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We surface rapidly growing trends in XXX before they take off.

ME/CFS

60,500 vol/mo
87%
(5y)
100%
(1y)
21%
(3mo)

ME/CFS, or myalgic encephalomyelitis/chronic fatigue syndrome, is a long standing real health condition characterized by profound fatigue...

Maca Supplement

5,400 vol/mo
86%
(5y)
66%
(1y)
96%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

5Strands

1,900 vol/mo
86%
(5y)
-31%
(1y)
22%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Autistic Burnout

14,800 vol/mo
86%
(5y)
20%
(1y)
39%
(3mo)

Autistic burnout is a distinct form of exhaustion experienced by autistic individuals resulting from chronic sensory overload, social dem...

Vitex Supplement

6,600 vol/mo
86%
(5y)
11%
(1y)
47%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Sunlighten

5,400 vol/mo
86%
(5y)
19%
(1y)
-27%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Whoop

14,800 vol/mo
86%
(5y)
71%
(1y)
39%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

Grounding

110,000 vol/mo
86%
(5y)
12%
(1y)
28%
(3mo)

Grounding is a, multi faceted concept encompassing electrical grounding technologies and wellness practices such as earthing, where peopl...

Derms

1,000 vol/mo
85%
(5y)
35%
(1y)
43%
(3mo)

Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...

Haleon

12,100 vol/mo
85%
(5y)
33%
(1y)
23%
(3mo)

Haleon is a leading consumer health company focused on over the counter medicines, vitamins, and personal care products. The topic center...

Coody

4,400 vol/mo
85%
(5y)
35%
(1y)
13%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Ceres Chill

12,100 vol/mo
85%
(5y)
-17%
(1y)
23%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

84%
(5y)
79%
(1y)
20%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

Supliful

8,100 vol/mo
84%
(5y)
60%
(1y)
-10%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

Immunity Shots

27,100 vol/mo
84%
(5y)
22%
(1y)
-24%
(3mo)

Immunity Shots are small, often bottled beverages containing concentrated immune supporting ingredients (notably vitamin C, zinc, ginger,...

Good Ritual

70 vol/mo
84%
(5y)
64%
(1y)
14%
(3mo)

Good Ritual is a consumer brand category centered on daily habitual products and experiences marketed to enhance wellbeing, routine consi...

Brain Health

8,100 vol/mo
84%
(5y)
75%
(1y)
25%
(3mo)

Brain health as a trend highlights growing public and commercial focus on cognitive wellbeing, memory, mental fitness, and neurological w...

84%
(5y)
111%
(1y)
274%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Magnesium Malate

40,500 vol/mo
84%
(5y)
58%
(1y)
63%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Precision Medical

2,900 vol/mo
84%
(5y)
114%
(1y)
73%
(3mo)

Precision Medical refers to the broader adoption and advancement of precision medicine in clinical practice, leveraging genomics, biomark...

84%
(5y)
74%
(1y)
108%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

83%
(5y)
82%
(1y)
181%
(3mo)

Infrared sauna blankets are consumer devices that combine infrared heating with a wrapped blanket to induce sweating and relaxation, mark...

Microbiome

27,100 vol/mo
83%
(5y)
77%
(1y)
55%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

82%
(5y)
177%
(1y)
57%
(3mo)

Healthcare Interoperability is the ongoing effort to enable seamless, secure exchange of health information across different healthcare s...

Candida Cleanse

14,800 vol/mo
82%
(5y)
-44%
(1y)
-1%
(3mo)

Candida Cleanse is a popular wellness topic centered on reducing Candida overgrowth and balancing gut health through diets, supplements, ...

Concert Earplugs

2,400 vol/mo
82%
(5y)
26%
(1y)
102%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

75 Soft

22,200 vol/mo
82%
(5y)
-13%
(1y)
38%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

82%
(5y)
20%
(1y)
19%
(3mo)

A Continuous Glucose Monitor (CGM) is a wearable device that continuously measures interstitial glucose levels in real time, providing da...

Rapid Release

880 vol/mo
82%
(5y)
117%
(1y)
64%
(3mo)

Rapid Release is a software development and deployment approach that prioritizes extremely fast release cycles to push new features, impr...

Tyrosine Supplement

14,800 vol/mo
81%
(5y)
45%
(1y)
62%
(3mo)

Weight Grip

590 vol/mo
81%
(5y)
101%
(1y)
108%
(3mo)

Weight grip refers to the growing focus on grip strength training using thick grips, fat grips, and specialized devices to improve forear...

Mini Stepper

6,600 vol/mo
81%
(5y)
-1%
(1y)
133%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

Electrolytes

246,000 vol/mo
81%
(5y)
36%
(1y)
44%
(3mo)
80%
(5y)
55%
(1y)
42%
(3mo)

Fiber Gummies

27,100 vol/mo
80%
(5y)
69%
(1y)
133%
(3mo)

Fiber Gummies are a consumer health trend where dietary fiber is delivered via gummy supplements, offering a tastier, convenient alternat...

