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Mullein Oil

1,600 vol/mo
39%
(5y)
-11%
(1y)
6%
(3mo)

Mullein oil is a traditional herbal remedy derived from mullein flowers infused in oil, commonly used for ear care and respiratory suppor...

Calming Bites

480 vol/mo
39%
(5y)
42%
(1y)
96%
(3mo)

Collagen Peptides

135,000 vol/mo
39%
(5y)
56%
(1y)
103%
(3mo)

Collagen peptides are hydrolyzed collagen used in dietary supplements and foods, touted for benefits to skin, joints, and bone health, dr...

Maven Clinic

12,100 vol/mo
39%
(5y)
68%
(1y)
57%
(3mo)

Maven Clinic is a telehealth platform focused on women’s health, offering virtual care for pregnancy, fertility, and postpartum needs t...

Turmeric Supplement

60,500 vol/mo
39%
(5y)
39%
(1y)
71%
(3mo)

Turmeric supplements have seen sustained popularity due to interest in natural anti inflammatory products, gut health, and overall wellne...

Viome

18,100 vol/mo
39%
(5y)
-9%
(1y)
-12%
(3mo)

Viome is a consumer focused microbiome testing and personalized nutrition company offering at home gut health tests, RNA sequencing analy...

Kids Vitamins

9,900 vol/mo
39%
(5y)
13%
(1y)
12%
(3mo)

Kids Vitamins is a consumer health trend focusing on dietary supplements formulated for children to support growth, immune health, and ov...

Slippery Elm Bark

8,100 vol/mo
39%
(5y)
3%
(1y)
55%
(3mo)

Slippery Elm Bark is a traditional herbal remedy derived from Ulmus rubra and other elm species, used mainly for soothing mucous membrane...

Internal Condom

6,600 vol/mo
38%
(5y)
122%
(1y)
84%
(3mo)

Internal condom refers to a vaginal condom designed for safer sex and contraception, offering an alternative to male condoms and enabling...

Stimming

60,500 vol/mo
38%
(5y)
-10%
(1y)
0%
(3mo)

Stimming refers to self stimulatory behaviors commonly observed in autistic individuals, such as repetitive rocking, hand flapping, or re...

Vitals

18,100 vol/mo
38%
(5y)
34%
(1y)
24%
(3mo)

Vitals refers to a health tech cluster around monitoring essential physiological metrics and leveraging digital tools to track, analyze, ...

Lyra Health

22,200 vol/mo
38%
(5y)
25%
(1y)
44%
(3mo)

Subcutaneous

60,500 vol/mo
38%
(5y)
32%
(1y)
23%
(3mo)

Ab Roller Wheel

12,100 vol/mo
38%
(5y)
91%
(1y)
205%
(3mo)

Ab Roller Wheel is a compact fitness device used for core and abdominal exercises, widely recognized as a consumer fitness tool with vari...

Magnesium Citrate

368,000 vol/mo
38%
(5y)
21%
(1y)
30%
(3mo)

Magnesium Citrate is a widely used dietary supplement and laxative form of magnesium, recognized as a, existing product in the health and...

Carrot Fertility

14,800 vol/mo
38%
(5y)
-31%
(1y)
1%
(3mo)

Quinclorac

12,100 vol/mo
37%
(5y)
44%
(1y)
1760%
(3mo)

THCV

22,200 vol/mo
37%
(5y)
6%
(1y)
11%
(3mo)

THCV (tetrahydrocannabivarin) is a cannabinoid attracting attention for its potential appetite suppressing properties, distinct psychoact...

Somatics

60,500 vol/mo
37%
(5y)
7%
(1y)
-1%
(3mo)

Somatics is a holistic approach to body centered therapies and education that emphasizes the body's internal felt sense (interoception) a...

Mifepristone

74,000 vol/mo
37%
(5y)
7%
(1y)
52%
(3mo)

Mifepristone is a pharmaceutical used in abortion procedures and early pregnancy management. The topic remains high profile due to regula...

Biotin Gummies

4,400 vol/mo
37%
(5y)
95%
(1y)
263%
(3mo)

EMDR

165,000 vol/mo
37%
(5y)
31%
(1y)
38%
(3mo)

EMDR (Eye Movement Desensitization and Reprocessing) is a recognized psychotherapy approach used to treat trauma and stress related disor...

Saalt

8,100 vol/mo
37%
(5y)
-7%
(1y)
32%
(3mo)

Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...

