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We surface rapidly growing trends in XXX before they take off.

Athletic Greens

22,200 vol/mo
-73%
(5y)
-21%
(1y)
107%
(3mo)

Noocube

880 vol/mo
-74%
(5y)
9999%+
(1y)
9999%+
(3mo)

Noocube is a nootropic dietary supplement marketed to enhance cognitive performance, focus, memory, and productivity, with sustained onli...

CBD Oil

60,500 vol/mo
-75%
(5y)
0%
(1y)
65%
(3mo)

CBD Oil is a wellness product derived from hemp or cannabis containing cannabidiol (CBD) that is used for a range of perceived benefits i...

Optavia Diet

8,100 vol/mo
-84%
(5y)
-35%
(1y)
12%
(3mo)

Sema4

1,600 vol/mo
-88%
(5y)
9999%+
(1y)
9999%+
(3mo)

Sema4 is a healthtech company providing genetic testing, genomics data platforms, and AI driven insights to support precision medicine an...

Nourish

90,500 vol/mo
-90%
(5y)
47%
(1y)
60%
(3mo)

Flow Neuroscience

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
6%
(3mo)

Flow Neuroscience is a company that developed Flow, a consumer focused transcranial direct current stimulation (tDCS) headset and app aim...

9999%+
(5y)
9961%
(1y)
-43%
(3mo)

Roundtrip Health is a healthtech company focusing on non emergency medical transportation (NEMT) platforms that coordinate rides for pati...

9999%+
(5y)
8524%
(1y)
123%
(3mo)

AI Fitness Coach refers to digital coaching systems that use artificial intelligence to personalize workout plans, track performance, pro...

Foldable Yoga Mat

4,400 vol/mo
9999%+
(5y)
6521%
(1y)
5638%
(3mo)

Foldable Yoga Mat is a portable, lightweight yoga mat designed to be folded for compact storage and travel, aligning with growing consume...

9999%+
(5y)
6193%
(1y)
37%
(3mo)

The Epigenetic Clock refers to biological age measurement tools based on DNA methylation patterns that predict biological aging more accu...

9999%+
(5y)
5320%
(1y)
26%
(3mo)

Physiotherapy Machine refers to devices used in physical therapy to aid rehabilitation, pain relief, and muscle stimulation, including el...

9999%+
(5y)
4641%
(1y)
52%
(3mo)

Caffeine skincare is a consumer trend centered on topical caffeine ingredients used to reduce puffiness, dark circles, and provide energi...

9999%+
(5y)
4506%
(1y)
91%
(3mo)

Ring Therapeutics is a biotechnology company focused on developing circular RNA (circRNA) therapies to enable durable and precise gene mo...

AI Toothbrush

590 vol/mo
9999%+
(5y)
3281%
(1y)
79%
(3mo)

AI Toothbrush is a category of smart dental care devices that use AI powered feedback, sensors, and connected apps to monitor brushing ha...

9999%+
(5y)
2891%
(1y)
53%
(3mo)

A perimenopause app is a mobile or web application designed to help individuals track symptoms, manage hormone related changes, and acces...

9999%+
(5y)
2654%
(1y)
96%
(3mo)

Skincare supplements refer to dietary supplements marketed to support skin health, including collagen peptides, vitamins, minerals, antio...

9999%+
(5y)
2600%
(1y)
17%
(3mo)

ECG Patch

390 vol/mo
9999%+
(5y)
2400%
(1y)
44%
(3mo)

An ECG Patch refers to a wearable, lightweight electrocardiogram monitoring patch that adheres to the chest to continuously record cardia...

OZiva

3,600 vol/mo
9999%+
(5y)
2331%
(1y)
35%
(3mo)

OZiva is a nutrition and wellness brand specializing in plant based protein and supplement products, popular in India and expanding to ot...

9999%+
(5y)
2193%
(1y)
104%
(3mo)

Occupational burnout is a, well documented phenomenon characterized by chronic workplace stress leading to exhaustion, cynicism, and redu...

Simulations Plus

1,300 vol/mo
9999%+
(5y)
2114%
(1y)
50%
(3mo)

Simulations Plus is a specialized software company in pharmacometrics, ADMET prediction, and PK/PD modeling used to simulate drug behavio...

9999%+
(5y)
1993%
(1y)
14%
(3mo)

Pharmacy Analytics is the use of data analytics, AI, and business intelligence to optimize pharmaceutical operations, clinical decisions,...

