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We surface rapidly growing trends in XXX before they take off.

25%
(5y)
2%
(1y)
9%
(3mo)

Forefront Dermatology is a network of dermatology practices offering medical and cosmetic skin care services across multiple clinics in t...

Binoid

22,200 vol/mo
25%
(5y)
12%
(1y)
29%
(3mo)

Binoid is a consumer brand focused on hemp derived cannabinoids, including CBD and related products, operating in the expanding U.S. hemp...

Gluten-Free Diet

60,500 vol/mo
25%
(5y)
54%
(1y)
64%
(3mo)

The gluten free diet is a widely adopted dietary approach that eliminates gluten, a protein found in wheat, barley, and rye. It originate...

Bucked Up

110,000 vol/mo
25%
(5y)
29%
(1y)
33%
(3mo)

Bucked Up is a pre workout supplement brand known for energy and focus formulas used by fitness enthusiasts and athletes.

Reparenting

1,600 vol/mo
25%
(5y)
69%
(1y)
141%
(3mo)

Reparenting is a psychological and self help concept focused on healing emotional and behavioral patterns rooted in early caregiving. It ...

25%
(5y)
22%
(1y)
20%
(3mo)

At home blood tests enable consumers to collect blood samples at home (often via finger prick) and mail them to laboratories for analysis...

Medical Coding

12,100 vol/mo
25%
(5y)
21%
(1y)
25%
(3mo)

Medical coding is the practice of assigning standardized codes to diagnoses, procedures, and services for billing, reimbursement, and hea...

Douche Bag

60,500 vol/mo
25%
(5y)
-11%
(1y)
3%
(3mo)

Douche bag is a slang term used to describe an obnoxious or contemptible person, commonly appearing in popular culture, media, and casual...

Deodorant

201,000 vol/mo
25%
(5y)
23%
(1y)
66%
(3mo)

Deodorant remains a staple personal care product with shifting consumer preferences toward natural ingredients, aluminum free formulas, a...

Tongue Scraper

165,000 vol/mo
25%
(5y)
18%
(1y)
31%
(3mo)

Tongue scraper is a dental hygiene tool designed to remove biofilm from the tongue, improving oral freshness and perceived hygiene. It ha...

ADHD

450,000 vol/mo
24%
(5y)
10%
(1y)
14%
(3mo)

ADHD is a neurodevelopmental condition characterized by patterns of inattention, hyperactivity, and impulsivity. In recent times, the top...

24%
(5y)
84%
(1y)
99%
(3mo)

Cold Water Therapy is a health and wellness practice involving exposure to cold water or cold environments to elicit physiological and ps...

Freenome

5,400 vol/mo
24%
(5y)
64%
(1y)
16%
(3mo)

Freenome is a biotech company advancing AI driven, multi omics liquid biopsy technologies for early cancer detection and monitoring, aimi...

Refresh Eye Drops

40,500 vol/mo
24%
(5y)
31%
(1y)
110%
(3mo)

Refresh Eye Drops are a long standing category of artificial tears designed to lubricate and soothe dry eye symptoms. The topic reflects ...

Mushroom Microdose

18,100 vol/mo
24%
(5y)
-12%
(1y)
-1%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

Fish Oil

74,000 vol/mo
24%
(5y)
34%
(1y)
62%
(3mo)

Fish oil is a well established supplement sustained by evidence of omega 3 fatty acids benefits for cardiovascular, cognitive, and inflam...

Moona

14,800 vol/mo
24%
(5y)
17%
(1y)
20%
(3mo)

Moona is a sleep tech product known for its temperature controlled, cooling pillow and integrated sleep system designed to optimize sleep...

Recency Bias

14,800 vol/mo
24%
(5y)
-9%
(1y)
9%
(3mo)

Recency bias is a well established cognitive bias where people over prioritize the most recently received information or experiences when...

Dexcom

165,000 vol/mo
24%
(5y)
1%
(1y)
17%
(3mo)

Dexcom is a leading company that develops continuous glucose monitoring (CGM) systems for diabetes management, enabling real time glucose...

D-Mannose

90,500 vol/mo
24%
(5y)
42%
(1y)
58%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...

