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We surface rapidly growing trends in XXX before they take off.

THCA

90,500 vol/mo
404%
(5y)
8%
(1y)
0%
(3mo)

THCA (tetrahydrocannabinolic acid) is the non psychoactive precursor to THC found in cannabis plants. Interest revolves around raw/cold t...

400%
(5y)
144%
(1y)
24%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

Armra Colostrum

74,000 vol/mo
397%
(5y)
-42%
(1y)
19%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

396%
(5y)
152%
(1y)
37%
(3mo)

L theanine supplement is a and established product category used for anxiety reduction, sleep support, and cognitive calm, often marketed...

Multimineral

260 vol/mo
388%
(5y)
137%
(1y)
406%
(3mo)

Multimineral refers to dietary supplements or formulations containing multiple minerals, marketed to support overall mineral intake and a...

387%
(5y)
12%
(1y)
25%
(3mo)

Lion's Mane Gummies are a popular supplement product that combines the medicinal mushroom Lion's Mane with flavored gummy formats, market...

385%
(5y)
508%
(1y)
106%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

TB500

40,500 vol/mo
383%
(5y)
159%
(1y)
47%
(3mo)

TB 500, a synthetic peptide corresponding to thymosin beta 4, is discussed in online communities for purported tissue repair and recovery...

Supergut

8,100 vol/mo
379%
(5y)
-7%
(1y)
116%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Fatty15

9,900 vol/mo
377%
(5y)
56%
(1y)
4%
(3mo)

Fatty15 is a consumer focused supplement that markets C15:0 pentadecanoic acid as an essential fatty acid purported to support metabolic,...

372%
(5y)
232%
(1y)
20%
(3mo)

Access Telehealth refers to the broad availability and equitable use of telehealth services, enabling patients to connect with clinicians...

Hypochlorous Acid

90,500 vol/mo
368%
(5y)
58%
(1y)
38%
(3mo)

Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...

364%
(5y)
196%
(1y)
46%
(3mo)

Riboflavin supplements (vitamin B2) are being discussed as part of dietary supplement regimens for energy metabolism, antioxidant support...

356%
(5y)
163%
(1y)
76%
(3mo)

Hydration supplements are electrolyte rich products designed to improve fluid absorption, rehydration, and recovery, expanding beyond tra...

Teal Health

9,900 vol/mo
351%
(5y)
333%
(1y)
138%
(3mo)

Teal Health is a health‑tech company pioneering at‑home cervical cancer screening with the Teal Wand, enabling self collection of vag...

Armra

33,100 vol/mo
349%
(5y)
-36%
(1y)
-4%
(3mo)

Armra is a health and wellness brand focused on bovine colostrum based dietary supplements, gaining attention for claims around immune su...

Satisfy Running

18,100 vol/mo
346%
(5y)
53%
(1y)
4%
(3mo)

Satisfy Running is a recognizable contemporary running apparel brand known for its tech forward, fashion informed performance gear, opera...

342%
(5y)
46%
(1y)
51%
(3mo)

Pre Workout Gummies are a growing segment of dietary supplements that deliver caffeine and other performance ingredients in a chewy gummy...

336%
(5y)
943%
(1y)
36%
(3mo)

Alternative Cannabis refers to non traditional cannabis related products, methods, or approaches outside the conventional marijuana marke...

Autistic Masking

4,400 vol/mo
335%
(5y)
32%
(1y)
39%
(3mo)

Autistic Masking refers to the coping strategy where autistic individuals hide or suppress autistic traits to fit social norms, often lea...

Shilajit Powder

1,000 vol/mo
334%
(5y)
9999%+
(1y)
354%
(3mo)

Shilajit Powder is a traditional Ayurvedic supplement marketed for energy, vitality, and mineral support, with modern interest driven by ...

Grounding Mat

40,500 vol/mo
332%
(5y)
-23%
(1y)
-12%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Scar Tape

18,100 vol/mo
328%
(5y)
41%
(1y)
36%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

Codeage

6,600 vol/mo
322%
(5y)
82%
(1y)
56%
(3mo)

Codeage is a Boca Raton–based wellness and dietary supplements company known for offering collagen, vitamins, minerals, probiotics, and...

Mewing

110,000 vol/mo
313%
(5y)
-67%
(1y)
5%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

Mushroom Gummies

40,500 vol/mo
312%
(5y)
0%
(1y)
28%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

Oura

110,000 vol/mo
309%
(5y)
75%
(1y)
-9%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

Caption Health

320 vol/mo
307%
(5y)
1274%
(1y)
70%
(3mo)

Caption Health is a company that provides AI powered ultrasound guidance software designed to assist clinicians in acquiring and interpre...

304%
(5y)
133%
(1y)
46%
(3mo)

Magnesium glycinate is a widely used chelated magnesium supplement noted for high bioavailability and gentler gastrointestinal tolerance,...

