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Discover Trends in Fitness

We surface rapidly growing trends in Fitness before they take off.

HRV Watch

210 vol/mo
128%
(5y)
100%
(1y)
41%
(3mo)

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...

Xiaomi Band

880 vol/mo
121%
(5y)
275%
(1y)
21%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

Recomp

4,400 vol/mo
120%
(5y)
48%
(1y)
64%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

Cold Plunge Tub

33,100 vol/mo
115%
(5y)
-11%
(1y)
-1%
(3mo)

Cold Plunge Tub is a wellness trend centered on immersing the body in cold water for short periods to boost recovery, mental clarity, and...

Smart Scale

22,200 vol/mo
103%
(5y)
111%
(1y)
103%
(3mo)

Smart scale refers to internet connected body composition scales that measure weight and metrics such as body fat, muscle mass, water, an...

Pilates Machine

40,500 vol/mo
94%
(5y)
3%
(1y)
22%
(3mo)

Pilates Machine refers to the equipment used for Pilates based workouts, including reformers, chairs, cadillacs, and other resistance bas...

Body and Fit

90 vol/mo
92%
(5y)
76%
(1y)
36%
(3mo)

Body and Fit represents a rising emphasis on comprehensive body wellness and fitness, driven by personalized nutrition, digital training ...

Prosourcefit

1,900 vol/mo
92%
(5y)
118%
(1y)
76%
(3mo)

ProSourceFit is a fitness equipment brand known for offering home gym and workout gear, including mats, resistance bands, weights, and ac...

Lung Detox

22,200 vol/mo
90%
(5y)
5%
(1y)
5%
(3mo)

Lung Detox is a wellness trend centered on the idea that lungs can be cleansed or rejuvenated through breathing practices, environment ma...

Biohacking

22,200 vol/mo
81%
(5y)
45%
(1y)
12%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

75 Soft

27,100 vol/mo
78%
(5y)
-20%
(1y)
50%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

Mini Stepper

6,600 vol/mo
78%
(5y)
-29%
(1y)
53%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

Creatine

673,000 vol/mo
76%
(5y)
54%
(1y)
47%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

Pelvic Trainer

590 vol/mo
75%
(5y)
99%
(1y)
54%
(3mo)

Pelvic Trainer refers to devices and programs designed to strengthen the pelvic floor muscles, typically through guided exercises or biof...

73%
(5y)
95%
(1y)
57%
(3mo)

Muscle hypertrophy is a well established area focused on increasing skeletal muscle size through targeted resistance training, nutrition,...

Whoop

368,000 vol/mo
71%
(5y)
62%
(1y)
36%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

Hydration Vest

3,600 vol/mo
70%
(5y)
11%
(1y)
9%
(3mo)

Hydration vests are a recognized gear category used by endurance athletes and outdoor enthusiasts to carry water, nutrition, and essentia...

69%
(5y)
2%
(1y)
21%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

StretchLab

135,000 vol/mo
69%
(5y)
1%
(1y)
-4%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

Cold Exposure

720 vol/mo
66%
(5y)
82%
(1y)
44%
(3mo)

Cold exposure involves deliberately exposing the body to cold temperatures through methods such as cold plunges, ice baths, cold showers,...

Breathwork

12,100 vol/mo
59%
(5y)
31%
(1y)
12%
(3mo)

Breathwork is a, longstanding wellness practice focused on conscious breathing techniques to influence physical and mental states. It has...

Hand Gripper

18,100 vol/mo
59%
(5y)
30%
(1y)
25%
(3mo)

Hand Gripper is a, established device used to train grip strength and forearm muscles, with a history in fitness, sports training, rehabi...

55%
(5y)
34%
(1y)
21%
(3mo)

An adjustable kettlebell is a multi weight kettlebell that allows users to change the weight for different exercises, appealing to home g...

Weight Grip

590 vol/mo
54%
(5y)
56%
(1y)
39%
(3mo)

Weight grip refers to the growing focus on grip strength training using thick grips, fat grips, and specialized devices to improve forear...

TDEE

74,000 vol/mo
54%
(5y)
15%
(1y)
61%
(3mo)

TDEE, or Total Daily Energy Expenditure, is the total calories burned in a day and is used to set maintenance calorie targets; it has bec...

S Factor

880 vol/mo
51%
(5y)
46%
(1y)
52%
(3mo)

S Factor is a hair care brand line, known for its Sebastian Professional S Factor products such as silkening serums and shampoos targeted...

Wrist Weights

12,100 vol/mo
50%
(5y)
13%
(1y)
17%
(3mo)

Wrist weights are wearable wrist mounted weights used to add resistance during workouts, enhancing cardio, strength, and rehab routines b...

Yoga Video

6,600 vol/mo
49%
(5y)
174%
(1y)
29%
(3mo)

Yoga videos refer to on demand and livestream video content that guides viewers through yoga practices. The format has become widely acce...

Push Up Board

14,800 vol/mo
47%
(5y)
24%
(1y)
4%
(3mo)

Push Up Board is a fitness accessory designed to diversify push up workouts by providing multiple hand positions through a board with col...

Somatics

60,500 vol/mo
45%
(5y)
9%
(1y)
8%
(3mo)

Somatics is a holistic approach to body centered therapies and education that emphasizes the body's internal felt sense (interoception) a...