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We surface rapidly growing trends in XXX before they take off.

ME/CFS

60,500 vol/mo
87%
(5y)
100%
(1y)
21%
(3mo)

ME/CFS, or myalgic encephalomyelitis/chronic fatigue syndrome, is a long standing real health condition characterized by profound fatigue...

Maca Supplement

5,400 vol/mo
86%
(5y)
66%
(1y)
96%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

5Strands

1,900 vol/mo
86%
(5y)
-31%
(1y)
22%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Autistic Burnout

14,800 vol/mo
86%
(5y)
20%
(1y)
39%
(3mo)

Autistic burnout is a distinct form of exhaustion experienced by autistic individuals resulting from chronic sensory overload, social dem...

Vitex Supplement

6,600 vol/mo
86%
(5y)
11%
(1y)
47%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Sunlighten

5,400 vol/mo
86%
(5y)
19%
(1y)
-27%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Whoop

14,800 vol/mo
86%
(5y)
71%
(1y)
39%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

Grounding

110,000 vol/mo
86%
(5y)
12%
(1y)
28%
(3mo)

Grounding is a, multi faceted concept encompassing electrical grounding technologies and wellness practices such as earthing, where peopl...

Derms

1,000 vol/mo
85%
(5y)
35%
(1y)
43%
(3mo)

Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...

Haleon

12,100 vol/mo
85%
(5y)
33%
(1y)
23%
(3mo)

Haleon is a leading consumer health company focused on over the counter medicines, vitamins, and personal care products. The topic center...

Coody

4,400 vol/mo
85%
(5y)
35%
(1y)
13%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Ceres Chill

12,100 vol/mo
85%
(5y)
-17%
(1y)
23%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

84%
(5y)
79%
(1y)
20%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

Supliful

8,100 vol/mo
84%
(5y)
60%
(1y)
-10%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

Immunity Shots

27,100 vol/mo
84%
(5y)
22%
(1y)
-24%
(3mo)

Immunity Shots are small, often bottled beverages containing concentrated immune supporting ingredients (notably vitamin C, zinc, ginger,...

Good Ritual

70 vol/mo
84%
(5y)
64%
(1y)
14%
(3mo)

Good Ritual is a consumer brand category centered on daily habitual products and experiences marketed to enhance wellbeing, routine consi...

Brain Health

8,100 vol/mo
84%
(5y)
75%
(1y)
25%
(3mo)

Brain health as a trend highlights growing public and commercial focus on cognitive wellbeing, memory, mental fitness, and neurological w...

84%
(5y)
111%
(1y)
274%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Magnesium Malate

40,500 vol/mo
84%
(5y)
58%
(1y)
63%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Precision Medical

2,900 vol/mo
84%
(5y)
114%
(1y)
73%
(3mo)

Precision Medical refers to the broader adoption and advancement of precision medicine in clinical practice, leveraging genomics, biomark...

84%
(5y)
74%
(1y)
108%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

83%
(5y)
82%
(1y)
181%
(3mo)

Infrared sauna blankets are consumer devices that combine infrared heating with a wrapped blanket to induce sweating and relaxation, mark...

Microbiome

27,100 vol/mo
83%
(5y)
77%
(1y)
55%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

82%
(5y)
177%
(1y)
57%
(3mo)

Healthcare Interoperability is the ongoing effort to enable seamless, secure exchange of health information across different healthcare s...

Candida Cleanse

14,800 vol/mo
82%
(5y)
-44%
(1y)
-1%
(3mo)

Candida Cleanse is a popular wellness topic centered on reducing Candida overgrowth and balancing gut health through diets, supplements, ...

Concert Earplugs

2,400 vol/mo
82%
(5y)
26%
(1y)
102%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

75 Soft

22,200 vol/mo
82%
(5y)
-13%
(1y)
38%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

82%
(5y)
20%
(1y)
19%
(3mo)

A Continuous Glucose Monitor (CGM) is a wearable device that continuously measures interstitial glucose levels in real time, providing da...

Rapid Release

880 vol/mo
82%
(5y)
117%
(1y)
64%
(3mo)

Rapid Release is a software development and deployment approach that prioritizes extremely fast release cycles to push new features, impr...

Tyrosine Supplement

14,800 vol/mo
81%
(5y)
45%
(1y)
62%
(3mo)