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We surface rapidly growing trends in food before they take off.

Okonomiyaki

110,000 vol/mo
32%
(5y)
41%
(1y)
121%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

Okara

3,600 vol/mo
32%
(5y)
64%
(1y)
32%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

Zesty

40,500 vol/mo
32%
(5y)
7%
(1y)
7%
(3mo)

Zesty is a, multi domain branding and consumer brand trend encompassing a family of brands and products that emphasize bold, flavorful id...

Hibiscus Water

3,600 vol/mo
32%
(5y)
71%
(1y)
173%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

Monk Fruit

165,000 vol/mo
31%
(5y)
35%
(1y)
27%
(3mo)

Monk fruit is a, established natural sweetener derived from Siraitia grosvenorii, gaining popularity as a zero calorie sugar alternative ...

THC Gummies

880 vol/mo
31%
(5y)
9%
(1y)
8%
(3mo)

THC Gummies are cannabis infused edible products designed to deliver controlled doses of tetrahydrocannabinol (THC) in a flavored gummy f...

Attieke

9,900 vol/mo
31%
(5y)
7%
(1y)
-1%
(3mo)

Attiéké is a traditional West African dish consisting of fermented cassava granules, typically served as a side to fish, meat, or veget...

Mouth Foods

90 vol/mo
31%
(5y)
27%
(1y)
40%
(3mo)

Mouth Foods refers to a brand and concept in the indie foods/gift sector, centered on mouth inspired branding and edible offerings market...

Spicy Honey

4,400 vol/mo
31%
(5y)
12%
(1y)
14%
(3mo)

Spicy Honey is a culinary trend where honey is infused with chili or peppers to create a sweet heat condiment, gaining popularity in food...

Lingonberry Jam

9,900 vol/mo
31%
(5y)
30%
(1y)
-30%
(3mo)

Lingonberry jam is a traditional Nordic preserve made from lingonberries, experiencing renewed interest through Nordic cuisine, breakfast...

North Spore

18,100 vol/mo
31%
(5y)
21%
(1y)
64%
(3mo)

North Spore is a company active in gourmet mushroom cultivation, spawn production, and mycology education, contributing to the growing in...

Daal

18,100 vol/mo
31%
(5y)
16%
(1y)
-9%
(3mo)

Daal (dal) refers to a broad category of lentil based dishes and pulses that are staples in South Asian cuisine. In this context, the top...

Chicken Salt

6,600 vol/mo
31%
(5y)
38%
(1y)
26%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Yakiniku Sauce

5,400 vol/mo
31%
(5y)
23%
(1y)
-9%
(3mo)

Yakiniku sauce refers to the savory glaze used for Japanese grilled meat, which has gained popularity beyond Japan through increased inte...

Tuxedo Cake

22,200 vol/mo
31%
(5y)
7%
(1y)
2%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

Decaf Coffee

49,500 vol/mo
30%
(5y)
16%
(1y)
13%
(3mo)

Decaf coffee is experiencing renewed attention as consumers seek caffeine free options that deliver taste and ritual without the stimulan...

Calamansi

60,500 vol/mo
30%
(5y)
17%
(1y)
27%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

Caputo

40,500 vol/mo
30%
(5y)
10%
(1y)
33%
(3mo)

Caputo is a brand known for its Caputo 00 pizza flour and related flour products used widely by pizzerias and home bakers seeking quality...

Milkis

14,800 vol/mo
30%
(5y)
-6%
(1y)
3%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Spindrift

74,000 vol/mo
29%
(5y)
17%
(1y)
11%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Three Spirit

2,400 vol/mo
29%
(5y)
35%
(1y)
42%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Black Turmeric

1,600 vol/mo
29%
(5y)
43%
(1y)
37%
(3mo)

Black turmeric refers to the rhizome of Curcuma caesia, a plant used in traditional Ayurveda and increasingly explored for its unique pig...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
24%
(1y)
-3%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

Black Vinegar

14,800 vol/mo
29%
(5y)
47%
(1y)
84%
(3mo)

Black Vinegar is a traditional aged Chinese vinegar, notably Zhenjiang (Chinkiang) style, prized for its dark color, rich malty sweetness...

