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Time Anxiety

1,300 vol/mo
73%
(5y)
99%
(1y)
64%
(3mo)

Time anxiety refers to the growing fear and stress people feel about not having enough time to accomplish goals, balance obligations, and...

73%
(5y)
-5%
(1y)
-10%
(3mo)

Dexamethasone ear drops are a corticosteroid based otic solution used to reduce inflammation and swelling in ear conditions such as otiti...

73%
(5y)
63%
(1y)
53%
(3mo)

Patient Experience is a and growing focus in healthcare aimed at improving how patients perceive their care, with emphasis on communicati...

Bond Vet

33,100 vol/mo
73%
(5y)
12%
(1y)
-9%
(3mo)

Bond Vet is a veterinary care brand focused on modern, walk in urgent care for pets, expanding access to convenient, minimally wait time ...

L-Citrulline

60,500 vol/mo
73%
(5y)
151%
(1y)
120%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

5Strands

1,900 vol/mo
72%
(5y)
-23%
(1y)
-4%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

72%
(5y)
59%
(1y)
34%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

L Lysine

74,000 vol/mo
72%
(5y)
-9%
(1y)
3%
(3mo)

L lysine is an essential amino acid used primarily as a feed additive to improve livestock growth and feed efficiency, with growing inter...

Mantra Health

2,900 vol/mo
72%
(5y)
147%
(1y)
16%
(3mo)

Mantra Health is a digital mental health platform focused on adolescent and young adult care, delivering teletherapy and mental health se...

72%
(5y)
34%
(1y)
17%
(3mo)

Fear Of Missing Out (FOMO) is a persistent social psychological phenomenon driving anxiety and urgency around missing social events, expe...

Box Breathing

49,500 vol/mo
72%
(5y)
61%
(1y)
44%
(3mo)

Box breathing is a structured, four count breathing technique used to reduce stress and improve focus. It involves inhaling, holding, exh...

Gut Biome

2,900 vol/mo
71%
(5y)
6%
(1y)
15%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

Whoop

368,000 vol/mo
71%
(5y)
62%
(1y)
36%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

71%
(5y)
54%
(1y)
64%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

AHCC

12,100 vol/mo
71%
(5y)
27%
(1y)
26%
(3mo)

AHCC is a dietary supplement called Active Hexose Correlated Compound, derived from shiitake mushrooms, marketed for immune support and r...

Moral Injury

8,100 vol/mo
71%
(5y)
104%
(1y)
65%
(3mo)

Moral injury is a recognized psychological and ethical construct describing the distress that arises from actions, or the lack of them, w...

Ketamine

1,000,000 vol/mo
70%
(5y)
0%
(1y)
23%
(3mo)

Ketamine is a, established topic in medicine and wellness concerning its use as a rapid acting antidepressant and at scale clinical appli...

Thorne Supplements

60,500 vol/mo
70%
(5y)
32%
(1y)
35%
(3mo)

Thorne Supplements refers to Thorne Research, a well known US based company that develops and markets professional grade dietary suppleme...

Sleep Pods

22,200 vol/mo
70%
(5y)
23%
(1y)
3%
(3mo)

Sleep Pods are compact, private sleeping enclosures used in workplaces, airports, hotels, and public spaces to provide quick, private res...

Enhertu

18,100 vol/mo
70%
(5y)
54%
(1y)
15%
(3mo)

Enhertu is a HER2 targeted antibody drug conjugate (ADC) used in treating HER2 positive cancers, notably breast cancer, and has driven on...

Night Pads

2,400 vol/mo
70%
(5y)
111%
(1y)
104%
(3mo)

Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...

70%
(5y)
78%
(1y)
5%
(3mo)

Fertility benefits refer to employer provided coverage and programs that support employees’ fertility treatments, pregnancy planning, a...

Histamine

90,500 vol/mo
70%
(5y)
22%
(1y)
22%
(3mo)

Histamine is a biogenic amine involved in immune responses, gastric acid secretion, and neurotransmission. In recent years, interest has ...

STI Test

33,100 vol/mo
70%
(5y)
28%
(1y)
2%
(3mo)

The trending topic STI Test refers to the broad emergence and growth of sexually transmitted infection testing in real time, including at...