AI Exoskeleton

140 vol/mo
9999%+
(5y)
1916%
(1y)
53%
(3mo)

AI Exoskeleton refers to wearable robotic exoskeletons augmented with artificial intelligence to assist or augment human movement, common...

9999%+
(5y)
1883%
(1y)
112%
(3mo)

Webber Naturals is a Canadian brand specializing in vitamins, minerals, and dietary supplements. The company has a long standing presence...

XXL Nutrition

320 vol/mo
9999%+
(5y)
1870%
(1y)
114%
(3mo)

XXL Nutrition is a dietary supplements brand known for fitness focused products such as protein powders, amino acids, and vitamins, with ...

9999%+
(5y)
1765%
(1y)
58%
(3mo)

Single Cell RNA Sequencing is a mature molecular biology technique that analyzes gene expression at the level of individual cells, enabli...

9999%+
(5y)
1705%
(1y)
15%
(3mo)

Robotics in Healthcare is a, established field where robots assist in surgery, rehabilitation, hospital automation, and elder/disabled ca...

9999%+
(5y)
1621%
(1y)
84%
(3mo)

Healthcare data interoperability is the ability for different health information systems and applications to exchange, interpret, and use...

Snapcalorie

2,400 vol/mo
9999%+
(5y)
1583%
(1y)
50%
(3mo)

SnapCalorie is an AI powered image based calorie and macronutrient tracking app that estimates caloric content from photos of meals, aimi...

Wellcore

880 vol/mo
9999%+
(5y)
1534%
(1y)
5%
(3mo)

Wellcore is a company offering at home, science backed hormone optimization programs primarily targeting testosterone and broader hormona...

9999%+
(5y)
1505%
(1y)
264%
(3mo)

Smart Body Composition Scales are connected devices that measure body metrics such as weight, body fat percentage, muscle mass, visceral ...

9999%+
(5y)
1454%
(1y)
24%
(3mo)

Microbiome Supplements are products designed to support or modulate the gut microbiome, including probiotics, prebiotics, postbiotics, an...

Elektra Health

1,600 vol/mo
9999%+
(5y)
1444%
(1y)
35%
(3mo)

Elektra Health is a telehealth platform focused on women's reproductive and sexual health, offering specialized virtual care, education, ...

9999%+
(5y)
1425%
(1y)
74%
(3mo)

Estrogen Spray

390 vol/mo
9999%+
(5y)
1406%
(1y)
205%
(3mo)

Estrogen spray refers to transdermal spray formulations of estradiol used to treat vasomotor symptoms of menopause, including Evamist (es...

Menopause Kit

210 vol/mo
9999%+
(5y)
1372%
(1y)
547%
(3mo)

Menopause Kit is a consumer health trend focusing on comprehensive kits that provide products and guidance to manage menopausal symptoms,...

9999%+
(5y)
1359%
(1y)
28%
(3mo)

Self Care Check In is a trend focused on regular, proactive personal well being assessments, encouraging individuals to monitor mental, e...

9999%+
(5y)
1285%
(1y)
979%
(3mo)

Fluoride Free Toothpaste is a consumer trend where oral care products are marketed and purchased without fluoride, driven by health, envi...

GH Research

720 vol/mo
9999%+
(5y)
1260%
(1y)
19%
(3mo)

GH Research is a biopharmaceutical company focusing on psychedelic assisted therapies, notably exploring DMT based treatments and related...

9999%+
(5y)
1235%
(1y)
574%
(3mo)

Natural Sleep Gummies are dietary supplement gummies marketed to support sleep quality and onset, typically containing ingredients like m...

9999%+
(5y)
1212%
(1y)
34%
(3mo)

Remote personal training is a and established trend where fitness coaching and workout programs are delivered virtually through apps, vid...

9999%+
(5y)
1186%
(1y)
78%
(3mo)

Gut-Brain Axis

9,900 vol/mo
9999%+
(5y)
1156%
(1y)
48%
(3mo)
9999%+
(5y)
1065%
(1y)
225%
(3mo)

Eye Compressor

2,400 vol/mo
9999%+
(5y)
1064%
(1y)
453%
(3mo)
9999%+
(5y)
1054%
(1y)
495%
(3mo)

Teeth Whitening Device is a recognized consumer electronics/health trend involving at home LED assisted whitening devices and related kit...

9999%+
(5y)
1050%
(1y)
64%
(3mo)
9999%+
(5y)
985%
(1y)
191%
(3mo)

Pelvic Health Clinic refers to medical facilities specializing in pelvic floor and related pelvic health issues, including pelvic floor d...

