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We surface rapidly growing trends in food before they take off.

Tortilla Chips

74,000 vol/mo
15%
(5y)
20%
(1y)
43%
(3mo)

Tortilla chips are a long standing snack category with sustained popularity globally, driven by versatile usage in dips, snacking occasio...

Culver's

4,090,000 vol/mo
15%
(5y)
-13%
(1y)
-17%
(3mo)

Culver's is a, established fast food chain known for ButterBurgers and frozen custard. The topic represents ongoing consumer interest in ...

Tantanmen

5,400 vol/mo
15%
(5y)
8%
(1y)
6%
(3mo)

Tantanmen is a popular ramen dish featuring a spicy sesame based broth inspired by Sichuan dan dan noodles, gaining global attention thro...

Just Food For Dogs

74,000 vol/mo
15%
(5y)
4%
(1y)
8%
(3mo)

Just Food For Dogs is a company that provides human grade, chef prepared dog meals and nutritional guidance, positioning itself within th...

Rice Cake

201,000 vol/mo
15%
(5y)
20%
(1y)
34%
(3mo)

Rice Cake is a snack category consisting of puffed or pressed cakes made from rice, available in various flavors and forms, with growing ...

Fish Finger

10 vol/mo
15%
(5y)
30%
(1y)
46%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

Mirin

110,000 vol/mo
15%
(5y)
8%
(1y)
28%
(3mo)

Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...

Wagyu Beef Tallow

6,600 vol/mo
15%
(5y)
-5%
(1y)
-6%
(3mo)

Wagyu beef tallow is gaining interest as a premium cooking fat in high end kitchens and home cooking, driven by interest in rich flavor, ...

BBQ Seasoning

170 vol/mo
15%
(5y)
12%
(1y)
5%
(3mo)

BBQ Seasoning is a durable consumer trend focused on ready made and artisanal spice blends used for grilling and barbecuing, with rising ...

Imitation Crab

74,000 vol/mo
15%
(5y)
5%
(1y)
21%
(3mo)

Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...

Baking Soda

201,000 vol/mo
15%
(5y)
10%
(1y)
6%
(3mo)

Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...

Soju

201,000 vol/mo
14%
(5y)
-2%
(1y)
-2%
(3mo)

Soju is a traditional Korean distilled spirit that has seen growing global interest, diversification of flavors, and increasing mainstrea...

Quest Protein Bars

40,500 vol/mo
14%
(5y)
2%
(1y)
31%
(3mo)

Quest Protein Bars is a, long standing brand of high protein snack bars, widely known in the fitness and health food space since the earl...

Furikake Seasoning

22,200 vol/mo
14%
(5y)
8%
(1y)
32%
(3mo)

Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...

14%
(5y)
18%
(1y)
13%
(3mo)

Orange Blossom Honey is a monofloral honey derived from orange blossom nectar, valued for its light, fruity aroma and mild sweetness. It ...

14%
(5y)
7%
(1y)
-7%
(3mo)

Peanut chocolate is a longstanding flavor pairing in confectionery, involving chocolate combined with peanuts across multiple products an...

14%
(5y)
16%
(1y)
18%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Non Stick Foil

1,000 vol/mo
14%
(5y)
2%
(1y)
-21%
(3mo)

Non Stick Foil refers to aluminum foil with a nonstick coating designed to prevent food from sticking, enabling easier cooking, grilling,...

Borscht

110,000 vol/mo
14%
(5y)
26%
(1y)
60%
(3mo)

Borscht is a traditional beet based soup from Eastern Europe that has gained renewed attention globally due to culinary media coverage, d...

Poke Mix

1,000 vol/mo
14%
(5y)
17%
(1y)
6%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Makgeolli

27,100 vol/mo
14%
(5y)
11%
(1y)
4%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Apple Juice

74,000 vol/mo
14%
(5y)
0%
(1y)
-5%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

14%
(5y)
11%
(1y)
0%
(3mo)

Microwave air fryers combine microwave cooking with air frying technology to deliver quick, crispy results in a single countertop applian...