Ancient Nutrition

33,100 vol/mo
69%
(5y)
61%
(1y)
118%
(3mo)

Ancient Nutrition refers to the growing consumer interest in supplements and foods inspired by traditional ancient diets and remedies, in...

Mood Supplement

1,300 vol/mo
69%
(5y)
68%
(1y)
42%
(3mo)

Mood supplements are dietary products marketed to support emotional well being and mood regulation, leveraging ingredients like magnesium...

StretchLab

135,000 vol/mo
69%
(5y)
1%
(1y)
-4%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

Interdental Brush

33,100 vol/mo
69%
(5y)
80%
(1y)
75%
(3mo)

Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.

Spring Health

49,500 vol/mo
69%
(5y)
88%
(1y)
84%
(3mo)

Spring Health is a mental health services platform offering assessments, therapy, and employer focused mental health programs, driving en...

Bacopa Monnieri

22,200 vol/mo
69%
(5y)
106%
(1y)
26%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

Water Flosser

2,400 vol/mo
68%
(5y)
0%
(1y)
-2%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

Sound Bath

40,500 vol/mo
68%
(5y)
25%
(1y)
26%
(3mo)

Sound bath is a wellness practice where participants are immersed in resonant sounds produced by instruments like singing bowls, gongs, a...

68%
(5y)
32%
(1y)
-22%
(3mo)

The Period Company is a consumer brand focused on menstrual care, notably period underwear, with media coverage and industry presence sin...

67%
(5y)
91%
(1y)
87%
(3mo)

Leg compression massagers are devices with adjustable pneumatic cuffs that intermittently squeeze the legs to enhance circulation, reduce...

Mini Massage Gun

4,400 vol/mo
67%
(5y)
127%
(1y)
130%
(3mo)

Mini massage guns are compact, handheld percussion devices used for muscle recovery, relaxation, and pain relief, gaining popularity due ...

Trellus

3,600 vol/mo
67%
(5y)
14%
(1y)
94%
(3mo)

Trellus refers to real, established entities across local commerce and AI powered sales tooling, including a local marketplace app (Trell...

Teladoc Health

33,100 vol/mo
67%
(5y)
43%
(1y)
22%
(3mo)

Teladoc Health is a leading telemedicine and virtual care provider that has shaped the digital healthcare landscape through remote consul...

Lymphatic Massage

49,500 vol/mo
67%
(5y)
64%
(1y)
20%
(3mo)

Lymphatic massage is a recognized therapy focused on stimulating the lymphatic system to promote fluid drainage, reduce swelling, enhance...

Trauma Trigger

1,000 vol/mo
67%
(5y)
41%
(1y)
64%
(3mo)

Trauma trigger refers to stimuli that provoke recall of a traumatic event, leading to acute emotional, cognitive, and physiological respo...

Virtual Care

2,900 vol/mo
67%
(5y)
107%
(1y)
30%
(3mo)

Virtual care refers to the delivery of healthcare services through digital platforms, enabling remote consultations, diagnostics, monitor...

Cell Therapy

3,600 vol/mo
67%
(5y)
69%
(1y)
35%
(3mo)

Cell therapy uses living cells to treat disease, including CAR T and TCR therapies for cancer, as well as stem cell and other ex vivo app...

Drip Bar

12,100 vol/mo
67%
(5y)
28%
(1y)
107%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...

Organ Complex

210 vol/mo
67%
(5y)
7%
(1y)
39%
(3mo)

Organ Complex refers to dietary supplements composed of desiccated organ meats (liver, heart, kidney, pancreas, spleen) used as a whole f...

HumanN

8,100 vol/mo
67%
(5y)
112%
(1y)
88%
(3mo)

HumanN is a nutraceutical company known for beetroot based athletic performance supplements and nutraceuticals focused on nitric oxide op...

Mental Coach

880 vol/mo
66%
(5y)
63%
(1y)
42%
(3mo)

Mental coach refers to structured coaching services and tools designed to improve mental performance, resilience, and well being through ...

Well People

8,100 vol/mo
66%
(5y)
19%
(1y)
4%
(3mo)

Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...

