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Discover Trends in Fitness

We surface rapidly growing trends in Fitness before they take off.

Ultrahuman

22,200 vol/mo
9999%+
(5y)
4%
(1y)
-18%
(3mo)

Ultrahuman is a health tech company known for its wearable products and digital health platform focused on metabolic measurement and fitn...

6227%
(5y)
69%
(1y)
166%
(3mo)

Under Desk Elliptical Machine refers to compact pedal based exercise devices designed to be used while seated at a desk, enabling low imp...

Rucking Vest

5,400 vol/mo
2325%
(5y)
19%
(1y)
8%
(3mo)

Rucking vest is a, established fitness equipment category consisting of weighted vests designed for rucking workouts and strength trainin...

Body and Fit

70 vol/mo
2255%
(5y)
415%
(1y)
476%
(3mo)

Body and Fit represents a rising emphasis on comprehensive body wellness and fitness, driven by personalized nutrition, digital training ...

2122%
(5y)
37%
(1y)
-1%
(3mo)

Weighted Vests for walking are fitness products designed to add load to the torso during walking, increasing energy expenditure, muscle e...

Fitness AI

1,300 vol/mo
2082%
(5y)
809%
(1y)
45%
(3mo)

Smart Weights

140 vol/mo
1352%
(5y)
1895%
(1y)
390%
(3mo)

Smart Weights refer to digitally connected, AI assisted weight training systems and adjustable resistance devices that personalize and op...

1267%
(5y)
497%
(1y)
85%
(3mo)

Waver Vibration Plate is a consumer fitness device marketed as a compact, home use whole body vibration platform designed for muscle acti...

Speediance

14,800 vol/mo
1129%
(5y)
102%
(1y)
-6%
(3mo)

Speediance is a AI powered connected fitness company from Shenzhen that markets smart gym equipment and wearable/trackers, gaining attent...

Bare App

50 vol/mo
911%
(5y)
913%
(1y)
71%
(3mo)

Bare App refers to several real applications and brands that adopt a 'bare' or minimalistic branding or feature set, spanning dating (bar...

Pilates Bag

1,300 vol/mo
770%
(5y)
211%
(1y)
269%
(3mo)

Pilates Bag is a product category consisting of bags designed for carrying Pilates gear, mats, or daily workout items; it encompasses bra...

Ritfit

22,200 vol/mo
764%
(5y)
140%
(1y)
53%
(3mo)

RitFit is a home fitness brand focused on affordable, multifunctional strength and conditioning equipment for home gyms, expanding into o...

MacroFactor

14,800 vol/mo
536%
(5y)
73%
(1y)
-5%
(3mo)

MacroFactor is a, established nutrition tech company offering a smart macro tracking and diet coaching app that adapts targets based on u...

Pilates Princess

3,600 vol/mo
501%
(5y)
22%
(1y)
7%
(3mo)

Walking Pad

246,000 vol/mo
480%
(5y)
48%
(1y)
24%
(3mo)

Walking pad refers to compact, portable treadmills designed for indoor use, including under desk variants, enabling walking workouts in s...

Quadrobics

9,900 vol/mo
455%
(5y)
-15%
(1y)
51%
(3mo)

Quadrobics is a fitness trend that involves moving and running on all fours, claiming to provide a full body workout by engaging all four...

Cold Plunge Sauna

6,600 vol/mo
434%
(5y)
36%
(1y)
-2%
(3mo)

Cold Plunge Sauna is a wellness trend combining cold plunge immersion with sauna therapy, marketed for benefits such as improved recovery...

Smart Ring

246,000 vol/mo
385%
(5y)
348%
(1y)
321%
(3mo)

Smart rings are compact wearable devices worn on the finger that track health metrics, activity, sleep, and increasingly offer features l...

Satisfy Running

18,100 vol/mo
341%
(5y)
48%
(1y)
60%
(3mo)

Satisfy Running is a recognizable contemporary running apparel brand known for its tech forward, fashion informed performance gear, opera...

Pilates Socks

49,500 vol/mo
331%
(5y)
43%
(1y)
-13%
(3mo)
273%
(5y)
25%
(1y)
54%
(3mo)

Pre Workout Gummies are a growing segment of dietary supplements that deliver caffeine and other performance ingredients in a chewy gummy...