Toniiq

1,000 vol/mo
9999%+
(5y)
961%
(1y)
471%
(3mo)

Toniiq is a consumer health brand known for high purity nutritional supplements and a focus on standardized ingredients.

Linus Health

1,000 vol/mo
9999%+
(5y)
959%
(1y)
71%
(3mo)

Linus Health is a digital health company focused on proactive brain health and early detection of cognitive impairment and dementia using...

9999%+
(5y)
942%
(1y)
19%
(3mo)

Perimenopause Books is a recognized trend focusing on literature that educates, supports, and empowers people experiencing the perimenopa...

9999%+
(5y)
932%
(1y)
30%
(3mo)

Effervescent tablets are a dosage form where soluble tablets dissolve in water to release carbon dioxide, delivering active ingredients i...

Perfora

880 vol/mo
9999%+
(5y)
917%
(1y)
42%
(3mo)

Perfora is an Indian oral care brand founded in 2021 by Jatan Bawa and Tushar Khurana, known for an internet first approach with a broad ...

9999%+
(5y)
916%
(1y)
593%
(3mo)
9999%+
(5y)
883%
(1y)
255%
(3mo)

Red Light Therapy Cap refers to wearable scalp devices that deliver low level red or near infrared light to the scalp to potentially stim...

PDRN

33,100 vol/mo
9999%+
(5y)
844%
(1y)
122%
(3mo)

PDRN (polydeoxyribonucleotide) is a regenerative medicine and dermatology related substance used for tissue repair, wound healing, and an...

9999%+
(5y)
828%
(1y)
-40%
(3mo)

Amitriptyline Hydrochloride is a long established tricyclic antidepressant (TCA) used for treating depression and various off label condi...

9999%+
(5y)
789%
(1y)
90%
(3mo)

Nitrate supplements, derived from sources such as beetroot, are used to enhance athletic performance and cardiovascular function by incre...

Ostrichpillow

9,900 vol/mo
9999%+
(5y)
738%
(1y)
202%
(3mo)

Ostrich Pillow refers to a line of ergonomic travel pillows and related comfort products, known for its oversized, cocoon like designs ai...

9999%+
(5y)
729%
(1y)
882%
(3mo)

Deodorant Supplement refers to internal or edible products marketed to reduce body odor from the inside, alongside or as an alternative t...

9999%+
(5y)
715%
(1y)
45%
(3mo)

Height Growth Supplement is a market category of dietary supplements marketed to influence height growth, typically appealing to adolesce...

9999%+
(5y)
715%
(1y)
151%
(3mo)

Insilico Medicine

3,600 vol/mo
9999%+
(5y)
639%
(1y)
74%
(3mo)

Insilico Medicine is a leading AI driven biotechnology company specializing in small molecule drug discovery, aging research, and multi o...

9999%+
(5y)
616%
(1y)
43%
(3mo)

Perimenopause books have surged as a targeted educational and support resource for people experiencing hormonal transitions, translating ...

9999%+
(5y)
613%
(1y)
804%
(3mo)

Electrolyte Gummies are a consumer product category combining hydration focused electrolytes with gummy candy formats, marketed for conve...

Trip CBD

260 vol/mo
9999%+
(5y)
605%
(1y)
55%
(3mo)

TRIP is a CBD focused wellness brand originally known for its CBD beverages and expanded into gummies and other mood/calming products, po...

Baby-led Weaning

60,500 vol/mo
9999%+
(5y)
603%
(1y)
297%
(3mo)

Baby led weaning is a feeding approach where infants self feed solid foods in supervised sessions, using finger foods rather than purees,...

Vet Telehealth

1,000 vol/mo
9999%+
(5y)
602%
(1y)
6%
(3mo)

Vet telehealth refers to veterinary telemedicine services enabling remote consultations, triage, and follow ups for pets, increasingly ad...

9999%+
(5y)
539%
(1y)
38%
(3mo)

Marine collagen supplements are a rising niche within the broader collagen market, positioned as a marine sourced alternative to bovine a...

9999%+
(5y)
496%
(1y)
333%
(3mo)

Electric neck massagers are a, established consumer wellness product category driven by portability, convenience, and self care trends. T...

Migraine Pillow

1,300 vol/mo
9999%+
(5y)
485%
(1y)
31%
(3mo)

Migraine Pillow is a product category comprising pillows designed to reduce migraine symptoms by improving neck and head alignment, allev...

9999%+
(5y)
475%
(1y)
36%
(3mo)

Health monitor devices are wearable and non wearable devices that track vital signs and health metrics, enabling remote monitoring, proac...

