 vol/mo
21%
(5y)
6%
(1y)
17%
(3mo)

Semolina is experiencing renewed attention in culinary circles as a premium ingredient for artisanal pasta, bakery textures, and traditio...

Pearl Millet

9,900 vol/mo
21%
(5y)
25%
(1y)
49%
(3mo)

Pearl millet is a drought tolerant cereal crop that has gained attention as a climate resilient staple in arid and semi arid regions. It ...

Athletic Brewing

40,500 vol/mo
21%
(5y)
-16%
(1y)
22%
(3mo)

Athletic Brewing is a leading producer of craft non alcoholic beers that has seen rising consumer interest as demand for low or no alcoh...

Tonkotsu

27,100 vol/mo
20%
(5y)
32%
(1y)
75%
(3mo)

Tonkotsu is a rich, pork bone based ramen broth and a foundational style of ramen that originated in Fukuoka, Japan. It has become a glob...

Royal Catering

1,300 vol/mo
20%
(5y)
48%
(1y)
34%
(3mo)

Royal Catering is a brand known for supplying professional catering equipment and services to hospitality venues and events.

Lab Milk

14,800 vol/mo
20%
(5y)
63%
(1y)
31%
(3mo)

Lab Milk refers to dairy products produced through cellular agriculture, using fermentation and bioprocessing to create milk proteins or ...

20%
(5y)
-2%
(1y)
0%
(3mo)

Million Dollar Spaghetti is a viral baked pasta recipe that gained widespread attention on social media, notable for its indulgent layers...

Zukes

4,400 vol/mo
20%
(5y)
127%
(1y)
86%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

Doritos Chips

18,100 vol/mo
20%
(5y)
19%
(1y)
12%
(3mo)

Doritos Chips is a snack brand and product line under PepsiCo, known for its flavored tortilla chips and long running marketing presence ...

Affogato

165,000 vol/mo
20%
(5y)
16%
(1y)
7%
(3mo)

Affogato is a Italian dessert that combines espresso with vanilla gelato or ice cream, creating a coffee flavored dessert experience that...

Alpha Foods

720 vol/mo
19%
(5y)
72%
(1y)
35%
(3mo)

Alpha Foods is a plant based frozen meals brand that epitomizes the broader rise of meat free, ready to heat options and reflects consume...

GOAT Fuel

3,600 vol/mo
19%
(5y)
-8%
(1y)
42%
(3mo)

GOAT Fuel is a sports energy drink brand co founded by Jerry Rice that has pursued rapid distribution growth in the U.S. through partners...

Organic Earth

90 vol/mo
19%
(5y)
19%
(1y)
32%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

Pancake Mix

60,500 vol/mo
19%
(5y)
7%
(1y)
3%
(3mo)

Pancake Mix remains a durable pantry staple and has evolved with wellness trends, convenience demands, and creative culinary uses beyond ...

Poolish

5,400 vol/mo
19%
(5y)
10%
(1y)
10%
(3mo)

Poolish is a traditional yeast based preferment used in bread making to improve flavor, fermentation, and dough extensibility. It typical...

La Colombe Coffee

40,500 vol/mo
19%
(5y)
11%
(1y)
-5%
(3mo)

La Colombe Coffee is a US based specialty coffee roaster and retailer known for innovative beverages and cafes, including its popular Dra...

Kimchi

368,000 vol/mo
18%
(5y)
15%
(1y)
57%
(3mo)

Kimchi is recognized as a, longstanding traditional Korean fermented vegetable dish that has surged in global popularity, influencing foo...

Tteokbokki

246,000 vol/mo
18%
(5y)
21%
(1y)
26%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

Nood

18,100 vol/mo
18%
(5y)
-21%
(1y)
8%
(3mo)

Nood is a brand name associated with at least two distinct consumer tech/product trends: an at‑home IPL hair removal device brand and a...

Lalo

60,500 vol/mo
18%
(5y)
20%
(1y)
-7%
(3mo)

Lalo is a brand name used for multiple consumer categories, most notably LALO Tequila (a premium tequila brand) and Lalo (a modern baby a...