Butter Ghee

1,300 vol/mo
14%
(5y)
1%
(1y)
4%
(3mo)

Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...

14%
(5y)
36%
(1y)
39%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

Liquid Death

201,000 vol/mo
13%
(5y)
2%
(1y)
24%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Nongshim

9,900 vol/mo
13%
(5y)
28%
(1y)
37%
(3mo)

Nongshim is a longstanding South Korean food company best known for its instant noodles and snack products, with a global presence and a ...

Capsule

60,500 vol/mo
13%
(5y)
28%
(1y)
25%
(3mo)

Capsule is a, multi faceted topic with several established threads including capsule wardrobes in fashion, Capsule brand video editing to...

Tofu

201,000 vol/mo
13%
(5y)
10%
(1y)
31%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.

Hibisco

3,600 vol/mo
13%
(5y)
33%
(1y)
25%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Taco Seasoning

1,600 vol/mo
13%
(5y)
7%
(1y)
20%
(3mo)

Taco Seasoning is a recognized, real consumer product category characterized by pre mixed spice blends used to flavor tacos and other dis...

Adobo Sauce

40,500 vol/mo
13%
(5y)
1%
(1y)
18%
(3mo)

Adobo Sauce is a, established culinary product category and ingredient used primarily in Filipino cuisine, with commercial versions widel...

Dine-In

8,100 vol/mo
13%
(5y)
-28%
(1y)
10%
(3mo)

Dine In refers to the traditional practice of customers eating food inside a restaurant, which remains a core modality of the hospitality...

Bitters

74,000 vol/mo
12%
(5y)
1%
(1y)
16%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

Ice Cream Scoop

33,100 vol/mo
12%
(5y)
16%
(1y)
-4%
(3mo)

Ice Cream Scoop is a product category and design topic focused on tools for portioning and serving ice cream, with notable innovations in...

Cacio

6,600 vol/mo
12%
(5y)
17%
(1y)
39%
(3mo)

Cacio is a term rooted in Italian cheese and pasta culture, most prominently associated with Cacio e Pepe (cheese and pepper) and various...

Cucumber Soda

720 vol/mo
12%
(5y)
37%
(1y)
181%
(3mo)

Cucumber soda is a flavor category in the beverage market featuring carbonated drinks flavored with cucumber or cucumber derived profiles...

12%
(5y)
-11%
(1y)
-4%
(3mo)

Flavored water bottle refers to water bottles designed to infuse or flavor water with fruit, herbs, or flavorings, offering a convenient ...

Veggie Straws

2,400 vol/mo
12%
(5y)
0%
(1y)
23%
(3mo)

Veggie Straws are a popular packaged snack marketed as a healthier alternative to traditional potato chips, typically made from a mixture...

Bottled in Bond

9,900 vol/mo
12%
(5y)
7%
(1y)
-11%
(3mo)

Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...

Salt

201,000 vol/mo
12%
(5y)
13%
(1y)
7%
(3mo)

Salt is a long standing commodity rebounding in interest due to health trends around salt intake, gourmet and specialty salts, and ongoin...

Hibiscus Water

3,600 vol/mo
12%
(5y)
39%
(1y)
48%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

Flavored Coffee

8,100 vol/mo
11%
(5y)
16%
(1y)
-1%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

Garlic Bread

74,000 vol/mo
11%
(5y)
8%
(1y)
13%
(3mo)

Garlic Bread is trending as a popular comfort side dish and social media culinary staple, driven by its simple irresistible flavor, versa...

Quick Oats

720 vol/mo
11%
(5y)
11%
(1y)
10%
(3mo)

Quick oats are a fast cix breakfast staple, popularizing convenient, ready to cook oats that appeal to time pressed consumers seeking hea...

Wax Paper

22,200 vol/mo
11%
(5y)
10%
(1y)
-17%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

21 Seeds

2,900 vol/mo
11%
(5y)
-1%
(1y)
43%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Energy Balls

14,800 vol/mo
11%
(5y)
6%
(1y)
35%
(3mo)

Energy Balls are small, bite sized snacks made from blended nuts, dried fruits, oats, and flavorings designed for convenient, compact nut...