Immunity Gummies

1,600 vol/mo
36%
(5y)
124%
(1y)
83%
(3mo)

Immunity Gummies are dietary supplement gummies formulated to support immune health using vitamins C and D, zinc, and other bioactive ing...

Self-Concept

14,800 vol/mo
36%
(5y)
14%
(1y)
35%
(3mo)

Self concept refers to an individual's perception of themselves, encompassing identity, self esteem, and personal meaning. As a trending ...

Lifting Straps

33,100 vol/mo
36%
(5y)
22%
(1y)
21%
(3mo)

Lifting straps are a well established gym accessory used to improve grip during heavy lifts, enabling heavier sets and reduced grip failu...

My Invisalign

1,300 vol/mo
36%
(5y)
27%
(1y)
6%
(3mo)

My Invisalign refers to the Invisalign product ecosystem and related patient experience around using Invisalign clear aligners, including...

Vitamin Bounty

260 vol/mo
36%
(5y)
114%
(1y)
290%
(3mo)

Vitamin D3

135,000 vol/mo
36%
(5y)
31%
(1y)
46%
(3mo)

Vitamin D3 is a widely recognized supplement trend focusing on optimizing vitamin D levels for health benefits, including bone health, im...

Intimate Rose

8,100 vol/mo
36%
(5y)
41%
(1y)
101%
(3mo)

Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...

Lactoferrin

22,200 vol/mo
36%
(5y)
68%
(1y)
24%
(3mo)

Lactoferrin is a naturally occurring iron binding glycoprotein found in milk and other secretions, increasingly discussed for its antimic...

Thesis

165,000 vol/mo
36%
(5y)
63%
(1y)
-1%
(3mo)

Evernow

3,600 vol/mo
36%
(5y)
323%
(1y)
69%
(3mo)

Evernow is a digital health platform focused on menopause care, providing telemedicine consultations and prescription management for horm...

Water Chiller

5,400 vol/mo
35%
(5y)
22%
(1y)
91%
(3mo)

Water chiller equipment is experiencing renewed attention due to growing demand for energy efficient, scalable cooling solutions in data ...

Garlic Supplements

14,800 vol/mo
35%
(5y)
71%
(1y)
40%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

35%
(5y)
72%
(1y)
36%
(3mo)

Chronic Kidney Disease (CKD) is a widespread condition characterized by gradual loss of kidney function, driving demand for dialysis serv...

Omnipod

60,500 vol/mo
35%
(5y)
13%
(1y)
19%
(3mo)

Omnipod is a, established insulin pump system developed by Insulet Corporation, known for its tubeless, wearable insulin delivery and exp...

Ashwagandha Powder

14,800 vol/mo
35%
(5y)
17%
(1y)
124%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

Bodily

8,100 vol/mo
35%
(5y)
17%
(1y)
19%
(3mo)

Vaseline

135,000 vol/mo
35%
(5y)
19%
(1y)
-8%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

35%
(5y)
105%
(1y)
184%
(3mo)

Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...

Pill Organizer

4,400 vol/mo
35%
(5y)
41%
(1y)
53%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

35%
(5y)
25%
(1y)
15%
(3mo)

Carbon Monoxide Detectors are widely used life safety devices designed to detect dangerous CO levels in homes and buildings, with trends ...

Garlic Supplement

14,800 vol/mo
34%
(5y)
98%
(1y)
54%
(3mo)

Garlic Supplement is a well established dietary supplement category focusing on aged garlic extract and standard garlic powder products u...

Medical Oncology

5,400 vol/mo
34%
(5y)
32%
(1y)
13%
(3mo)

Medical Oncology is the branch of oncology focused on the treatment of cancer using systemic therapies such as chemotherapy, immunotherap...

Lark Health

1,300 vol/mo
34%
(5y)
269%
(1y)
85%
(3mo)

Lark Health is a digital health company that provides AI powered coaching and preventive care programs delivered via mobile apps and mess...

Nicotine Gum

49,500 vol/mo
34%
(5y)
22%
(1y)
25%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Menopause

201,000 vol/mo
34%
(5y)
16%
(1y)
21%
(3mo)

Menopause is a and growing focus in health and wellness, driven by increasing awareness, aging populations, and a shift toward women mana...

Starkey

12,100 vol/mo
34%
(5y)
-36%
(1y)
0%
(3mo)

Starkey is a, long established company specializing in hearing aids and ear related health technology, known for its products, innovation...

33%
(5y)
57%
(1y)
62%
(3mo)

Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...