Ancho

18,100 vol/mo
29%
(5y)
26%
(1y)
2%
(3mo)

Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...

Scran

6,600 vol/mo
28%
(5y)
56%
(1y)
-16%
(3mo)

Scran is an R/Bioconductor package used for single cell RNA seq data analysis, including normalization, quality control, and downstream s...

28%
(5y)
39%
(1y)
33%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Pearl Millet

9,900 vol/mo
28%
(5y)
23%
(1y)
60%
(3mo)

Pearl millet is a drought tolerant cereal crop that has gained attention as a climate resilient staple in arid and semi arid regions. It ...

Local Kitchens

49,500 vol/mo
28%
(5y)
-21%
(1y)
-18%
(3mo)

Local Kitchens refers to localized ghost kitchen or micro fulfillment concepts where multiple virtual restaurant brands share a physical ...

Dried Fruit

27,100 vol/mo
28%
(5y)
14%
(1y)
14%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...

Onion Powder

12,100 vol/mo
28%
(5y)
21%
(1y)
4%
(3mo)

Onion powder is a widely used dried spice derived from onions that remains a staple in kitchens and food product formulations, reflecting...

Reverse Sear

14,800 vol/mo
28%
(5y)
5%
(1y)
-25%
(3mo)

Reverse Sear is a cooking technique for thick cut meats where the meat is first cooked slowly at a low temperature to the desired donenes...

Decaf

9,900 vol/mo
28%
(5y)
9%
(1y)
2%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Tsukemen

18,100 vol/mo
28%
(5y)
10%
(1y)
-15%
(3mo)

Tsukemen is a Japanese noodle dish featuring cold, firm noodles served separately from a hot, concentrated dipping broth, allowing diners...

Chilis Gift Card

9,900 vol/mo
28%
(5y)
5%
(1y)
-16%
(3mo)

Chili's gift card program, including physical and digital gift cards, is a, ongoing retail offering enabling customers to purchase and re...

Long Drink

74,000 vol/mo
27%
(5y)
17%
(1y)
11%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Fanta

60,500 vol/mo
27%
(5y)
8%
(1y)
-11%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...

Plant Protein

9,900 vol/mo
27%
(5y)
31%
(1y)
61%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

Kufta

5,400 vol/mo
27%
(5y)
12%
(1y)
6%
(3mo)

Kufta is a traditional meatball dish from Middle Eastern, South Asian, and North African cuisines, typically made from ground meat mixed ...

Planted

18,100 vol/mo
27%
(5y)
31%
(1y)
112%
(3mo)

Planted refers to the plant based meat company Planted Foods and the broader plant based/alternative protein movement it is part of, focu...

Matcha Lemonade

4,400 vol/mo
27%
(5y)
16%
(1y)
105%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

26%
(5y)
24%
(1y)
32%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

Slushy Machine

110,000 vol/mo
26%
(5y)
14%
(1y)
-3%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Blue Lotus Tea

8,100 vol/mo
26%
(5y)
28%
(1y)
30%
(3mo)

Blue Lotus Tea refers to an herbal tea brewed from the blue lotus flower (Nymphaea caerulea), historically associated with ancient Egypti...

Cayenne Pepper

165,000 vol/mo
26%
(5y)
4%
(1y)
-3%
(3mo)

Cayenne Pepper is a, longstanding spice with renewed cultural and culinary prominence driven by interest in heat, metabolism boosting foo...

Basmati

9,900 vol/mo
26%
(5y)
31%
(1y)
28%
(3mo)

Basmati is a globally recognized long grain aromatic rice variety primarily cultivated in the Indian subcontinent, with rising demand dri...

Plant Milk

1,900 vol/mo
25%
(5y)
22%
(1y)
38%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Garlic Confit

27,100 vol/mo
25%
(5y)
49%
(1y)
116%
(3mo)

Garlic confit is a culinary technique and trend where garlic is slowly simmered in oil until tender and mellow, often used as a flavor ba...

Cevapi

27,100 vol/mo
25%
(5y)
12%
(1y)
29%
(3mo)

Ćevapi is a traditional grilled minced meat sausage popular in the Balkans, with ongoing cultural and culinary interest across Balkan di...