SSRIs

165,000 vol/mo
80%
(5y)
53%
(1y)
27%
(3mo)

SSRIs are a widely prescribed class of antidepressants used to treat depression and anxiety disorders. They remain central to pharmacolog...

80%
(5y)
-14%
(1y)
-3%
(3mo)

De Quervain syndrome is a musculoskeletal condition characterized by pain and swelling near the base of the thumb due to stenosing tenosy...

Key Nutrients

1,900 vol/mo
79%
(5y)
40%
(1y)
46%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

Trauma Trigger

1,000 vol/mo
79%
(5y)
69%
(1y)
57%
(3mo)

Trauma trigger refers to stimuli that provoke recall of a traumatic event, leading to acute emotional, cognitive, and physiological respo...

Parachute Health

27,100 vol/mo
79%
(5y)
27%
(1y)
42%
(3mo)

Parachute Health is a healthcare technology company that offers a cloud based platform enabling electronic clinical orders and management...

L-Citrulline

60,500 vol/mo
79%
(5y)
161%
(1y)
129%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

Fish Collagen

2,400 vol/mo
79%
(5y)
107%
(1y)
110%
(3mo)

Fish collagen is a popular marine derived supplement and cosmetic ingredient sourced from fish skin or scales, marketed for joint, skin, ...

Sarcopenia

74,000 vol/mo
79%
(5y)
61%
(1y)
20%
(3mo)

Sarcopenia is a, well established medical condition referring to progressive loss of skeletal muscle mass and function associated with ag...

78%
(5y)
63%
(1y)
-34%
(3mo)

Major Depressive Episode is a clinically defined mood disorder characterized by a pervasive low mood and loss of interest that significan...

Natural Factors

2,900 vol/mo
78%
(5y)
47%
(1y)
80%
(3mo)

Time Anxiety

1,000 vol/mo
78%
(5y)
106%
(1y)
56%
(3mo)

Time anxiety refers to the growing fear and stress people feel about not having enough time to accomplish goals, balance obligations, and...

L-methylfolate

33,100 vol/mo
78%
(5y)
32%
(1y)
63%
(3mo)

L methylfolate (5 MTHF) is the bioactive form of folate used in dietary supplements and medical treatments, gaining attention for its rol...

76%
(5y)
89%
(1y)
41%
(3mo)

Blood pressure measurement has become a prominent trend as more people adopt home monitoring and digital health tools to manage cardiovas...

Sleep Pods

22,200 vol/mo
76%
(5y)
43%
(1y)
34%
(3mo)

Sleep Pods are compact, private sleeping enclosures used in workplaces, airports, hotels, and public spaces to provide quick, private res...

Remote Healthcare

1,000 vol/mo
76%
(5y)
67%
(1y)
28%
(3mo)

Remote Healthcare refers to the delivery of clinical services and health management via telecommunications and digital platforms, enablin...

Castor Oil Pack

33,100 vol/mo
76%
(5y)
-5%
(1y)
136%
(3mo)

Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...

Adapalene

60,500 vol/mo
76%
(5y)
55%
(1y)
59%
(3mo)

Adapalene is a topical retinoid used primarily to treat acne. The topic is well established in dermatology with brand name and generic fo...

Mental Coach

880 vol/mo
75%
(5y)
82%
(1y)
31%
(3mo)

Mental coach refers to structured coaching services and tools designed to improve mental performance, resilience, and well being through ...

Iron Supplement

135,000 vol/mo
75%
(5y)
77%
(1y)
71%
(3mo)

Iron supplement trend focuses on increased consumer interest in iron supplementation driven by rising awareness of iron deficiency, dieta...

Ancient Nutrition

33,100 vol/mo
75%
(5y)
70%
(1y)
124%
(3mo)

Ancient Nutrition refers to the growing consumer interest in supplements and foods inspired by traditional ancient diets and remedies, in...

75%
(5y)
65%
(1y)
40%
(3mo)

Patient Experience is a and growing focus in healthcare aimed at improving how patients perceive their care, with emphasis on communicati...

75%
(5y)
57%
(1y)
72%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

Foot Deodorant

5,400 vol/mo
74%
(5y)
140%
(1y)
223%
(3mo)

Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...

Parasite Cleanse

110,000 vol/mo
74%
(5y)
54%
(1y)
15%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...

Organ Complex

170 vol/mo
74%
(5y)
29%
(1y)
81%
(3mo)

Organ Complex refers to dietary supplements composed of desiccated organ meats (liver, heart, kidney, pancreas, spleen) used as a whole f...