Autism

450,000 vol/mo
33%
(5y)
12%
(1y)
19%
(3mo)
33%
(5y)
150%
(1y)
77%
(3mo)

DHA Prenatal Vitamin is a recognized category of prenatal supplements enriched with docosahexaenoic acid (DHA) aimed at supporting fetal ...

Allergen

22,200 vol/mo
33%
(5y)
28%
(1y)
41%
(3mo)

Allergen refers to any substance capable of triggering an allergic reaction. The topic encompasses allergen biology, diagnosis, immunothe...

33%
(5y)
24%
(1y)
40%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

Descaling

3,600 vol/mo
33%
(5y)
21%
(1y)
0%
(3mo)

Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...

Hirt

2,900 vol/mo
33%
(5y)
7%
(1y)
3%
(3mo)

Hirt is a surname linked cluster of businesses and historical references (notably Hirt's Gardens, Hirt & Ellco, and R. Hirt Jr. Co.), ind...

Pyridoxine

49,500 vol/mo
33%
(5y)
29%
(1y)
18%
(3mo)

Pyridoxine is the scientific name for vitamin B6, a essential nutrient used in supplements and fortified foods. While not inherently a tr...

Ice Barrel

4,400 vol/mo
33%
(5y)
72%
(1y)
118%
(3mo)

Ice Barrel is a product a compact, barrel shaped cold plunge tub used for cold immersion therapy and wellness routines. It gained attenti...

AED

90,500 vol/mo
33%
(5y)
27%
(1y)
-10%
(3mo)

AEDs (Automated External Defibrillators) are widely deployed devices and programs that enable laypersons to deliver life saving defibrill...

Calisthenics Park

14,800 vol/mo
33%
(5y)
51%
(1y)
33%
(3mo)

Calisthenics Park refers to outdoor fitness areas equipped with bodyweight exercise stations (pull up bars, parallel bars, dip bars, ring...

Pelvic Wand

8,100 vol/mo
33%
(5y)
41%
(1y)
-1%
(3mo)

Pelvic wand is a category of pelvic floor therapy devices (often silicone or medical grade wands) used for internal or external pelvic ma...

Hearing Aid App

2,900 vol/mo
33%
(5y)
49%
(1y)
11%
(3mo)

Hearing Aid App refers to smartphone applications that pair with and control digital hearing aids, enabling remote programming, sound per...

Sleep Sound Machine

27,100 vol/mo
32%
(5y)
60%
(1y)
74%
(3mo)

Sleep sound machines are devices that generate ambient sounds (white noise, nature sounds, fans) to mask disruptive noises and aid sleep,...

Nitrosamines

5,400 vol/mo
32%
(5y)
43%
(1y)
17%
(3mo)

Nitrosamines are a class of potentially carcinogenic chemical compounds that have become a major regulatory and manufacturing concern acr...

Compression Gloves

12,100 vol/mo
32%
(5y)
43%
(1y)
55%
(3mo)

Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...

32%
(5y)
82%
(1y)
135%
(3mo)

Dark circles treatment refers to skincare treatments, products, and procedures aimed at reducing under eye dark circles, typically caused...

Nurse Burnout

4,400 vol/mo
32%
(5y)
64%
(1y)
38%
(3mo)

Nurse burnout is a well documented and long standing issue within healthcare, characterized by emotional exhaustion, depersonalization, a...

Massage Ball

9,900 vol/mo
32%
(5y)
75%
(1y)
99%
(3mo)

Massage Ball is a small, portable massage tool used for myofascial release, muscle tension relief, and mobility work. It has broad adopti...

DHEA

74,000 vol/mo
32%
(5y)
0%
(1y)
21%
(3mo)

DHEA (dehydroepiandrosterone) is a hormone supplement trend focused on aging, vitality, and hormonal balance, with increased consumer int...

32%
(5y)
-7%
(1y)
8%
(3mo)

The Ayurveda Experience represents a recognized real world trend in consumer interest in traditional Ayurvedic education, products, and w...

Love Wellness

18,100 vol/mo
32%
(5y)
57%
(1y)
95%
(3mo)

Love Wellness is a consumer health brand focused on vaginal and intimate wellness products, including supplements, skincare, and hygiene ...

