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We surface rapidly growing trends in food before they take off.

Tuxedo Cake

22,200 vol/mo
31%
(5y)
7%
(1y)
2%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

30%
(5y)
30%
(1y)
50%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

30%
(5y)
31%
(1y)
41%
(3mo)

Back to the Roots is a trend toward sustainable, local, and home based food production and living practices. It emphasizes growing food a...

Oat Milk Powder

1,600 vol/mo
30%
(5y)
22%
(1y)
20%
(3mo)

Oat Milk Powder is a dehydrated form of oat milk used for beverages, baking, and industrial food production, enabling longer shelf life, ...

Jen Water

110 vol/mo
30%
(5y)
101%
(1y)
35%
(3mo)

Lavender Syrup

22,200 vol/mo
30%
(5y)
-6%
(1y)
33%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Shoyu Ramen

40,500 vol/mo
30%
(5y)
77%
(1y)
156%
(3mo)

Shoyu Ramen is a classic Japanese ramen style featuring a soy sauce–based broth, typically lighter and soy forward, often paired with c...

Milkis

14,800 vol/mo
30%
(5y)
-5%
(1y)
5%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Spindrift

74,000 vol/mo
29%
(5y)
17%
(1y)
11%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Protein Puffs

3,600 vol/mo
29%
(5y)
4%
(1y)
75%
(3mo)

Protein Puffs are a high protein, low sugar puffed snack that has gained traction in fitness and wellness communities as a convenient, on...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
24%
(1y)
-3%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

North Spore

18,100 vol/mo
29%
(5y)
4%
(1y)
23%
(3mo)

North Spore is a company active in gourmet mushroom cultivation, spawn production, and mycology education, contributing to the growing in...

28%
(5y)
24%
(1y)
6%
(3mo)

Urinary Care Cat Food is a, established category of feline nutrition focused on supporting urinary tract health through specialized formu...

28%
(5y)
39%
(1y)
33%
(3mo)

Monk fruit sweetener is a natural, zero calorie sugar substitute derived from monk fruit. It has gained traction as a keto and low carb a...

Tsukemen

18,100 vol/mo
28%
(5y)
8%
(1y)
-1%
(3mo)

Tsukemen is a Japanese noodle dish featuring cold, firm noodles served separately from a hot, concentrated dipping broth, allowing diners...

Junmai

2,900 vol/mo
28%
(5y)
18%
(1y)
27%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Freshpet

60,500 vol/mo
28%
(5y)
24%
(1y)
8%
(3mo)

Freshpet is a company that specializes in refrigerated, real food pet meals made from fresh, natural ingredients, reflecting a broader tr...

Calamansi

49,500 vol/mo
28%
(5y)
15%
(1y)
15%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

AeroPress

60,500 vol/mo
28%
(5y)
6%
(1y)
-2%
(3mo)

AeroPress is a, long standing coffee brewing device that has recently seen renewed attention and discussion in specialty coffee communiti...

Dried Fruit

27,100 vol/mo
28%
(5y)
14%
(1y)
14%
(3mo)

Dried fruit is a long established category where fruit is dehydrated to extend shelf life, concentrate flavors, and provide convenient, p...

Scran

6,600 vol/mo
28%
(5y)
53%
(1y)
-6%
(3mo)

Scran is an R/Bioconductor package used for single cell RNA seq data analysis, including normalization, quality control, and downstream s...

Onion Powder

12,100 vol/mo
28%
(5y)
21%
(1y)
4%
(3mo)

Onion powder is a widely used dried spice derived from onions that remains a staple in kitchens and food product formulations, reflecting...

Blue Lotus Tea

8,100 vol/mo
28%
(5y)
17%
(1y)
59%
(3mo)

Blue Lotus Tea refers to an herbal tea brewed from the blue lotus flower (Nymphaea caerulea), historically associated with ancient Egypti...

Okara

3,600 vol/mo
28%
(5y)
65%
(1y)
81%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

Decaf

9,900 vol/mo
28%
(5y)
9%
(1y)
2%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Chilis Gift Card

9,900 vol/mo
28%
(5y)
5%
(1y)
-16%
(3mo)

Chili's gift card program, including physical and digital gift cards, is a, ongoing retail offering enabling customers to purchase and re...

Ancho

18,100 vol/mo
27%
(5y)
20%
(1y)
4%
(3mo)

Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...

Long Drink

74,000 vol/mo
27%
(5y)
17%
(1y)
11%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Yakiniku Sauce

5,400 vol/mo
27%
(5y)
20%
(1y)
60%
(3mo)

Yakiniku sauce refers to the savory glaze used for Japanese grilled meat, which has gained popularity beyond Japan through increased inte...

Fanta

60,500 vol/mo
27%
(5y)
8%
(1y)
-11%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...

Gochugaru

60,500 vol/mo
27%
(5y)
10%
(1y)
25%
(3mo)

Gochugaru is a Korean red chili flake widely used in kimchi, stews, and spicy dishes. Its rising visibility in global cooking and Korean ...