11%
(5y)
14%
(1y)
23%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Pudding

49,500 vol/mo
11%
(5y)
15%
(1y)
-7%
(3mo)

Pudding is a long standing dessert category encompassing custards, pudding cups, and instant mix varieties, with intermittent spikes driv...

Seaweed Chips

9,900 vol/mo
11%
(5y)
17%
(1y)
24%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...

Yuzu Fruit

33,100 vol/mo
11%
(5y)
24%
(1y)
6%
(3mo)

Yuzu fruit is a citrus native to East Asia, widely used in culinary applications, beverages, and high end gastronomy, and has seen growin...

Ancho Chile

22,200 vol/mo
10%
(5y)
2%
(1y)
-18%
(3mo)

Ancho Chile is a widely used dried poblano pepper product in Mexican and Latin American cuisine, trending as a flavorful, smoky, and vers...

Dairy Free Creamer

12,100 vol/mo
10%
(5y)
10%
(1y)
4%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Chickpea

165,000 vol/mo
10%
(5y)
3%
(1y)
25%
(3mo)

Chickpea is recognized as a, long standing food ingredient with rising prominence in plant based eating, alternative proteins, and conven...

Pickle Pizza

12,100 vol/mo
10%
(5y)
9%
(1y)
-2%
(3mo)

Pickle Pizza is a novelty food trend where pickles or pickle flavored toppings are used on pizza, gaining attention as a quirky, crave wo...

Black Garlic

40,500 vol/mo
10%
(5y)
29%
(1y)
33%
(3mo)

Black Garlic is a, long standing culinary ingredient and wellness topic. It is produced by aging whole garlic bulbs under controlled humi...

Piri Piri

8,100 vol/mo
10%
(5y)
14%
(1y)
16%
(3mo)

Piri Piri refers to a hot chili pepper variety and the associated peri peri sauces and cuisine, popularized globally by African, Portugue...

Shakshuka

201,000 vol/mo
10%
(5y)
20%
(1y)
64%
(3mo)

Shakshuka is a traditional North African dish of poached eggs in a spiced tomato and pepper sauce, which has seen renewed global interest...

Lemon Squeezer

27,100 vol/mo
10%
(5y)
13%
(1y)
11%
(3mo)

Lemon Squeezer is a widely used kitchen tool designed to extract juice from lemons efficiently, with sustained popularity due to home coo...

Cumin

110,000 vol/mo
10%
(5y)
10%
(1y)
1%
(3mo)

Cumin is a long standing culinary spice that continues to be a staple in many cuisines around the world, with ongoing relevance in both h...

Nesquik

49,500 vol/mo
10%
(5y)
4%
(1y)
-14%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

Gas Pizza Oven

4,400 vol/mo
9%
(5y)
8%
(1y)
1%
(3mo)

Gas pizza ovens are specialized appliances that use propane or natural gas to achieve very high cooking temperatures for pizzas, enabling...

Cupcake Pan

6,600 vol/mo
9%
(5y)
5%
(1y)
-12%
(3mo)

Cupcake Pan trend centers on versatile muffin/cupcake pans and related accessories (non stick, silicone, and mini bundt variants) driving...

Old Forester

27,100 vol/mo
9%
(5y)
-7%
(1y)
0%
(3mo)

Old Forester is a historic bourbon brand established in 1870 by George Garvin Brown, now part of Brown Forman, known for its heritage and...

9%
(5y)
17%
(1y)
-20%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

Blends

135,000 vol/mo
9%
(5y)
15%
(1y)
3%
(3mo)

Blends refers to the broad trend of combining diverse origins, ingredients, technologies, or modalities to create new, enhanced products ...

Carrot

201,000 vol/mo
9%
(5y)
9%
(1y)
11%
(3mo)

Carrot is a widely cultivated root vegetable with ongoing significance in agriculture, food processing, and consumer health; this analysi...