Burnout

12,100 vol/mo
32%
(5y)
52%
(1y)
42%
(3mo)

Scales for Weight

40,500 vol/mo
32%
(5y)
63%
(1y)
36%
(3mo)

BugMD

18,100 vol/mo
32%
(5y)
7%
(1y)
39%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Phenotypes

110,000 vol/mo
32%
(5y)
3%
(1y)
23%
(3mo)

Phenotypes refer to the observable traits of organisms, shaped by genetics and environment. In recent discourse, phenotyping and phenomic...

Kindbody

22,200 vol/mo
32%
(5y)
-5%
(1y)
-3%
(3mo)

Kindbody is a company that operates as a fertility, women’s health, and wellness provider combining IVF and fertility services with a d...

32%
(5y)
31%
(1y)
23%
(3mo)

Attention Deficit Hyperactivity Disorder (ADHD) is a neurodevelopmental condition characterized by inattention, hyperactivity, and impuls...

Wysa

5,400 vol/mo
32%
(5y)
50%
(1y)
68%
(3mo)

Wysa is a AI driven mental health coaching and self care platform that uses conversational AI and human support to help users manage stre...

Invisalign

450,000 vol/mo
31%
(5y)
46%
(1y)
8%
(3mo)

Neuropathic Pain

27,100 vol/mo
31%
(5y)
76%
(1y)
29%
(3mo)

Neuropathic pain is a medical condition arising from nerve damage that leads to chronic, often sharp or burning pain. The topic is trendi...

Reparenting

1,600 vol/mo
31%
(5y)
115%
(1y)
148%
(3mo)

Reparenting is a psychological and self help concept focused on healing emotional and behavioral patterns rooted in early caregiving. It ...

Psilocin

14,800 vol/mo
31%
(5y)
50%
(1y)
43%
(3mo)

Psilocin is a naturally occurring tryptamine psychedelic compound produced in certain mushrooms and is a primary active metabolite of psi...

Abs Equipment

590 vol/mo
31%
(5y)
99%
(1y)
56%
(3mo)

Abs Equipment refers to a category of fitness devices and accessories designed to target the abdominal muscles, including ab wheels, ab r...

Testosterone

301,000 vol/mo
31%
(5y)
23%
(1y)
21%
(3mo)

Testosterone is a and longstanding topic that has gained renewed attention in health, aging, fertility, and wellness discussions, includi...

Lion's Mane

165,000 vol/mo
31%
(5y)
-14%
(1y)
20%
(3mo)

Alpha GPC

33,100 vol/mo
31%
(5y)
49%
(1y)
54%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Collagen

246,000 vol/mo
30%
(5y)
41%
(1y)
62%
(3mo)

Welly

8,100 vol/mo
30%
(5y)
16%
(1y)
114%
(3mo)

Welly is a consumer brand known for design forward, colorful first aid products and personal care items, reflecting a trend toward more a...

30%
(5y)
28%
(1y)
36%
(3mo)

Pregnancy Belly Band refers to maternity support belts designed to support the abdomen, lower back, and pelvis during pregnancy to allevi...

THC-P

27,100 vol/mo
30%
(5y)
5%
(1y)
5%
(3mo)

THC P is a highly potent cannabinoid identified in recent years as a heavier acting analog of THC. It has entered niche consumer markets ...

Aphantasia

110,000 vol/mo
30%
(5y)
3%
(1y)
-6%
(3mo)

Aphantasia is a cognitive condition in which individuals cannot form mental visual images. It has gained increasing attention in psycholo...

30%
(5y)
0%
(1y)
27%
(3mo)

Hypertrophy

110,000 vol/mo
30%
(5y)
41%
(1y)
54%
(3mo)

Hypertrophy refers to the growth and enlargement of muscle cells, driven by resistance training, progressive overload, nutrition, and rec...

Smelling Salts

9,900 vol/mo
30%
(5y)
4%
(1y)
-10%
(3mo)

Smelling salts have re emerged in fitness and sports culture as a quick physical stimulant to increase alertness and focus before exertio...

Wellue

1,300 vol/mo
30%
(5y)
76%
(1y)
95%
(3mo)

Wellue is a consumer health device brand known for portable health monitoring tools such as pulse oximeters and sleep/electrocardiogram a...

Citrulline

33,100 vol/mo
30%
(5y)
50%
(1y)
51%
(3mo)

Citrulline is a amino acid commonly used as a dietary supplement, notably in sports nutrition for potential benefits in blood flow, nitri...

Desk Treadmill

27,100 vol/mo
30%
(5y)
109%
(1y)
436%
(3mo)

IQVIA

60,500 vol/mo
29%
(5y)
35%
(1y)
31%
(3mo)

IQVIA is a, established global health information and clinical research company that provides data analytics, technology solutions, and c...