Talking Therapy

8,100 vol/mo
66%
(5y)
50%
(1y)
45%
(3mo)

Talking Therapy refers to the practice of psychotherapy and counseling delivered by trained professionals to help individuals address men...

RNFL

1,300 vol/mo
66%
(5y)
50%
(1y)
39%
(3mo)

RNFL stands for retinal nerve fiber layer, a key anatomical layer assessed in ophthalmology to monitor glaucoma and other optic neuropath...

Ashwagandha Gummies

60,500 vol/mo
66%
(5y)
0%
(1y)
95%
(3mo)

Ashwagandha Gummies are a popular form of dietary supplement that delivers the adaptogenic herb ashwagandha in a convenient gummy format,...

Cold Exposure

720 vol/mo
66%
(5y)
82%
(1y)
44%
(3mo)

Cold exposure involves deliberately exposing the body to cold temperatures through methods such as cold plunges, ice baths, cold showers,...

Glutathione

201,000 vol/mo
66%
(5y)
73%
(1y)
22%
(3mo)

Glutathione is a tripeptide antioxidant composed of glutamate, cysteine, and glycine. It is widely discussed in health, aging, skincare, ...

65%
(5y)
164%
(1y)
119%
(3mo)

Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...

65%
(5y)
113%
(1y)
65%
(3mo)

Vitamin therapy refers to interventions involving vitamin supplementation through oral or intravenous routes to address deficiencies, boo...

65%
(5y)
40%
(1y)
60%
(3mo)

Chromium supplement is a dietary supplement category focused on chromium picolinate, chromium picolinate complexes, and other chromium fo...

Detox Supplement

6,600 vol/mo
65%
(5y)
43%
(1y)
33%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

64%
(5y)
48%
(1y)
27%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

Dasatinib

9,900 vol/mo
64%
(5y)
77%
(1y)
33%
(3mo)

Dasatinib is a world tyrosine kinase inhibitor used in treating certain leukemias, notably chronic myeloid leukemia and acute lymphoblast...

64%
(5y)
92%
(1y)
23%
(3mo)

Ginseng supplements are a well established dietary supplement category derived from Panax or American ginseng, marketed for energy, cogni...

64%
(5y)
17%
(1y)
22%
(3mo)

Mushroom supplements are a, established health and wellness trend centered on ingesting medicinal mushrooms (e.g., reishi, chaga, lion’...

63%
(5y)
52%
(1y)
0%
(3mo)

Hormone Replacement Therapy (HRT) refers to medical treatments that replenish or balance hormones (such as estrogen, progesterone, testos...

ADHD Planner

8,100 vol/mo
63%
(5y)
64%
(1y)
34%
(3mo)

ADHD Planner refers to planners and organizational tools designed specifically for people with ADHD to improve time management, task init...

Mullein

165,000 vol/mo
63%
(5y)
3%
(1y)
-9%
(3mo)

Mullein is a flowering plant (Verbascum spp.) with a long history in herbal medicine that has gained renewed attention in natural health ...

63%
(5y)
42%
(1y)
36%
(3mo)

Reproductive health is a, long standing field addressing fertility, contraception, pregnancy, menstruation, and related health rights and...

Psyllium

60,500 vol/mo
63%
(5y)
57%
(1y)
75%
(3mo)

Psyllium is a dietary fiber supplement derived from the Plantago ovata plant and marketed for digestive health, cholesterol management, a...

UTI Supplement

6,600 vol/mo
63%
(5y)
43%
(1y)
14%
(3mo)

UTI Supplement is a and established category consisting of cranberry derived products, D Mannose, and probiotic formulations marketed to ...

Beet Root Powder

49,500 vol/mo
63%
(5y)
52%
(1y)
118%
(3mo)

Beet Root Powder is a widely used dietary supplement and culinary additive derived from beets. It is valued for natural nitrates, potenti...

EMS Massager

720 vol/mo
62%
(5y)
3%
(1y)
70%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Sauna Blanket

14,800 vol/mo
62%
(5y)
20%
(1y)
32%
(3mo)

Infrared sauna blankets are trending as a convenient at home wellness device that promises detoxification, relaxation, and potential pain...

Heated Blanket

165,000 vol/mo
62%
(5y)
32%
(1y)
-55%
(3mo)

Heated blankets are a popular consumer product gaining traction for improving comfort, sleep quality, and energy efficiency by enabling p...

