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Nattokinase

90,500 vol/mo
129%
(5y)
93%
(1y)
117%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Flo Health

5,400 vol/mo
129%
(5y)
84%
(1y)
51%
(3mo)

Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...

DPDR

22,200 vol/mo
129%
(5y)
-3%
(1y)
10%
(3mo)

DPDR refers to depersonalization derealization disorder, a dissociative condition characterized by persistent or recurrent experiences of...

Protein Gummies

6,600 vol/mo
129%
(5y)
86%
(1y)
77%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

Modern Health

8,100 vol/mo
129%
(5y)
174%
(1y)
71%
(3mo)

Modern Health is a mental health and wellbeing platform offering employer sponsored mental health benefits, including therapy, coaching, ...

HRV Watch

210 vol/mo
128%
(5y)
100%
(1y)
41%
(3mo)

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...

Self-Compassion

14,800 vol/mo
128%
(5y)
144%
(1y)
78%
(3mo)

Self Compassion is a growing trend focused on treating oneself with kindness, recognizing shared human experiences, and applying mindful ...

Ozempic

823,000 vol/mo
128%
(5y)
-25%
(1y)
0%
(3mo)

Ozempic is a brand name semaglutide diabetes medication that has become a widely discussed topic due to its associations with weight loss...

Drug Discovery

1,600 vol/mo
126%
(5y)
176%
(1y)
41%
(3mo)

Drug discovery is rapidly evolving through AI driven design, high throughput screening, genomics, and integrated data ecosystems, acceler...

Focus Supplement

4,400 vol/mo
125%
(5y)
162%
(1y)
139%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

Mounjaro

823,000 vol/mo
125%
(5y)
11%
(1y)
5%
(3mo)

Mounjaro is the brand name for tirzepatide, a dual GIP/GLP 1 receptor agonist developed by Eli Lilly. It gained significant attention for...

Berberine

368,000 vol/mo
124%
(5y)
27%
(1y)
47%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

SGLT2 Inhibitor

40,500 vol/mo
124%
(5y)
124%
(1y)
89%
(3mo)

SGLT2 inhibitors are a class of prescription medications originally developed for type 2 diabetes that have gained attention for broader ...

122%
(5y)
213%
(1y)
577%
(3mo)

Nature's Truth is a brand specializing in botanicals, herbs, spices, and dietary supplements, widely available in health stores and onlin...

122%
(5y)
-2%
(1y)
12%
(3mo)

Gender affirming care encompasses medical, mental health, and social support services for transgender and non binary individuals, includi...

Somatic Healing

5,400 vol/mo
122%
(5y)
29%
(1y)
22%
(3mo)

Somatic healing is a approach that emphasizes body based interventions to release trauma, regulate the nervous system, and foster integra...

122%
(5y)
33%
(1y)
52%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Xiaomi Band

880 vol/mo
121%
(5y)
275%
(1y)
21%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

Oregano Oil

90,500 vol/mo
121%
(5y)
44%
(1y)
0%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

120%
(5y)
-4%
(1y)
16%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

Rucking

33,100 vol/mo
120%
(5y)
1%
(1y)
8%
(3mo)

Rucking is a fitness trend centered on carrying heavy backpacks over distance to build strength, endurance, and mental resilience. It ble...

JaneApp

6,600 vol/mo
120%
(5y)
50%
(1y)
92%
(3mo)

JaneApp is a cloud based clinic practice management and EMR software designed for health and wellness practices, enabling scheduling, cha...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

120%
(5y)
29%
(1y)
43%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

Oral Probiotic

6,600 vol/mo
119%
(5y)
82%
(1y)
36%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Odyssey Elixir

2,400 vol/mo
119%
(5y)
182%
(1y)
70%
(3mo)

Odyssey Elixir is a sparkling functional beverage line launched by Odyssey Wellness, combining mushroom extracts (e.g., Lion’s Mane, Co...

Alma Therapy

12,100 vol/mo
118%
(5y)
7%
(1y)
30%
(3mo)

Alma Therapy is a branding/operating name associated with several online therapy platforms and therapy practices focused on connecting cl...

Synbiotic

4,400 vol/mo
116%
(5y)
103%
(1y)
99%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

Mental Gym

140 vol/mo
116%
(5y)
184%
(1y)
23%
(3mo)

Mental Gym refers to the concept and market around training the mind much like physical fitness, including cognitive training apps, brain...

Concert Health

2,400 vol/mo
116%
(5y)
261%
(1y)
44%
(3mo)

Concert Health is a company focused on delivering integrated behavioral health services through a combination of clinical care and digita...