18%
(5y)
52%
(1y)
60%
(3mo)

Broccoli microgreens are young, edible broccoli plants harvested at an early stage. They have gained popularity as a nutritious, fast gro...

Black Vinegar

14,800 vol/mo
18%
(5y)
20%
(1y)
21%
(3mo)

Black Vinegar is a traditional aged Chinese vinegar, notably Zhenjiang (Chinkiang) style, prized for its dark color, rich malty sweetness...

Orange Wine

27,100 vol/mo
17%
(5y)
17%
(1y)
2%
(3mo)

Orange wine is a wine category created by fermenting white grapes with skin contact, producing an amber to orange hue and distinctive tan...

Garlic Powder

27,100 vol/mo
17%
(5y)
19%
(1y)
7%
(3mo)

Garlic powder is a widely used dried seasoning derived from garlic that has seen stable demand in home cooking, food manufacturing, and s...

Drunken Noodles

110,000 vol/mo
17%
(5y)
31%
(1y)
88%
(3mo)

Drunken Noodles, a Thai stir fried noodle dish (Pad Kee Mao) characterized by wide rice noodles, hot basil, chilies, garlic, and a savory...

Arak

14,800 vol/mo
17%
(5y)
19%
(1y)
7%
(3mo)

Arak is a traditional anise flavored distilled spirit native to the Levant and surrounding regions, with variants and brands across Leban...

Konjac

49,500 vol/mo
17%
(5y)
11%
(1y)
30%
(3mo)

Konjac is a plant derived ingredient and food product widely used in low calorie, high fiber diets. It is used to make shirataki noodles,...

Alcohol Gummies

1,900 vol/mo
17%
(5y)
22%
(1y)
39%
(3mo)

Alcohol Gummies are edible gummy candies infused with alcohol, marketed as a convenient, discreet, and flavorful way to consume alcoholic...

Beverage Fridge

27,100 vol/mo
17%
(5y)
10%
(1y)
-1%
(3mo)

Beverage Fridge is a product category experiencing renewed interest as consumers seek dedicated cooling and display solutions for drinks ...

French Press

110,000 vol/mo
17%
(5y)
34%
(1y)
48%
(3mo)

The French press trend reflects a sustained interest in manual coffee brewing, emphasizing rich flavor, control over extraction, and a sh...

Bacon Bits

14,800 vol/mo
17%
(5y)
13%
(1y)
-6%
(3mo)

Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...

Freezer Bags

2,900 vol/mo
16%
(5y)
24%
(1y)
2%
(3mo)

Freezer bags are a long standing staple in food storage, shipping, and organization, with ongoing relevance driven by household convenien...

Dashi

74,000 vol/mo
16%
(5y)
16%
(1y)
5%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Zatarains

27,100 vol/mo
16%
(5y)
23%
(1y)
18%
(3mo)

Zatarain's is a long standing New Orleans seasoning brand known for its Cajun and Creole flavor profiles. The brand remains a staple in p...

Chashu

40,500 vol/mo
16%
(5y)
9%
(1y)
-1%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Quail Food

5,400 vol/mo
16%
(5y)
15%
(1y)
38%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...

Popping Boba

33,100 vol/mo
16%
(5y)
8%
(1y)
22%
(3mo)

Popping Boba refers to edible spheres filled with flavored liquid that burst in the mouth when bitten, adding a liquid filled texture to ...

Orbit

110,000 vol/mo
16%
(5y)
10%
(1y)
17%
(3mo)

Orbit is a and active topic around orbital connectivity, satellite internet constellations, and related space infrastructure developments...

Huel

90,500 vol/mo
16%
(5y)
-3%
(1y)
11%
(3mo)

Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...

Shoyu

33,100 vol/mo
15%
(5y)
28%
(1y)
67%
(3mo)

Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...

Grain-Free

880 vol/mo
15%
(5y)
53%
(1y)
38%
(3mo)

Grain Free is a consumer dietary trend focused on removing grains from human or pet foods, driven by perceptions of health benefits, alle...