Migraine Patch

1,000 vol/mo
9999%+
(5y)
460%
(1y)
80%
(3mo)

Migraine Patch refers to a wearable or topical patch based treatment for migraines, exemplified by Nerivio, a remote electrical neuromodu...

Rene Health

10 vol/mo
9999%+
(5y)
457%
(1y)
66%
(3mo)

Feno Toothbrush

5,400 vol/mo
9999%+
(5y)
429%
(1y)
-12%
(3mo)

Feno Smartbrush is a, recently marketed full mouth, AI powered smart toothbrush that uses a bite down mouthpiece and foaming toothpaste t...

Shatavari Powder

1,600 vol/mo
9999%+
(5y)
425%
(1y)
-4%
(3mo)

Shatavari Powder refers to the powdered form of the Shatavari herb (Asparagus racemosus), widely used in Ayurveda as a women's health ada...

9999%+
(5y)
425%
(1y)
499%
(3mo)

Liquid collagen peptides are a form of dietary supplement where collagen peptides are delivered in a liquid suspension or ready to drink ...

9999%+
(5y)
424%
(1y)
48%
(3mo)
9999%+
(5y)
424%
(1y)
423%
(3mo)

Glycolic Acid Spray is a skincare product delivering exfoliation via glycolic acid in a spray format, marketed for easy, even application...

9999%+
(5y)
414%
(1y)
761%
(3mo)

Strawberry Collagen refers to collagen supplement products and blends that are flavored with strawberry, combining dietary collagen pepti...

9999%+
(5y)
409%
(1y)
294%
(3mo)

Rosemary supplement is a health and wellness product category featuring rosemary extract or powder marketed for cognitive support, antiox...

Mindfulness Coach

1,600 vol/mo
9999%+
(5y)
394%
(1y)
27%
(3mo)

Mindfulness Coach refers to a professional or digital service that guides individuals through mindfulness practices, meditation technique...

Viz AI

1,600 vol/mo
9999%+
(5y)
385%
(1y)
47%
(3mo)

Viz AI refers to Viz.ai, a healthcare AI platform that uses deep learning to analyze medical imaging (notably CT angiograms) to detect ac...

9999%+
(5y)
374%
(1y)
54%
(3mo)

Beef organ supplements for women are a niche wellness trend centered on desiccated beef organs (liver, kidney, heart, and sometimes uteru...

9999%+
(5y)
365%
(1y)
65%
(3mo)

Migraine Relief Cap is a wearable product designed to reduce migraine symptoms through modalities such as cooling, compression, and somet...

Enteric Coating

6,600 vol/mo
9999%+
(5y)
356%
(1y)
66%
(3mo)

Enteric coating is a pharmaceutical technology used to protect orally administered drugs from the acidic environment of the stomach, ensu...

Frailty Index

720 vol/mo
9999%+
(5y)
350%
(1y)
25%
(3mo)

Frailty Index is a validated, multidimensional measure used to assess an individual's vulnerability to adverse outcomes due to aging, oft...

Ezra MRI

1,600 vol/mo
9999%+
(5y)
334%
(1y)
-26%
(3mo)

Ezra MRI is a AI assisted full body MRI screening company focused on cancer and multi condition detection, with ongoing expansion and FDA...

Scribble Vet

3,600 vol/mo
9999%+
(5y)
328%
(1y)
16%
(3mo)

Scribble Vet is an AI powered veterinary scribe service and software ecosystem that automates medical note taking, SOAP notes, and relate...

9999%+
(5y)
314%
(1y)
127%
(3mo)

Orthostatic headache is a medical condition characterized by headache that worsens when standing and improves upon lying down, commonly a...

9999%+
(5y)
311%
(1y)
82%
(3mo)

Lycopene supplements are a recognized dietary supplement category centered on the carotenoid lycopene, typically sourced from tomato extr...

Inflammaging

2,400 vol/mo
9999%+
(5y)
308%
(1y)
56%
(3mo)

Inflammaging is a scientific concept describing chronic, low grade inflammation associated with aging that contributes to age related dis...

Ice Eye Mask

1,300 vol/mo
9999%+
(5y)
279%
(1y)
137%
(3mo)

Ice eye mask is a cooling gel or fabric eye mask used for relief of headaches, migraines, puffiness, and improved sleep by applying cold ...

