Trends is free while in Beta

Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

116%
(5y)
-6%
(1y)
171%
(3mo)

Ginger root supplement is a widely used herbal product marketed for digestive support, antiemetic effects, anti inflammatory benefits, an...

NimbleRx

8,100 vol/mo
116%
(5y)
15%
(1y)
0%
(3mo)

NimbleRx is a health tech/pharmacy platform that enables online prescription management and delivery for pharmacies and patients, positio...

Portable Sauna

40,500 vol/mo
115%
(5y)
25%
(1y)
2%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

115%
(5y)
74%
(1y)
85%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Smart Hospital

390 vol/mo
115%
(5y)
313%
(1y)
26%
(3mo)

Smart Hospital refers to the integration of advanced digital technologies, IoT, AI, and data driven systems to optimize clinical workflow...

Targeted Therapy

4,400 vol/mo
114%
(5y)
150%
(1y)
68%
(3mo)

Targeted therapy is a medical approach that uses treatments designed to specifically target molecular drivers of a disease, particularly ...

Protein S

2,400 vol/mo
114%
(5y)
154%
(1y)
162%
(3mo)

Protein S is a vitamin K–dependent plasma glycoprotein that functions as a cofactor to protein C in the anticoagulation pathway, with c...

113%
(5y)
128%
(1y)
39%
(3mo)

Employee Mental Health refers to the increasing focus on the psychological well being of employees within workplaces, driven by remote wo...

112%
(5y)
88%
(1y)
83%
(3mo)

Root Supplements refer to dietary supplements derived from plant roots (notably maca, beet, and other root botanicals) that are gaining t...

Creatine Powder

33,100 vol/mo
112%
(5y)
130%
(1y)
150%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

112%
(5y)
68%
(1y)
73%
(3mo)

Chimeric Antigen Receptor (CAR) therapy refers to engineered T cell therapies that reprogram a patient’s immune cells to recognize and ...

Now Foods

14,800 vol/mo
111%
(5y)
186%
(1y)
204%
(3mo)

Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...

SmartyPants

22,200 vol/mo
111%
(5y)
121%
(1y)
414%
(3mo)

SmartyPants is a consumer vitamins brand known for gummy multivitamins and targeted nutrient formulas for adults and children.

Folate Supplement

90,500 vol/mo
111%
(5y)
53%
(1y)
21%
(3mo)

Folate supplement is a, established health product category focused on providing folate/folic acid to support prenatal health, cellular f...

110%
(5y)
102%
(1y)
121%
(3mo)

Chondroitin supplement is a dietary supplement marketed for joint health, often used to support cartilage and perceived osteoarthritis re...

Blue Chew

301,000 vol/mo
110%
(5y)
-15%
(1y)
21%
(3mo)

Blue Chew is a telemedicine enabled ED pill service that provides chewable sildenafil based medication, marketed for convenient access to...

110%
(5y)
-61%
(1y)
9999%+
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

Moringa Powder

60,500 vol/mo
110%
(5y)
-18%
(1y)
12%
(3mo)

Moringa powder is a health supplement derived from the leaves of the Moringa oleifera tree, popular for its claimed rich nutrient profile...

Electrolyte Drops

1,600 vol/mo
110%
(5y)
74%
(1y)
166%
(3mo)

Electrolyte Drops are a consumer product category designed to deliver quick hydration through concentrated electrolyte solutions that can...

ADHD Supplement

3,600 vol/mo
110%
(5y)
58%
(1y)
44%
(3mo)

ADHD Supplement refers to nutraceutical products marketed to support attention, focus, and cognitive function in individuals with ADHD or...

Muscimol

6,600 vol/mo
109%
(5y)
-30%
(1y)
6%
(3mo)

Muscimol is a potent GABA_A receptor agonist derived from Amanita muscaria. In contemporary discourse it appears in neuroscience and phar...

PCOS Supplement

8,100 vol/mo
109%
(5y)
37%
(1y)
50%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

Cold Plunge Tub

33,100 vol/mo
109%
(5y)
4%
(1y)
68%
(3mo)

Cold Plunge Tub is a wellness trend centered on immersing the body in cold water for short periods to boost recovery, mental clarity, and...

Women's Probiotics

27,100 vol/mo
109%
(5y)
192%
(1y)
578%
(3mo)

Women's Probiotics is a consumer health category focusing on probiotic supplements marketed to women for gut and vaginal health, fertilit...

Hume Deodorant

5,400 vol/mo
108%
(5y)
-27%
(1y)
18%
(3mo)

Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...

L-Theanine

301,000 vol/mo
108%
(5y)
83%
(1y)
68%
(3mo)

L Theanine is an amino acid primarily found in tea leaves, widely used as a dietary supplement to promote relaxation, reduce stress, and ...

108%
(5y)
-44%
(1y)
20%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

Silicone Patch

2,900 vol/mo
107%
(5y)
56%
(1y)
40%
(3mo)

Silicone patch refers to silicone based scar management patches and sheets used to improve scar appearance and healing. These products ar...

Grain-Free

880 vol/mo
107%
(5y)
326%
(1y)
763%
(3mo)

Grain Free is a consumer dietary trend focused on removing grains from human or pet foods, driven by perceptions of health benefits, alle...