Overhead Press

90,500 vol/mo
24%
(5y)
44%
(1y)
15%
(3mo)

The overhead press is a classic compound exercise targeting the shoulders and upper body. The topic remains real and widely practiced in ...

Acetylcysteine

40,500 vol/mo
23%
(5y)
23%
(1y)
26%
(3mo)

Acetylcysteine is a well established pharmaceutical and dietary supplement used as a mucolytic agent and antioxidant, with ongoing explor...

Leukocyte Esterase

74,000 vol/mo
23%
(5y)
10%
(1y)
6%
(3mo)

Leukocyte Esterase is a biomarker used in urinalysis to indicate the presence of white blood cells and potential urinary tract infections...

Urinary Retention

33,100 vol/mo
23%
(5y)
26%
(1y)
59%
(3mo)

Urinary Retention is a medical condition characterized by the inability to empty the bladder, often due to overload of urinary symptoms, ...

Lion's Mane Mushroom

110,000 vol/mo
23%
(5y)
-21%
(1y)
4%
(3mo)

Lion's Mane Mushroom is a, established mushroom species used as a functional food and dietary supplement, widely associated with cognitiv...

23%
(5y)
9%
(1y)
10%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

Low FODMAP

27,100 vol/mo
23%
(5y)
21%
(1y)
22%
(3mo)

Low FODMAP refers to the dietary approach that restricts certain fermentable carbohydrates to reduce symptoms of irritable bowel syndrome...

Circulation Pump

6,600 vol/mo
23%
(5y)
22%
(1y)
14%
(3mo)

Circulation Pump is a and established technology category focused on devices that move fluids for heating, cooling, water supply, and ind...

Icosapent Ethyl

27,100 vol/mo
23%
(5y)
22%
(1y)
13%
(3mo)

Icosapent Ethyl is a prescription omega 3 fatty acid derivative (EPA ethyl ester) marketed as Vascepa for lowering triglycerides and redu...

High Cholesterol

110,000 vol/mo
23%
(5y)
9%
(1y)
17%
(3mo)

High cholesterol is a longstanding health condition characterized by elevated levels of cholesterol in the blood. It remains a major risk...

Crossover Health

9,900 vol/mo
23%
(5y)
112%
(1y)
66%
(3mo)

Crossover Health is a healthcare provider delivering tech enabled primary care and integrated services through employer based clinics and...

Proov

1,900 vol/mo
23%
(5y)
-7%
(1y)
19%
(3mo)

Proov is a fertility and ovulation testing brand that provides at home hormone testing and related fertility tracking products.

Piperacillin

8,100 vol/mo
23%
(5y)
34%
(1y)
29%
(3mo)

Piperacillin is a broad spectrum beta lactam antibiotic commonly used to treat serious infections, often in combination with tazobactam. ...

23%
(5y)
28%
(1y)
137%
(3mo)

Shoulder Relaxer is a category of consumer devices and therapies aimed at easing neck and shoulder tension through targeted massage, trac...

Trainerize

18,100 vol/mo
23%
(5y)
5%
(1y)
24%
(3mo)

Trainerize is a, ongoing digital platform enabling fitness professionals to manage client programs, communication, and billing, reflectin...

Tenga

40,500 vol/mo
23%
(5y)
24%
(1y)
18%
(3mo)

Tenga is a well established Japanese sex toy brand known for innovative and approachable adult pleasure products, including their iconic ...

Posture Corrector

60,500 vol/mo
23%
(5y)
42%
(1y)
93%
(3mo)

Posture Corrector refers to devices and wearables, as well as braces and supports, designed to improve spinal alignment and reduce muscul...

Primal Harvest

9,900 vol/mo
22%
(5y)
-6%
(1y)
30%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

Daily Vitamins

2,900 vol/mo
22%
(5y)
14%
(1y)
19%
(3mo)

Daily vitamins refer to the regular consumption of vitamin supplements as part of a daily health routine, a long standing consumer health...

Emtricitabine

8,100 vol/mo
22%
(5y)
45%
(1y)
29%
(3mo)

Emtricitabine is a nucleoside reverse transcriptase inhibitor (NRTI) used in HIV treatment, often combined in single tablet regimens. As ...