BalanceFrom

720 vol/mo
254%
(5y)
404%
(1y)
1327%
(3mo)

Zone 2 Cardio

33,100 vol/mo
236%
(5y)
58%
(1y)
60%
(3mo)

Zone 2 Cardio is an established aerobic training concept focusing on maintaining effort at a level where conversation is possible, typica...

Copenhagen Plank

27,100 vol/mo
212%
(5y)
129%
(1y)
23%
(3mo)

Copenhagen Plank is a recognized fitness exercise variation focused on core stability and hip adductor strength, widely discussed in athl...

Breathing Trainer

1,900 vol/mo
205%
(5y)
23%
(1y)
112%
(3mo)

Breathing trainer refers to devices and apps designed to guide, measure, and optimize breathwork for health, performance, and wellness. T...

LifePro

14,800 vol/mo
197%
(5y)
137%
(1y)
80%
(3mo)

Compact treadmill

22,200 vol/mo
193%
(5y)
517%
(1y)
857%
(3mo)

Xiaomi Band

880 vol/mo
184%
(5y)
364%
(1y)
41%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

Boxing Machine

5,400 vol/mo
182%
(5y)
8%
(1y)
-33%
(3mo)

Boxing Machine refers to the growing category of automated/weighing/punch tracking boxing training and arcade devices, including wall mou...

Chair Yoga

49,500 vol/mo
166%
(5y)
47%
(1y)
189%
(3mo)

Chair Yoga is a recognized wellness trend that adapts traditional yoga practices to be performed while seated, typically using a chair fo...

159%
(5y)
26%
(1y)
43%
(3mo)

Pilates Reformer Machine is a longstanding fitness equipment category that remains popular in studios and home gyms, with ongoing innovat...

HRV Watch

210 vol/mo
149%
(5y)
118%
(1y)
-1%
(3mo)

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...

Pilates Reformer

110,000 vol/mo
148%
(5y)
33%
(1y)
7%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

141%
(5y)
-28%
(1y)
-3%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

Recomp

4,400 vol/mo
134%
(5y)
57%
(1y)
35%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

YouLean

590 vol/mo
126%
(5y)
140%
(1y)
-52%
(3mo)

YouLean is real and refers to Youlean Loudness Meter, a widely used audio metering plugin and standalone tool for measuring loudness (LUF...

Rucking

33,100 vol/mo
113%
(5y)
-1%
(1y)
17%
(3mo)

Rucking is a fitness trend centered on carrying heavy backpacks over distance to build strength, endurance, and mental resilience. It ble...

Pelvic Trainer

720 vol/mo
109%
(5y)
164%
(1y)
103%
(3mo)

Pelvic Trainer refers to devices and programs designed to strengthen the pelvic floor muscles, typically through guided exercises or biof...

Pilates Machine

40,500 vol/mo
107%
(5y)
14%
(1y)
23%
(3mo)

Pilates Machine refers to the equipment used for Pilates based workouts, including reformers, chairs, cadillacs, and other resistance bas...

104%
(5y)
152%
(1y)
100%
(3mo)

Muscle hypertrophy is a well established area focused on increasing skeletal muscle size through targeted resistance training, nutrition,...

Hydration Vest

3,600 vol/mo
101%
(5y)
61%
(1y)
270%
(3mo)

Hydration vests are a recognized gear category used by endurance athletes and outdoor enthusiasts to carry water, nutrition, and essentia...

Therabody

49,500 vol/mo
98%
(5y)
65%
(1y)
0%
(3mo)
97%
(5y)
116%
(1y)
145%
(3mo)

An adjustable kettlebell is a multi weight kettlebell that allows users to change the weight for different exercises, appealing to home g...

90%
(5y)
21%
(1y)
65%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

Vibration Machine

3,600 vol/mo
87%
(5y)
125%
(1y)
118%
(3mo)

Vibration machines are fitness devices that use vibrating platforms to stimulate muscle contractions, claimed to enhance strength, flexib...