Tomorrow Health

2,900 vol/mo
107%
(5y)
243%
(1y)
57%
(3mo)

Tomorrow Health is a company that operates a platform to simplify the procurement and delivery of durable medical equipment and related h...

CoQ10 Supplement

74,000 vol/mo
107%
(5y)
76%
(1y)
20%
(3mo)

CoQ10 supplements are a well established nutraceutical used to support cellular energy production and antioxidant protection, with ongoin...

ADHD Coaching

9,900 vol/mo
107%
(5y)
87%
(1y)
20%
(3mo)

ADHD Coaching is a professional service focused on helping individuals with Attention Deficit/Hyperactivity Disorder develop strategies f...

First Day Vitamins

22,200 vol/mo
107%
(5y)
15%
(1y)
11%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...

Gut Supplement

1,000 vol/mo
106%
(5y)
74%
(1y)
80%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

106%
(5y)
87%
(1y)
132%
(3mo)

Rhodiola supplements are regulatory herbal products marketed as adaptogens claimed to support stress resilience, mood, energy, and cognit...

Eye Protector

3,600 vol/mo
106%
(5y)
236%
(1y)
438%
(3mo)

Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...

Pilates Machine

40,500 vol/mo
106%
(5y)
12%
(1y)
19%
(3mo)

Pilates Machine refers to the equipment used for Pilates based workouts, including reformers, chairs, cadillacs, and other resistance bas...

Cocofloss

33,100 vol/mo
106%
(5y)
12%
(1y)
28%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

Athelas

5,400 vol/mo
106%
(5y)
4%
(1y)
5%
(3mo)

Athelas is a, emergent player in remote patient monitoring and AI powered healthcare practice platforms, gaining attention for funding, p...

Heart and Soil

33,100 vol/mo
106%
(5y)
23%
(1y)
47%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

105%
(5y)
70%
(1y)
61%
(3mo)

Clean Breathing refers to a rising emphasis on respiratory health, breathwork, and environments that promote easier, healthier breathing ...

Spermidine

22,200 vol/mo
105%
(5y)
70%
(1y)
58%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

104%
(5y)
110%
(1y)
267%
(3mo)

Portable sound machines are compact devices that generate ambient sounds (white noise, pink noise, brown noise, nature sounds) to aid sle...

Beet Root

165,000 vol/mo
104%
(5y)
54%
(1y)
54%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

104%
(5y)
-3%
(1y)
21%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

Sleep Supplements

12,100 vol/mo
104%
(5y)
119%
(1y)
41%
(3mo)

Sleep supplements are dietary aids designed to improve sleep quality, onset, and duration, including melatonin, magnesium, L theanine, an...

Liver Supplement

14,800 vol/mo
104%
(5y)
52%
(1y)
40%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Brightside Health

18,100 vol/mo
104%
(5y)
22%
(1y)
11%
(3mo)

Brightside Health is a digital mental health platform offering online therapy and medication management, connecting patients with clinici...

103%
(5y)
25%
(1y)
31%
(3mo)

Eating For Mental Health is a recognized trend that links diet quality, micronutrients, gut health, and eating patterns to mental well be...

Tazarotene

27,100 vol/mo
103%
(5y)
38%
(1y)
43%
(3mo)

Tazarotene is a topical retinoid acne and skin condition treatment, historically marketed under the Tazorac brand and now available in ge...

ADHD Watch

320 vol/mo
103%
(5y)
124%
(1y)
27%
(3mo)

ADHD Watch refers to a growing category of time management aids and wearable/companion products designed to assist people with ADHD in ma...

Smart Scale

22,200 vol/mo
103%
(5y)
111%
(1y)
103%
(3mo)

Smart scale refers to internet connected body composition scales that measure weight and metrics such as body fat, muscle mass, water, an...

Exscientia

880 vol/mo
103%
(5y)
9999%+
(1y)
92%
(3mo)

Exscientia is a, established company specializing in AI driven drug discovery and design, notable for pioneering automated medicinal chem...

Beetroot

201,000 vol/mo
103%
(5y)
141%
(1y)
34%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

TUDCA Supplement

8,100 vol/mo
103%
(5y)
84%
(1y)
13%
(3mo)

TUDCA (tauroursodeoxycholic acid) supplement is a, established niche in liver support and gut health supplementation, increasingly discus...

102%
(5y)
107%
(1y)
82%
(3mo)

Psychological trauma encompasses the emotional, cognitive, and physiological impacts that follow exposure to a distressing or life threat...

102%
(5y)
68%
(1y)
87%
(3mo)

Digital stethoscope technology uses electronic sensors to capture heart and lung sounds, amplifying, recording, and transmitting audio fo...

Seed Health

2,900 vol/mo
101%
(5y)
137%
(1y)
80%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Full Body Scan

12,100 vol/mo
101%
(5y)
20%
(1y)
6%
(3mo)

Full body scan refers to imaging technologies that capture comprehensive images of a person’s body, used in medical diagnostics (CT/MRI...

CBG Gummies

2,900 vol/mo
101%
(5y)
18%
(1y)
25%
(3mo)

CBG Gummies are edible products containing cannabigerol (CBG), a non psychoactive cannabinoid gaining popularity as a hemp derived supple...