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We surface rapidly growing trends in food before they take off.

Xiaolongbao

74,000 vol/mo
182%
(5y)
379%
(1y)
474%
(3mo)

Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...

Current Foods

1,600 vol/mo
181%
(5y)
239%
(1y)
56%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

Clove Tea

22,200 vol/mo
176%
(5y)
88%
(1y)
20%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Lesser Evil

22,200 vol/mo
172%
(5y)
28%
(1y)
25%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Unreal Candy

27,100 vol/mo
169%
(5y)
35%
(1y)
-10%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Jinx Dog Food

22,200 vol/mo
169%
(5y)
5%
(1y)
26%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

168%
(5y)
34%
(1y)
52%
(3mo)
165%
(5y)
-6%
(1y)
30%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

Protein Yogurt

33,100 vol/mo
161%
(5y)
39%
(1y)
71%
(3mo)

Protein yogurt is a verified category of probiotic and high protein dairy yogurt products designed to support muscle recovery, satiety, a...

Bento Cake

12,100 vol/mo
159%
(5y)
49%
(1y)
66%
(3mo)

Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...

Mushroom Drink

5,400 vol/mo
159%
(5y)
14%
(1y)
43%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

158%
(5y)
-2%
(1y)
9999%+
(3mo)

Propane Outdoor Pizza Oven is a, established product category consisting of portable gas fired ovens designed to bake stone fired pizza o...

Ninja CREAMi

450,000 vol/mo
155%
(5y)
-6%
(1y)
5%
(3mo)

Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...

Pistachio Syrup

5,400 vol/mo
155%
(5y)
29%
(1y)
119%
(3mo)

Pistachio Syrup is a flavored syrup used in beverages and desserts to impart a distinct pistachio taste, increasingly seen in specialty c...

OLIPOP

201,000 vol/mo
154%
(5y)
-12%
(1y)
27%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Protein Bagel

27,100 vol/mo
154%
(5y)
28%
(1y)
54%
(3mo)

Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...

Recess Drink

49,500 vol/mo
153%
(5y)
22%
(1y)
71%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Protein Coffee

49,500 vol/mo
153%
(5y)
114%
(1y)
49%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

Blue Matcha

3,600 vol/mo
152%
(5y)
81%
(1y)
36%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

High Protein Yogurt

74,000 vol/mo
152%
(5y)
36%
(1y)
81%
(3mo)

High Protein Yogurt is a, well established product category focusing on yogurt variants enhanced with higher protein content, popular in ...