Whoop

14,800 vol/mo
86%
(5y)
71%
(1y)
39%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

83%
(5y)
82%
(1y)
181%
(3mo)

Infrared sauna blankets are consumer devices that combine infrared heating with a wrapped blanket to induce sweating and relaxation, mark...

75 Soft

22,200 vol/mo
82%
(5y)
-13%
(1y)
38%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

Weight Grip

590 vol/mo
81%
(5y)
101%
(1y)
108%
(3mo)

Weight grip refers to the growing focus on grip strength training using thick grips, fat grips, and specialized devices to improve forear...

Mini Stepper

6,600 vol/mo
81%
(5y)
-1%
(1y)
133%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

Cold Exposure

720 vol/mo
74%
(5y)
114%
(1y)
5%
(3mo)

Cold exposure involves deliberately exposing the body to cold temperatures through methods such as cold plunges, ice baths, cold showers,...

Mini Massage Gun

4,400 vol/mo
73%
(5y)
140%
(1y)
145%
(3mo)

Mini massage guns are compact, handheld percussion devices used for muscle recovery, relaxation, and pain relief, gaining popularity due ...

Gymreapers

33,100 vol/mo
70%
(5y)
139%
(1y)
172%
(3mo)

Gymreapers is a fitness brand specializing in weightlifting apparel, accessories, and related strength training gear, often associated wi...

Yoga Video

6,600 vol/mo
70%
(5y)
227%
(1y)
21%
(3mo)

Yoga videos refer to on demand and livestream video content that guides viewers through yoga practices. The format has become widely acce...

65%
(5y)
95%
(1y)
117%
(3mo)

Leg compression massagers are devices with adjustable pneumatic cuffs that intermittently squeeze the legs to enhance circulation, reduce...

Sauna Blanket

14,800 vol/mo
63%
(5y)
26%
(1y)
50%
(3mo)

Wrist Weights

12,100 vol/mo
61%
(5y)
23%
(1y)
34%
(3mo)

Wrist weights are wearable wrist mounted weights used to add resistance during workouts, enhancing cardio, strength, and rehab routines b...

Lifting Hooks

2,900 vol/mo
60%
(5y)
54%
(1y)
60%
(3mo)

Lifting Hooks are industrial devices used to connect slings to loads for vertical lifting; the topic remains essential in sectors like ma...

Hand Gripper

18,100 vol/mo
59%
(5y)
58%
(1y)
71%
(3mo)

Hand Gripper is a, established device used to train grip strength and forearm muscles, with a history in fitness, sports training, rehabi...

S Factor

720 vol/mo
58%
(5y)
68%
(1y)
38%
(3mo)

S Factor is a hair care brand line, known for its Sebastian Professional S Factor products such as silkening serums and shampoos targeted...

StretchLab

135,000 vol/mo
57%
(5y)
2%
(1y)
-9%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

Yosuda

1,300 vol/mo
57%
(5y)
32%
(1y)
106%
(3mo)

Yosuda is a brand known for affordable folding treadmills and other home fitness equipment, popular among consumers seeking compact, budg...

Push Up Board

14,800 vol/mo
56%
(5y)
41%
(1y)
41%
(3mo)

Push Up Board is a fitness accessory designed to diversify push up workouts by providing multiple hand positions through a board with col...

Activity Tracker

3,600 vol/mo
52%
(5y)
212%
(1y)
452%
(3mo)

Activity Tracker refers to devices and apps that monitor physical activity and related health metrics, enabling users to track steps, wor...

Exercise Step

8,100 vol/mo
51%
(5y)
60%
(1y)
58%
(3mo)

Exercise Step refers to step based aerobics and the use of aerobic step platforms as a cardio training modality, a longstanding fitness c...

Fitness Tracker

49,500 vol/mo
49%
(5y)
165%
(1y)
362%
(3mo)

Calisthenics

246,000 vol/mo
49%
(5y)
42%
(1y)
6%
(3mo)

Trail Running

27,100 vol/mo
45%
(5y)
75%
(1y)
152%
(3mo)

Trail Running is a recognized and established activity combining running with off road terrain, gaining sustained mainstream popularity t...

