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We surface rapidly growing trends in XXX before they take off.

Cymbiotika

60,500 vol/mo
174%
(5y)
27%
(1y)
16%
(3mo)

Cymbiotika is a wellness supplement brand driving interest in liposomal vitamins, high quality nutraceuticals, and gut friendly formulati...

173%
(5y)
-3%
(1y)
0%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

BetterSleep

14,800 vol/mo
173%
(5y)
4%
(1y)
-3%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Nooro

3,600 vol/mo
172%
(5y)
-76%
(1y)
-42%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

171%
(5y)
47%
(1y)
70%
(3mo)

Berberine supplements have gained traction as a natural option for metabolic health, particularly for supporting blood sugar regulation, ...

Talkiatry

49,500 vol/mo
171%
(5y)
66%
(1y)
11%
(3mo)

Talkiatry is a mental health focused telepsychiatry provider delivering online psychiatric care and medication management with a modern, ...

Sleep Earbuds

14,800 vol/mo
171%
(5y)
181%
(1y)
162%
(3mo)

Sleep earbuds are wireless earpieces designed to aid sleep by providing audio with features such as ambient noise masking, guided sleep p...

Natural Cycles

33,100 vol/mo
171%
(5y)
32%
(1y)
3%
(3mo)

Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

Perimenopause

301,000 vol/mo
165%
(5y)
48%
(1y)
16%
(3mo)

Perimenopause is a and established phase preceding menopause, characterized by hormonal fluctuations that cause symptoms such as hot flas...

Smart Ring

246,000 vol/mo
165%
(5y)
101%
(1y)
43%
(3mo)

Smart rings are compact wearable devices worn on the finger that track health metrics, activity, sleep, and increasingly offer features l...

Health Boxes

260 vol/mo
163%
(5y)
203%
(1y)
64%
(3mo)

Health Boxes refer to subscription based or curated product boxes focused on health, wellness, and self care, delivered regularly to cons...

Hiyo

22,200 vol/mo
163%
(5y)
28%
(1y)
96%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

Masseters

40,500 vol/mo
162%
(5y)
11%
(1y)
7%
(3mo)

Masseters refer to the jaw muscles responsible for chewing; the topic has gained attention in health, aesthetics, and dental wellness dis...

Maropitant

12,100 vol/mo
161%
(5y)
40%
(1y)
14%
(3mo)

Maropitant is a veterinary antiemetic drug (NK 1 receptor antagonist) used to prevent vomiting in dogs and cats. It is marketed under bra...

Eight Sleep

201,000 vol/mo
161%
(5y)
-13%
(1y)
2%
(3mo)

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

159%
(5y)
108%
(1y)
105%
(3mo)

Natural Strains refers to a renewed emphasis on authentic, non modified cannabis strains and landrace genetics, along with a growing cons...

Green Noise

49,500 vol/mo
159%
(5y)
11%
(1y)
6%
(3mo)

Green Noise is a recognized color noise concept in audio and wellness applications, describing a specific spectrum of ambient sound used ...

Postbiotics

8,100 vol/mo
158%
(5y)
111%
(1y)
18%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Magnesium Oil

33,100 vol/mo
157%
(5y)
-2%
(1y)
18%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Briotech

3,600 vol/mo
157%
(5y)
30%
(1y)
30%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...