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We surface rapidly growing trends in food before they take off.

OLIPOP

165,000 vol/mo
154%
(5y)
-12%
(1y)
27%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Caffeine Gum

14,800 vol/mo
154%
(5y)
51%
(1y)
32%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Autolyse

9,900 vol/mo
154%
(5y)
39%
(1y)
0%
(3mo)

Autolyse is a bread making technique where flour and water are mixed and left to rest before adding salt and yeast. This rest period hydr...

153%
(5y)
-5%
(1y)
14%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Recess Drink

49,500 vol/mo
153%
(5y)
22%
(1y)
71%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Vitamin Coffee

590 vol/mo
151%
(5y)
219%
(1y)
176%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Einkorn Flour

33,100 vol/mo
151%
(5y)
15%
(1y)
0%
(3mo)

Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...

Protein Dal

720 vol/mo
150%
(5y)
48%
(1y)
35%
(3mo)

Protein Dal refers to the idea of leveraging dal (lentils and related pulses) as a significant plant based protein source, highlighting i...

Black Matcha

880 vol/mo
149%
(5y)
98%
(1y)
22%
(3mo)

Black Matcha is a marketed variant of matcha tea characterized by a very dark hue and, in some cases, roasting or fermentation inspired p...

147%
(5y)
149%
(1y)
172%
(3mo)

Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...

Restaurant365

14,800 vol/mo
146%
(5y)
17%
(1y)
49%
(3mo)

Restaurant365 is a cloud based restaurant management platform that combines accounting, inventory, payroll, purchasing, and analytics to ...

Centella Asiatica

22,200 vol/mo
146%
(5y)
42%
(1y)
26%
(3mo)

Centella Asiatica, commonly known as gotu kola, is a medicinal herb widely used in traditional medicine and modern skincare for its sooth...

THC Lemonade

1,000 vol/mo
144%
(5y)
42%
(1y)
25%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

Electrolyte Powder

60,500 vol/mo
144%
(5y)
71%
(1y)
122%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Sol It

320 vol/mo
143%
(5y)
107%
(1y)
-3%
(3mo)

Sol It refers to Sol IT Systems, a IT services and analytics firm that provides customer, marketing, and business analytics services to g...

A2a2

480 vol/mo
143%
(5y)
38%
(1y)
17%
(3mo)

Hormone Tea

480 vol/mo
143%
(5y)
42%
(1y)
36%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

Red Matcha

320 vol/mo
140%
(5y)
106%
(1y)
47%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Beet Root Juice

12,100 vol/mo
139%
(5y)
37%
(1y)
66%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Pistachio Milk

12,100 vol/mo
139%
(5y)
27%
(1y)
34%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Coffee Paste

480 vol/mo
139%
(5y)
151%
(1y)
92%
(3mo)

Coffee Paste is a product category where concentrated coffee pastes are packaged (often in tubes or jars) for culinary, beverage, and des...