Biceps Curl

110,000 vol/mo
44%
(5y)
51%
(1y)
25%
(3mo)

Biceps Curl is a long standing strength exercise targeting the biceps, widely recognized in fitness routines and equipment marketing as a...

Active Stretching

1,900 vol/mo
44%
(5y)
21%
(1y)
53%
(3mo)

Under Desk Bike

6,600 vol/mo
43%
(5y)
115%
(1y)
378%
(3mo)

Ab Roller Wheel

12,100 vol/mo
38%
(5y)
91%
(1y)
205%
(3mo)

Ab Roller Wheel is a compact fitness device used for core and abdominal exercises, widely recognized as a consumer fitness tool with vari...

Lifting Straps

33,100 vol/mo
36%
(5y)
22%
(1y)
21%
(3mo)

Lifting straps are a well established gym accessory used to improve grip during heavy lifts, enabling heavier sets and reduced grip failu...

Water Chiller

5,400 vol/mo
35%
(5y)
22%
(1y)
91%
(3mo)

Water chiller equipment is experiencing renewed attention due to growing demand for energy efficient, scalable cooling solutions in data ...

Calisthenics Park

14,800 vol/mo
33%
(5y)
51%
(1y)
33%
(3mo)

Calisthenics Park refers to outdoor fitness areas equipped with bodyweight exercise stations (pull up bars, parallel bars, dip bars, ring...

Scales for Weight

40,500 vol/mo
32%
(5y)
63%
(1y)
36%
(3mo)

Abs Equipment

590 vol/mo
31%
(5y)
99%
(1y)
56%
(3mo)

Abs Equipment refers to a category of fitness devices and accessories designed to target the abdominal muscles, including ab wheels, ab r...

Hypertrophy

110,000 vol/mo
30%
(5y)
41%
(1y)
54%
(3mo)

Hypertrophy refers to the growth and enlargement of muscle cells, driven by resistance training, progressive overload, nutrition, and rec...

Desk Treadmill

27,100 vol/mo
30%
(5y)
109%
(1y)
436%
(3mo)

Face Yoga

14,800 vol/mo
29%
(5y)
150%
(1y)
237%
(3mo)

Face Yoga is a wellness trend centered on performing facial exercises to tone the muscles, improve circulation, and potentially reduce si...

26%
(5y)
103%
(1y)
92%
(3mo)

Cold Water Therapy is a health and wellness practice involving exposure to cold water or cold environments to elicit physiological and ps...

PPL Split

5,400 vol/mo
25%
(5y)
29%
(1y)
7%
(3mo)

PPL Split refers to a Push Pull Legs workout program structure widely used in fitness and bodybuilding communities to organize training a...

Weight Scale

40,500 vol/mo
24%
(5y)
39%
(1y)
37%
(3mo)

Weight Scale refers to devices that measure body weight and often integrate with apps to track health metrics over time, including smart ...

Overhead Press

90,500 vol/mo
24%
(5y)
43%
(1y)
10%
(3mo)

The overhead press is a classic compound exercise targeting the shoulders and upper body. The topic remains real and widely practiced in ...

Trainerize

18,100 vol/mo
23%
(5y)
9%
(1y)
9%
(3mo)

Trainerize is a, ongoing digital platform enabling fitness professionals to manage client programs, communication, and billing, reflectin...

21%
(5y)
44%
(1y)
35%
(3mo)

Progressive overload is a long standing strength training principle where training stress is gradually increased to drive muscular adapta...

Bathroom Scale

22,200 vol/mo
17%
(5y)
77%
(1y)
119%
(3mo)

Grip Strengthener

27,100 vol/mo
16%
(5y)
5%
(1y)
33%
(3mo)

Grip Strengthener refers to devices and methods used to increase hand and forearm strength, popular in fitness, rehabilitation, and athle...

Ice Bath

27,100 vol/mo
15%
(5y)
-5%
(1y)
26%
(3mo)

Heart Rate

5,400 vol/mo
15%
(5y)
16%
(1y)
21%
(3mo)

Heart rate tracking has become a mainstream health indicator due to wearable devices, software analytics, and increased awareness of card...