Night Pads

2,400 vol/mo
74%
(5y)
128%
(1y)
106%
(3mo)

Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...

Probiotic Gummies

8,100 vol/mo
74%
(5y)
123%
(1y)
192%
(3mo)

Probiotic Gummies are a consumer friendly, vitamin like format of probiotics designed to support gut health with flavors and convenient d...

Water Flosser

2,900 vol/mo
74%
(5y)
17%
(1y)
28%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

Cold Exposure

720 vol/mo
74%
(5y)
114%
(1y)
5%
(3mo)

Cold exposure involves deliberately exposing the body to cold temperatures through methods such as cold plunges, ice baths, cold showers,...

Gut Biome

2,900 vol/mo
73%
(5y)
7%
(1y)
21%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

Hair Gummies

2,400 vol/mo
73%
(5y)
140%
(1y)
197%
(3mo)

Hair Gummies refer to dietary supplement gummies marketed to support hair health, thickness, and growth, often containing biotin, collage...

Tia Health

8,100 vol/mo
73%
(5y)
39%
(1y)
18%
(3mo)

Tia Health is a women’s health platform offering telemedicine, clinics, and digital healthcare services focused on gynecology, fertilit...

Mini Massage Gun

4,400 vol/mo
73%
(5y)
140%
(1y)
145%
(3mo)

Mini massage guns are compact, handheld percussion devices used for muscle recovery, relaxation, and pain relief, gaining popularity due ...

Fish Oil Supplement

74,000 vol/mo
73%
(5y)
77%
(1y)
50%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

Psyllium Husk

201,000 vol/mo
73%
(5y)
60%
(1y)
68%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

73%
(5y)
33%
(1y)
15%
(3mo)

Box Breathing

49,500 vol/mo
73%
(5y)
65%
(1y)
45%
(3mo)

Box breathing is a structured, four count breathing technique used to reduce stress and improve focus. It involves inhaling, holding, exh...

L Lysine

74,000 vol/mo
72%
(5y)
-11%
(1y)
2%
(3mo)

L lysine is an essential amino acid used primarily as a feed additive to improve livestock growth and feed efficiency, with growing inter...

Histamine

90,500 vol/mo
72%
(5y)
23%
(1y)
25%
(3mo)

Histamine is a biogenic amine involved in immune responses, gastric acid secretion, and neurotransmission. In recent years, interest has ...

Lepro

368,000 vol/mo
72%
(5y)
184%
(1y)
48%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Period Shorts

2,400 vol/mo
72%
(5y)
141%
(1y)
64%
(3mo)

Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...

Ashwagandha Gummies

60,500 vol/mo
72%
(5y)
1%
(1y)
112%
(3mo)

Ashwagandha Gummies are a popular form of dietary supplement that delivers the adaptogenic herb ashwagandha in a convenient gummy format,...

Moral Injury

8,100 vol/mo
71%
(5y)
110%
(1y)
35%
(3mo)

Moral injury is a recognized psychological and ethical construct describing the distress that arises from actions, or the lack of them, w...

Dopamine Detox

22,200 vol/mo
71%
(5y)
-52%
(1y)
16%
(3mo)

Dopamine detox is a concept referring to intentional period of reducing stimuli (like digital device use, instant gratification activitie...

71%
(5y)
54%
(1y)
139%
(3mo)

Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...

71%
(5y)
67%
(1y)
133%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

Bacopa Monnieri

22,200 vol/mo
71%
(5y)
106%
(1y)
29%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

ADHD Planner

8,100 vol/mo
71%
(5y)
74%
(1y)
9%
(3mo)

ADHD Planner refers to planners and organizational tools designed specifically for people with ADHD to improve time management, task init...

UTI Supplement

6,600 vol/mo
71%
(5y)
55%
(1y)
21%
(3mo)

UTI Supplement is a and established category consisting of cranberry derived products, D Mannose, and probiotic formulations marketed to ...

AHCC

12,100 vol/mo
71%
(5y)
30%
(1y)
27%
(3mo)

Lymphatic Massage

49,500 vol/mo
71%
(5y)
64%
(1y)
22%
(3mo)

Lymphatic massage is a recognized therapy focused on stimulating the lymphatic system to promote fluid drainage, reduce swelling, enhance...

Tranexamic Acid

110,000 vol/mo
71%
(5y)
65%
(1y)
41%
(3mo)

Tranexamic Acid is an antifibrinolytic medication widely used to reduce bleeding in surgical, dental, and gynecological procedures, with ...

Whitening Strips

60,500 vol/mo
71%
(5y)
52%
(1y)
18%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

Gymreapers

33,100 vol/mo
70%
(5y)
139%
(1y)
172%
(3mo)

Gymreapers is a fitness brand specializing in weightlifting apparel, accessories, and related strength training gear, often associated wi...