Ashwagandha Powder

14,800 vol/mo
22%
(5y)
-10%
(1y)
18%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

Glucose Test

33,100 vol/mo
22%
(5y)
8%
(1y)
14%
(3mo)

Glucose Test refers to the ongoing expansion of glucose monitoring and testing technologies for both clinical management of diabetes and ...

Emetophobia

165,000 vol/mo
22%
(5y)
21%
(1y)
-4%
(3mo)

Emetophobia is the intense fear of vomiting, classified as a specific phobia. It has gained visibility in mental health discussions, onli...

Garden of Life

27,100 vol/mo
22%
(5y)
43%
(1y)
125%
(3mo)

Garden of Life is a brand of dietary supplements known for organic and probiotic products, positioning itself in the clean label and well...

Attachment Theory

27,100 vol/mo
22%
(5y)
22%
(1y)
37%
(3mo)

Attachment Theory is a foundational psychological framework describing how early caregiver–child bonds shape an individual's emotional ...

Mental Health

246,000 vol/mo
22%
(5y)
20%
(1y)
16%
(3mo)

Mental Health is a, consistently discussed topic involving awareness, access to services, digital therapy platforms, and workplace well b...

Morning Anxiety

2,900 vol/mo
22%
(5y)
31%
(1y)
25%
(3mo)

Morning Anxiety refers to the growing recognition and discussion of anxiety symptoms that occur upon waking, often linked to sleep qualit...

Nodule

49,500 vol/mo
22%
(5y)
11%
(1y)
10%
(3mo)

Nodule is a medical term describing a small lump that can appear in various organs, notably the thyroid and lungs. It is a longstanding c...

22%
(5y)
26%
(1y)
60%
(3mo)

Ancestral Supplements is a brand that markets desiccated organ meat supplements and related wellness products, drawing on traditional anc...

O Positive

27,100 vol/mo
22%
(5y)
15%
(1y)
15%
(3mo)

O Positive is the blood type O+; it remains a common universal donor for Rh positive recipients and is central to blood donation policies...

Care Home

9,900 vol/mo
22%
(5y)
51%
(1y)
32%
(3mo)

EVALI

12,100 vol/mo
22%
(5y)
16%
(1y)
4%
(3mo)

EVALI (e cigarette or vaping product use associated lung injury) is a public health concern that peaked in 2019–2020, driving regulator...

21%
(5y)
33%
(1y)
22%
(3mo)

Cosmetic Dermatology is a and established field focusing on non surgical aesthetic skin treatments and procedures delivered by dermatolog...

Desk Treadmill

27,100 vol/mo
21%
(5y)
82%
(1y)
360%
(3mo)

A desk treadmill is a compact, quiet treadmill designed for under desk use to enable walking while working, merging fitness with office r...

Wedge Pillow

40 vol/mo
21%
(5y)
39%
(1y)
76%
(3mo)

Wedge Pillow is a contoured sleeping pillow designed to elevate the head and torso, commonly used for maternity, acid reflux, snoring red...

Sanity

27,100 vol/mo
21%
(5y)
16%
(1y)
12%
(3mo)

Sanity is a headless content management system (CMS) platform designed for structured content and flexible delivery across channels. It e...

21%
(5y)
20%
(1y)
20%
(3mo)

Pregnancy Belly Band refers to maternity support belts designed to support the abdomen, lower back, and pelvis during pregnancy to allevi...

Moringa Leaves

9,900 vol/mo
21%
(5y)
34%
(1y)
13%
(3mo)

Moringa leaves, derived from the Moringa oleifera tree, are a trending dietary and nutraceutical ingredient globally due to their high nu...

Esterase

2,400 vol/mo
21%
(5y)
11%
(1y)
10%
(3mo)

Esterase is a enzyme class that catalyzes the hydrolysis of esters. In science and biotechnology, esterase enzymes are widely used in bio...

Liquid Vitamins

9,900 vol/mo
21%
(5y)
9%
(1y)
13%
(3mo)

Liquid vitamins are a trending segment within the dietary supplements market, centering on vitamins and minerals delivered in liquid form...