Chicory Coffee

33,100 vol/mo
9%
(5y)
18%
(1y)
11%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

Grinder

246,000 vol/mo
9%
(5y)
16%
(1y)
0%
(3mo)

Grinder refers to the rising interest in high quality coffee grinders, especially burr grinders, among home baristas and specialty coffee...

Artisan Pizza

12,100 vol/mo
9%
(5y)
25%
(1y)
5%
(3mo)

Artisan Pizza is a culinary trend characterized by handcrafted, small batch pizzas made with high quality, locally sourced ingredients, t...

Guasacaca

9,900 vol/mo
8%
(5y)
5%
(1y)
-10%
(3mo)

Guasacaca is a Venezuelan avocado based salsa sauce traditionally made with cilantro, lime, peppers, onion, and sometimes citrus. It has ...

Chocolatey

12,100 vol/mo
8%
(5y)
13%
(1y)
10%
(3mo)

Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...

Purina

49,500 vol/mo
8%
(5y)
17%
(1y)
12%
(3mo)

Purina is a long standing, globally recognized pet care brand within the broader pet nutrition and welfare ecosystem, continuing to influ...

Hanger Steak

74,000 vol/mo
8%
(5y)
8%
(1y)
21%
(3mo)

Hanger steak has gained renewed interest among chefs and home cooks for its flavorful, tender profile and relative affordability compared...

Honeycomb

135,000 vol/mo
8%
(5y)
15%
(1y)
9%
(3mo)

Honeycomb is a concept primarily recognized in tech as an observability platform (Honeycomb.io) that helps teams understand complex softw...

Curry Powder

33,100 vol/mo
8%
(5y)
12%
(1y)
25%
(3mo)

Curry powder is a globally recognized blend of spices used to flavor dishes across many cuisines, with renewed interest driven by home co...

Freshwater Shrimp

14,800 vol/mo
8%
(5y)
13%
(1y)
39%
(3mo)

Freshwater shrimp are ornamental crustaceans kept in freshwater aquariums for hobbyists, featuring varieties like Caridina and Neocaridin...

Foam Plates

2,400 vol/mo
8%
(5y)
21%
(1y)
-3%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Jerky

27,100 vol/mo
8%
(5y)
7%
(1y)
-5%
(3mo)

Jerky is a long standing snack category focusing on meat based, shelf stable protein bites. The trend today emphasizes premiumization, al...

8%
(5y)
13%
(1y)
28%
(3mo)

Macadamia Coffee refers to coffee products or blends featuring macadamia nut flavor or macadamia nut milk/creamers integrated into coffee...

Beef Jerky

110,000 vol/mo
7%
(5y)
7%
(1y)
6%
(3mo)

Beef jerky is a long standing snack that continues to evolve through new flavors, cleaner labels, protein focused positioning, and broade...

Utz

22,200 vol/mo
6%
(5y)
6%
(1y)
-9%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Ghost Protein

14,800 vol/mo
6%
(5y)
5%
(1y)
52%
(3mo)

Ghost Protein refers to previously unannotated proteins translated from noncanonical or previously overlooked regions of the genome, reco...

Brita

40,500 vol/mo
6%
(5y)
6%
(1y)
12%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Kewpie

27,100 vol/mo
6%
(5y)
7%
(1y)
20%
(3mo)

Kewpie is a well established Japanese mayonnaise brand known for its distinct flavor and iconic squeeze bottle, with growing global recog...

Furikake

135,000 vol/mo
6%
(5y)
10%
(1y)
7%
(3mo)

Furikake is a traditional Japanese seasoning mix of dried fish, sesame seeds, seaweed, and salt that has gained cross cultural appeal and...

Tomato Sauce

74,000 vol/mo
5%
(5y)
9%
(1y)
3%
(3mo)

Tomato Sauce is a long standing culinary staple widely used across cuisines to flavor dishes, sauces, and ready to eat meals. It encompas...

Almond Butter

49,500 vol/mo
5%
(5y)
5%
(1y)
18%
(3mo)

Almond butter is a well established, niche to mainstream nut butter product category that has grown due to rising plant based diets, perc...

Orange Juice

110,000 vol/mo
5%
(5y)
5%
(1y)
9%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...