Plant Protein

9,900 vol/mo
27%
(5y)
31%
(1y)
61%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

Spicy Honey

4,400 vol/mo
27%
(5y)
9%
(1y)
15%
(3mo)

Spicy Honey is a culinary trend where honey is infused with chili or peppers to create a sweet heat condiment, gaining popularity in food...

26%
(5y)
24%
(1y)
32%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

Tea Bags

1,000 vol/mo
26%
(5y)
11%
(1y)
13%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Three Spirit

2,900 vol/mo
26%
(5y)
23%
(1y)
22%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Slushy Machine

110,000 vol/mo
26%
(5y)
14%
(1y)
-3%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Iceco

6,600 vol/mo
26%
(5y)
6%
(1y)
9%
(3mo)

Iceco is a recognized brand in portable refrigeration for vehicles and outdoor use, reflecting a broader trend toward mobile cooling solu...

Chicken Salt

6,600 vol/mo
26%
(5y)
27%
(1y)
20%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Smart Oven

3,600 vol/mo
26%
(5y)
28%
(1y)
2%
(3mo)

Smart Ovens are connected, AI assisted ovens that automate cooking through presets, app control, voice integration, and scanning capabili...

Yukhoe

4,400 vol/mo
26%
(5y)
31%
(1y)
-11%
(3mo)

Yukhoe is a traditional Korean dish consisting of seasoned raw beef, typically served with sauces and garnishes. As a topic, it reflects ...

Coconut Extract

5,400 vol/mo
26%
(5y)
19%
(1y)
12%
(3mo)

Coconut extract is a widely used natural flavoring and ingredient derived from coconuts, leveraged across food, beverages, cosmetics, and...

Plant Milk

1,900 vol/mo
25%
(5y)
22%
(1y)
38%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Garlic Confit

27,100 vol/mo
25%
(5y)
49%
(1y)
116%
(3mo)

Garlic confit is a culinary technique and trend where garlic is slowly simmered in oil until tender and mellow, often used as a flavor ba...

Reverse Sear

14,800 vol/mo
25%
(5y)
6%
(1y)
0%
(3mo)

Reverse Sear is a cooking technique for thick cut meats where the meat is first cooked slowly at a low temperature to the desired donenes...

We Eat

590 vol/mo
25%
(5y)
15%
(1y)
15%
(3mo)

Toothpicks

40,500 vol/mo
25%
(5y)
4%
(1y)
-17%
(3mo)

Cevapi

27,100 vol/mo
25%
(5y)
8%
(1y)
10%
(3mo)

Ćevapi is a traditional grilled minced meat sausage popular in the Balkans, with ongoing cultural and culinary interest across Balkan di...

Hmart

1,830,000 vol/mo
25%
(5y)
15%
(1y)
16%
(3mo)

H Mart is a North American based Korean American supermarket chain known for specializing in Asian groceries, fresh produce, and ethnic f...

Jow

1,500,000 vol/mo
25%
(5y)
10%
(1y)
12%
(3mo)

Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...

Matcha Lemonade

5,400 vol/mo
25%
(5y)
28%
(1y)
31%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Monk Fruit

165,000 vol/mo
25%
(5y)
28%
(1y)
31%
(3mo)

Monk fruit is a, established natural sweetener derived from Siraitia grosvenorii, gaining popularity as a zero calorie sugar alternative ...

Stretch Island

720 vol/mo
25%
(5y)
98%
(1y)
73%
(3mo)

Stretch Island refers to a geographic location in Case Inlet, Washington, known for outdoor activities such as sea kayaking and coastal e...

Club Crackers

27,100 vol/mo
25%
(5y)
2%
(1y)
0%
(3mo)

Club Crackers is a Nabisco branded savory cracker that has long existed in the snack category; current discussion centers on consumer dem...

Nespresso

823,000 vol/mo
24%
(5y)
6%
(1y)
-11%
(3mo)

Nespresso is a globally recognized coffee brand known for its single serve espresso machines and capsule system, popular for delivering c...

Kamut Flour

8,100 vol/mo
24%
(5y)
-5%
(1y)
12%
(3mo)

Kamut Flour is a flour harvested from Kamut, a registered trademark and ancient grain variety known for large kernels and a buttery, slig...

Energy Bars

12,100 vol/mo
24%
(5y)
68%
(1y)
32%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

Pea Protein

22,200 vol/mo
24%
(5y)
20%
(1y)
35%
(3mo)

Pea protein is a plant based protein harvested from yellow peas that has gained prominence as a versatile, allergen friendly protein sour...

Tefal

5,400 vol/mo
24%
(5y)
77%
(1y)
-3%
(3mo)

Tefal is a well established cookware and small appliance brand known for non stick cookware and innovative kitchen solutions under Groupe...

Bone Broth

110,000 vol/mo
24%
(5y)
14%
(1y)
25%
(3mo)

Bone broth is a widely recognized wellness food trend focusing on collagen rich, simmered meat and bone liquids marketed for gut health, ...