Choline

60,500 vol/mo
62%
(5y)
36%
(1y)
42%
(3mo)

Choline is a recognized essential nutrient implicated in liver function, methylation processes, and brain development. The trend centers ...

Fullscript

135,000 vol/mo
61%
(5y)
5%
(1y)
0%
(3mo)

Fullscript is a digital platform enabling practitioners to prescribe, customize, and dispense nutraceuticals and supplements to patients,...

61%
(5y)
15%
(1y)
33%
(3mo)

iRhythm Technologies is a company known for its Zio wearable ECG patch and cloud based arrhythmia monitoring platform, driving adoption o...

61%
(5y)
102%
(1y)
49%
(3mo)

Remote Patient Monitoring (RPM) is a and established health tech trend that uses connected devices and software to monitor patients outsi...

PMDD

246,000 vol/mo
61%
(5y)
2%
(1y)
51%
(3mo)

PMDD (premenstrual dysphoric disorder) is a medical condition characterized by severe emotional, physical, and behavioral symptoms occurr...

60%
(5y)
148%
(1y)
260%
(3mo)

Compression ankle braces are wearable devices designed to provide targeted compression and support to the ankle, aiming to reduce swellin...

Roll On Oil

590 vol/mo
60%
(5y)
50%
(1y)
22%
(3mo)

Black Maca

8,100 vol/mo
60%
(5y)
67%
(1y)
136%
(3mo)

Black Maca is a form of maca root supplement revered for its purported vitality and hormonal balancing benefits, marketed primarily in he...

Tranexamic Acid

110,000 vol/mo
60%
(5y)
45%
(1y)
33%
(3mo)

Tranexamic Acid is an antifibrinolytic medication widely used to reduce bleeding in surgical, dental, and gynecological procedures, with ...

Hydration

49,500 vol/mo
60%
(5y)
68%
(1y)
98%
(3mo)

Hydration is a recognized focus area in health and wellness, encompassing sports hydration, electrolyte optimization, hydration technolog...

Whitening Strips

60,500 vol/mo
60%
(5y)
48%
(1y)
33%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

Thiamine Supplement

60,500 vol/mo
60%
(5y)
64%
(1y)
68%
(3mo)

Thiamine supplement refers to dietary supplements providing vitamin B1 to support energy metabolism, nervous system function, and overall...

PEMF Therapy

27,100 vol/mo
60%
(5y)
72%
(1y)
23%
(3mo)

PEMF Therapy, or Pulsed Electromagnetic Field Therapy, is a treatment modality that uses time varying magnetic fields to purportedly impr...

60%
(5y)
67%
(1y)
30%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

60%
(5y)
70%
(1y)
87%
(3mo)

Hawthorn supplement is a traditional herbal product derived from Crataegus species, used for cardiovascular support. It has a long histor...

60%
(5y)
66%
(1y)
13%
(3mo)

Heart Rate Variability (HRV) is a physiological metric reflecting the variation in time intervals between heartbeats. It is used in healt...

Immunogenicity

2,400 vol/mo
59%
(5y)
143%
(1y)
63%
(3mo)

Immunogenicity is the study of how the immune system responds to foreign substances. As a trend, it reflects intensified focus on predict...

Wrist Weights

12,100 vol/mo
59%
(5y)
22%
(1y)
32%
(3mo)

Wrist weights are wearable wrist mounted weights used to add resistance during workouts, enhancing cardio, strength, and rehab routines b...

TDEE

74,000 vol/mo
59%
(5y)
8%
(1y)
38%
(3mo)

TDEE, or Total Daily Energy Expenditure, is the total calories burned in a day and is used to set maintenance calorie targets; it has bec...

Internal Condom

6,600 vol/mo
59%
(5y)
101%
(1y)
142%
(3mo)

Internal condom refers to a vaginal condom designed for safer sex and contraception, offering an alternative to male condoms and enabling...

Hand Gripper

18,100 vol/mo
59%
(5y)
30%
(1y)
25%
(3mo)

Hand Gripper is a, established device used to train grip strength and forearm muscles, with a history in fitness, sports training, rehabi...