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Discover Trends in Fitness

We surface rapidly growing trends in Fitness before they take off.

143%
(5y)
9%
(1y)
24%
(3mo)

Pilates Reformer Machine is a longstanding fitness equipment category that remains popular in studios and home gyms, with ongoing innovat...

138%
(5y)
8%
(1y)
98%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

Pilates Reformer

110,000 vol/mo
137%
(5y)
31%
(1y)
37%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

Recomp

4,400 vol/mo
134%
(5y)
56%
(1y)
36%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

HRV Watch

210 vol/mo
128%
(5y)
100%
(1y)
41%
(3mo)

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...

Xiaomi Band

880 vol/mo
121%
(5y)
275%
(1y)
21%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

Rucking

33,100 vol/mo
120%
(5y)
1%
(1y)
8%
(3mo)

Rucking is a fitness trend centered on carrying heavy backpacks over distance to build strength, endurance, and mental resilience. It ble...

Pilates Machine

40,500 vol/mo
106%
(5y)
12%
(1y)
19%
(3mo)

Pilates Machine refers to the equipment used for Pilates based workouts, including reformers, chairs, cadillacs, and other resistance bas...

Pelvic Trainer

590 vol/mo
99%
(5y)
149%
(1y)
91%
(3mo)

Pelvic Trainer refers to devices and programs designed to strengthen the pelvic floor muscles, typically through guided exercises or biof...

97%
(5y)
141%
(1y)
94%
(3mo)

Muscle hypertrophy is a well established area focused on increasing skeletal muscle size through targeted resistance training, nutrition,...

Hydration Vest

3,600 vol/mo
94%
(5y)
49%
(1y)
211%
(3mo)

Hydration vests are a recognized gear category used by endurance athletes and outdoor enthusiasts to carry water, nutrition, and essentia...

Body and Fit

90 vol/mo
92%
(5y)
76%
(1y)
36%
(3mo)

Body and Fit represents a rising emphasis on comprehensive body wellness and fitness, driven by personalized nutrition, digital training ...

88%
(5y)
20%
(1y)
51%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

Mini Stepper

6,600 vol/mo
88%
(5y)
-7%
(1y)
118%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

75 Soft

22,200 vol/mo
81%
(5y)
-14%
(1y)
29%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

76%
(5y)
71%
(1y)
129%
(3mo)

Infrared sauna blankets are consumer devices that combine infrared heating with a wrapped blanket to induce sweating and relaxation, mark...

Weight Grip

590 vol/mo
74%
(5y)
97%
(1y)
93%
(3mo)

Weight grip refers to the growing focus on grip strength training using thick grips, fat grips, and specialized devices to improve forear...

Vibration Machine

3,600 vol/mo
74%
(5y)
108%
(1y)
107%
(3mo)

Vibration machines are fitness devices that use vibrating platforms to stimulate muscle contractions, claimed to enhance strength, flexib...

Whoop

368,000 vol/mo
71%
(5y)
62%
(1y)
36%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

StretchLab

135,000 vol/mo
69%
(5y)
1%
(1y)
-4%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

67%
(5y)
91%
(1y)
87%
(3mo)

Leg compression massagers are devices with adjustable pneumatic cuffs that intermittently squeeze the legs to enhance circulation, reduce...