25%
(5y)
37%
(1y)
76%
(3mo)

Orange Blossom Honey is a monofloral honey derived from orange blossom nectar, valued for its light, fruity aroma and mild sweetness. It ...

Gochugaru

60,500 vol/mo
25%
(5y)
12%
(1y)
-6%
(3mo)

Gochugaru is a Korean red chili flake widely used in kimchi, stews, and spicy dishes. Its rising visibility in global cooking and Korean ...

Carnaroli

1,900 vol/mo
25%
(5y)
52%
(1y)
19%
(3mo)

Carnaroli is a premium Italian rice variety renowned for its suitability to risotto due to its high starch content and firm texture.

We Eat

590 vol/mo
25%
(5y)
15%
(1y)
15%
(3mo)

Toothpicks

40,500 vol/mo
25%
(5y)
4%
(1y)
-17%
(3mo)

Hmart

1,830,000 vol/mo
25%
(5y)
15%
(1y)
16%
(3mo)

H Mart is a North American based Korean American supermarket chain known for specializing in Asian groceries, fresh produce, and ethnic f...

In-N-Out Burger

5,000,000 vol/mo
25%
(5y)
45%
(1y)
5%
(3mo)

In N Out Burger is a, regionally focused American fast food chain known for its simple menu, fresh ingredients, and cult like fan base, p...

Marinated Crab

2,900 vol/mo
25%
(5y)
6%
(1y)
-25%
(3mo)

Marinated crab refers to gejang, a traditional Korean dish where blue crabs are marinated in a soy sauce based brine (ganjang gejang) or ...

Club Crackers

27,100 vol/mo
25%
(5y)
2%
(1y)
0%
(3mo)

Club Crackers is a Nabisco branded savory cracker that has long existed in the snack category; current discussion centers on consumer dem...

21 Seeds

2,900 vol/mo
25%
(5y)
26%
(1y)
146%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Energy Bars

12,100 vol/mo
24%
(5y)
68%
(1y)
32%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

Nespresso

823,000 vol/mo
24%
(5y)
10%
(1y)
-19%
(3mo)

Nespresso is a globally recognized coffee brand known for its single serve espresso machines and capsule system, popular for delivering c...

Tefal

5,400 vol/mo
24%
(5y)
77%
(1y)
-3%
(3mo)

Tefal is a well established cookware and small appliance brand known for non stick cookware and innovative kitchen solutions under Groupe...

Bone Broth

110,000 vol/mo
24%
(5y)
14%
(1y)
25%
(3mo)

Bone broth is a widely recognized wellness food trend focusing on collagen rich, simmered meat and bone liquids marketed for gut health, ...

Arizona Tea

60,500 vol/mo
24%
(5y)
6%
(1y)
6%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

Ghee

110,000 vol/mo
23%
(5y)
2%
(1y)
8%
(3mo)

Ghee is a clarified butter widely used in South Asian cuisine and increasingly popular globally as a cooking fat and culinary ingredient,...

Remedy Organics

5,400 vol/mo
23%
(5y)
16%
(1y)
66%
(3mo)

Remedy Organics is a plant based beverage brand known for its ready to drink smoothies fortified with proteins and collagen supporting in...

Nongshim

9,900 vol/mo
23%
(5y)
49%
(1y)
76%
(3mo)

Nongshim is a longstanding South Korean food company best known for its instant noodles and snack products, with a global presence and a ...

BBQ Potato Chips

1,300 vol/mo
23%
(5y)
43%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Konjac

49,500 vol/mo
23%
(5y)
22%
(1y)
30%
(3mo)

Konjac is a plant derived ingredient and food product widely used in low calorie, high fiber diets. It is used to make shirataki noodles,...

Organic

60,500 vol/mo
22%
(5y)
15%
(1y)
22%
(3mo)

Organic refers to products produced without synthetic pesticides or fertilizers, often certified by recognized bodies, and encompasses fo...

Pickle

301,000 vol/mo
22%
(5y)
0%
(1y)
9%
(3mo)

Pickle is a topic referring to Python's built in serialization module used to convert Python objects to a byte stream and back. It is wid...