Digestive Enzyme

90,500 vol/mo
29%
(5y)
15%
(1y)
47%
(3mo)

Digestive enzymes are biological catalysts that help break down carbohydrates, proteins, and fats. The topic encompasses dietary suppleme...

Face Yoga

14,800 vol/mo
29%
(5y)
150%
(1y)
237%
(3mo)

Face Yoga is a wellness trend centered on performing facial exercises to tone the muscles, improve circulation, and potentially reduce si...

NeilMed

22,200 vol/mo
29%
(5y)
32%
(1y)
64%
(3mo)

NeilMed is a consumer healthcare brand known for saline nasal irrigation products and related devices, widely used for nasal hygiene and ...

Optum Rx

301,000 vol/mo
29%
(5y)
-7%
(1y)
-11%
(3mo)

Optum Rx is a prominent pharmacy benefits management (PBM) and part of UnitedHealth Group, focusing on pharmaceutical benefits, mail orde...

Joint Supplements

14,800 vol/mo
29%
(5y)
39%
(1y)
24%
(3mo)

Joint supplements are a, established category of dietary supplements aimed at supporting joint health, typically featuring ingredients li...

Gluten-Free Diet

60,500 vol/mo
29%
(5y)
64%
(1y)
57%
(3mo)

The gluten free diet is a widely adopted dietary approach that eliminates gluten, a protein found in wheat, barley, and rye. It originate...

Gorilla Mind

49,500 vol/mo
29%
(5y)
59%
(1y)
90%
(3mo)

Gorilla Mind is a brand known for its nootropic supplements and fitness focused products, fostering interest in cognitive enhancement and...

Circulation Pump

6,600 vol/mo
29%
(5y)
35%
(1y)
22%
(3mo)

Circulation Pump is a and established technology category focused on devices that move fluids for heating, cooling, water supply, and ind...

Humidifiers

301,000 vol/mo
28%
(5y)
65%
(1y)
-9%
(3mo)

Humidifiers are devices that add moisture to indoor air to improve comfort, health, and air quality, with growing interest driven by heal...

HMB

22,200 vol/mo
28%
(5y)
16%
(1y)
54%
(3mo)

Crossover Health

9,900 vol/mo
28%
(5y)
119%
(1y)
69%
(3mo)

Vegan Omega 3

3,600 vol/mo
28%
(5y)
66%
(1y)
91%
(3mo)

Vegan Omega 3 refers to omega 3 fatty acids sourced from vegan friendly algae based sources, providing EPA and DHA without fish. The tren...

Ferulic Acid

8,100 vol/mo
28%
(5y)
45%
(1y)
87%
(3mo)

Ferulic Acid is a antioxidant compound widely used in cosmetics, nutraceuticals, and research; it is recognized as a known ingredient wit...

Morning Anxiety

2,900 vol/mo
28%
(5y)
44%
(1y)
51%
(3mo)

Morning Anxiety refers to the growing recognition and discussion of anxiety symptoms that occur upon waking, often linked to sleep qualit...

Foot Care

170 vol/mo
28%
(5y)
62%
(1y)
48%
(3mo)

Foot Care is a and established topic focusing on health, comfort, and maintenance of the feet through products, services, and education. ...

NeuroMD

5,400 vol/mo
28%
(5y)
89%
(1y)
51%
(3mo)
27%
(5y)
43%
(1y)
38%
(3mo)

Fenugreek supplement is a recognized herbal product used for digestion, blood sugar management, and lactation support, with growing inter...

Bilirubin Test

3,600 vol/mo
27%
(5y)
6%
(1y)
10%
(3mo)

Bilirubin Test is a well established clinical laboratory test measuring bilirubin levels in blood to assess liver function, hemolysis, an...

Prehab

3,600 vol/mo
27%
(5y)
7%
(1y)
26%
(3mo)

Prehab refers to preoperative rehabilitation and optimization programs designed to improve patients' physical and mental readiness before...

Riboflavin

74,000 vol/mo
27%
(5y)
15%
(1y)
31%
(3mo)

Riboflavin (vitamin B2) is a nutrient with sustained relevance in health and nutrition markets, including supplements, fortified foods, a...

Microdose Mushroom

18,100 vol/mo
27%
(5y)
-11%
(1y)
8%
(3mo)

Microdose Mushroom refers to the practice of consuming very small, sub perceptual amounts of psilocybin containing mushrooms to potential...