Mini Elliptical

1,000 vol/mo
9999%+
(5y)
277%
(1y)
602%
(3mo)

Migraine Hat

1,900 vol/mo
9999%+
(5y)
276%
(1y)
83%
(3mo)
9999%+
(5y)
270%
(1y)
113%
(3mo)

Acupuncture Shoes refers to footwear or insoles designed to stimulate foot acupuncture/acupressure points to relieve pain, improve circul...

9999%+
(5y)
266%
(1y)
650%
(3mo)

NAD Powder

480 vol/mo
9999%+
(5y)
262%
(1y)
125%
(3mo)

NAD Powder refers to supplements containing nicotinamide adenine dinucleotide (NAD+) or its precursors offered in powdered form. It is di...

Freebirth

3,600 vol/mo
9999%+
(5y)
260%
(1y)
9999%+
(3mo)

Freebirth refers to the practice of giving birth without professional medical or certified midwifery assistance, relying on personal prep...

9999%+
(5y)
257%
(1y)
446%
(3mo)

Sleep Oxygen Monitor refers to devices and software that track blood oxygen saturation (SpO2) during sleep to assess sleep quality, detec...

9999%+
(5y)
238%
(1y)
45%
(3mo)

Active immunization refers to the deliberate induction of immunity through vaccines to prevent infectious diseases. It encompasses routin...

9999%+
(5y)
237%
(1y)
198%
(3mo)

Twister Arm Trainer is a at home upper body resistance device ecosystem featuring compact, spring or hydraulic based arm exercisers sold...

Gennev

1,600 vol/mo
9999%+
(5y)
221%
(1y)
143%
(3mo)
9999%+
(5y)
215%
(1y)
16%
(3mo)

Rightway Healthcare is a health benefits navigation and personalization company focused on helping employees and members optimize care, r...

9999%+
(5y)
212%
(1y)
208%
(3mo)

Maze Therapeutics

3,600 vol/mo
9999%+
(5y)
209%
(1y)
113%
(3mo)

Maze Therapeutics is a biotechnology company focused on discovering and developing genetic medicines using genome engineering and functio...

9999%+
(5y)
202%
(1y)
42%
(3mo)

Caretaker Medical is a company specializing in remote patient monitoring hardware and services, notably wearable non invasive blood press...

Dgl Supplement

2,900 vol/mo
9999%+
(5y)
197%
(1y)
58%
(3mo)

DGL Supplement refers to deglycyrrhizinated licorice products used as a natural aid for digestive health, with increasing consumer intere...

9999%+
(5y)
196%
(1y)
9999%+
(3mo)

Vet's Best Flea and Tick Spray is a consumer pet care product line focused on using veterinarian recommended ingredients to protect dogs ...

Slow-Wave Sleep

2,400 vol/mo
9999%+
(5y)
195%
(1y)
62%
(3mo)

Slow Wave Sleep is a, well documented sleep stage (deep sleep) characterized by high amplitude, low frequency brain waves (delta waves) i...

Instride Health

3,600 vol/mo
9999%+
(5y)
183%
(1y)
119%
(3mo)

InStride Health is a pediatric mental health care provider focused on insurance based treatment for anxiety and OCD in youth, leveraging ...

9999%+
(5y)
183%
(1y)
2111%
(3mo)

Portable cold plunge devices are compact, self contained baths designed for cold therapy at home or on the go, enabling regular cold expo...

Revive Collagen

2,400 vol/mo
9999%+
(5y)
175%
(1y)
316%
(3mo)

Revive Collagen is a consumer brand offering ready to drink marine collagen products and vegan collagen options, gaining visibility throu...

Depuffing Wand

1,300 vol/mo
9999%+
(5y)
163%
(1y)
-22%
(3mo)

Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...

9999%+
(5y)
157%
(1y)
87%
(3mo)

Stress relief supplements are dietary supplements marketed to reduce perceived stress, support mood, and promote relaxation. The trend le...

Traumatology

2,900 vol/mo
9999%+
(5y)
156%
(1y)
-10%
(3mo)

Traumatology is a well established medical specialty focused on the treatment of injuries and disorders of the musculoskeletal system, in...

9999%+
(5y)
146%
(1y)
2%
(3mo)
9999%+
(5y)
131%
(1y)
91%
(3mo)

Natural Strains refers to a renewed emphasis on authentic, non modified cannabis strains and landrace genetics, along with a growing cons...

Craft Body Scan

4,400 vol/mo
9999%+
(5y)
120%
(1y)
12%
(3mo)

Craft Body Scan is a service and brand offering full body imaging for health monitoring and wellness, leveraging CT/MRI and other imaging...