Tonkotsu

27,100 vol/mo
22%
(5y)
35%
(1y)
28%
(3mo)

Tonkotsu is a rich, pork bone based ramen broth and a foundational style of ramen that originated in Fukuoka, Japan. It has become a glob...

Mango

1,000,000 vol/mo
22%
(5y)
17%
(1y)
41%
(3mo)

Mango is a, widely consumed tropical fruit whose popularity is rising in culinary trends, health focused eating, and global supply chains.

Ajwain

14,800 vol/mo
22%
(5y)
23%
(1y)
9%
(3mo)

Ajwain, also known as carom seeds, is a traditional spice used across Indian and South Asian cooking. It has periodic renewed interest du...

Calcium Lactate

6,600 vol/mo
22%
(5y)
28%
(1y)
8%
(3mo)

Calcium lactate is a chemical compound used as a calcium supplement and food additive, with applications in nutrition, pharmaceuticals, a...

Athletic Brewing

40,500 vol/mo
22%
(5y)
-10%
(1y)
19%
(3mo)

Athletic Brewing is a leading producer of craft non alcoholic beers that has seen rising consumer interest as demand for low or no alcoh...

Tortilla Chips

74,000 vol/mo
22%
(5y)
28%
(1y)
59%
(3mo)

Tortilla chips are a long standing snack category with sustained popularity globally, driven by versatile usage in dips, snacking occasio...

Orange Wine

27,100 vol/mo
21%
(5y)
27%
(1y)
19%
(3mo)

Orange wine is a wine category created by fermenting white grapes with skin contact, producing an amber to orange hue and distinctive tan...

Coffee

7,480,000 vol/mo
21%
(5y)
24%
(1y)
11%
(3mo)

Coffee is a globally entrenched beverage trend characterized by rising demand for specialty roasts, sustainable sourcing, and personalize...

Natural Wine

14,800 vol/mo
21%
(5y)
67%
(1y)
80%
(3mo)

Natural wine is wine produced with minimal intervention, focusing on organic or biodynamic farming, spontaneous fermentation, native yeas...

Burger Press

18,100 vol/mo
21%
(5y)
20%
(1y)
18%
(3mo)

Burger press is a kitchen gadget designed to shape uniform ground meat into patties, often with ridges or wells to influence texture. It ...

Queso Chihuahua

8,100 vol/mo
21%
(5y)
7%
(1y)
5%
(3mo)

Queso Chihuahua is a traditional soft white cheese from the Mexican state of Chihuahua, historically made from cow's milk and known for i...

Semolina

60,500 vol/mo
21%
(5y)
6%
(1y)
17%
(3mo)

Semolina is experiencing renewed attention in culinary circles as a premium ingredient for artisanal pasta, bakery textures, and traditio...

Popping Boba

33,100 vol/mo
21%
(5y)
9%
(1y)
43%
(3mo)

Popping Boba refers to edible spheres filled with flavored liquid that burst in the mouth when bitten, adding a liquid filled texture to ...

Vegetable Oil

40,500 vol/mo
20%
(5y)
7%
(1y)
-1%
(3mo)

Vegetable oil is a globally traded edible oil category derived from crops like soy, canola, palm, and sunflower. It serves as a key ingre...

Quest Protein Bars

40,500 vol/mo
20%
(5y)
12%
(1y)
83%
(3mo)

Quest Protein Bars is a, long standing brand of high protein snack bars, widely known in the fitness and health food space since the earl...

Royal Catering

1,300 vol/mo
20%
(5y)
48%
(1y)
34%
(3mo)

Royal Catering is a brand known for supplying professional catering equipment and services to hospitality venues and events.

Poolish

5,400 vol/mo
20%
(5y)
10%
(1y)
-3%
(3mo)

Poolish is a traditional yeast based preferment used in bread making to improve flavor, fermentation, and dough extensibility. It typical...

Zukes

4,400 vol/mo
20%
(5y)
127%
(1y)
86%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

Doritos Chips

18,100 vol/mo
20%
(5y)
19%
(1y)
12%
(3mo)

Doritos Chips is a snack brand and product line under PepsiCo, known for its flavored tortilla chips and long running marketing presence ...