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Discover Trends in Fitness

We surface rapidly growing trends in Fitness before they take off.

97%
(5y)
141%
(1y)
94%
(3mo)

Muscle hypertrophy is a well established area focused on increasing skeletal muscle size through targeted resistance training, nutrition,...

Hydration Vest

3,600 vol/mo
94%
(5y)
49%
(1y)
211%
(3mo)

Hydration vests are a recognized gear category used by endurance athletes and outdoor enthusiasts to carry water, nutrition, and essentia...

Body and Fit

90 vol/mo
92%
(5y)
76%
(1y)
36%
(3mo)

Body and Fit represents a rising emphasis on comprehensive body wellness and fitness, driven by personalized nutrition, digital training ...

88%
(5y)
20%
(1y)
51%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

Mini Stepper

6,600 vol/mo
88%
(5y)
-7%
(1y)
118%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

75 Soft

22,200 vol/mo
81%
(5y)
-14%
(1y)
29%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

76%
(5y)
71%
(1y)
129%
(3mo)

Infrared sauna blankets are consumer devices that combine infrared heating with a wrapped blanket to induce sweating and relaxation, mark...

Weight Grip

590 vol/mo
74%
(5y)
97%
(1y)
93%
(3mo)

Weight grip refers to the growing focus on grip strength training using thick grips, fat grips, and specialized devices to improve forear...

Vibration Machine

3,600 vol/mo
74%
(5y)
108%
(1y)
107%
(3mo)

Vibration machines are fitness devices that use vibrating platforms to stimulate muscle contractions, claimed to enhance strength, flexib...

Whoop

368,000 vol/mo
71%
(5y)
62%
(1y)
36%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

StretchLab

135,000 vol/mo
69%
(5y)
1%
(1y)
-4%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

67%
(5y)
91%
(1y)
87%
(3mo)

Leg compression massagers are devices with adjustable pneumatic cuffs that intermittently squeeze the legs to enhance circulation, reduce...

Mini Massage Gun

4,400 vol/mo
67%
(5y)
127%
(1y)
130%
(3mo)

Mini massage guns are compact, handheld percussion devices used for muscle recovery, relaxation, and pain relief, gaining popularity due ...

Cold Exposure

720 vol/mo
66%
(5y)
82%
(1y)
44%
(3mo)

Cold exposure involves deliberately exposing the body to cold temperatures through methods such as cold plunges, ice baths, cold showers,...

Sauna Blanket

14,800 vol/mo
62%
(5y)
20%
(1y)
32%
(3mo)

Infrared sauna blankets are trending as a convenient at home wellness device that promises detoxification, relaxation, and potential pain...

Wrist Weights

12,100 vol/mo
59%
(5y)
22%
(1y)
32%
(3mo)

Wrist weights are wearable wrist mounted weights used to add resistance during workouts, enhancing cardio, strength, and rehab routines b...

Hand Gripper

18,100 vol/mo
59%
(5y)
30%
(1y)
25%
(3mo)

Hand Gripper is a, established device used to train grip strength and forearm muscles, with a history in fitness, sports training, rehabi...

Push Up Board

14,800 vol/mo
57%
(5y)
39%
(1y)
39%
(3mo)

Push Up Board is a fitness accessory designed to diversify push up workouts by providing multiple hand positions through a board with col...

55%
(5y)
34%
(1y)
21%
(3mo)

An adjustable kettlebell is a multi weight kettlebell that allows users to change the weight for different exercises, appealing to home g...

Lifting Hooks

2,900 vol/mo
53%
(5y)
44%
(1y)
60%
(3mo)

Lifting Hooks are industrial devices used to connect slings to loads for vertical lifting; the topic remains essential in sectors like ma...

S Factor

880 vol/mo
51%
(5y)
46%
(1y)
52%
(3mo)

S Factor is a hair care brand line, known for its Sebastian Professional S Factor products such as silkening serums and shampoos targeted...

Yoga Video

6,600 vol/mo
49%
(5y)
174%
(1y)
29%
(3mo)

Yoga videos refer to on demand and livestream video content that guides viewers through yoga practices. The format has become widely acce...

Exercise Step

8,100 vol/mo
49%
(5y)
56%
(1y)
54%
(3mo)

Exercise Step refers to step based aerobics and the use of aerobic step platforms as a cardio training modality, a longstanding fitness c...

Calisthenics

246,000 vol/mo
48%
(5y)
39%
(1y)
12%
(3mo)

Calisthenics is a form of exercise that uses bodyweight movements to build strength, flexibility, and endurance, often performed with min...

Biceps Curl

110,000 vol/mo
42%
(5y)
54%
(1y)
33%
(3mo)

Biceps Curl is a long standing strength exercise targeting the biceps, widely recognized in fitness routines and equipment marketing as a...

Yosuda

1,300 vol/mo
38%
(5y)
-6%
(1y)
15%
(3mo)

Yosuda is a brand known for affordable folding treadmills and other home fitness equipment, popular among consumers seeking compact, budg...

Lifting Straps

33,100 vol/mo
37%
(5y)
21%
(1y)
19%
(3mo)

Lifting straps are a well established gym accessory used to improve grip during heavy lifts, enabling heavier sets and reduced grip failu...

Gymreapers

33,100 vol/mo
36%
(5y)
40%
(1y)
11%
(3mo)

Gymreapers is a fitness brand specializing in weightlifting apparel, accessories, and related strength training gear, often associated wi...

Hypertrophy

110,000 vol/mo
28%
(5y)
36%
(1y)
48%
(3mo)

Hypertrophy refers to the growth and enlargement of muscle cells, driven by resistance training, progressive overload, nutrition, and rec...

Water Chiller

5,400 vol/mo
28%
(5y)
8%
(1y)
17%
(3mo)

Water chiller equipment is experiencing renewed attention due to growing demand for energy efficient, scalable cooling solutions in data ...