Electrolyte Mix

2,900 vol/mo
304%
(5y)
341%
(1y)
649%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

Bodyhealth

14,800 vol/mo
298%
(5y)
50%
(1y)
19%
(3mo)

Magnesium Spray

33,100 vol/mo
294%
(5y)
-13%
(1y)
1%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

293%
(5y)
21%
(1y)
25%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

Arrae

22,200 vol/mo
292%
(5y)
49%
(1y)
48%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

Grounding Bed

1,300 vol/mo
292%
(5y)
-14%
(1y)
10%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

L Reuteri

27,100 vol/mo
292%
(5y)
38%
(1y)
19%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Prenuvo

49,500 vol/mo
282%
(5y)
34%
(1y)
3%
(3mo)

Prenuvo is a company offering whole body MRI screening to detect diseases, including cancer, leveraging advanced imaging technology and A...

280%
(5y)
-19%
(1y)
0%
(3mo)

Psilocybin Gummies represent edible, psilocybin infused products designed for adult consumption, aligning with broader psychedelic assist...

Senolytic

4,400 vol/mo
279%
(5y)
66%
(1y)
57%
(3mo)

Senolytics are therapies designed to selectively eliminate senescent cells to mitigate aging related diseases and improve healthspan. The...

Creatine HMB

9,900 vol/mo
277%
(5y)
112%
(1y)
78%
(3mo)

Creatine HMB is a combined dietary supplement that merges creatine monohydrate with HMB (beta hydroxy beta methylbutyrate) marketed to en...

NativePath

9,900 vol/mo
275%
(5y)
56%
(1y)
49%
(3mo)

NativePath is a wellness brand focused on gut health, keto friendly nutrition, and collagen based supplements. The topic centers on consu...

Cleerly

2,900 vol/mo
272%
(5y)
48%
(1y)
37%
(3mo)

Cleerly is a health tech company developing AI powered coronary imaging and analysis to improve cardiovascular disease detection and risk...

Hydroxyapatite

49,500 vol/mo
268%
(5y)
64%
(1y)
46%
(3mo)

Hydroxyapatite is a, widely used bioceramic compound (Ca10(PO4)6(OH)2) employed in dental, orthopedic, and biomedical applications includ...

Type II Collagen

1,300 vol/mo
268%
(5y)
199%
(1y)
49%
(3mo)

Type II Collagen is a recognized dietary supplement ingredient derived from cartilage, marketed for joint health and anti inflammatory be...

Ideaya

1,600 vol/mo
267%
(5y)
76%
(1y)
39%
(3mo)

Ideaya Therapeutics is a biotechnology company focused on precision oncology by exploiting synthetic lethality in cancer. The topic repre...

UK Biobank

3,600 vol/mo
267%
(5y)
258%
(1y)
92%
(3mo)

UK Biobank is a large scale biomedical database and research resource containing in depth genetic, lifestyle, and health information from...

265%
(5y)
126%
(1y)
57%
(3mo)

One Earth Health is a consumer health brand focused on grass fed beef organ supplements and related wellness products, operating primaril...

265%
(5y)
395%
(1y)
75%
(3mo)

Astaxanthin supplements continue to gain visibility as a potent antioxidant sourced from microalgae, with growing consumer interest drive...

Peptide Therapy

18,100 vol/mo
264%
(5y)
220%
(1y)
41%
(3mo)

Peptide therapy is a medical approach using synthesized peptides to modulate biological processes for health, aging, and recovery. It enc...

261%
(5y)
313%
(1y)
45%
(3mo)

Photobiomodulation is a field focused on using low level red and near infrared light to influence cellular function, aiming to reduce inf...

256%
(5y)
70%
(1y)
70%
(3mo)

Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...

Cortisol Supplement

22,200 vol/mo
255%
(5y)
42%
(1y)
76%
(3mo)

Cortisol Supplement is a wellness topic involving products and strategies aimed at supporting or modulating cortisol levels, including ad...

Health Patch

590 vol/mo
254%
(5y)
386%
(1y)
92%
(3mo)

Health Patch refers to transdermal or skin mounted digital health patches that monitor vitals, biomarkers, or drug intake, often connecte...

Create Wellness

3,600 vol/mo
251%
(5y)
203%
(1y)
83%
(3mo)

Create Wellness refers to a movement in branding and consumer culture where brands position themselves as holistic wellbeing platforms, o...

Red Light Therapy

368,000 vol/mo
251%
(5y)
61%
(1y)
27%
(3mo)

Red Light Therapy is a wellness modality that uses specific wavelengths of red and near infrared light to purportedly promote cellular en...

Cornbread Hemp

3,600 vol/mo
250%
(5y)
45%
(1y)
-21%
(3mo)

Cornbread Hemp is a US based hemp derived CBD brand known for its full spectrum, legally compliant CBD oils and other hemp products. The ...

Red Light Wand

2,400 vol/mo
249%
(5y)
21%
(1y)
5%
(3mo)

Red Light Wand refers to handheld red light therapy devices used for skin health, pain relief, and wellness, driven by consumer interest ...

Menopause HRT

2,400 vol/mo
247%
(5y)
68%
(1y)
6%
(3mo)

Menopause hormone replacement therapy (HRT) is a, ongoing medical treatment used to alleviate menopausal symptoms by replenishing estroge...

245%
(5y)
10%
(1y)
13%
(3mo)

Grounding benefits describe the health and wellness concept that direct contact with the Earth's surface (earthing/grounding) can improve...

Earth Rhythm

260 vol/mo
243%
(5y)
246%
(1y)
77%
(3mo)

Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...