Discover Trends in Personal Care
We surface rapidly growing trends in Personal Care before they take off.
SP-6 Toothpaste
SP 6 Toothpaste is a probiotic and remineralization focused oral care product marketed to rebalance the oral microbiome, whiten teeth, a...
Nobs Toothpaste
NOBS Toothpaste refers to a brand of fluoride free toothpaste tablets that use nano hydroxyapatite (n HA) and come in plastic free, table...
Probiotic Toothpaste
Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...
Based Bodyworks
Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...
Whole Body Deodorant
Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...
Exosomes for Hair
Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...
Suri Toothbrush
SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...
Joylux
Joylux is a company that develops women’s intimate health and pelvic wellness devices, positioning itself at the intersection of female...
Nano-Hydroxyapatite Toothpaste
Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...
Nano Hydroxyapatite Toothpaste
Marvis Toothpaste
Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...
Deodorant Refill
Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...
Nano Hydroxyapatite
Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...
Serum Deodorant
Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...
Nasal Stick
Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...
Sensory Ring
Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...
Aluminum-Free Deodorant
Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...
Pure Option
Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...
Microneedles
Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...
Period Aisle
Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...
Hypochlorous Acid
Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...
Goodwipes
Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...
Earth Rhythm
Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...
Teeth Whitening Powder
Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...
Magnesium Spray
Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...
Grounding Bed
Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...
Elmex
Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...
Mewing
Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...
Portable Water Flosser
Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...
Laser Hair Removal Device
Laser hair removal devices are consumer grade devices that use laser or intense pulsed light (IPL) technology for at home hair reduction,...
Heated Eye Mask
Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...
Wearable Breast Pump
Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...
Glycolic Acid Deodorant
Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...
Acne-Prone
Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...
Ampoule
Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...
Deodorant Stone
Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...
Body Dryer
Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...
Boka Toothpaste
Boka Toothpaste is a, established toothpaste brand known for sustainable packaging and clean ingredients. The brand emphasizes eco friend...
Briotech
Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...
Migraine Cap
Migraine Cap refers to wearable cooling (and sometimes heating) caps designed to provide 360 degree head relief for migraine and tension ...
Disposable Period Underwear
Disposable period underwear are one time use absorbent undergarments designed for menstrual bleeding, offering a convenient alternative t...
Helpt
Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...
Loop Earplugs
Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...
WellBe
WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...
Magnesium Oil
Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...
Headache Cap
Headache Cap refers to wearable cooling/ heating headgear designed to relieve migraine and tension headaches through topical thermal ther...
Portable Sauna
Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...
Flo Health
Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...
Rael Pads
Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...
Vaginal Probiotics
Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...
Magnesium Flakes
Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...
Airdoctor
Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...
Deodorant Bar
Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...
Ice Blanket
Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...
Alignerco
AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...
Eye Protector
Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...
Toothbrush Sanitizer
Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...
Hume Deodorant
Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...
Cocofloss
Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.
Migraine Glasses
Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...
Cotton Pads
Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...
Roll On Oil
Toothpaste Tablets
Toothpaste tablets are a reusable, compact alternative to traditional toothpaste tubes, gaining traction as an eco friendly, travel frien...
Eye Patches
Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...
Silicone Scar Sheets
Knee Massager
Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...
Safe In Breastfeeding
Anti Choking Device
Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...
Salicylic Acid Shampoo
Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...
Sunlighten
Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...
Supliful
Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...
Cordless Water Flosser
Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...
Concert Earplugs
Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...
Castor Oil Pack
Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...
Foot Deodorant
Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...
Night Pads
Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...
Water Flosser
Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...
Lepro
Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...
Period Shorts
Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...
Whitening Toothpaste
Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...
Vaginal Moisturizer
Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...
Whitening Strips
Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....
Teeth Whitening Strips
Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...
Interdental Brush
Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.
Crest Whitestrips
Crest Whitestrips is a, widely known at home teeth whitening product line from Crest, a Procter & Gamble brand, representing a durable co...
Well People
Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...
EMS Foot Massager
EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...
Gel Seat Cushion
Edema Shoes
Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...
Good Clean Love
Good Clean Love is a brand known for organic, clean label sexual wellness products, including lubricants and related intimate care items,...